# BrightLocal vs Marketing 360 Comparison

| | BrightLocal | Marketing 360 | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 3.5 out of 5 | 
| **Total Reviews** | 229 | 61 | 
| **Largest Market Segment** | Small-Business (86.7% of reviews) | Small-Business (77.0% of reviews) | 
| **Entry Level Price** | Starting at $39.00 Per Month | $0 | 

---
## Top Pros & Cons

### BrightLocal

Pros:
- Rank Tracking (3 reviews)
- Dashboard Usability (2 reviews)

Cons:
- Complex Interface (2 reviews)
- Complex Features (1 reviews)

### Marketing 360

Pros:
- Customer Support (5 reviews)
- Business Growth (3 reviews)

Cons:
- Payment Issues (2 reviews)
- Ad Issues (1 reviews)

---
## Ratings Comparison
| Rating | BrightLocal | Marketing 360 | 
|---|---|---|
  | **Meets Requirements** | 8.9 (171 reviews) | 6.8 (47 reviews) | 
  | **Ease of Use** | 8.7 (173 reviews) | 6.9 (49 reviews) | 
  | **Ease of Setup** | 8.7 (126 reviews) | 7.7 (21 reviews) | 
  | **Ease of Admin** | 8.8 (116 reviews) | 7.6 (18 reviews) | 
  | **Quality of Support** | 9.2 (165 reviews) | 7.0 (47 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (112 reviews) | 7.9 (18 reviews) | 
  | **Product Direction (% positive)** | 8.9 (153 reviews) | 5.2 (41 reviews) | 

---
## Pricing

### BrightLocal

#### Entry-Level Pricing

Plan: Track

Price: Starting at $39.00 Per Month

Description: Essential local SEO tools to track, audit, and improve local search performance.

Key Features:
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance

[Browse all 4 editions](https://www.g2.com/products/brightlocal/pricing)

#### Free Trial

Yes

### Marketing 360

#### Entry-Level Pricing

Plan: Create Free Account

Price: $0

Description: This plan includes a CRM, Payments, and Reputation management. 

Key Features:
- CRM
- Reputation 
- Payments

[Learn more about Marketing 360](https://www.g2.com/products/madwire-marketing-360/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Marketing 360** | 8.4/10 | 8 |

#### Sales Force Automation

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Contact & Account Management** | Not enough data | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | Not enough data | 
| **Task / Activity Management** | Not enough data | Not enough data | 
| **Territory & Quota Management** | Not enough data | Feature Not Available | 
| **Desktop Integration** | Not enough data | Feature Not Available | 
| **Product & Price List Management** | Not enough data | Feature Not Available | 
| **Quote & Order Management** | Not enough data | Not enough data | 
| **Customer Contract Management** | Not enough data | Feature Not Available | 

#### Marketing Automation

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Email Marketing** | Not enough data | 8.7 (5 reviews) | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Marketing ROI Analytics** | Not enough data | Not enough data | 

#### Customer Support

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Case Management** | Not enough data | Feature Not Available | 
| **Customer Support Portal** | Not enough data | Feature Not Available | 
| **Knowledge Base** | Not enough data | Not enough data | 
| **Call Center Features** | Not enough data | Feature Not Available | 
| **Support Analytics** | Not enough data | Feature Not Available | 

#### Reporting & Analytics

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | 8.0 (5 reviews) | 
| **Forecasting** | Not enough data | Feature Not Available | 

#### Mobile & Social

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | Not enough data | 
| **Social Network Integration** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

#### Platform

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Feature Not Available | 
| **Sandbox / Test Environments** | Not enough data | Feature Not Available | 
| **Document & Content Mgmt.** | Not enough data | Feature Not Available | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Output Document Generation** | Not enough data | Feature Not Available | 

#### Integration

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Feature Not Available | 
| **Breadth of Partner Applications** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - CRM

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Paid Search Advertising

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Marketing 360** | 8.8/10 | 10 |

#### Campaign Management & Optimization

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Paid Keyword Optimization** | Not enough data | 8.7 (5 reviews) | 
| **Bid Rules** | Not enough data | Not enough data | 
| **Ad Creation and Editing** | Not enough data | Not enough data | 
| **Ad and Landing Page Scheduling** | Not enough data | Feature Not Available | 
| **Scenario Planning** | Not enough data | Not enough data | 
| **Portfolio Bid Optimization** | Not enough data | Not enough data | 
| **Advanced Targeting Options** | Not enough data | Not enough data | 
| **Offline Capabilities** | Not enough data | Not enough data | 
| **Extensions** | Not enough data | Not enough data | 
| **Product Listing Ads** | Not enough data | Not enough data | 
| **Budget Execution & Monitoring** | Not enough data | Not enough data | 

#### Analytics & Administration

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Ad and Conversion Tracking** | Not enough data | 9.0 (7 reviews) | 
| **Attribution** | Not enough data | 9.0 (7 reviews) | 
| **Reports** | Not enough data | 9.2 (8 reviews) | 

#### Platform

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **APIs** | Not enough data | Feature Not Available | 
| **Notifications** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 8.3 (8 reviews) | 
| **Performance and Reliability** | Not enough data | 8.1 (9 reviews) | 
| **Enterprise Scalability** | Not enough data | 9.0 (5 reviews) | 
| **Workflow Capability** | Not enough data | Feature Not Available | 
| **Internationalization** | Not enough data | Feature Not Available | 

### Retail POS

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### POS

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Credit Card Payments** | Not enough data | Not enough data | 
| **Barcode Scanning** | Not enough data | Not enough data | 
| **Hardware Integration** | Not enough data | Not enough data | 
| **Price Adjustments** | Not enough data | Not enough data | 
| **Receipts** | Not enough data | Not enough data | 

#### Marketing

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Loyalty Programs** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 

#### Administration

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Inventory Management** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 
| **E-commerce Integration** | Not enough data | Not enough data | 

### Subscription Billing

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Billing

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Automation** | Not enough data | Not enough data | 
| **Consolidation** | Not enough data | Feature Not Available | 
| **Adjustments** | Not enough data | Not enough data | 
| **Blacklisting** | Not enough data | Feature Not Available | 

#### Dunning

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Collections** | Not enough data | Feature Not Available | 
| **Dispute Management** | Not enough data | Not enough data | 
| **Escalation** | Not enough data | Feature Not Available | 

#### Performance

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Packages** | Not enough data | Not enough data | 
| **Discounts** | Not enough data | Not enough data | 
| **Plan Changes** | Not enough data | Feature Not Available | 

#### Reporting

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Dimensions** | Not enough data | Feature Not Available | 
| **Deferred Revenue** | Not enough data | Feature Not Available | 
| **Revenue Recognition** | Not enough data | Feature Not Available | 

#### Agentic AI - Subscription Billing

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### Local Listing Management

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | 8.7/10 | 62 |
| **Marketing 360** | 7.1/10 | 6 |

#### Listing Management

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Network Directory** | 8.9 (44 reviews) ✓ Verified | 7.3 (5 reviews) | 
| **Data Aggregators** | 8.7 (47 reviews) ✓ Verified | Not enough data | 
| **Duplicate Monitoring** | 8.8 (48 reviews) ✓ Verified | Not enough data | 
| **Optimization** | 8.7 (40 reviews) | 6.7 (5 reviews) | 

#### Performance

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Real-Time Updates** | 8.4 (45 reviews) ✓ Verified | 7.0 (5 reviews) | 
| **Analytics** | 8.7 (50 reviews) ✓ Verified | 7.3 (5 reviews) | 

### Payment Processing

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Payment Processing

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Encryption** | Not enough data | Not enough data | 
| **Credit Card Processing** | Not enough data | Not enough data | 
| **Mobile Payments** | Not enough data | Not enough data | 
| **Digital Wallet Integration** | Not enough data | Not enough data | 

#### Administration

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | Not enough data | 
| **E-commerce Integration** | Not enough data | Not enough data | 
| **Processing Fees** | Not enough data | Not enough data | 
| **POS Integration** | Not enough data | Not enough data | 
| **Omnichannel** | Not enough data | Not enough data | 
| **Levels 1 & 2** | Not enough data | Not enough data | 
| **Level 3** | Not enough data | Feature Not Available | 

#### Payment Options

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Multi-Currency** | Not enough data | Not enough data | 
| **Online payment portal** | Not enough data | Not enough data | 

#### Security

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **POS Verification** | Not enough data | Not enough data | 

#### Platform

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Accounting integration** | Not enough data | Not enough data | 
| **E-commerce Integration** | Not enough data | Not enough data | 

### Shopping Cart

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Administration

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Cart Management** | Not enough data | Not enough data | 
| **Shipping Information Collection** | Not enough data | Not enough data | 

#### Integrations

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Payment Gateway Integration** | Not enough data | Not enough data | 
| **E-commerce Platform Integration** | Not enough data | Not enough data | 
| **Email Integration** | Not enough data | Not enough data | 

#### Cart Management

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Multi Cart** | Not enough data | Not enough data | 
| **Products** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Embed** | Not enough data | Not enough data | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | 9.0/10 | 65 |
| **Marketing 360** | 7.8/10 | 12 |

#### Local Search Optimization

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Rank Tracking** | 9.3 (59 reviews) ✓ Verified | 7.8 (10 reviews) | 
| **Online Listings** | 9.3 (56 reviews) | 6.9 (9 reviews) | 
| **Google My Business** | 9.3 (49 reviews) | 8.0 (11 reviews) | 
| **Reputation Management** | 9.1 (48 reviews) ✓ Verified | 6.8 (10 reviews) | 
| **Social Media** | 8.0 (35 reviews) | 8.7 (10 reviews) | 
| **Dashboards and Reporting** | 9.2 (58 reviews) ✓ Verified | 8.3 (12 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Marketing 360** | 6.0/10 | 7 |

#### Content & Collaboration

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Content Calendar** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Shared Inbox** | Not enough data | Feature Not Available | 
| **Approval Workflows** | Not enough data | Not enough data | 
| **Users and Permissions** | Not enough data | Not enough data | 
| **Content Creation** | Not enough data | Not enough data | 

#### Social Management

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Social Analytics** | Not enough data | Not enough data | 
| **Social Publishing** | Not enough data | 6.0 (5 reviews) | 
| **Campaign Optimization** | Not enough data | Not enough data | 
| **Social Engagement** | Not enough data | Not enough data | 
| **Social Ads** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Hashtag Capabilites** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Marketing 360** | 8.6/10 | 11 |

#### Platform Interoperability

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Feature Not Available | 

#### Agentic AI - Social Media Advertising

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Social Functionality** | Not enough data | 9.1 (9 reviews) | 

#### Campaign Management

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.2 (10 reviews) | 
| **Campaign Optimization** | Not enough data | 8.1 (7 reviews) | 
| **Reach** | Not enough data | 8.1 (7 reviews) | 
| **Bulk Editing** | Not enough data | 8.1 (6 reviews) | 
| **Batch Uploading** | Not enough data | Not enough data | 
| **Brand Safety** | Not enough data | Not enough data | 
| **Fraud Protection** | Not enough data | Not enough data | 
| **Frequency Capping** | Not enough data | Not enough data | 
| **Budget Pacing** | Not enough data | 9.3 (5 reviews) | 
| **Creative Optimization** | Not enough data | 9.0 (5 reviews) | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 
| **In-App Ads** | Not enough data | 10.0 (5 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 9.7 (5 reviews) | 

#### Targeting

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Targeting** | Not enough data | 8.1 (9 reviews) | 
| **Retargeting** | Not enough data | 8.3 (6 reviews) | 
| **Geo-Targeting** | Not enough data | 8.3 (5 reviews) | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 8.6 (7 reviews) | 
| **Performance and Reliability** | Not enough data | 8.8 (8 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Customization** | Not enough data | 8.0 (5 reviews) | 
| **Workflow Capability** | Not enough data | 8.6 (6 reviews) | 
| **Internationalization** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | 8.6 (6 reviews) | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Platform Basics

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Cross-Device Advertising** | Not enough data | Not enough data | 
| **Audio Ad Formats** | Not enough data | Not enough data | 
| **Programmatic Audio** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform Reporting

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Performance Monitoring** | Not enough data | Not enough data | 
| **Reporting Dashboards** | Not enough data | Not enough data | 
| **Dashboard Exports** | Not enough data | Not enough data | 
| **Music Genre Reporting** | Not enough data | Feature Not Available | 

#### Agentic AI - Digital Audio Advertising

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | 8.8/10 | 39 |
| **Marketing 360** | 6.2/10 | 6 |

#### Consumer Intelligence

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Customer Feedback** | 9.6 (21 reviews) ✓ Verified | Not enough data | 
| **Competitive Intelligence** | 9.5 (25 reviews) ✓ Verified | Feature Not Available | 
| **Sentiment Analysis** | 9.3 (20 reviews) ✓ Verified | Feature Not Available | 

#### Reporting

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Revenue Reporting** | 7.1 (13 reviews) ✓ Verified | Feature Not Available | 
| **Corporate Reporting** | 7.9 (20 reviews) ✓ Verified | Feature Not Available | 
| **Dashboard** | 9.3 (32 reviews) ✓ Verified | 7.7 (5 reviews) | 

#### Media Monitoring

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Social Networks Monitoring** | 8.6 (20 reviews) | Feature Not Available | 
| **Social Media Management** | 8.7 (14 reviews) | 4.7 (6 reviews) | 
| **Digital Media Monitoring** | 9.0 (13 reviews) | Not enough data | 

#### Generative AI

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Marketing 360** | 6.7/10 | 13 |

#### Customizations

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Templates** | Not enough data | 6.9 (9 reviews) | 
| **Drag and Drop** | Not enough data | 7.4 (7 reviews) | 
| **HTML Input** | Not enough data | 5.6 (6 reviews) | 
| **Domain Name** | Not enough data | Not enough data | 

#### Growth

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **SEO** | Not enough data | 6.3 (9 reviews) | 
| **Site Analytics** | Not enough data | 6.7 (10 reviews) | 
| **Marketing Tools** | Not enough data | 6.1 (9 reviews) | 
| **E-Commerce** | Not enough data | 8.1 (6 reviews) | 
| **Hosting** | Not enough data | 5.5 (7 reviews) | 

#### Content

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Email Integrations** | Not enough data | 8.1 (7 reviews) | 
| **Content Management** | Not enough data | 6.1 (9 reviews) | 
| **Permissions** | Not enough data | 8.3 (6 reviews) | 
| **WordPress Tool** | Not enough data | Not enough data | 

#### Support

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Customer Support** | Not enough data | 5.8 (12 reviews) | 

### POS

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Payments

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Credit Card Payments** | Not enough data | Not enough data | 
| **Partial Payments** | Not enough data | Not enough data | 
| **Split Payments** | Not enough data | Not enough data | 
| **Discounts** | Not enough data | Not enough data | 
| **Voided/Refunded Payments** | Not enough data | Not enough data | 
| **Store Credit Allocation** | Not enough data | Not enough data | 
| **Tip Adjustments** | Not enough data | Not enough data | 
| **Offline Payments** | Not enough data | Not enough data | 
| **Multidevice Payment Acceptance** | Not enough data | Not enough data | 
| **Next Day Deposits** | Not enough data | Not enough data | 

#### Employee Management

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Employee Accounts** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 
| **Commission Tracking** | Not enough data | Not enough data | 
| **Tab Allocation** | Not enough data | Not enough data | 
| **Log/Shift Notes** | Not enough data | Not enough data | 
| **Staff Scheduling** | Not enough data | Not enough data | 
| **Floor Plans** | Not enough data | Not enough data | 

#### Customer Management

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Loyalty Membership** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Credit Card Filing** | Not enough data | Not enough data | 

#### Inventory Management

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Track Inventory** | Not enough data | Not enough data | 
| **Inventory Notifications** | Not enough data | Not enough data | 
| **Product Organization** | Not enough data | Not enough data | 
| **Multilocation Inventory Tracking** | Not enough data | Not enough data | 

#### Integrations

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Accounting Integrations** | Not enough data | Not enough data | 
| **Inventory Management Integrations** | Not enough data | Not enough data | 
| **E-Commerce Integrations** | Not enough data | Not enough data | 

#### Analytics

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Sales Tracking** | Not enough data | Not enough data | 
| **Guest Counts** | Not enough data | Not enough data | 
| **End of Day Reports** | Not enough data | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Platform

| Feature | BrightLocal | Marketing 360 | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Local SEO Software](https://www.g2.com/categories/local-seo), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Multi-Location Marketing Platforms](https://www.g2.com/categories/multi-location-marketing-platforms)


**Unique to Marketing 360 (10):** [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising), [Payment Processing Software](https://www.g2.com/categories/payment-processing), [Subscription Billing Software](https://www.g2.com/categories/subscription-billing), [Website Builder Software](https://www.g2.com/categories/website-builder), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Shopping Cart Software](https://www.g2.com/categories/shopping-cart), [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [CRM Software](https://www.g2.com/categories/crm), [Retail POS Systems](https://www.g2.com/categories/retail-pos)


---
## Reviewer Demographics

### By Company Size

| Segment | BrightLocal | Marketing 360 | 
|---|---|---|
| **Small-Business** | 86.7% | 77.0% | 
| **Mid-Market** | 11.0% | 16.4% | 
| **Enterprise** | 2.3% | 6.6% | 

### By Industry

#### BrightLocal

- **Marketing and Advertising:** 56.0%
- **Internet:** 5.5%
- **Consumer Services:** 3.2%
- **Health, Wellness and Fitness:** 2.8%
- **Construction:** 2.3%
- **Hospital & Health Care:** 1.8%
- **Real Estate:** 1.8%
- **Legal Services:** 1.4%
- **Law Practice:** 1.4%
- **Medical Practice:** 1.4%
- **Other:** 22.5%

#### Marketing 360

- **Real Estate:** 9.8%
- **Construction:** 9.8%
- **Health, Wellness and Fitness:** 8.2%
- **Automotive:** 6.6%
- **Retail:** 6.6%
- **Financial Services:** 6.6%
- **Information Technology and Services:** 4.9%
- **Apparel & Fashion:** 3.3%
- **Printing:** 3.3%
- **Consumer Goods:** 3.3%
- **Other:** 37.7%

---
## Alternatives

### Alternatives to BrightLocal

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4060 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1121 reviews)
- [Synup](https://www.g2.com/products/synup/reviews) — 4.5/5 stars (315 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (525 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [Moz Local](https://www.g2.com/products/moz-local/reviews) — 4.2/5 stars (475 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1555 reviews)
- [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4042 reviews)
- [Uberall](https://www.g2.com/products/uberall-2024-01-10/reviews) — 4.4/5 stars (238 reviews)

### Alternatives to Marketing 360

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4060 reviews)
- [Thryv](https://www.g2.com/products/thryv/reviews) — 4.2/5 stars (1995 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1065 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [Bitrix24](https://www.g2.com/products/bitrix24/reviews) — 4.1/5 stars (608 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1121 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (525 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7392 reviews)

---
## Top Discussions

### BrightLocal

- Title: [How soon will the Review Widget be available to show reviews on websites?](https://www.g2.com/discussions/how-soon-will-the-review-widget-be-available-to-show-reviews-on-websites) — 2 comments, 1 upvote
  > **Top comment:** "Hi Roger. Thanks for your review.

The widget (aka Review Showcase) is currently being planned and development on it will start in November for release in..."
- Title: [How Much Does BrightLocal cost?](https://www.g2.com/discussions/how-much-does-brightlocal-cost) — 1 comment, 1 upvote
  > **Top comment:** "For a single business plan, it is perfect for small businesses and agencies managing up to 3 locations. The cost is $29/mo or $24.17/mo
($290/year - you..."
- Title: [We need an Ecommerce Marketing Technical Specialist: We have rolled out an incredible way for people to simply order emergency locksmith service online with GPS tracking and we have a great SEO team but they are needing help to get our product data base to visible in searches, 2020 Ford Focus Key for example. Can you refer me to a person who you think I could work with based on my info here?](https://www.g2.com/discussions/we-need-an-ecommerce-marketing-technical-specialist-we-have-rolled-out-an-incredible-way-for-people-to-simply-order-emergency-locksmith-service-online-with-gps-tracking-and-we-have-a-great-seo-team-but-they-are-needing-help-to-get-our-product-data-base-to) — 1 comment, 1 upvote
  > **Top comment:** "This is a legit request. Please feel free to reach out to me.

"
- Title: [Will you eventually offer or already have Sentiment feature under the Reputation Manager?](https://www.g2.com/discussions/52086-will-you-eventually-offer-or-already-have-sentiment-feature-under-the-reputation-manager) — 1 comment, 1 upvote
  > **Top comment:** "Hello everyone stop losing your hard earn money to fake brokers, if you are interested in trading binary option/forex/Bitcoin mining, Recovery of lost funds..."
- Title: [How can more UK focused directories be added to Brightlocal?](https://www.g2.com/discussions/how-can-more-uk-focused-directories-be-added-to-brightlocal) — 1 comment, 1 upvote
  > **Top comment:** "Hi Mark. Thanks for your question.

We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully..."

### Marketing 360

- Title: [Where is marketing 360 located?](https://www.g2.com/discussions/where-is-marketing-360-located) — 1 comment *(includes official response)*
  > **Top comment:** "Marketing 360 is located in Fort Collins, Colorado"
- Title: [How much does marketing360 cost?](https://www.g2.com/discussions/how-much-does-marketing360-cost) — 1 comment
  > **Top comment:** "Depends on plan,but no matter the plan,more than it's worth. "
- Title: [When is the next update to the current version of the platform being released?](https://www.g2.com/discussions/30858-when-is-the-next-update-to-the-current-version-of-the-platform-being-released) — 1 comment, 1 upvote
  > **Top comment:** "Everything about their platform is outdated and below industry standard. Use Wishpond to do your new and existing customer email marketing. Stay away from..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brightlocal-vs-madwire-marketing-360)