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Compare BrightLocal and Localo 
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At a Glance
Market Segments
Small-Business (86.6% of reviews)
Small-Business (97.6% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
$0.00 1 Local Rank Checker
BrightLocal
Star Rating
(227)4.6 out of 5
Market Segments
Small-Business (86.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansLocalo
Star Rating
(134)4.9 out of 5
Market Segments
Small-Business (97.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 1 Local Rank Checker
Browse all 4 pricing plansBrightLocal vs Localo
When assessing the two solutions, reviewers found Localo easier to use, set up, and administer. Reviewers also preferred doing business with Localo overall.
- Reviewers felt that Localo meets the needs of their business better than BrightLocal.
- When comparing quality of ongoing product support, reviewers felt that Localo is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Localo over BrightLocal.
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Localo
Free Tool - Local Rank Checker
$0.00
1 Local Rank Checker
Check your business visibility for free
- Check your business visibility
- Spy on your competitors
Free Trial
BrightLocal
Free Trial is available
Localo
Free Trial is available
Ratings
Meets Requirements
8.9
169
9.4
105
Ease of Use
8.8
171
9.7
110
Ease of Setup
8.7
124
9.6
61
Ease of Admin
8.8
116
9.7
54
Quality of Support
9.2
164
9.7
100
Has the product been a good partner in doing business?
9.1
112
9.4
53
Product Direction (% positive)
8.9
151
9.8
103
Features by Category
Grammar
Not enough data
8.5
13
Not enough data
7.7
13
Not enough data
8.7
13
Formatting
Not enough data
6.0
12
Not enough data
6.7
11
Not enough data
6.4
12
Content
Not enough data
8.8
12
Not enough data
9.6
12
Not enough data
8.0
11
Product Type
Not enough data
8.3
12
Not enough data
7.3
11
Generative AI
Not enough data
9.7
5
Not enough data
Not enough data
Listing Management
8.9
44
|
Verified
Not enough data
8.7
47
|
Verified
Not enough data
8.8
48
|
Verified
Not enough data
8.7
40
Not enough data
Performance
8.4
45
|
Verified
Not enough data
8.7
49
|
Verified
Not enough data
Local Search Optimization
9.3
57
|
Verified
9.5
97
9.3
56
9.1
81
9.3
49
9.7
97
9.1
48
|
Verified
9.4
95
8.0
35
Feature Not Available
9.2
58
|
Verified
9.4
93
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Consumer Intelligence
9.6
21
|
Verified
9.3
20
9.5
25
|
Verified
9.1
20
9.3
20
|
Verified
9.3
19
Reporting
7.1
13
|
Verified
6.7
19
7.9
20
|
Verified
7.7
19
9.3
32
|
Verified
8.8
19
Media Monitoring
8.6
20
6.6
20
8.7
14
6.5
19
9.0
13
6.5
19
In-House Management
Feature Not Available
7.2
19
Feature Not Available
7.3
18
Generative AI
Not enough data
8.6
12
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Localo are categorized as Local SEO and Online Reputation Management
Unique Categories
BrightLocal is categorized as Local Listing Management and Multi-Location Marketing Platforms
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Localo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
56.0%
Internet
5.6%
Health, Wellness and Fitness
2.8%
Consumer Services
2.8%
Construction
2.3%
Other
30.6%
Marketing and Advertising
23.2%
Construction
8.0%
Real Estate
4.8%
Automotive
4.8%
Consumer Services
4.0%
Other
55.2%
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 Comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 Comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 Comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
Localo has no discussions with answers
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