Compare BrightLocal and Reputation 
Featured Products
At a Glance
Market Segments
Small-Business (86.6% of reviews)
Mid-Market (45.1% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
No pricing available
BrightLocal
Star Rating
(228)4.6 out of 5
Market Segments
Small-Business (86.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansReputation
Star Rating
(2,387)4.6 out of 5
Market Segments
Mid-Market (45.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ReputationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Reputation excels in overall user satisfaction, reflected in its significantly higher G2 Score compared to BrightLocal. Users appreciate its robust features for tracking customer reviews and maintaining business reputation, with one user highlighting its "real-time review monitoring system" that provides timely alerts for new customer feedback.
- Users say BrightLocal shines in its ease of use, particularly for small businesses. Reviewers mention that it offers an "all-in-one solution" for managing local search rankings and citations, making it a favorite among its primary market segment. The intuitive dashboard is frequently praised for simplifying complex tasks.
- According to verified reviews, Reputation has a strong market presence with a vast number of reviews, indicating a well-established user base. This extensive feedback allows potential buyers to feel more confident in its capabilities, as many users commend its ability to centralize ratings from various platforms like Google and Facebook.
- Reviewers mention that BrightLocal provides excellent support, with users noting the company's communicative approach during updates. One user appreciated how BrightLocal kept them informed about issues and next steps, which enhances the overall user experience and builds trust.
- G2 reviewers highlight that while both products have similar star ratings, Reputation's features for social media management and customer feedback tracking are particularly well-received. Users find it easy to manage their social posting accounts through the platform, which adds to its appeal for businesses looking to streamline their online presence.
- Users report that BrightLocal's ranking tracking and review management features are particularly useful, with one user stating that the "ranking tracking is very helpful." However, the lack of recent reviews compared to Reputation may suggest that BrightLocal is facing challenges in maintaining user engagement or attracting new feedback.
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Reputation
No pricing availableFree Trial
BrightLocal
Free Trial is available
Reputation
No trial information availableRatings
Meets Requirements
8.9
170
9.1
1,944
Ease of Use
8.7
172
9.0
1,985
Ease of Setup
8.7
125
8.7
1,103
Ease of Admin
8.8
116
8.9
876
Quality of Support
9.2
164
8.9
1,734
Has the product been a good partner in doing business?
9.1
112
8.9
874
Product Direction (% positive)
8.8
152
8.9
1,919
Features by Category
Social Analytics
Not enough data
8.3(won by default)
235
Not enough data
8.5(won by default)
239
Not enough data
8.7(won by default)
246
Not enough data
8.4(won by default)
204
Not enough data
8.4(won by default)
209
Not enough data
8.1(won by default)
170
Not enough data
8.3(won by default)
188
Reports & Dashboards
Not enough data
8.7(won by default)
250
Not enough data
8.8(won by default)
247
Not enough data
8.7(won by default)
232
Not enough data
8.2(won by default)
158
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.9
44
|
Verified
8.2
298
|
Verified
8.7
47
|
Verified
8.3
302
|
Verified
8.8
48
|
Verified
8.0
302
8.7
40
8.1
320
|
Verified
Performance
8.4
45
|
Verified
8.4
345
|
Verified
8.7
50
|
Verified
8.7
369
|
Verified
Local Search Optimization
9.3
58
|
Verified
8.9
146
9.3
56
8.8
161
|
Verified
9.3
49
9.1
176
9.1
48
|
Verified
9.3
186
|
Verified
8.0
35
8.7
156
|
Verified
9.2
58
|
Verified
9.1
182
|
Verified
Platform Basics
Not enough data
9.2
238
Not enough data
8.8
226
Agentic AI - Competitive Intelligence
Not enough data
5.7
5
Platform Data
Not enough data
8.8
226
Not enough data
9.4
267
Not enough data
8.4
195
Platform Content
Not enough data
Feature Not Available
Platform Reporting
Not enough data
9.0
239
Not enough data
9.1
237
Content & Collaboration
Not enough data
8.8
386
Not enough data
8.4
366
Not enough data
8.4
321
Not enough data
8.4
323
Not enough data
8.7
369
Not enough data
8.3
312
Social Management
Not enough data
8.6
420
Not enough data
8.7
428
Not enough data
8.5
376
Not enough data
8.7
420
Not enough data
8.3
346
Not enough data
8.3
297
Not enough data
8.2
181
Agentic AI - Social Media Management
Not enough data
6.0
15
Not enough data
6.4
16
Not enough data
6.1
16
Not enough data
6.7
16
Not enough data
6.1
16
Not enough data
6.6
16
Not enough data
6.8
16
Analytics
Not enough data
8.8
569
Not enough data
8.9
596
Not enough data
8.8
550
Not enough data
8.2
484
Customization
Not enough data
8.4
478
Not enough data
8.2
461
Not enough data
8.6
489
Not enough data
8.4
470
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Experience Management
Not enough data
7.6
7
Not enough data
7.9
7
Not enough data
7.9
7
Not enough data
7.9
7
Collection
Not enough data
7.0
23
Not enough data
8.0
23
Not enough data
7.6
23
Not enough data
8.3
23
Not enough data
6.8
23
Agentic AI - Review Management
Not enough data
5.8
18
Not enough data
5.8
19
Moderation
Not enough data
7.3
22
Not enough data
7.3
22
Not enough data
7.4
22
Use Cases
Not enough data
7.3
21
Not enough data
7.4
20
Not enough data
7.5
20
Administration
Not enough data
6.0
20
Not enough data
7.6
20
Not enough data
7.9
21
Not enough data
7.8
20
Not enough data
6.0
20
Display Options
Not enough data
6.9
19
Not enough data
6.6
19
Not enough data
6.9
18
Not enough data
7.1
19
Generative AI
Not enough data
6.6
18
Monitoring & Listening
Not enough data
8.9
242
Not enough data
8.5
189
Not enough data
8.7
174
Not enough data
8.7
150
Not enough data
8.7
162
Not enough data
8.5
154
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
8.8
240
Not enough data
9.0
247
Not enough data
9.0
183
Not enough data
8.7
154
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Process
Not enough data
8.7
360
Not enough data
8.4
342
Not enough data
8.4
317
Channels
Not enough data
9.0
373
Not enough data
9.1
408
Not enough data
8.4
314
Not enough data
8.5
327
Not enough data
8.7
337
Insight
Not enough data
9.1
405
Not enough data
9.1
428
Not enough data
Feature Not Available
Not enough data
8.6
349
Consumer Intelligence
9.6
21
|
Verified
9.0
1041
|
Verified
9.5
25
|
Verified
8.6
932
9.3
20
|
Verified
8.8
1000
|
Verified
Reporting
7.1
13
|
Verified
Feature Not Available
7.9
20
|
Verified
8.6
916
|
Verified
9.3
32
|
Verified
9.1
1121
|
Verified
Media Monitoring
8.6
20
8.6
959
|
Verified
8.7
14
8.6
942
|
Verified
9.0
13
8.5
879
In-House Management
Feature Not Available
Feature Not Available
Feature Not Available
8.5
847
Generative AI
Not enough data
7.9
393
Agentic AI - Online Reputation Management
Not enough data
6.7
32
Not enough data
6.6
31
Not enough data
6.7
32
Not enough data
6.8
32
Not enough data
6.8
32
Not enough data
7.0
30
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Reputation are categorized as Local Listing Management, Local SEO, Online Reputation Management, and Multi-Location Marketing Platforms
Unique Categories
BrightLocal has no unique categories
Reputation is categorized as Experience Management, Competitive Intelligence, Social Customer Service, Social Media Analytics, Social Media Suites, Social Media Management, Social Media Listening Tools, and Review Management
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Reputation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
55.8%
Internet
5.5%
Consumer Services
3.2%
Health, Wellness and Fitness
2.8%
Construction
2.3%
Other
30.4%
Automotive
27.8%
Real Estate
27.5%
Hospital & Health Care
11.6%
Marketing and Advertising
3.5%
Hospitality
3.3%
Other
26.2%
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 Comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 Comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 Comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
Can we possibly work with sites like INdeed.com or Glassdoor.com to set up profiles correctly?
2 Comments
AP
Yes! We can work with both at this time.Read more
What is the biggest negative of the platform?
2 Comments
DM
Honestly, the customer experience is just okay. The platform is pretty good for the most part, with the exception of a few bugs. Sales and Implementation...Read more
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