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# BrightLocal vs Grade.us Comparison - What are their main differences?

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BrightLocalGrade.Us[+ Add Product](#)

Reviews

**BrightLocal** [

4.6/5(230)

](https://www.g2.com/products/brightlocal/reviews#reviews)

**Grade.us** [

4.6/5(143)

](https://www.g2.com/products/grade-us/reviews#reviews)

Pricing

**BrightLocal**
Free Trial

**Starting at $39.00** Per Month · Track

**Grade.us**
Free Trial

**$60** per seat/location (3 seat minimum) · Professional

**Pricing Insights**
from reviews

Time to Implement

**BrightLocal**
2 months

Based on 61 responses

**Grade.us**
\<1 monthFaster

Based on 75 responses

Return on Investment

**BrightLocal**
8 months1 month sooner

Based on 38 responses

**Grade.us**
9 months

Based on 59 responses

Perceived Cost

**BrightLocal**
$$$$$

**Grade.us**
$$$$$

Average Discount

**BrightLocal**
6%

**Grade.us**
10%4% more

 ![BrightLocal](https://images.g2crowd.com/uploads/product/hd_favicon/33aacc50417c0a4eb38d8995508f8d14/brightlocal.svg "BrightLocal")

 ![Grade.us](https://images.g2crowd.com/uploads/product/hd_favicon/1501610210/grade-us.svg "Grade.us")

G2 offers free advice on this comparison.

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Pros & Cons

**BrightLocal**
[
Rank Tracking (3)
](https://www.g2.com/products/brightlocal/reviews?filters%5Bsentiment_snippet%5D=1240270&qs=pros-and-cons#reviews)[
Dashboard Usability (2)
](https://www.g2.com/products/brightlocal/reviews?filters%5Bsentiment_snippet%5D=2091006&qs=pros-and-cons#reviews)[
Complex Interface (2)
](https://www.g2.com/products/brightlocal/reviews?filters%5Bsentiment_snippet%5D=1971865&qs=pros-and-cons#reviews)[
Complex Features (1)
](https://www.g2.com/products/brightlocal/reviews?filters%5Bsentiment_snippet%5D=2456970&qs=pros-and-cons#reviews)

**Grade.us**
Not enough data

Integrations

**BrightLocal**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a062b6097ef15d211bd8c1a5d606a2bb/anthropic-claude-code.jpg "Product Avatar Image")

Claude Code

](https://www.g2.com/products/anthropic-claude-code/reviews)[
View all
](https://www.g2.com/products/brightlocal/integrations)

**Grade.us**
Not enough data

Screenshots

**BrightLocal**
 ![BrightLocal screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/122254/Location-Summary.png)

**Grade.us**
 ![Grade.us screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/102860/gradeus-command-center.gif)

Ratings

Meets Requirements

**BrightLocal**

8.8

8.8172

**Grade.us**

9.0

9.0125

Ease of Use

**BrightLocal**

8.7

8.7174

**Grade.us**

8.9

8.9123

Ease of Setup

**BrightLocal**

8.6

8.6127

**Grade.us**

8.7

8.7106

Ease of Admin

**BrightLocal**

8.7

8.7117

**Grade.us**

8.9

8.9106

Quality of Support

**BrightLocal**

9.1

9.1166

**Grade.us**

9.1

9.1120

Has the product been a good partner in doing business?

**BrightLocal**

9.0

9.0113

**Grade.us**

9.3

9.3106

Product Direction (% positive)

**BrightLocal**

8.9

8.9153

**Grade.us**

8.6

8.6122

Features

Online Reputation Management[Hide 51 FeaturesShow 51 Features](javascript:void(0);)

8.8

39

8.0

38

Consumer Intelligence

Customer Feedback

9.6(won by 1.3)

21

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

26

|

Verified

Sentiment Analysis

9.3(won by 0.7)

20

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

22

|

Verified

Competitive Intelligence

9.5(won by default)

25

|

Verified

Feature Not Available

Competitive Analysis

Not enough data

Not enough data

Reporting

Corporate Reporting

7.9

20

|

Verified

8.5(won by 0.6)

23

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Dashboard

9.3(won by 1.5)

32

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

30

|

Verified

Revenue Reporting

7.1(won by default)

13

|

Verified

Feature Not Available

Media Monitoring

Social Networks Monitoring

8.6(won by 0.8)

20

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

20

|

Verified

Digital Media Monitoring

9.0(won by 1.5)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

17

Social Media Management

8.7(won by default)

14

Not enough data

Review Monitoring

Not enough data

Not enough data

Brand Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Response Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Negative Feedback Management

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

In-House Management

Team Workflow

Feature Not Available

7.5(won by default)

16

|

Verified

Employee Performance

Feature Not Available

Feature Not Available

Generative AI

AI Text Generation

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - Online Reputation Management

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

White Label

Not enough data

Not enough data

Hashtag Tracking

Not enough data

Not enough data

Review Sharing

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Customer Advocacy

Not enough data

Not enough data

Automated Responses

Not enough data

Not enough data

Multi-Channel Distribution

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Employee Advocacy

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Scoring

Not enough data

Not enough data

API

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Review Request

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Local Listing Management[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

8.7

63

Not enough data

Listing Management

Network Directory

8.9(won by default)

44

|

Verified

Not enough data

Data Aggregators

8.7(won by default)

47

|

Verified

Not enough data

Duplicate Monitoring

8.8(won by default)

48

|

Verified

Not enough data

Optimization

8.7(won by default)

40

Not enough data

Performance

Real-Time Updates

8.4(won by default)

45

|

Verified

Not enough data

Analytics

8.6(won by default)

51

|

Verified

Not enough data

Local SEO[Hide 35 FeaturesShow 35 Features](javascript:void(0);)

9.0

66

Not enough data

Local Search Optimization

Rank Tracking

9.2(won by default)

60

|

Verified

Not enough data

Online Listings

9.2(won by default)

57

Not enough data

Google My Business

9.3(won by default)

49

Not enough data

Reputation Management

9.1(won by default)

48

|

Verified

Not enough data

Social Media Integration

8.0(won by default)

35

Not enough data

Dashboards and Reporting

9.1(won by default)

59

|

Verified

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Pageview Tracking

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Link Management

Not enough data

Not enough data

Listing Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Reviews Management

Not enough data

Not enough data

Additional Functionality

AI Copilot

Not enough data

Not enough data

Geo Rankings

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Localization Automation

Not enough data

Not enough data

Bounce Rate Analysis

Not enough data

Not enough data

Keyword Research Tools

Not enough data

Not enough data

SEO Audit

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Backlink Monitoring

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Third-Party Integration

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Show 1 feature category with incomplete data

Local Marketing[Hide 5 FeaturesShow 5 Features](javascript:void(0);)

Not enough data

Not enough data

Platform

Internationalization

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Performance and Reliability

Not enough data

Not enough data

Reporting and Dashboards

Not enough data

Not enough data

Mobile User Support

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![BrightLocal](https://images.g2crowd.com/uploads/product/hd_favicon/33aacc50417c0a4eb38d8995508f8d14/brightlocal.svg "BrightLocal")](https://www.g2.com/products/brightlocal/reviews)

BrightLocal

Small-Business(50 or fewer emp.)

86.8%

Mid-Market(51-1000 emp.)

11.0%

Enterprise(\> 1000 emp.)

2.3%

[![Grade.us](https://images.g2crowd.com/uploads/product/hd_favicon/1501610210/grade-us.svg "Grade.us")](https://www.g2.com/products/grade-us/reviews)

Grade.us

Small-Business(50 or fewer emp.)

85.3%

Mid-Market(51-1000 emp.)

14.0%

Enterprise(\> 1000 emp.)

0.8%

Small-Business

(50 or fewer emp.)

86.8%

85.3%

Mid-Market

(51-1000 emp.)

11.0%

14.0%

Enterprise

(\> 1000 emp.)

2.3%

0.8%

Reviewers' Industry

[![BrightLocal](https://images.g2crowd.com/uploads/product/hd_favicon/33aacc50417c0a4eb38d8995508f8d14/brightlocal.svg "BrightLocal")](https://www.g2.com/products/brightlocal/reviews)
BrightLocal

Marketing and Advertising

56.2%

Internet

5.5%

Consumer Services

3.2%

Health, Wellness and Fitness

2.7%

Construction

2.3%

Other

30.1%

[![Grade.us](https://images.g2crowd.com/uploads/product/hd_favicon/1501610210/grade-us.svg "Grade.us")](https://www.g2.com/products/grade-us/reviews)
Grade.us

Marketing and Advertising

44.3%

Internet

9.9%

Construction

3.8%

Automotive

3.1%

Real Estate

3.1%

Other

35.9%

FAQs

## BrightLocal vs Grade.Us FAQs

Generated using AI

Last updated: August 17, 2026

### What is the difference between BrightLocal vs Grade.Us?

BrightLocal stands out for its competitive intelligence and revenue reporting, while Grade.Us is noted for team workflow features, with both products achieving identical G2 ratings and strong support scores.

| [BrightLocal](https://www.g2.com/products/brightlocal/reviews) | [Grade.Us](https://www.g2.com/products/grade-us/reviews) |
| --- | --- |
| G2 Rating (reviews): 4.6/5 (229 reviews) | G2 Rating (reviews): 4.6/5 (143 reviews) |
| Largest Segment: Small-Business | Largest Segment: Small-Business |
| Ease of Setup score: 8.7 | Ease of Setup score: 8.7 |
| Quality of Support score: 9.2 | Quality of Support score: 9.1 |
| Top Reviewer-Cited Strength: Rank Tracking (3 all-time mentions) | Top Reviewer-Cited Strength: — |

### How do the pricing models of BrightLocal and Grade.Us compare?

BrightLocal and Grade.Us are rated at parity for value, with no material difference in reviewer satisfaction on price or cost.

- **BrightLocal:** In recent reviews, several reviewers mention BrightLocal as affordable and effective for citation management, though some note extra costs for add-ons.
- **Grade.Us:** Recent reviews describe Grade.Us as reasonably priced for its features, but some reviewers mention price increases and challenges passing costs to clients.

### What are the best alternatives to BrightLocal and Grade.Us?

Birdeye, Yext, and Podium are the top three alternatives to BrightLocal and Grade.Us according to G2 rankings.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [BrightLocal](https://www.g2.com/products/brightlocal/reviews) | 4.6/5 (229 reviews) | Small-Business | Affordable for citation management, extra costs for add-ons | Rank Tracking (3 all-time mentions) |
| [Grade.Us](https://www.g2.com/products/grade-us/reviews) | 4.6/5 (143 reviews) | Small-Business | Reasonably priced, but recent price increases noted | — |
| [Birdeye](https://www.g2.com/products/birdeye/reviews) | 4.7/5 (4205 reviews) | Small-Business | — | — |
| [Yext](https://www.g2.com/products/yext/reviews) | 4.4/5 (1124 reviews) | Small-Business | — | — |
| [Podium](https://www.g2.com/products/podium/reviews) | 4.5/5 (2109 reviews) | Small-Business | — | — |

### Which Local SEO features should I prioritize when comparing BrightLocal and Grade.Us?

Buyers comparing BrightLocal and Grade.Us should prioritize rank tracking, competitive intelligence, team workflow features, and reputation management.

- **Rank Tracking:** BrightLocal is cited for rank tracking in 3 all-time reviews; Grade.Us does not have reviewer-cited rank tracking.
- **Competitive Intelligence:** BrightLocal offers competitive intelligence features; Grade.Us does not.
- **Team Workflow Features:** Grade.Us offers team workflow features; BrightLocal does not.
- **Reputation Management:** Both products are used for reputation management, with BrightLocal having 1 all-time mention.

### What are the pros and cons of BrightLocal vs Grade.Us?

BrightLocal's headline strength is rank tracking and competitive intelligence, while Grade.Us is recognized for team workflow features.

- **BrightLocal strengths:** Rank tracking (3 all-time mentions), dashboard usability (2), ease of use (2), review management (2), competitor analysis (1), customer support (1), keyword research (1), reputation management (1).
- **BrightLocal trade-offs:** Complex interface (2), complex features (1), difficult navigation (1), expensive (1), extra costs (1), limitations (1), poor interface design (1), pricing issues (1).
- **Grade.Us strengths:** Team workflow features.
- **Grade.Us trade-offs:** Recent reviews mention price increases and some interface challenges.

### Is BrightLocal or Grade.Us better for small businesses?

BrightLocal is the stronger fit for small businesses, with both products primarily serving this segment but BrightLocal receiving more recent small-business reviewer praise.

- **BrightLocal:** Largest segment is Small-Business; reviewers highlight ease of use, strong customer support, and effective local SEO tools for small business needs.
- **Grade.Us:** Largest segment is Small-Business; reviewers note ease of setup and value for small agencies, but mention recent price increases as a consideration.

### Which Local SEO platform has better integrations?

BrightLocal and Grade.Us are at parity for integrations, with no reviewer-cited third-party integrations in recent reviews for either product.

- **BrightLocal:** No reviewer-cited integrations in recent reviews.
- **Grade.Us:** No reviewer-cited integrations in recent reviews.

### How do BrightLocal and Grade.Us compare on customer support?

BrightLocal and Grade.Us are rated at near-parity for Quality of Support, with BrightLocal at 9.2 and Grade.Us at 9.1, a difference below the materiality threshold.

- **BrightLocal:** Reviewers consistently praise responsive, knowledgeable, and proactive customer support, with 1 all-time mention and multiple recent positive experiences.
- **Grade.Us:** Reviewers describe support as helpful and responsive, with several noting quick response times and effective onboarding assistance.

### Which is easier to implement, BrightLocal or Grade.Us?

BrightLocal and Grade.Us are rated at parity for Ease of Setup, both scoring 8.7, with reviewers describing straightforward implementation for both products.

- **BrightLocal:** Reviewers describe setup as easy, with onboarding resources and training sessions frequently cited as helpful.
- **Grade.Us:** Reviewers note simple and quick setup, with several highlighting the ease of getting started and effective support during onboarding.

### Which product has better Reputation Management?

BrightLocal is the stronger choice for Reputation Management, with more reviewer-cited mentions and a dedicated feature set.

- **BrightLocal:** Reputation management cited in 1 all-time review; review management cited in 2 all-time reviews; offers dedicated reputation management features.
- **Grade.Us:** Reputation management is a core use case, but no all-time reviewer-cited mentions are supplied; offers team workflow features relevant to reputation management.

Alternatives

**BrightLocal Alternatives**

 ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye")

[
Birdeye
](/products/birdeye/reviews)

 ![Yext](https://images.g2crowd.com/uploads/product/hd_favicon/5704960912a514431d185a72d7a73091/yext%282%29.svg "Yext")

[
Yext
](/products/yext/reviews)

 ![Synup](https://images.g2crowd.com/uploads/product/hd_favicon/05c6e800c49b5305222f461a366f5e8b/synup.svg "Synup")

[
Synup
](/products/synup/reviews)

 ![Vendasta AI Platform](https://images.g2crowd.com/uploads/product/hd_favicon/e7d9e1faf02dca42238e56a5f4b12b54/vendasta-ai-platform.svg "Vendasta AI Platform")

[
Vendasta AI Platform
](/products/vendasta-ai-platform/reviews)

**Grade.us Alternatives**

 ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye")

[
Birdeye
](/products/birdeye/reviews)

 ![Podium](https://images.g2crowd.com/uploads/product/hd_favicon/7ad51b1556a385a48c1ebe601ccfab27/podium.svg "Podium")

[
Podium
](/products/podium/reviews)

 ![ReviewTrackers](https://images.g2crowd.com/uploads/product/hd_favicon/3c4ea7aa9980d327a7bbc1ced4079f5a/reviewtrackers.svg "ReviewTrackers")

[
ReviewTrackers
](/products/reviewtrackers/reviews)

 ![Yotpo](https://images.g2crowd.com/uploads/product/hd_favicon/adc2631e5b12863391450c1f78950472/yotpo.svg "Yotpo")

[
Yotpo
](/products/yotpo/reviews)

## BrightLocal vs Grade.us

When assessing the two solutions, reviewers found Grade.us easier to use, set up, and administer. Reviewers also preferred doing business with Grade.us overall.

- Reviewers felt that Grade.us meets the needs of their business better than BrightLocal.
- When comparing quality of ongoing product support, BrightLocal and Grade.us provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of BrightLocal over Grade.us.