# BrightLocal vs Surefire Local Comparison | | BrightLocal | Surefire Local | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | | **Total Reviews** | 229 | 57 | | **Largest Market Segment** | Small-Business (86.7% of reviews) | Small-Business (91.2% of reviews) | | **Entry Level Price** | Starting at $39.00 Per Month | No pricing available | --- ## Top Pros & Cons ### BrightLocal Pros: - Rank Tracking (3 reviews) - Dashboard Usability (2 reviews) Cons: - Complex Interface (2 reviews) - Complex Features (1 reviews) ### Surefire Local Pros: - Helpful (3 reviews) - Business Growth (2 reviews) Cons: - Poor Customer Support (2 reviews) - Account Management (1 reviews) --- ## Ratings Comparison | Rating | BrightLocal | Surefire Local | |---|---|---| | **Meets Requirements** | 8.9 (171 reviews) | 9.1 (42 reviews) | | **Ease of Use** | 8.7 (173 reviews) | 9.1 (43 reviews) | | **Ease of Setup** | 8.7 (126 reviews) | 9.2 (31 reviews) | | **Ease of Admin** | 8.8 (116 reviews) | 9.6 (31 reviews) | | **Quality of Support** | 9.2 (165 reviews) | 9.1 (42 reviews) | | **Has the product been a good partner in doing business?** | 9.1 (112 reviews) | 9.6 (31 reviews) | | **Product Direction (% positive)** | 8.9 (153 reviews) | 9.1 (38 reviews) | --- ## Pricing ### BrightLocal #### Entry-Level Pricing Plan: Track Price: Starting at $39.00 Per Month Description: Essential local SEO tools to track, audit, and improve local search performance. Key Features: - Track local rankings - Audit citations, GBP, and on-site SEO - Monitor GBP and website performance [Browse all 4 editions](https://www.g2.com/products/brightlocal/pricing) #### Free Trial Yes ### Surefire Local #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **BrightLocal** | N/A | N/A | | **Surefire Local** | 5.8/10 | 6 | #### Email Marketing | Feature | BrightLocal | Surefire Local | |---|---|---| | **Building and Personalizing Emails** | Not enough data | 5.3 (6 reviews) | | **Sending Outbound Emails** | Not enough data | 5.3 (6 reviews) | | **Manage Email Deliverability** | Not enough data | 5.3 (6 reviews) | | **Automated Email Responses** | Not enough data | 6.1 (6 reviews) | #### Online Marketing | Feature | BrightLocal | Surefire Local | |---|---|---| | **Landing Pages and Forms** | Not enough data | 5.0 (6 reviews) | | **Dynamic Content** | Not enough data | 5.0 (6 reviews) | | **A/B Testing** | Not enough data | 4.7 (6 reviews) | | **Mobile Optimized** | Not enough data | 5.3 (6 reviews) | | **Search Tracking and Optimization** | Not enough data | 5.3 (6 reviews) | #### Lead Management | Feature | BrightLocal | Surefire Local | |---|---|---| | **Marketing Lead Database** | Not enough data | 5.3 (6 reviews) | | **Data Quality Management** | Not enough data | 5.3 (6 reviews) | | **Segmentation** | Not enough data | 5.3 (6 reviews) | | **Lead Scoring and Grading** | Not enough data | 5.3 (6 reviews) | | **Lead Nurturing** | Not enough data | 6.3 (5 reviews) | | **Online Behavior Tracking** | Not enough data | 7.3 (5 reviews) | | **Automated Alerts and Tasks** | Not enough data | 6.3 (5 reviews) | | **CRM Lead Integration** | Not enough data | 6.3 (5 reviews) | #### Campaign Management | Feature | BrightLocal | Surefire Local | |---|---|---| | **Program Management** | Not enough data | 6.3 (5 reviews) | | **Event / Webinar Marketing** | Not enough data | Feature Not Available | | **Calendaring** | Not enough data | 6.7 (5 reviews) | | **Budgeting** | Not enough data | 6.3 (5 reviews) | #### Social | Feature | BrightLocal | Surefire Local | |---|---|---| | **Social Listening** | Not enough data | 6.3 (5 reviews) | | **Social Sharing** | Not enough data | 6.3 (5 reviews) | | **Social Campaigns** | Not enough data | 6.3 (5 reviews) | | **Social Media Engagement** | Not enough data | 6.3 (5 reviews) | | **Social Media Advertising** | Not enough data | 7.0 (5 reviews) | #### Reporting & Analytics | Feature | BrightLocal | Surefire Local | |---|---|---| | **Basic Reporting** | Not enough data | 6.7 (5 reviews) | | **Web Analytics** | Not enough data | 6.3 (5 reviews) | | **ROI Analytics** | Not enough data | 6.0 (5 reviews) | | **Revenue Analytics** | Not enough data | 6.3 (5 reviews) | | **SEO / Keyword Analytics** | Not enough data | 6.3 (5 reviews) | #### Platform | Feature | BrightLocal | Surefire Local | |---|---|---| | **Customization ** | Not enough data | 6.3 (5 reviews) | | **Workflow Capability** | Not enough data | 5.7 (5 reviews) | | **User, Role, and Access Management** | Not enough data | 6.3 (5 reviews) | | **Internationalization** | Not enough data | Feature Not Available | | **Sandbox / Test Environments** | Not enough data | 5.0 (5 reviews) | | **Performance and Reliability** | Not enough data | 5.0 (5 reviews) | | **Output Document Generation** | Not enough data | 5.0 (5 reviews) | #### Agentic AI - Marketing Automation | Feature | BrightLocal | Surefire Local | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Integration | Feature | BrightLocal | Surefire Local | |---|---|---| | **Data Import & Export Tools** | Not enough data | 5.0 (5 reviews) | | **Integration APIs** | Not enough data | 5.0 (5 reviews) | | **Breadth of Partner Applications** | Not enough data | 5.0 (5 reviews) | ### Local Listing Management | Product | Score | Reviews | |---|---|---| | **BrightLocal** | 8.7/10 | 62 | | **Surefire Local** | 9.1/10 | 25 | #### Listing Management | Feature | BrightLocal | Surefire Local | |---|---|---| | **Network Directory** | 8.9 (44 reviews) ✓ Verified | 9.0 (20 reviews) | | **Data Aggregators** | 8.7 (47 reviews) ✓ Verified | 9.0 (19 reviews) | | **Duplicate Monitoring** | 8.8 (48 reviews) ✓ Verified | 9.2 (16 reviews) | | **Optimization** | 8.7 (40 reviews) | 9.0 (18 reviews) | #### Performance | Feature | BrightLocal | Surefire Local | |---|---|---| | **Real-Time Updates** | 8.4 (45 reviews) ✓ Verified | 9.4 (19 reviews) | | **Analytics** | 8.7 (50 reviews) ✓ Verified | 9.2 (22 reviews) | ### Local SEO | Product | Score | Reviews | |---|---|---| | **BrightLocal** | 9.0/10 | 65 | | **Surefire Local** | 8.9/10 | 27 | #### Local Search Optimization | Feature | BrightLocal | Surefire Local | |---|---|---| | **Rank Tracking** | 9.3 (59 reviews) ✓ Verified | 8.6 (25 reviews) | | **Online Listings** | 9.3 (56 reviews) | 8.8 (26 reviews) | | **Google My Business** | 9.3 (49 reviews) | 9.2 (26 reviews) | | **Reputation Management** | 9.1 (48 reviews) ✓ Verified | 8.9 (26 reviews) | | **Social Media** | 8.0 (35 reviews) | 8.5 (25 reviews) | | **Dashboards and Reporting** | 9.2 (58 reviews) ✓ Verified | 9.1 (26 reviews) | ### Social Media Management | Product | Score | Reviews | |---|---|---| | **BrightLocal** | N/A | N/A | | **Surefire Local** | N/A | N/A | #### Content & Collaboration | Feature | BrightLocal | Surefire Local | |---|---|---| | **Content Calendar** | Not enough data | Not enough data | | **Content Library** | Not enough data | Not enough data | | **Shared Inbox** | Not enough data | Not enough data | | **Approval Workflows** | Not enough data | Not enough data | | **Users and Permissions** | Not enough data | Not enough data | | **Content Creation** | Not enough data | Not enough data | #### Social Management | Feature | BrightLocal | Surefire Local | |---|---|---| | **Social Analytics** | Not enough data | Not enough data | | **Social Publishing** | Not enough data | Not enough data | | **Campaign Optimization** | Not enough data | Not enough data | | **Social Engagement** | Not enough data | Not enough data | | **Social Ads** | Not enough data | Not enough data | | **Campaign Planning** | Not enough data | Not enough data | | **Hashtag Capabilites** | Not enough data | Not enough data | #### Agentic AI - Social Media Management | Feature | BrightLocal | Surefire Local | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Online Reputation Management | Product | Score | Reviews | |---|---|---| | **BrightLocal** | 8.8/10 | 39 | | **Surefire Local** | 7.7/10 | 5 | #### Consumer Intelligence | Feature | BrightLocal | Surefire Local | |---|---|---| | **Customer Feedback** | 9.6 (21 reviews) ✓ Verified | Not enough data | | **Competitive Intelligence** | 9.5 (25 reviews) ✓ Verified | Not enough data | | **Sentiment Analysis** | 9.3 (20 reviews) ✓ Verified | 7.3 (5 reviews) | #### Reporting | Feature | BrightLocal | Surefire Local | |---|---|---| | **Revenue Reporting** | 7.1 (13 reviews) ✓ Verified | Not enough data | | **Corporate Reporting** | 7.9 (20 reviews) ✓ Verified | Not enough data | | **Dashboard** | 9.3 (32 reviews) ✓ Verified | Not enough data | #### Media Monitoring | Feature | BrightLocal | Surefire Local | |---|---|---| | **Social Networks Monitoring** | 8.6 (20 reviews) | Not enough data | | **Social Media Management** | 8.7 (14 reviews) | 8.0 (5 reviews) | | **Digital Media Monitoring** | 9.0 (13 reviews) | Not enough data | #### In-House Management | Feature | BrightLocal | Surefire Local | |---|---|---| | **Employee Performance** | Feature Not Available | Not enough data | | **Team Workflow** | Feature Not Available | Not enough data | #### Generative AI | Feature | BrightLocal | Surefire Local | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - Online Reputation Management | Feature | BrightLocal | Surefire Local | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **BrightLocal** | N/A | N/A | | **Surefire Local** | N/A | N/A | #### Marketing Operations | Feature | BrightLocal | Surefire Local | |---|---|---| | **ROI Tracking** | Not enough data | Not enough data | | **Data Collection** | Not enough data | Not enough data | | **Customer Insights** | Not enough data | Not enough data | | **Multi-User Access** | Not enough data | Not enough data | | **Spend Management** | Not enough data | Not enough data | | **White Label** | Not enough data | Not enough data | #### Campaign Activity | Feature | BrightLocal | Surefire Local | |---|---|---| | **Campaign Insights** | Not enough data | Not enough data | | **Reports and Dashboards** | Not enough data | Not enough data | | **Campaign Stickiness** | Not enough data | Not enough data | | **Multichannel Tracking** | Not enough data | Not enough data | | **Brand Optimization** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | #### Agentic AI - Marketing Analytics | Feature | BrightLocal | Surefire Local | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Local Marketing | Product | Score | Reviews | |---|---|---| | **BrightLocal** | N/A | N/A | | **Surefire Local** | N/A | N/A | #### Platform | Feature | BrightLocal | Surefire Local | |---|---|---| | **Internationalization** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Reporting and Dashboards** | Not enough data | Not enough data | | **Mobile User Support** | Not enough data | Not enough data | --- ## Categories **Shared Categories (4):** [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Local SEO Software](https://www.g2.com/categories/local-seo), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Multi-Location Marketing Platforms](https://www.g2.com/categories/multi-location-marketing-platforms) **Unique to Surefire Local (3):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) --- ## Reviewer Demographics ### By Company Size | Segment | BrightLocal | Surefire Local | |---|---|---| | **Small-Business** | 86.7% | 91.2% | | **Mid-Market** | 11.0% | 8.8% | | **Enterprise** | 2.3% | 0% | ### By Industry #### BrightLocal - **Marketing and Advertising:** 56.0% - **Internet:** 5.5% - **Consumer Services:** 3.2% - **Health, Wellness and Fitness:** 2.8% - **Construction:** 2.3% - **Hospital & Health Care:** 1.8% - **Real Estate:** 1.8% - **Legal Services:** 1.4% - **Law Practice:** 1.4% - **Medical Practice:** 1.4% - **Other:** 22.5% #### Surefire Local - **Construction:** 70.2% - **Consumer Services:** 7.0% - **Legal Services:** 5.3% - **Marketing and Advertising:** 3.5% - **Wholesale:** 1.8% - **Retail:** 1.8% - **Mechanical or Industrial Engineering:** 1.8% - **Market Research:** 1.8% - **Environmental Services:** 1.8% - **Building Materials:** 1.8% - **Other:** 3.5% --- ## Alternatives ### Alternatives to BrightLocal - [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4096 reviews) - [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1124 reviews) - [Synup](https://www.g2.com/products/synup/reviews) — 4.5/5 stars (315 reviews) - [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (528 reviews) - [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3972 reviews) - [Moz Local](https://www.g2.com/products/moz-local/reviews) — 4.2/5 stars (475 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.7/5 stars (1567 reviews) - [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4328 reviews) - [Uberall](https://www.g2.com/products/uberall-2024-01-10/reviews) — 4.4/5 stars (238 reviews) ### Alternatives to Surefire Local - [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4096 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3972 reviews) - [Thryv](https://www.g2.com/products/thryv/reviews) — 4.3/5 stars (2008 reviews) - [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1124 reviews) - [Google My Business](https://www.g2.com/products/google-my-business/reviews) — 4.6/5 stars (393 reviews) - [Moz Local](https://www.g2.com/products/moz-local/reviews) — 4.2/5 stars (475 reviews) - [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4328 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.7/5 stars (1567 reviews) - [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews) - [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2109 reviews) --- ## Top Discussions ### BrightLocal - Title: [How soon will the Review Widget be available to show reviews on websites?](https://www.g2.com/discussions/how-soon-will-the-review-widget-be-available-to-show-reviews-on-websites) — 2 comments, 1 upvote > **Top comment:** "Hi Roger. Thanks for your review. The widget (aka Review Showcase) is currently being planned and development on it will start in November for release in..." - Title: [How Much Does BrightLocal cost?](https://www.g2.com/discussions/how-much-does-brightlocal-cost) — 1 comment, 1 upvote > **Top comment:** "For a single business plan, it is perfect for small businesses and agencies managing up to 3 locations. The cost is $29/mo or $24.17/mo ($290/year - you..." - Title: [We need an Ecommerce Marketing Technical Specialist: We have rolled out an incredible way for people to simply order emergency locksmith service online with GPS tracking and we have a great SEO team but they are needing help to get our product data base to visible in searches, 2020 Ford Focus Key for example. Can you refer me to a person who you think I could work with based on my info here?](https://www.g2.com/discussions/we-need-an-ecommerce-marketing-technical-specialist-we-have-rolled-out-an-incredible-way-for-people-to-simply-order-emergency-locksmith-service-online-with-gps-tracking-and-we-have-a-great-seo-team-but-they-are-needing-help-to-get-our-product-data-base-to) — 1 comment, 1 upvote > **Top comment:** "This is a legit request. Please feel free to reach out to me. " - Title: [Will you eventually offer or already have Sentiment feature under the Reputation Manager?](https://www.g2.com/discussions/52086-will-you-eventually-offer-or-already-have-sentiment-feature-under-the-reputation-manager) — 1 comment, 1 upvote > **Top comment:** "Hello everyone stop losing your hard earn money to fake brokers, if you are interested in trading binary option/forex/Bitcoin mining, Recovery of lost funds..." - Title: [How can more UK focused directories be added to Brightlocal?](https://www.g2.com/discussions/how-can-more-uk-focused-directories-be-added-to-brightlocal) — 1 comment, 1 upvote > **Top comment:** "Hi Mark. Thanks for your question. We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully..." ### Surefire Local - Title: [Why do I need a local marketing platform?](https://www.g2.com/discussions/why-do-i-need-a-local-marketing-platform) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Our platform is ideal for companies who want to grow their business and they want to get more of their share of leads in the market (to drive new leads and..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brightlocal-vs-surefire-local)