Introducing G2.ai, the future of software buying.Try now
Compare BrightLocal and Right Choice 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
GMBapi.com
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Paige
Visit Website
At a Glance
Market Segments
Small-Business (86.6% of reviews)
Small-Business (45.8% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
Free Trial Per Month
BrightLocal
Star Rating
(227)4.6 out of 5
Market Segments
Small-Business (86.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansRight Choice
Star Rating
(148)5.0 out of 5
Market Segments
Small-Business (45.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that BrightLocal excels in "Bulk Uploading" with a perfect score of 10.0, allowing businesses to manage multiple listings efficiently, while Right Choice, although strong, does not have a specific score for this feature.
- Reviewers mention that Right Choice shines in "Quality of Support" with a perfect score of 10.0, indicating that users feel well-supported, whereas BrightLocal, while still strong, has a slightly lower score of 9.2.
- G2 users highlight that Right Choice offers superior "Ease of Use" and "Ease of Setup," both rated at 9.9, making it more user-friendly for newcomers compared to BrightLocal's scores of 8.7 in both categories.
- Users on G2 emphasize that BrightLocal's "SEO Auditing" features are top-notch, scoring a perfect 10.0, which reviewers say is crucial for businesses focused on improving their online presence, while Right Choice also performs well but does not match this specific feature's score.
- Reviewers mention that Right Choice's "Google My Business" management is rated at 10.0, which users find essential for local SEO, while BrightLocal's score of 9.3 indicates it is still effective but not as highly rated in this area.
- Users say that BrightLocal's "Reputation Management" tools are effective, scoring 9.1, but Right Choice outperforms with a score of 9.9, suggesting that users find it more comprehensive for managing customer feedback and online reputation.
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Right Choice
Free Trial
Free Trial
Per Month
Free Trial for 1 Local Business Profile
- 1 Listing Audit
- Suspension Score
- Profile Strength
Free Trial
BrightLocal
Free Trial is available
Right Choice
Free Trial is available
Ratings
Meets Requirements
8.9
169
9.9
137
Ease of Use
8.8
171
9.9
138
Ease of Setup
8.7
124
9.9
87
Ease of Admin
8.8
116
9.2
11
Quality of Support
9.2
164
9.9
137
Has the product been a good partner in doing business?
9.1
112
9.3
12
Product Direction (% positive)
8.9
151
10.0
139
Features by Category
Business Tools
Not enough data
10.0
87
Not enough data
9.9
85
Not enough data
10.0
85
Not enough data
10.0
87
Not enough data
10.0
87
Customer Tools
Not enough data
10.0
87
Not enough data
10.0
87
Not enough data
9.8
87
Not enough data
10.0
87
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
9.7
6
Not enough data
10.0
5
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
9.7
5
Listing Management
8.9
44
|
Verified
10.0
89
8.7
47
|
Verified
10.0
90
8.8
48
|
Verified
10.0
89
8.7
40
10.0
91
Performance
8.4
45
|
Verified
10.0
89
8.7
49
|
Verified
10.0
91
Local Search Optimization
9.3
57
|
Verified
9.9
139
9.3
56
9.9
139
9.3
49
10.0
139
9.1
48
|
Verified
9.9
139
8.0
35
9.7
134
9.2
58
|
Verified
9.9
139
SEO Auditing & Monitoring
Not enough data
9.9
110
Not enough data
10.0
105
Not enough data
10.0
108
Not enough data
10.0
99
Agentic AI - SEO Tools
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
10.0
7
SEO Content & Rankings
Not enough data
9.8
101
Not enough data
10.0
112
Not enough data
10.0
98
Not enough data
10.0
112
Not enough data
10.0
112
SEO Reporting
Not enough data
10.0
112
Not enough data
10.0
110
Not enough data
10.0
111
Not enough data
9.9
111
Generative AI
Not enough data
10.0
114
Not enough data
10.0
113
Consumer Intelligence
9.6
21
|
Verified
10.0
116
9.5
25
|
Verified
10.0
117
9.3
20
|
Verified
10.0
116
Reporting
7.1
13
|
Verified
9.8
96
7.9
20
|
Verified
9.9
99
9.3
32
|
Verified
10.0
115
Media Monitoring
8.6
20
9.8
105
8.7
14
9.8
99
9.0
13
9.9
100
In-House Management
Feature Not Available
9.8
93
Feature Not Available
Feature Not Available
Generative AI
Not enough data
10.0
116
Agentic AI - Online Reputation Management
Not enough data
10.0
6
Not enough data
10.0
5
Not enough data
10.0
6
Not enough data
10.0
6
Not enough data
10.0
6
Not enough data
10.0
6
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Right Choice are categorized as Local Listing Management, Local SEO, Online Reputation Management, and Multi-Location Marketing Platforms
Unique Categories
BrightLocal has no unique categories
Right Choice is categorized as Store Locator and SEO Tools
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Right Choice
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
56.0%
Internet
5.6%
Health, Wellness and Fitness
2.8%
Consumer Services
2.8%
Construction
2.3%
Other
30.6%
Retail
22.9%
Automotive
11.8%
Hospitality
11.1%
Health, Wellness and Fitness
6.9%
Education Management
5.6%
Other
41.7%
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 Comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 Comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 Comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
Right Choice has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
