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Compare BrightLocal and SE Ranking 
Featured Products
At a Glance
Market Segments
Small-Business (86.6% of reviews)
Small-Business (89.6% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
Starting at $103.20
BrightLocal
Star Rating
(228)4.6 out of 5
Market Segments
Small-Business (86.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansSE Ranking
Star Rating
(1,429)4.8 out of 5
Market Segments
Small-Business (89.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $103.20
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SE Ranking excels in overall user satisfaction, reflected in its higher G2 Score compared to BrightLocal. Users appreciate its comprehensive features, including site audits and keyword research, which help them tackle SEO challenges effectively.
- Users say that BrightLocal shines in its citation building capabilities, with many praising how smoothly the process is handled. This feature is particularly beneficial for small businesses looking to improve their local search rankings.
- Reviewers mention that SE Ranking's user interface is intuitive and easy to navigate, making it accessible for users of all skill levels. The platform's clear dashboards and reliable rank tracking are frequently highlighted as standout features.
- According to verified reviews, BrightLocal's customer support is highly rated, with users noting the team's effective communication during updates and their willingness to assist with any issues that arise.
- Users highlight that while both platforms offer valuable features, SE Ranking provides a more comprehensive all-in-one solution, combining backlink analysis and white-label reporting that many find essential for their SEO strategies.
- Reviewers indicate that BrightLocal is particularly well-suited for small businesses, with a strong focus on local SEO tools, while SE Ranking appeals to a broader audience with its extensive range of SEO functionalities, making it a versatile choice for various users.
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
SE Ranking
Core
Starting at $103.20
SEO + GEO for marketing teams with repeatable delivery
- 10 projects & 1 manager seat
- 2k keywords & 100 prompts to track daily
- 50 domains in GEO research
Free Trial
BrightLocal
Free Trial is available
SE Ranking
Free Trial is available
Ratings
Meets Requirements
8.9
170
9.3
1,091
Ease of Use
8.7
172
9.2
1,099
Ease of Setup
8.7
125
9.3
802
Ease of Admin
8.8
116
9.2
760
Quality of Support
9.2
164
9.4
1,040
Has the product been a good partner in doing business?
9.1
112
9.4
742
Product Direction (% positive)
8.8
152
9.5
1,033
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.9
44
|
Verified
Not enough data
8.7
47
|
Verified
Not enough data
8.8
48
|
Verified
Not enough data
8.7
40
Not enough data
Performance
8.4
45
|
Verified
Not enough data
8.7
50
|
Verified
Not enough data
Local Search Optimization
9.3
58
|
Verified
9.4
341
|
Verified
9.3
56
8.7
170
9.3
49
8.5
177
9.1
48
|
Verified
Feature Not Available
8.0
35
7.9
233
|
Verified
9.2
58
|
Verified
9.1
333
|
Verified
Platform Basics
Not enough data
9.0
141
Not enough data
9.1
137
Agentic AI - Competitive Intelligence
Not enough data
8.0
11
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Content
Not enough data
8.0
111
Platform Reporting
Not enough data
8.3
127
Not enough data
Feature Not Available
SEO Auditing & Monitoring
Not enough data
8.7
411
Not enough data
9.3
336
Not enough data
9.3
314
Not enough data
9.0
327
Agentic AI - SEO Tools
Not enough data
7.4
24
Not enough data
7.5
24
Not enough data
7.8
24
Not enough data
7.3
25
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.7
24
SEO Content & Rankings
Not enough data
8.2
693
Not enough data
8.8
780
Not enough data
9.3
768
Not enough data
8.7
400
Not enough data
8.4
283
SEO Reporting
Not enough data
9.0
752
Not enough data
9.0
463
Not enough data
8.7
418
Not enough data
8.8
342
Generative AI
Not enough data
7.6
139
Not enough data
7.7
136
Platform Basics
Not enough data
8.7
47
Not enough data
8.0
45
Not enough data
8.6
49
Platform Data
Not enough data
8.7
43
Not enough data
8.7
45
Not enough data
8.6
46
Not enough data
8.6
42
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
9.6
21
|
Verified
Not enough data
9.5
25
|
Verified
Not enough data
9.3
20
|
Verified
Not enough data
Reporting
7.1
13
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
9.3
32
|
Verified
Not enough data
Media Monitoring
8.6
20
Not enough data
8.7
14
Not enough data
9.0
13
Not enough data
In-House Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.8
112
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
126
Agentic AI - Content Analytics
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
8.5
10
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and SE Ranking are categorized as Local SEO
Unique Categories
BrightLocal is categorized as Local Listing Management, Online Reputation Management, and Multi-Location Marketing Platforms
SE Ranking is categorized as SEO Tools, Answer Engine Optimization (AEO), Competitive Intelligence, Content Analytics, and Paid Search Intelligence
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SE Ranking
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
55.8%
Internet
5.5%
Consumer Services
3.2%
Health, Wellness and Fitness
2.8%
Construction
2.3%
Other
30.4%
Marketing and Advertising
41.0%
Internet
7.8%
Information Technology and Services
5.8%
Computer Software
4.6%
Retail
2.5%
Other
38.5%
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 Comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 Comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 Comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
How do I get assistance in fixing errors I cant fix.
2 Comments
Official Response from SE Ranking
Thanks Al, we are available via live-chat, e-mails and we can have a call too.
We will contact you directly to know more details. Read more
How to use SEranking for finding and tracking link building prospects?
2 Comments
Official Response from SE Ranking
Hi Karthika, and thanks for a nice question, we have 2 Tools for this process - Backlink Monitor and Backlink Checker. So you can first analyze any domain,...Read more
Are there tutorials for fixing technical SEO issues?
2 Comments
ED
Hello. We create all sorts of educational content: how-tos, webinars, expert talks on YouTube https://www.youtube.com/c/SerankingCom, in-depth articles on...Read more
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