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Compare BrightLocal and Right Choice 
At a Glance
Market Segments
Small-Business (86.6% of reviews)
Small-Business (44.9% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
Free Trial Per Month
BrightLocal
Star Rating
(228)4.6 out of 5
Market Segments
Small-Business (86.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansRight Choice
Star Rating
(160)5.0 out of 5
Market Segments
Small-Business (44.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Right Choice excels in user experience, with a perfect score for its UI/UX design and ease of implementation. Users appreciate how quickly their teams adapted to the software, often taking just a week to get comfortable, which is a significant advantage for businesses needing rapid deployment.
- Users say BrightLocal offers a comprehensive solution for local search management, particularly highlighting its citation building and ranking tracking features. Reviewers commend the platform for its smooth processes and effective dashboard, making it a solid choice for small businesses focused on improving their local visibility.
- According to verified reviews, Right Choice stands out for its exceptional customer support, receiving a perfect score in this area. Users have noted the availability of 24/7 assistance, which is crucial for businesses that require immediate help with listing management and other urgent issues.
- Reviewers mention that BrightLocal, while effective, has faced challenges in recent user engagement, with no new reviews in the last 90 days. This lack of recent feedback may raise concerns about the current user experience and ongoing support compared to Right Choice, which has garnered multiple recent reviews.
- Users highlight that Right Choice's features for hyperlocal marketing and bulk dashboard management are particularly beneficial for businesses looking to streamline their marketing efforts. This focus on specific needs has made it a go-to tool for many users, enhancing their overall marketing strategies.
- G2 reviewers report that BrightLocal's strengths lie in its all-in-one capabilities for local SEO and reputation management, but some users feel it could improve in areas like ease of setup and support quality. While it has a solid foundation, the feedback suggests that Right Choice may offer a more user-friendly experience overall.
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Right Choice
Free Trial
Free Trial
Per Month
Free Trial for 1 Local Business Profile
- 1 Listing Audit
- Suspension Score
- Profile Strength
Free Trial
BrightLocal
Free Trial is available
Right Choice
Free Trial is available
Ratings
Meets Requirements
8.9
170
9.8
151
Ease of Use
8.7
172
9.8
152
Ease of Setup
8.7
125
9.7
101
Ease of Admin
8.8
116
9.2
12
Quality of Support
9.2
164
9.7
151
Has the product been a good partner in doing business?
9.1
112
9.2
13
Product Direction (% positive)
8.8
152
10.0
152
Features by Category
Business Tools
Not enough data
10.0
94
Not enough data
9.9
91
Not enough data
10.0
88
Not enough data
10.0
92
Not enough data
10.0
93
Customer Tools
Not enough data
10.0
92
Not enough data
10.0
91
Not enough data
9.9
90
Not enough data
10.0
92
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
9.8
8
Not enough data
10.0
6
Not enough data
9.8
9
Not enough data
9.8
8
Not enough data
9.8
7
Listing Management
8.9
44
|
Verified
10.0
93
8.7
47
|
Verified
10.0
91
8.8
48
|
Verified
10.0
98
8.7
40
10.0
100
Performance
8.4
45
|
Verified
10.0
91
8.7
50
|
Verified
10.0
94
Local Search Optimization
9.3
58
|
Verified
9.9
149
9.3
56
9.9
150
9.3
49
10.0
152
9.1
48
|
Verified
9.9
149
8.0
35
9.7
146
9.2
58
|
Verified
9.9
148
SEO Auditing & Monitoring
Not enough data
9.9
120
Not enough data
10.0
114
Not enough data
10.0
118
Not enough data
10.0
108
Agentic AI - SEO Tools
Not enough data
10.0
8
Not enough data
9.8
8
Not enough data
9.4
9
Not enough data
9.8
7
Not enough data
10.0
8
Not enough data
9.8
8
Not enough data
10.0
10
SEO Content & Rankings
Not enough data
9.8
105
Not enough data
10.0
119
Not enough data
10.0
107
Not enough data
10.0
120
Not enough data
10.0
117
SEO Reporting
Not enough data
10.0
116
Not enough data
10.0
114
Not enough data
10.0
113
Not enough data
9.9
120
Generative AI
Not enough data
10.0
120
Not enough data
10.0
118
Consumer Intelligence
9.6
21
|
Verified
10.0
122
9.5
25
|
Verified
10.0
124
9.3
20
|
Verified
10.0
126
Reporting
7.1
13
|
Verified
9.8
99
7.9
20
|
Verified
9.9
101
9.3
32
|
Verified
10.0
123
Media Monitoring
8.6
20
9.8
110
8.7
14
9.8
109
9.0
13
9.9
108
In-House Management
Feature Not Available
9.8
94
Feature Not Available
Feature Not Available
Generative AI
Not enough data
10.0
121
Agentic AI - Online Reputation Management
Not enough data
10.0
7
Not enough data
10.0
6
Not enough data
10.0
9
Not enough data
9.6
9
Not enough data
9.8
8
Not enough data
10.0
8
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Right Choice are categorized as Local Listing Management, Local SEO, Online Reputation Management, and Multi-Location Marketing Platforms
Unique Categories
BrightLocal has no unique categories
Right Choice is categorized as Store Locator and SEO Tools
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Right Choice
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
55.8%
Internet
5.5%
Consumer Services
3.2%
Health, Wellness and Fitness
2.8%
Construction
2.3%
Other
30.4%
Retail
20.9%
Automotive
13.3%
Hospitality
10.1%
Health, Wellness and Fitness
7.0%
Education Management
5.7%
Other
43.0%
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 Comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 Comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 Comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
Right Choice has no discussions with answers
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