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At a Glance
Market Segments
Small-Business (86.6% of reviews)
Small-Business (91.2% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
No pricing available
BrightLocal
Star Rating
(227)4.6 out of 5
Market Segments
Small-Business (86.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansSurefire Local
Star Rating
(57)4.6 out of 5
Market Segments
Small-Business (91.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Surefire LocalSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that BrightLocal excels in "Local Search Optimization" with a high rating of 9.3 for "Rank Tracking" and "Online Listings," indicating its effectiveness in helping businesses improve their local search visibility. In contrast, Surefire Local has lower ratings in these areas, particularly with a score of 8.6 for "Rank Tracking."
- Reviewers mention that Surefire Local offers superior "Ease of Setup" and "Ease of Admin," scoring 9.6 in both categories, which suggests a more user-friendly experience for new users compared to BrightLocal's scores of 8.7.
- G2 users highlight that BrightLocal's "Quality of Support" is rated at 9.2, with many reviewers praising the responsiveness and helpfulness of the support team, while Surefire Local's support is rated slightly lower at 9.3, indicating a solid but less standout experience.
- Users on G2 note that Surefire Local shines in "Email Marketing" features, particularly in "Automated Email Responses," where it scores 7.3, while BrightLocal lacks robust email marketing capabilities, scoring only 6.3 across the board in this category.
- Reviewers say that BrightLocal's "Reputation Management" features are highly rated at 9.1, making it a strong choice for businesses focused on managing their online reputation effectively, whereas Surefire Local's score of 8.9 indicates it is slightly less effective in this area.
- Users report that Surefire Local provides better "Analytics" capabilities, with a score of 9.2, which includes advanced reporting features that help businesses track their marketing performance, while BrightLocal's score of 8.7 suggests it may not offer the same depth of analytics.
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Surefire Local
No pricing availableFree Trial
BrightLocal
Free Trial is available
Surefire Local
No trial information availableRatings
Meets Requirements
8.9
169
9.1
42
Ease of Use
8.8
171
9.1
43
Ease of Setup
8.7
124
9.2
31
Ease of Admin
8.8
116
9.6
31
Quality of Support
9.2
164
9.1
42
Has the product been a good partner in doing business?
9.1
112
9.6
31
Product Direction (% positive)
8.9
151
9.1
38
Features by Category
Email Marketing
Not enough data
5.3
6
Not enough data
5.3
6
Not enough data
5.3
6
Not enough data
6.1
6
Online Marketing
Not enough data
5.0
6
Not enough data
5.0
6
Not enough data
4.7
6
Not enough data
5.3
6
Not enough data
5.3
6
Lead Management
Not enough data
5.3
6
Not enough data
5.3
6
Not enough data
5.3
6
Not enough data
5.3
6
Not enough data
6.3
5
Not enough data
7.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Campaign Management
Not enough data
6.3
5
Not enough data
Feature Not Available
Not enough data
6.7
5
Not enough data
6.3
5
Social
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Reporting & Analytics
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Platform
Not enough data
6.3
5
Not enough data
5.7
5
Not enough data
6.3
5
Not enough data
Feature Not Available
Not enough data
5.0
5
Not enough data
5.0
5
Not enough data
5.0
5
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
5.0
5
Not enough data
5.0
5
Not enough data
5.0
5
Listing Management
8.9
44
|
Verified
9.0
20
8.7
47
|
Verified
9.0
19
8.8
48
|
Verified
9.2
16
8.7
40
9.0
18
Performance
8.4
45
|
Verified
9.4
19
8.7
49
|
Verified
9.2
22
Local Search Optimization
9.3
57
|
Verified
8.6
25
9.3
56
8.8
26
9.3
49
9.2
26
9.1
48
|
Verified
8.9
26
8.0
35
8.5
25
9.2
58
|
Verified
9.1
26
Content & Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
9.6
21
|
Verified
Not enough data
9.5
25
|
Verified
Not enough data
9.3
20
|
Verified
7.3
5
Reporting
7.1
13
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
9.3
32
|
Verified
Not enough data
Media Monitoring
8.6
20
Not enough data
8.7
14
8.0
5
9.0
13
Not enough data
In-House Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Surefire Local are categorized as Local Listing Management, Local SEO, Online Reputation Management, and Multi-Location Marketing Platforms
Unique Categories
BrightLocal has no unique categories
Surefire Local is categorized as Marketing Analytics, Social Media Management, and Marketing Automation
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Surefire Local
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
56.0%
Internet
5.6%
Health, Wellness and Fitness
2.8%
Consumer Services
2.8%
Construction
2.3%
Other
30.6%
Construction
70.2%
Consumer Services
7.0%
Legal Services
5.3%
Marketing and Advertising
3.5%
Wholesale
1.8%
Other
12.3%
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 Comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 Comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 Comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
Why do I need a local marketing platform?
1 Comment
Official Response from Surefire Local
Our platform is ideal for companies who want to grow their business and they want to get more of their share of leads in the market (to drive new leads and...Read more
Surefire Local has no more discussions with answers
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