Compare BrightLocal and Surefire Local 
At a Glance
Market Segments
Small-Business (86.7% of reviews)
Small-Business (91.2% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
No pricing available
BrightLocal
Star Rating
(229)4.6 out of 5
Market Segments
Small-Business (86.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansSurefire Local
Star Rating
(57)4.6 out of 5
Market Segments
Small-Business (91.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Surefire LocalBrightLocal vs Surefire Local
When assessing the two solutions, reviewers found Surefire Local easier to use, set up, and administer. Reviewers also preferred doing business with Surefire Local overall.
- Reviewers felt that Surefire Local meets the needs of their business better than BrightLocal.
- When comparing quality of ongoing product support, reviewers felt that BrightLocal is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Surefire Local over BrightLocal.
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Surefire Local
No pricing availableFree Trial
BrightLocal
Free Trial is available
Surefire Local
No trial information availableRatings
Meets Requirements
8.9
171
9.1
42
Ease of Use
8.7
173
9.1
43
Ease of Setup
8.7
126
9.2
31
Ease of Admin
8.8
116
9.6
31
Quality of Support
9.2
165
9.1
42
Has the product been a good partner in doing business?
9.1
112
9.6
31
Product Direction (% positive)
8.9
153
9.1
38
Features by Category
Email Marketing
Not enough data
5.3
6
Not enough data
5.3
6
Not enough data
5.3
6
Not enough data
6.1
6
Online Marketing
Not enough data
5.0
6
Not enough data
5.0
6
Not enough data
4.7
6
Not enough data
5.3
6
Not enough data
5.3
6
Lead Management
Not enough data
5.3
6
Not enough data
5.3
6
Not enough data
5.3
6
Not enough data
5.3
6
Not enough data
6.3
5
Not enough data
7.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Campaign Management
Not enough data
6.3
5
Not enough data
Feature Not Available
Not enough data
6.7
5
Not enough data
6.3
5
Social
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Reporting & Analytics
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Platform
Not enough data
6.3
5
Not enough data
5.7
5
Not enough data
6.3
5
Not enough data
Feature Not Available
Not enough data
5.0
5
Not enough data
5.0
5
Not enough data
5.0
5
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
5.0
5
Not enough data
5.0
5
Not enough data
5.0
5
Listing Management
8.9
44
|
Verified
9.0
20
8.7
47
|
Verified
9.0
19
8.8
48
|
Verified
9.2
16
8.7
40
9.0
18
Performance
8.4
45
|
Verified
9.4
19
8.7
50
|
Verified
9.2
22
Local Search Optimization
9.3
59
|
Verified
8.6
25
9.3
56
8.8
26
9.3
49
9.2
26
9.1
48
|
Verified
8.9
26
8.0
35
8.5
25
9.2
58
|
Verified
9.1
26
Content & Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
9.6
21
|
Verified
Not enough data
9.5
25
|
Verified
Not enough data
9.3
20
|
Verified
7.3
5
Reporting
7.1
13
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
9.3
32
|
Verified
Not enough data
Media Monitoring
8.6
20
Not enough data
8.7
14
8.0
5
9.0
13
Not enough data
In-House Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Surefire Local are categorized as Local Listing Management, Local SEO, Online Reputation Management, and Multi-Location Marketing Platforms
Unique Categories
BrightLocal has no unique categories
Surefire Local is categorized as Marketing Analytics, Social Media Management, and Marketing Automation
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Surefire Local
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
56.0%
Internet
5.5%
Consumer Services
3.2%
Health, Wellness and Fitness
2.8%
Construction
2.3%
Other
30.3%
Construction
70.2%
Consumer Services
7.0%
Legal Services
5.3%
Marketing and Advertising
3.5%
Wholesale
1.8%
Other
12.3%
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 Comments
MA
Hi Roger. Thanks for your review.
The widget (aka Review Showcase) is currently being planned and development on it will start in November for release in...Read more
How Much Does BrightLocal cost?
1 Comment
NE
For a single business plan, it is perfect for small businesses and agencies managing up to 3 locations. The cost is $29/mo or $24.17/mo
($290/year - you...Read more
We need an Ecommerce Marketing Technical Specialist: We have rolled out an incredible way for people to simply order emergency locksmith service online with GPS tracking and we have a great SEO team but they are needing help to get our product data base to visible in searches, 2020 Ford Focus Key for example. Can you refer me to a person who you think I could work with based on my info here?
1 Comment
RR
This is a legit request. Please feel free to reach out to me.
Read more
Why do I need a local marketing platform?
1 Comment
Official Response from Surefire Local
Our platform is ideal for companies who want to grow their business and they want to get more of their share of leads in the market (to drive new leads and...Read more
Surefire Local has no more discussions with answers
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