Compare BrightLocal and HighLevel 
At a Glance
Market Segments
Small-Business (86.6% of reviews)
Small-Business (94.6% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
$97.00 Per Month
BrightLocal
Star Rating
(228)4.6 out of 5
Market Segments
Small-Business (86.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansHighLevel
Star Rating
(606)4.6 out of 5
Market Segments
Small-Business (94.6% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that BrightLocal excels in providing tools for SEO keyword ranking and competitor analysis, making it a strong choice for businesses focused on local search optimization. Users appreciate the actionable insights that help them collaborate effectively with digital agencies.
- Users say that HighLevel offers a comprehensive all-in-one platform for digital marketing, which is particularly beneficial for agencies managing multiple clients. However, some find the learning curve steep, with one reviewer noting it took them a year to feel comfortable using the platform.
- Reviewers mention that BrightLocal's user-friendly dashboard simplifies the management of citations and reputation, which is crucial for small businesses looking to enhance their local presence. This ease of use is a significant advantage for those who may not be tech-savvy.
- According to verified reviews, HighLevel's integration of various marketing tools into one platform is a double-edged sword; while it centralizes operations, it can also overwhelm new users. One user highlighted the need for simpler explanations to navigate the complex features.
- Users appreciate BrightLocal's high-quality support, with a notable score in customer service. Reviewers have praised the responsiveness and helpfulness of the support team, which enhances the overall user experience when troubleshooting issues.
- G2 reviewers indicate that while both platforms have similar star ratings, BrightLocal's recent reviews reflect a more positive sentiment, particularly regarding its ease of setup and administration, making it a preferred choice for small businesses seeking straightforward solutions.
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Free Trial
BrightLocal
Free Trial is available
HighLevel
Free Trial is available
Ratings
Meets Requirements
8.9
170
8.7
204
Ease of Use
8.7
172
7.8
541
Ease of Setup
8.7
125
7.3
330
Ease of Admin
8.8
116
8.0
148
Quality of Support
9.2
164
8.1
198
Has the product been a good partner in doing business?
9.1
112
8.6
142
Product Direction (% positive)
8.8
152
9.0
201
Features by Category
Sales Force Automation
Not enough data
8.8
112
Not enough data
Feature Not Available
Not enough data
9.0
115
Not enough data
8.4
111
Not enough data
7.5
83
Not enough data
8.8
98
Not enough data
8.3
84
Not enough data
7.9
81
Not enough data
8.1
88
Marketing Automation
Not enough data
9.0
113
Not enough data
9.1
106
Not enough data
9.1
110
Not enough data
8.3
99
Customer Support
Not enough data
8.0
92
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
97
Not enough data
8.2
92
Reporting & Analytics
Not enough data
8.4
97
Not enough data
8.3
104
Not enough data
Feature Not Available
Mobile & Social
Not enough data
8.0
88
Not enough data
8.3
102
Not enough data
7.7
89
Platform
Not enough data
8.5
109
Not enough data
9.0
107
Not enough data
8.6
98
Not enough data
8.1
85
Not enough data
Feature Not Available
Not enough data
8.3
82
Not enough data
8.5
101
Not enough data
7.8
82
Integration
Not enough data
8.5
86
Not enough data
8.3
91
Not enough data
8.1
77
Generative AI
Not enough data
8.4
63
Agentic AI - CRM
Not enough data
7.7
23
Not enough data
8.5
21
Not enough data
8.9
23
Not enough data
8.3
20
Not enough data
8.6
22
Not enough data
8.4
20
Not enough data
8.3
20
Email Marketing
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.4
85
Not enough data
8.8
91
Online Marketing
Not enough data
8.8
95
Not enough data
8.7
80
Not enough data
8.6
81
Not enough data
8.2
88
Not enough data
Feature Not Available
Lead Management
Not enough data
8.8
79
Not enough data
8.5
70
Not enough data
8.8
76
Not enough data
8.3
75
Not enough data
8.8
85
Not enough data
8.1
76
Not enough data
8.8
78
Not enough data
9.1
82
Campaign Management
Not enough data
Feature Not Available
Not enough data
8.5
77
Not enough data
8.8
90
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
78
Not enough data
Feature Not Available
Not enough data
8.6
80
Reporting & Analytics
Not enough data
8.8
88
Not enough data
8.5
80
Not enough data
8.4
79
Not enough data
8.3
77
Not enough data
Feature Not Available
Platform
Not enough data
8.6
82
Not enough data
8.8
84
Not enough data
8.7
82
Not enough data
8.0
62
Not enough data
Feature Not Available
Not enough data
8.5
75
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
8.1
14
Not enough data
8.2
13
Not enough data
8.2
13
Not enough data
7.6
12
Not enough data
7.9
12
Not enough data
8.1
12
Integration
Not enough data
8.4
76
Not enough data
8.2
76
Not enough data
8.3
71
Messenger
Not enough data
9.2
6
Not enough data
8.1
9
Not enough data
8.5
8
Not enough data
7.6
7
Channels
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.5
7
Not enough data
7.7
8
Not enough data
7.2
6
Customers
Not enough data
9.0
7
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
8.8
8
Agentic AI - Conversational Marketing
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.1
62
Not enough data
9.4
62
Not enough data
9.2
58
Not enough data
9.2
62
Not enough data
Feature Not Available
Not enough data
8.7
55
Not enough data
8.8
58
Not enough data
8.7
59
SMS Platform
Not enough data
8.8
57
Not enough data
9.1
63
Not enough data
9.1
62
Not enough data
7.1
47
Not enough data
8.1
46
Not enough data
8.6
56
Agentic AI - SMS Marketing
Not enough data
7.4
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.0
9
Not enough data
7.7
8
Not enough data
8.1
8
Channels
Not enough data
8.5
12
Not enough data
7.7
10
Not enough data
7.4
9
Design
Not enough data
8.3
9
Not enough data
7.9
12
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Generative AI
Not enough data
8.2
10
Not enough data
8.1
9
Listing Management
8.9
44
|
Verified
Not enough data
8.7
47
|
Verified
Not enough data
8.8
48
|
Verified
Not enough data
8.7
40
Not enough data
Performance
8.4
45
|
Verified
Not enough data
8.7
50
|
Verified
Not enough data
Local Search Optimization
9.3
58
|
Verified
Not enough data
9.3
56
Not enough data
9.3
49
Not enough data
9.1
48
|
Verified
Not enough data
8.0
35
Not enough data
9.2
58
|
Verified
Not enough data
Responses
Not enough data
9.2
8
Not enough data
9.4
9
Not enough data
7.5
8
Automation - AI Agents
Not enough data
8.9
9
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Platform
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Autonomy - AI Agents
Not enough data
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Generative AI
Not enough data
8.5
8
Not enough data
8.5
8
Responses
Not enough data
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Platform
Not enough data
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Generative AI
Not enough data
8.8
8
Not enough data
8.6
7
Conversational Platform
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
8.6
7
Not enough data
9.7
6
Support Automation
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Generative AI
Not enough data
9.7
6
Not enough data
9.8
7
Generative AI
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
8.8
7
Communication
Not enough data
9.4
8
Not enough data
7.9
7
Not enough data
9.8
7
Not enough data
9.5
7
Not enough data
7.2
6
Internal Use
Not enough data
8.3
9
Not enough data
7.2
6
Not enough data
7.6
7
Not enough data
9.3
7
Not enough data
7.3
5
Not enough data
9.4
8
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
9.6
21
|
Verified
Feature Not Available
9.5
25
|
Verified
Feature Not Available
9.3
20
|
Verified
Feature Not Available
Reporting
7.1
13
|
Verified
8.4
38
7.9
20
|
Verified
7.6
37
9.3
32
|
Verified
8.6
43
Media Monitoring
8.6
20
Feature Not Available
8.7
14
8.5
46
9.0
13
Feature Not Available
In-House Management
Feature Not Available
8.1
39
Feature Not Available
8.6
40
Generative AI
Not enough data
9.1
30
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
8.8
51
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.1
47
Growth
Not enough data
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
47
Not enough data
8.0
49
Not enough data
8.3
46
Content
Not enough data
9.1
50
Not enough data
8.8
47
Not enough data
8.9
46
Not enough data
8.5
39
Support
Not enough data
8.3
48
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and HighLevel are categorized as Online Reputation Management
Unique Categories
BrightLocal is categorized as Local Listing Management, Local SEO, and Multi-Location Marketing Platforms
HighLevel is categorized as Marketing Automation, CRM, SMS Marketing, AI Agents For Business Operations, Conversational Marketing, Shared Inbox, VoIP Providers, Customer Communications Management, Chatbots, Website Builder, Live Chat, and Conversational Support
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
55.8%
Internet
5.5%
Consumer Services
3.2%
Health, Wellness and Fitness
2.8%
Construction
2.3%
Other
30.4%
Marketing and Advertising
43.3%
Consulting
9.6%
Real Estate
4.9%
Health, Wellness and Fitness
4.6%
Professional Training & Coaching
4.4%
Other
33.2%
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 Comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 Comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 Comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
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