Compare BrightLocal and Localo 
At a Glance
Market Segments
Small-Business (86.6% of reviews)
Small-Business (97.7% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
Free
BrightLocal
Star Rating
(229)4.6 out of 5
Market Segments
Small-Business (86.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansLocalo
Star Rating
(137)4.9 out of 5
Market Segments
Small-Business (97.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 2 pricing plansBrightLocal vs Localo
When assessing the two solutions, reviewers found Localo easier to use, set up, and administer. Reviewers also preferred doing business with Localo overall.
- Reviewers felt that Localo meets the needs of their business better than BrightLocal.
- When comparing quality of ongoing product support, reviewers felt that Localo is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Localo over BrightLocal.
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Localo
Free Tool - Local Rank Checker
Free
Check your local search visibility for free
- Check how your business ranks on Google Maps and Google Search
- Analyze competitor Google Business Profile positions
- See where your business appears across local search results
Free Trial
BrightLocal
Free Trial is available
Localo
Free Trial is available
Ratings
Meets Requirements
8.9
170
9.4
107
Ease of Use
8.7
172
9.6
112
Ease of Setup
8.7
125
9.6
62
Ease of Admin
8.8
116
9.7
55
Quality of Support
9.2
164
9.7
102
Has the product been a good partner in doing business?
9.1
112
9.4
54
Product Direction (% positive)
8.8
152
9.8
104
Features by Category
Grammar
Not enough data
8.5
13
Not enough data
7.7
13
Not enough data
8.7
13
Formatting
Not enough data
6.0
12
Not enough data
6.7
11
Not enough data
6.4
12
Content
Not enough data
8.8
12
Not enough data
9.6
12
Not enough data
8.0
11
Product Type
Not enough data
8.3
12
Not enough data
7.3
11
Generative AI
Not enough data
9.7
5
Not enough data
Not enough data
Listing Management
8.9
44
|
Verified
Not enough data
8.7
47
|
Verified
Not enough data
8.8
48
|
Verified
Not enough data
8.7
40
Not enough data
Performance
8.4
45
|
Verified
Not enough data
8.7
50
|
Verified
Not enough data
Local Search Optimization
9.3
58
|
Verified
9.5
99
9.3
56
9.1
81
9.3
49
9.7
99
9.1
48
|
Verified
9.4
95
8.0
35
Feature Not Available
9.2
58
|
Verified
9.4
94
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Consumer Intelligence
9.6
21
|
Verified
9.3
20
9.5
25
|
Verified
9.1
20
9.3
20
|
Verified
9.3
19
Reporting
7.1
13
|
Verified
6.7
19
7.9
20
|
Verified
7.7
19
9.3
32
|
Verified
8.8
19
Media Monitoring
8.6
20
6.6
20
8.7
14
6.5
19
9.0
13
6.5
19
In-House Management
Feature Not Available
7.2
19
Feature Not Available
7.3
18
Generative AI
Not enough data
8.6
12
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Localo are categorized as Local SEO and Online Reputation Management
Unique Categories
BrightLocal is categorized as Local Listing Management and Multi-Location Marketing Platforms
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Localo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
55.8%
Internet
5.5%
Consumer Services
3.2%
Health, Wellness and Fitness
2.8%
Construction
2.3%
Other
30.4%
Marketing and Advertising
22.8%
Construction
7.9%
Consumer Services
4.7%
Real Estate
4.7%
Automotive
4.7%
Other
55.1%
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 Comments
MA
Hi Roger. Thanks for your review.
The widget (aka Review Showcase) is currently being planned and development on it will start in November for release in...Read more
How Much Does BrightLocal cost?
1 Comment
NE
For a single business plan, it is perfect for small businesses and agencies managing up to 3 locations. The cost is $29/mo or $24.17/mo
($290/year - you...Read more
We need an Ecommerce Marketing Technical Specialist: We have rolled out an incredible way for people to simply order emergency locksmith service online with GPS tracking and we have a great SEO team but they are needing help to get our product data base to visible in searches, 2020 Ford Focus Key for example. Can you refer me to a person who you think I could work with based on my info here?
1 Comment
RR
This is a legit request. Please feel free to reach out to me.
Read more
Localo has no discussions with answers
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