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# BrightLocal vs Serpstat Comparison - What are their main differences?

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BrightLocalSerpstat[+ Add Product](#)

Pricing

**BrightLocal**
Free Trial

**Starting at $39.00** Per Month · Track

**Serpstat**
Free Trial

**Free Trial** · Free Trial

**Pricing Insights**
from reviews

Time to Implement

**BrightLocal**
2 months

Based on 61 responses

**Serpstat**
1 monthFaster

Based on 90 responses

Return on Investment

**BrightLocal**
8 months

Based on 38 responses

**Serpstat**
6 months2 months sooner

Based on 76 responses

Perceived Cost

**BrightLocal**
$$$$$

**Serpstat**
$$$$$

Average Discount

**BrightLocal**
6%

**Serpstat**
35%29% more

 ![BrightLocal](https://images.g2crowd.com/uploads/product/hd_favicon/33aacc50417c0a4eb38d8995508f8d14/brightlocal.svg "BrightLocal")

 ![Serpstat](https://images.g2crowd.com/uploads/product/hd_favicon/1491829471/serpstat.svg "Serpstat")

G2 offers free advice on this comparison.

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**Pros & Cons**
from reviews

**BrightLocal**
[
Rank Tracking (3)
](https://www.g2.com/products/brightlocal/reviews?filters%5Bsentiment_snippet%5D=1240270&qs=pros-and-cons#reviews)[
Dashboard Usability (2)
](https://www.g2.com/products/brightlocal/reviews?filters%5Bsentiment_snippet%5D=2091006&qs=pros-and-cons#reviews)[
Complex Interface (2)
](https://www.g2.com/products/brightlocal/reviews?filters%5Bsentiment_snippet%5D=1971865&qs=pros-and-cons#reviews)[
Complex Features (1)
](https://www.g2.com/products/brightlocal/reviews?filters%5Bsentiment_snippet%5D=2456970&qs=pros-and-cons#reviews)

**Serpstat**
[
Advanced Search (1)
](https://www.g2.com/products/serpstat/reviews?filters%5Bsentiment_snippet%5D=2277895&qs=pros-and-cons#reviews)[
Competitor Analysis (1)
](https://www.g2.com/products/serpstat/reviews?filters%5Bsentiment_snippet%5D=1321565&qs=pros-and-cons#reviews)

Integrations

**BrightLocal**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a062b6097ef15d211bd8c1a5d606a2bb/anthropic-claude-code.jpg "Product Avatar Image")

Claude Code

](https://www.g2.com/products/anthropic-claude-code/reviews)[
View all
](https://www.g2.com/products/brightlocal/integrations)

**Serpstat**
Not enough data

Screenshots

**BrightLocal**
 ![BrightLocal screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/122254/Location-Summary.png)

**Serpstat**
 ![Serpstat screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/112486/chrome-J8JreofVnL-_1_.gif)

**Ratings**
from reviews

Meets Requirements

**BrightLocal**

8.8

8.8172

**Serpstat**

9.1

9.1416

Ease of Use

**BrightLocal**

8.7

8.7174

**Serpstat**

8.8

8.8419

Ease of Setup

**BrightLocal**

8.6

8.6127

**Serpstat**

9.0

9.0200

Ease of Admin

**BrightLocal**

8.7

8.7117

**Serpstat**

9.0

9.0193

Quality of Support

**BrightLocal**

9.1

9.1166

**Serpstat**

9.4

9.4379

Has the product been a good partner in doing business?

**BrightLocal**

9.0

9.0113

**Serpstat**

9.5

9.5185

Product Direction (% positive)

**BrightLocal**

8.9

8.9153

**Serpstat**

9.0

9.0402

**Features**
ratings from reviews

Competitive Intelligence[Hide 63 FeaturesShow 63 Features](javascript:void(0);)

Not enough data

9.3

6

Agentic AI - Competitive Intelligence

Autonomous Task Execution

Not enough data

Not enough data

Platform Basics

Centralized Platform

Not enough data

Not enough data

Web Tracking

Not enough data

Feature Not Available

Activity Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Platform Data

Product Details

Not enough data

Not enough data

Customer Feedback & Reviews

Not enough data

Not enough data

Channel Acquisition

Not enough data

Not enough data

Platform Content 

Battlecards

Not enough data

Not enough data

Platform Reporting

Benchmark Reporting

Not enough data

9.3(won by default)

5

Customizable Dashboard

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

Additional Functionality

Real-Time Data

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Real Time Comparisons

Not enough data

Not enough data

Website Monitoring

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

API

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Cost Analysis

Not enough data

Not enough data

Custom Pricing Rules

Not enough data

Not enough data

Discount Management

Not enough data

Not enough data

Profitability Analysis

Not enough data

Not enough data

Repricing engine

Not enough data

Not enough data

Scenario Planning

Not enough data

Not enough data

Dynamic Pricing

Not enough data

Not enough data

Strategic Planning

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Market Data Analysis

Not enough data

Not enough data

Product Data Management

Not enough data

Not enough data

Pricing Analytics

Not enough data

Not enough data

Product Catalog

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Price List Management

Not enough data

Not enough data

Automatic Adjustments

Not enough data

Not enough data

Predictive Pricing Models

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

SEO Tools[Hide 107 FeaturesShow 107 Features](javascript:void(0);)

Not enough data

8.8

360

Agentic AI - SEO Tools

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Google Analytics Integration

Not enough data

Not enough data

SEO Auditing & Monitoring

SEO Alerting

Not enough data

9.0(won by default)

33

SEO Auditing

Not enough data

9.0(won by default)

28

SEO Change Tracking

Not enough data

8.8(won by default)

26

Technical SEO

Not enough data

9.1(won by default)

28

Engagement Tracking

Not enough data

Not enough data

SEO Content & Rankings

Link Building

Not enough data

8.5(won by default)

320

Keyword Research

Not enough data

9.0(won by default)

339

SERP Rank Tracking

Not enough data

8.9(won by default)

327

Localization

Not enough data

8.3(won by default)

33

Content Insights

Not enough data

8.6(won by default)

22

Customer Activity Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Mobile Keywords

Not enough data

Not enough data

Keyword Research Tools

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

SEO Reporting

Competitor Analysis

Not enough data

8.9(won by default)

322

Data Visualization

Not enough data

9.1(won by default)

35

Custom Reports

Not enough data

8.8(won by default)

32

White Label

Not enough data

9.0(won by default)

23

Real-Time Data

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Scheduled/Automated Reports

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Feature Not Available

Generative AI

Not enough data

Not enough data

Additional Functionality

Retargeting

Not enough data

Not enough data

API

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Broken Link Discovery

Not enough data

Not enough data

URL Shortener

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Custom Domains

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Backlink Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

For Marketing and Advertising

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Link Editing

Not enough data

Not enough data

URL Customization

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Link Analytics

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Localization Automation

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Link Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Backlink Monitoring

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Content Personalization

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Problem Area Alerts

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Multivariate Testing

Not enough data

Not enough data

Behavior Analytics

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Product Recommendations

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

Mobile Friendly Test

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Market Intelligence[Hide 20 FeaturesShow 20 Features](javascript:void(0);)

Not enough data

9.8

7

Data collection

Natural Language Processing (NLP)

Not enough data

9.7(won by default)

5

Data Sources

Not enough data

9.7(won by default)

5

Custom Research Sources

Not enough data

9.7(won by default)

5

Lead Enrichment

Not enough data

9.7(won by default)

5

Advanced Data Collection

Not enough data

10.0(won by default)

6

Segment Trending

Web

Not enough data

10.0(won by default)

7

Social

Not enough data

9.7(won by default)

5

Benchmarks

Not enough data

10.0(won by default)

6

Finance 

Not enough data

10.0(won by default)

5

Analysis

Custom Dashboards

Not enough data

10.0(won by default)

6

Reports

Not enough data

9.8(won by default)

7

Integrations

Not enough data

9.7(won by default)

6

Platform

Search

Not enough data

10.0(won by default)

7

User, Role, And Access Management

Not enough data

9.2(won by default)

6

Mobile User Support

Not enough data

9.3(won by default)

5

Alerts

Not enough data

10.0(won by default)

6

Collaboration

Not enough data

9.3(won by default)

5

Compliance

Not enough data

Not enough data

Agentic AI - Market Intelligence

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Local Listing Management[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

8.7

63

Not enough data

Listing Management

Network Directory

8.9(won by default)

44

|

Verified

Not enough data

Data Aggregators

8.7(won by default)

47

|

Verified

Not enough data

Duplicate Monitoring

8.8(won by default)

48

|

Verified

Not enough data

Optimization

8.7(won by default)

40

Not enough data

Performance

Real-Time Updates

8.4(won by default)

45

|

Verified

Not enough data

Analytics

8.6(won by default)

51

|

Verified

Not enough data

Local SEO[Hide 35 FeaturesShow 35 Features](javascript:void(0);)

9.0

66

Not enough data

Local Search Optimization

Rank Tracking

9.2(won by default)

60

|

Verified

Not enough data

Online Listings

9.2(won by default)

57

Not enough data

Google My Business

9.3(won by default)

49

Not enough data

Reputation Management

9.1(won by default)

48

|

Verified

Not enough data

Social Media Integration

8.0(won by default)

35

Not enough data

Dashboards and Reporting

9.1(won by default)

59

|

Verified

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Pageview Tracking

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Link Management

Not enough data

Not enough data

Listing Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Reviews Management

Not enough data

Not enough data

Additional Functionality

AI Copilot

Not enough data

Not enough data

Geo Rankings

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Localization Automation

Not enough data

Not enough data

Bounce Rate Analysis

Not enough data

Not enough data

Keyword Research Tools

Not enough data

Not enough data

SEO Audit

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Backlink Monitoring

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Third-Party Integration

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Online Reputation Management[Hide 51 FeaturesShow 51 Features](javascript:void(0);)

8.8

39

Not enough data

Consumer Intelligence

Customer Feedback

9.6(won by default)

21

|

Verified

Not enough data

Competitive Intelligence

9.5(won by default)

25

|

Verified

Not enough data

Sentiment Analysis

9.3(won by default)

20

|

Verified

Not enough data

Competitive Analysis

Not enough data

Not enough data

Media Monitoring

Social Networks Monitoring

8.6(won by default)

20

Not enough data

Social Media Management

8.7(won by default)

14

Not enough data

Digital Media Monitoring

9.0(won by default)

13

Not enough data

Review Monitoring

Not enough data

Not enough data

Brand Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Response Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Negative Feedback Management

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Reporting

Revenue Reporting

7.1(won by default)

13

|

Verified

Not enough data

Corporate Reporting

7.9(won by default)

20

|

Verified

Not enough data

Dashboard

9.3(won by default)

32

|

Verified

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

In-House Management

Employee Performance

Feature Not Available

Not enough data

Team Workflow

Feature Not Available

Not enough data

Agentic AI - Online Reputation Management

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

White Label

Not enough data

Not enough data

Hashtag Tracking

Not enough data

Not enough data

Review Sharing

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Customer Advocacy

Not enough data

Not enough data

Automated Responses

Not enough data

Not enough data

Multi-Channel Distribution

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Employee Advocacy

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Scoring

Not enough data

Not enough data

API

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Review Request

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Content Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

8.7

7

Tools

Social Sharing

Not enough data

8.7(won by default)

5

Contact Collection

Not enough data

Not enough data

Audience Insights

Not enough data

Not enough data

Metrics

Entry and Exit Pages

Not enough data

Not enough data

Sessions

Not enough data

Not enough data

Engagement

Not enough data

Not enough data

Return

Not enough data

Not enough data

Conversions

Not enough data

Not enough data

Search Rank

Not enough data

Not enough data

Agentic AI - Content Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Show 4 feature categories with incomplete data

Content Marketing[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Content Creation

Content Creation Tools

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Content Curation

Not enough data

Not enough data

Buyer Personas

Not enough data

Not enough data

Optimization

ROI Reporting

Not enough data

Not enough data

SEO

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Dashboards & Reporting

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Logistics

Approval Process Control

Not enough data

Not enough data

Customizable Templated Workflows

Not enough data

Not enough data

Internal Communication

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Editing and Approval Tools

Not enough data

Not enough data

Distribution Features

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Additional Functionality

Alerts/Notifications

Not enough data

Not enough data

Publish Scheduling

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Editorial Calendar

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Channel Campaigns

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Content Creation[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

Not enough data

Not enough data

Planning

Scheduling Integration

Not enough data

Not enough data

Publishing

Execute Content Publication

Not enough data

Not enough data

Social Media

Social Media Integration

Not enough data

Not enough data

Planning

Collaborative Editorial Calendars / Scheduling Content

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

AI Text-to-Image

Not enough data

Not enough data

AI Text-to-Video

Not enough data

Not enough data

Agentic AI - Content Creation

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Paid Search Intelligence[Hide 8 FeaturesShow 8 Features](javascript:void(0);)

Not enough data

Not enough data

Platform Basics

Benchmarking

Not enough data

Not enough data

Ad Creatives

Not enough data

Not enough data

Paid Search Data

Not enough data

Not enough data

Platform Data

Alerts

Not enough data

Not enough data

Data Access

Not enough data

Not enough data

Web Traffic

Not enough data

Not enough data

Subdomains

Not enough data

Not enough data

Agentic AI - Operational Risk Management

Proactive Assistance

Not enough data

Not enough data

Local Marketing[Hide 5 FeaturesShow 5 Features](javascript:void(0);)

Not enough data

Not enough data

Platform

Internationalization

Not enough data

Not enough data

Reporting and Dashboards

Not enough data

Not enough data

Mobile User Support

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Performance and Reliability

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![BrightLocal](https://images.g2crowd.com/uploads/product/hd_favicon/33aacc50417c0a4eb38d8995508f8d14/brightlocal.svg "BrightLocal")](https://www.g2.com/products/brightlocal/reviews)

BrightLocal

Small-Business(50 or fewer emp.)

86.8%

Mid-Market(51-1000 emp.)

11.0%

Enterprise(\> 1000 emp.)

2.3%

[![Serpstat](https://images.g2crowd.com/uploads/product/hd_favicon/1491829471/serpstat.svg "Serpstat")](https://www.g2.com/products/serpstat/reviews)

Serpstat

Small-Business(50 or fewer emp.)

80.4%

Mid-Market(51-1000 emp.)

17.1%

Enterprise(\> 1000 emp.)

2.4%

Small-Business

(50 or fewer emp.)

86.8%

80.4%

Mid-Market

(51-1000 emp.)

11.0%

17.1%

Enterprise

(\> 1000 emp.)

2.3%

2.4%

Reviewers' Industry

[![BrightLocal](https://images.g2crowd.com/uploads/product/hd_favicon/33aacc50417c0a4eb38d8995508f8d14/brightlocal.svg "BrightLocal")](https://www.g2.com/products/brightlocal/reviews)
BrightLocal

Marketing and Advertising

56.2%

Internet

5.5%

Consumer Services

3.2%

Health, Wellness and Fitness

2.7%

Construction

2.3%

Other

30.1%

[![Serpstat](https://images.g2crowd.com/uploads/product/hd_favicon/1491829471/serpstat.svg "Serpstat")](https://www.g2.com/products/serpstat/reviews)
Serpstat

Marketing and Advertising

26.9%

Internet

13.9%

Information Technology and Services

6.6%

Computer Software

6.2%

Consumer Goods

2.6%

Other

43.8%

Alternatives

**BrightLocal Alternatives**

 ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye")

[
Birdeye
](/products/birdeye/reviews)

 ![Yext](https://images.g2crowd.com/uploads/product/hd_favicon/5704960912a514431d185a72d7a73091/yext%282%29.svg "Yext")

[
Yext
](/products/yext/reviews)

 ![Synup](https://images.g2crowd.com/uploads/product/hd_favicon/05c6e800c49b5305222f461a366f5e8b/synup.svg "Synup")

[
Synup
](/products/synup/reviews)

 ![Vendasta AI Platform](https://images.g2crowd.com/uploads/product/hd_favicon/e7d9e1faf02dca42238e56a5f4b12b54/vendasta-ai-platform.svg "Vendasta AI Platform")

[
Vendasta AI Platform
](/products/vendasta-ai-platform/reviews)

**Serpstat Alternatives**

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking")

[
SE Ranking
](/products/se-ranking/reviews)

 ![Similarweb](https://images.g2crowd.com/uploads/product/hd_favicon/17db76ab58f8016604b4da1b08e1d3b4/similarweb.svg "Similarweb")

[
Similarweb
](/products/similarweb/reviews)

 ![Ahrefs](https://images.g2crowd.com/uploads/product/hd_favicon/c067b2882be712668bf2806974a7160e/ahrefs.svg "Ahrefs")

[
Ahrefs
](/products/ahrefs/reviews)

## BrightLocal vs Serpstat

When assessing the two solutions, reviewers found Serpstat easier to use, set up, and administer. Reviewers also preferred doing business with Serpstat overall.

- Reviewers felt that Serpstat meets the needs of their business better than BrightLocal.
- When comparing quality of ongoing product support, reviewers felt that Serpstat is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Serpstat over BrightLocal.