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Compare BrightLocal and SOCi 
Featured Products
At a Glance
Market Segments
Small-Business (86.6% of reviews)
Small-Business (53.3% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
No pricing available
BrightLocal
Star Rating
(228)4.6 out of 5
Market Segments
Small-Business (86.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansSOCi
Star Rating
(3,595)4.5 out of 5
Market Segments
Small-Business (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SOCiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SOCi excels in providing a comprehensive social media management experience, allowing users to plan and schedule posts across multiple platforms efficiently. One user highlighted how it saves time by enabling them to organize their content for the entire week or month in one sitting.
- Users say BrightLocal stands out for its robust citation building and ranking tracking features, with recent feedback praising its all-in-one solution for improving local search rankings and managing reputation. Reviewers appreciate the smooth process and user-friendly dashboard that BrightLocal offers.
- According to verified reviews, BrightLocal receives high marks for its quality of support, with users noting that the team is communicative and proactive during updates, ensuring they are informed about any issues and next steps. This level of support can be crucial for small businesses navigating local SEO challenges.
- Reviewers mention that while SOCi provides valuable tools for review and reputation management, some users feel it could improve in areas like competitive intelligence and sentiment analysis, where BrightLocal has received higher ratings. This suggests that users looking for in-depth analytics might find BrightLocal more beneficial.
- G2 reviewers highlight that both platforms have similar ease of use and setup scores, but BrightLocal edges out slightly in user experience, with feedback indicating that its intuitive onboarding process helps users get started quickly and effectively.
- Users report that SOCi's reporting features are convenient and provide inspiration for content creation, making it a great choice for businesses focused on social media. However, the sheer volume of reviews for SOCi indicates a broader user base, which may lead to more diverse insights and experiences compared to BrightLocal's smaller review pool.
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
SOCi
No pricing availableFree Trial
BrightLocal
Free Trial is available
SOCi
No trial information availableRatings
Meets Requirements
8.9
170
8.9
3,075
Ease of Use
8.7
172
8.7
3,252
Ease of Setup
8.7
125
8.8
2,016
Ease of Admin
8.8
116
8.9
1,302
Quality of Support
9.2
164
8.8
2,534
Has the product been a good partner in doing business?
9.1
112
9.0
1,288
Product Direction (% positive)
8.8
152
8.8
3,081
Features by Category
Social Analytics
Not enough data
7.8(won by default)
766
Not enough data
8.2(won by default)
801
Not enough data
8.6(won by default)
815
Not enough data
7.9(won by default)
725
Not enough data
Feature Not Available
Not enough data
7.8(won by default)
726
Not enough data
8.1(won by default)
726
Reports & Dashboards
Not enough data
8.2(won by default)
785
Not enough data
8.3(won by default)
786
Not enough data
8.5(won by default)
779
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
7.7(won by default)
197
Not enough data
7.8(won by default)
195
Not enough data
7.8(won by default)
193
Not enough data
7.7(won by default)
195
Not enough data
7.8(won by default)
194
Business Tools
Not enough data
8.1
157
Not enough data
Feature Not Available
Not enough data
7.6
149
Not enough data
7.8
161
Not enough data
8.0
161
Customer Tools
Not enough data
8.5
169
Not enough data
8.2
161
Not enough data
8.0
161
Not enough data
8.1
158
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
7.6
49
Not enough data
7.4
49
Not enough data
7.5
48
Not enough data
7.4
47
Not enough data
7.6
46
Listing Management
8.9
44
|
Verified
8.2
629
8.7
47
|
Verified
8.3
623
8.8
48
|
Verified
8.1
617
8.7
40
8.4
637
Performance
8.4
45
|
Verified
8.4
654
8.7
50
|
Verified
8.5
662
Local Search Optimization
9.3
58
|
Verified
8.2
410
9.3
56
8.4
423
9.3
49
8.5
428
9.1
48
|
Verified
8.6
421
8.0
35
8.7
430
9.2
58
|
Verified
8.5
436
Content & Collaboration
Not enough data
8.9
1555
Not enough data
8.4
1525
Not enough data
8.3
1401
Not enough data
8.3
1416
Not enough data
8.6
1467
Not enough data
8.4
1457
Social Management
Not enough data
8.6
1683
Not enough data
8.9
1713
Not enough data
8.3
1609
Not enough data
8.6
1668
Not enough data
8.1
1515
Not enough data
8.4
1507
Not enough data
Feature Not Available
Agentic AI - Social Media Management
Not enough data
7.9
375
Not enough data
7.9
373
Not enough data
8.1
374
Not enough data
7.9
373
Not enough data
8.0
374
Not enough data
7.9
374
Not enough data
8.0
373
Platform Interoperability
Not enough data
Feature Not Available
Agentic AI - Social Media Advertising
Not enough data
8.1
227
Not enough data
8.1
229
Not enough data
8.1
230
Not enough data
8.1
230
Not enough data
8.0
229
Not enough data
8.2
230
Social Functionality
Not enough data
8.8
1243
Campaign Management
Not enough data
8.6
1186
Not enough data
8.5
693
Not enough data
8.5
1185
Not enough data
8.3
1143
Not enough data
8.5
1144
Not enough data
Feature Not Available
Not enough data
8.5
1101
Not enough data
Feature Not Available
Not enough data
8.3
1077
Not enough data
8.5
1120
Not enough data
8.4
1081
Not enough data
8.1
1055
Not enough data
8.3
1060
Targeting
Not enough data
8.4
1161
Not enough data
Feature Not Available
Not enough data
8.3
1090
Not enough data
8.3
1103
Platform
Not enough data
8.3
1082
Not enough data
8.4
1112
Not enough data
8.7
1156
Not enough data
8.8
1169
Not enough data
8.6
1089
Not enough data
8.6
1133
Not enough data
8.7
1121
Not enough data
Feature Not Available
Not enough data
8.3
681
Responses
Not enough data
8.2
35
Not enough data
8.4
33
Not enough data
8.1
33
Automation - AI Agents
Not enough data
8.0
33
Not enough data
8.0
32
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
32
Platform
Not enough data
8.3
32
Not enough data
8.4
32
Not enough data
8.2
31
Autonomy - AI Agents
Not enough data
8.2
32
Not enough data
8.3
32
Not enough data
8.5
32
Not enough data
8.3
32
Generative AI
Not enough data
8.5
32
Not enough data
8.5
32
Responses
Not enough data
8.2
90
Not enough data
Feature Not Available
Not enough data
8.2
81
Not enough data
8.5
84
Not enough data
Feature Not Available
Platform
Not enough data
8.0
78
Not enough data
8.3
82
Not enough data
8.2
82
Not enough data
8.4
82
Not enough data
Feature Not Available
Not enough data
8.3
76
Not enough data
8.3
87
Generative AI
Not enough data
8.3
66
Not enough data
8.1
66
Survey Management
Not enough data
8.6
186
Not enough data
8.6
187
Not enough data
8.7
185
Not enough data
8.6
184
Survey Customization
Not enough data
8.6
180
Not enough data
8.7
179
Not enough data
8.7
141
Not enough data
Feature Not Available
Survey Insights
Not enough data
8.8
181
Not enough data
8.6
180
Not enough data
8.7
182
Not enough data
8.7
183
Agentic AI - Survey
Not enough data
8.7
60
Not enough data
8.6
60
Not enough data
8.6
60
Content Generation - AI Content Creation Platforms
Not enough data
8.4
48
Not enough data
8.5
47
Not enough data
8.5
48
Management - AI Content Creation Platforms
Not enough data
8.5
48
Not enough data
8.6
48
Not enough data
8.4
48
Consumer Intelligence
9.6
21
|
Verified
8.6
980
|
Verified
9.5
25
|
Verified
8.3
952
|
Verified
9.3
20
|
Verified
8.5
978
|
Verified
Reporting
7.1
13
|
Verified
Feature Not Available
7.9
20
|
Verified
8.3
933
|
Verified
9.3
32
|
Verified
8.8
1027
|
Verified
Media Monitoring
8.6
20
8.8
1019
|
Verified
8.7
14
8.9
1032
9.0
13
8.6
957
|
Verified
In-House Management
Feature Not Available
8.0
576
Feature Not Available
8.2
919
|
Verified
Generative AI
Not enough data
8.1
757
Agentic AI - Online Reputation Management
Not enough data
7.8
210
Not enough data
7.8
208
Not enough data
8.0
212
Not enough data
7.9
211
Not enough data
7.9
212
Not enough data
7.9
211
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
7.7
35
Customer Interaction Automation - AI Customer Support Agents
Not enough data
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.0
35
Automation
Not enough data
8.1
35
Not enough data
8.0
35
Not enough data
8.1
35
Autonomy
Not enough data
7.9
35
Not enough data
8.0
35
Not enough data
8.2
35
Not enough data
8.3
35
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and SOCi are categorized as Local Listing Management, Local SEO, Online Reputation Management, and Multi-Location Marketing Platforms
Unique Categories
BrightLocal has no unique categories
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SOCi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
55.8%
Internet
5.5%
Consumer Services
3.2%
Health, Wellness and Fitness
2.8%
Construction
2.3%
Other
30.4%
Real Estate
23.2%
Marketing and Advertising
6.8%
Health, Wellness and Fitness
6.8%
Retail
5.7%
Leisure, Travel & Tourism
4.9%
Other
52.6%
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 Comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 Comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 Comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
I need step by step quidance
3 Comments
CD
Within the SOCi dashboard is SOCi University. They have a plethora of knowledge-based articles and videos to guide you through all dashboard functions.Read more
What type of integrations are available with SOCi?
1 Comment
NA
Hi Ashley, your Customer Success Manager will be happy to discuss these options with you via phone. SOCi has many integration methods for agencies that would...Read more
When will we be able to post more than 4 pictures at a time on Instagram and google account?
1 Comment
AC
Hi Fei,
Apologies for the delay on responding here. Earlier this year, the Instagram API was opened up so 3rd party applications can post multiple images...Read more
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