Link copied to clipboard

# BrightLocal vs Surefire Local Comparison - What are their main differences?

Share
[
Export
](/compare/brightlocal/surefire-local/export.csv)

BrightLocalSurefire Local[+ Add Product](#)

Pricing

**BrightLocal**
Free Trial

**Starting at $39.00** Per Month · Track

**Starting at $49.00** Per Month · Manage

**Starting at $59.00** Per Month · Grow

**Contact Us** · Enterprise

Show more

**Surefire Local**

**$499.00** Per Feature Per Month · Basic

**Pricing Insights**
from reviews

Perceived Cost

**BrightLocal**
$$$$$

**Surefire Local**
$$$$$

Average Discount

**BrightLocal**
6%

**Surefire Local**
10%4% more

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**BrightLocal** 6 months
Based on 100 responses

**Surefire Local** 6 months
Based on 100 responses

Return on Investment

**BrightLocal** 6 months
Based on 100 responses

**Surefire Local** 6 months
Based on 100 responses

 ![BrightLocal](https://images.g2crowd.com/uploads/product/hd_favicon/33aacc50417c0a4eb38d8995508f8d14/brightlocal.svg "BrightLocal")

 ![Surefire Local](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_12a2805c94f87ff8266c317a4aa1f5c6/surefire-local.png "Surefire Local")

G2 offers free advice on this comparison.

Chat with an expert

How would you like to receive Software Advice?

 ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg)

FormAnswer questions at your own pace, no call required.

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)

AI AgentChat live and get a recommendation in minutes.

 ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg)

Phone CallTalk it through live with a software advisor.

**Pros & Cons**
from reviews

**BrightLocal**

Rank Tracking (3)

Dashboard Usability (2)

Complex Interface (2)

Complex Features (1)

**Surefire Local**

Helpful (3)

Business Growth (2)

Poor Customer Support (2)

Account Management (1)

Integrations

**BrightLocal**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_89ba086d977ba0acda93b54b6ec97ae7/anthropic-claude-code.webp "Product Avatar Image")

Claude Code

](https://www.g2.com/products/anthropic-claude-code/reviews)[
View all
](https://www.g2.com/products/brightlocal/integrations)

**Surefire Local**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c5de26a8150b7b1d0fa602f564d03096/cleargistix-tug-tow.jpg "Product Avatar Image")

Cleargistix Tug & Tow

](https://www.g2.com/products/cleargistix-tug-tow/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a4aea6e512d19f5e2149db80788077e9/google-analytics-360.png "Product Avatar Image")

GA 360

](https://www.g2.com/products/google-analytics-360/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_65e597103b089dfd2b79a04fd5ccbf3e/instagram-for-business.png "Product Avatar Image")

Instagram for Business

](https://www.g2.com/products/instagram-for-business/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ee5cd8c3182117a52379aec028acbc45/medallia-customer-experience.jpg "Product Avatar Image")

Medallia Customer Experience

](https://www.g2.com/products/medallia-customer-experience/reviews)[
View all
](https://www.g2.com/products/surefire-local/integrations)

Screenshots

**BrightLocal**
 ![BrightLocal screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/122254/Location-Summary.png)

**Surefire Local**
 ![Surefire Local screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1215613/Surefire-Local-Marketing-Platform---Home.png)

**Ratings**
from reviews

Meets Requirements

**BrightLocal**

**8.8** /10

Based on 172 responses

**Surefire Local**

**9.1** /10

Based on 42 responses

Ease of Use

**BrightLocal**

**8.7** /10

Based on 174 responses

**Surefire Local**

**9.1** /10

Based on 43 responses

Ease of Setup

**BrightLocal**

**8.6** /10

Based on 127 responses

**Surefire Local**

**9.2** /10

Based on 31 responses

Ease of Admin

**BrightLocal**

**8.7** /10

Based on 117 responses

**Surefire Local**

**9.6** /10

Based on 31 responses

Quality of Support

**BrightLocal**

**9.1** /10

Based on 166 responses

**Surefire Local**

**9.1** /10

Based on 42 responses

Has the product been a good partner in doing business?

**BrightLocal**

**9.0** /10

Based on 113 responses

**Surefire Local**

**9.6** /10

Based on 31 responses

Product Direction (% positive)

**BrightLocal**

**8.9** /10

Based on 153 responses

**Surefire Local**

**9.1** /10

Based on 38 responses

**Features**
ratings from reviews

Local Listing Management

**8.7** /10

Based on 63 responses

**9.1** /10

Based on 25 responses

Local SEO

**9.0** /10

Based on 66 responses

**8.9** /10

Based on 27 responses

Online Reputation Management

**8.8** /10

Based on 39 responses

**7.7** /10

Based on 5 responses

Uncover more feature rated insights from real users to improve your shopping experience.

See it for free

Marketing Automation

Not enough data

**5.8** /10

Based on 6 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
86.8%

Mid-Market(51-1000 emp.)
11.0%

Enterprise(\> 1000 emp.)
2.3%

Small-Business(50 or fewer emp.)
86.8%

Mid-Market(51-1000 emp.)
11.0%

Enterprise(\> 1000 emp.)
2.3%

Small-Business(50 or fewer emp.)
91.2%

Mid-Market(51-1000 emp.)
8.8%

Enterprise(\> 1000 emp.)
0%

Small-Business(50 or fewer emp.)
91.2%

Mid-Market(51-1000 emp.)
8.8%

Enterprise(\> 1000 emp.)
0%

**Reviewers' Industry**

[![BrightLocal](https://images.g2crowd.com/uploads/product/hd_favicon/33aacc50417c0a4eb38d8995508f8d14/brightlocal.svg "BrightLocal")](https://www.g2.com/products/brightlocal/reviews)
BrightLocal

Marketing and Advertising
56.2%

Internet
5.5%

Consumer Services
3.2%

Health, Wellness and Fitness
2.7%

Construction
2.3%

Other
30.1%

[![Surefire Local](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_12a2805c94f87ff8266c317a4aa1f5c6/surefire-local.png "Surefire Local")](https://www.g2.com/products/surefire-local/reviews)
Surefire Local

Construction
70.2%

Consumer Services
7.0%

Legal Services
5.3%

Marketing and Advertising
3.5%

Wholesale
1.8%

Other
12.3%

Alternatives

**BrightLocal Alternatives**

 ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye")

[
Birdeye
](/products/birdeye/reviews)

 ![Yext](https://images.g2crowd.com/uploads/product/hd_favicon/5704960912a514431d185a72d7a73091/yext%282%29.svg "Yext")

[
Yext
](/products/yext/reviews)

 ![Synup](https://images.g2crowd.com/uploads/product/hd_favicon/05c6e800c49b5305222f461a366f5e8b/synup.svg "Synup")

[
Synup
](/products/synup/reviews)

 ![Vendasta AI Platform](https://images.g2crowd.com/uploads/product/hd_favicon/e7d9e1faf02dca42238e56a5f4b12b54/vendasta-ai-platform.svg "Vendasta AI Platform")

[
Vendasta AI Platform
](/products/vendasta-ai-platform/reviews)

**Surefire Local Alternatives**

 ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye")

[
Birdeye
](/products/birdeye/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![Thryv](https://images.g2crowd.com/uploads/product/hd_favicon/c3c934e3769404a1244124d1025ae050/thryv.svg "Thryv")

[
Thryv
](/products/thryv/reviews)

 ![Yext](https://images.g2crowd.com/uploads/product/hd_favicon/5704960912a514431d185a72d7a73091/yext%282%29.svg "Yext")

[
Yext
](/products/yext/reviews)

## BrightLocal vs Surefire Local

When assessing the two solutions, reviewers found Surefire Local easier to use, set up, and administer. Reviewers also preferred doing business with Surefire Local overall.

- Reviewers felt that Surefire Local meets the needs of their business better than BrightLocal.
- When comparing quality of ongoing product support, BrightLocal and Surefire Local provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Surefire Local over BrightLocal.