# BrightLocal vs Grade.us Comparison

| | BrightLocal | Grade.us | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 229 | 143 | 
| **Largest Market Segment** | Small-Business (86.7% of reviews) | Small-Business (85.3% of reviews) | 
| **Entry Level Price** | Starting at $39.00 Per Month | $60 per seat/location (3 seat minimum) | 

---
## Top Pros & Cons

### BrightLocal

Pros:
- Rank Tracking (3 reviews)
- Dashboard Usability (2 reviews)

Cons:
- Complex Interface (2 reviews)
- Complex Features (1 reviews)

### Grade.us

**Not enough data**

---
## Ratings Comparison
| Rating | BrightLocal | Grade.us | 
|---|---|---|
  | **Meets Requirements** | 8.9 (171 reviews) | 9.0 (125 reviews) | 
  | **Ease of Use** | 8.7 (173 reviews) | 8.9 (123 reviews) | 
  | **Ease of Setup** | 8.7 (126 reviews) | 8.7 (106 reviews) | 
  | **Ease of Admin** | 8.8 (116 reviews) | 8.9 (106 reviews) | 
  | **Quality of Support** | 9.2 (165 reviews) | 9.1 (120 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (112 reviews) | 9.3 (106 reviews) | 
  | **Product Direction (% positive)** | 8.9 (153 reviews) | 8.6 (122 reviews) | 

---
## Pricing

### BrightLocal

#### Entry-Level Pricing

Plan: Track

Price: Starting at $39.00 Per Month

Description: Essential local SEO tools to track, audit, and improve local search performance.

Key Features:
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance

[Browse all 4 editions](https://www.g2.com/products/brightlocal/pricing)

#### Free Trial

Yes

### Grade.us

#### Entry-Level Pricing

Plan: Professional

Price: $60 per seat/location (3 seat minimum)

Description: Complete review management and marketing solution for Individual Marketers and Consultants


Key Features:
- 3 seat minimum to support different campaigns, locations, or clients.
- Free Setup
- White-label landing pages, widgets, forms and reports

[Browse all 3 editions](https://www.g2.com/products/grade-us/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Local Listing Management

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | 8.7/10 | 62 |
| **Grade.us** | N/A | N/A |

#### Listing Management

| Feature | BrightLocal | Grade.us | 
|---|---|---|
| **Network Directory** | 8.9 (44 reviews) ✓ Verified | Not enough data | 
| **Data Aggregators** | 8.7 (47 reviews) ✓ Verified | Not enough data | 
| **Duplicate Monitoring** | 8.8 (48 reviews) ✓ Verified | Not enough data | 
| **Optimization** | 8.7 (40 reviews) | Not enough data | 

#### Performance

| Feature | BrightLocal | Grade.us | 
|---|---|---|
| **Real-Time Updates** | 8.4 (45 reviews) ✓ Verified | Not enough data | 
| **Analytics** | 8.7 (50 reviews) ✓ Verified | Not enough data | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | 9.0/10 | 65 |
| **Grade.us** | N/A | N/A |

#### Local Search Optimization

| Feature | BrightLocal | Grade.us | 
|---|---|---|
| **Rank Tracking** | 9.3 (59 reviews) ✓ Verified | Not enough data | 
| **Online Listings** | 9.3 (56 reviews) | Not enough data | 
| **Google My Business** | 9.3 (49 reviews) | Not enough data | 
| **Reputation Management** | 9.1 (48 reviews) ✓ Verified | Not enough data | 
| **Social Media** | 8.0 (35 reviews) | Not enough data | 
| **Dashboards and Reporting** | 9.2 (58 reviews) ✓ Verified | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | 8.8/10 | 39 |
| **Grade.us** | 8.0/10 | 39 |

#### Consumer Intelligence

| Feature | BrightLocal | Grade.us | 
|---|---|---|
| **Customer Feedback** | 9.6 (21 reviews) ✓ Verified | 8.3 (26 reviews) ✓ Verified | 
| **Competitive Intelligence** | 9.5 (25 reviews) ✓ Verified | Feature Not Available | 
| **Sentiment Analysis** | 9.3 (20 reviews) ✓ Verified | 8.6 (22 reviews) ✓ Verified | 

#### Reporting

| Feature | BrightLocal | Grade.us | 
|---|---|---|
| **Revenue Reporting** | 7.1 (13 reviews) ✓ Verified | Feature Not Available | 
| **Corporate Reporting** | 7.9 (20 reviews) ✓ Verified | 8.5 (23 reviews) ✓ Verified | 
| **Dashboard** | 9.3 (32 reviews) ✓ Verified | 7.8 (30 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | BrightLocal | Grade.us | 
|---|---|---|
| **Social Networks Monitoring** | 8.6 (20 reviews) | 7.8 (20 reviews) ✓ Verified | 
| **Social Media Management** | 8.7 (14 reviews) | Not enough data | 
| **Digital Media Monitoring** | 9.0 (13 reviews) | 7.5 (17 reviews) | 

#### In-House Management

| Feature | BrightLocal | Grade.us | 
|---|---|---|
| **Team Workflow** | Feature Not Available | 7.5 (16 reviews) ✓ Verified | 

#### Generative AI

| Feature | BrightLocal | Grade.us | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | BrightLocal | Grade.us | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **BrightLocal** | N/A | N/A |
| **Grade.us** | N/A | N/A |

#### Platform

| Feature | BrightLocal | Grade.us | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management)

**Unique to BrightLocal (3):** [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Local SEO Software](https://www.g2.com/categories/local-seo), [Multi-Location Marketing Platforms](https://www.g2.com/categories/multi-location-marketing-platforms)



---
## Reviewer Demographics

### By Company Size

| Segment | BrightLocal | Grade.us | 
|---|---|---|
| **Small-Business** | 86.7% | 85.3% | 
| **Mid-Market** | 11.0% | 14.0% | 
| **Enterprise** | 2.3% | 0.8% | 

### By Industry

#### BrightLocal

- **Marketing and Advertising:** 56.0%
- **Internet:** 5.5%
- **Consumer Services:** 3.2%
- **Health, Wellness and Fitness:** 2.8%
- **Construction:** 2.3%
- **Hospital & Health Care:** 1.8%
- **Real Estate:** 1.8%
- **Legal Services:** 1.4%
- **Law Practice:** 1.4%
- **Medical Practice:** 1.4%
- **Other:** 22.5%

#### Grade.us

- **Marketing and Advertising:** 44.3%
- **Internet:** 9.9%
- **Construction:** 3.8%
- **Automotive:** 3.1%
- **Real Estate:** 3.1%
- **Law Practice:** 2.3%
- **Consumer Services:** 2.3%
- **Retail:** 1.5%
- **Online Media:** 1.5%
- **Medical Practice:** 1.5%
- **Other:** 26.7%

---
## Alternatives

### Alternatives to BrightLocal

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4094 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1124 reviews)
- [Synup](https://www.g2.com/products/synup/reviews) — 4.5/5 stars (315 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (529 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3976 reviews)
- [Moz Local](https://www.g2.com/products/moz-local/reviews) — 4.2/5 stars (475 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.7/5 stars (1569 reviews)
- [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4418 reviews)
- [Uberall](https://www.g2.com/products/uberall-2024-01-10/reviews) — 4.4/5 stars (238 reviews)

### Alternatives to Grade.us

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4094 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2108 reviews)
- [ReviewTrackers](https://www.g2.com/products/reviewtrackers/reviews) — 4.6/5 stars (161 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Reputology](https://www.g2.com/products/reputology/reviews) — 4.7/5 stars (44 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (529 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1124 reviews)
- [Trustpilot](https://www.g2.com/products/trustpilot/reviews) — 3.4/5 stars (259 reviews)
- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (650 reviews)

---
## Top Discussions

### BrightLocal

- Title: [How soon will the Review Widget be available to show reviews on websites?](https://www.g2.com/discussions/how-soon-will-the-review-widget-be-available-to-show-reviews-on-websites) — 2 comments, 1 upvote
  > **Top comment:** "Hi Roger. Thanks for your review.

The widget (aka Review Showcase) is currently being planned and development on it will start in November for release in..."
- Title: [How Much Does BrightLocal cost?](https://www.g2.com/discussions/how-much-does-brightlocal-cost) — 1 comment, 1 upvote
  > **Top comment:** "For a single business plan, it is perfect for small businesses and agencies managing up to 3 locations. The cost is $29/mo or $24.17/mo
($290/year - you..."
- Title: [We need an Ecommerce Marketing Technical Specialist: We have rolled out an incredible way for people to simply order emergency locksmith service online with GPS tracking and we have a great SEO team but they are needing help to get our product data base to visible in searches, 2020 Ford Focus Key for example. Can you refer me to a person who you think I could work with based on my info here?](https://www.g2.com/discussions/we-need-an-ecommerce-marketing-technical-specialist-we-have-rolled-out-an-incredible-way-for-people-to-simply-order-emergency-locksmith-service-online-with-gps-tracking-and-we-have-a-great-seo-team-but-they-are-needing-help-to-get-our-product-data-base-to) — 1 comment, 1 upvote
  > **Top comment:** "This is a legit request. Please feel free to reach out to me.

"
- Title: [Will you eventually offer or already have Sentiment feature under the Reputation Manager?](https://www.g2.com/discussions/52086-will-you-eventually-offer-or-already-have-sentiment-feature-under-the-reputation-manager) — 1 comment, 1 upvote
  > **Top comment:** "Hello everyone stop losing your hard earn money to fake brokers, if you are interested in trading binary option/forex/Bitcoin mining, Recovery of lost funds..."
- Title: [How can more UK focused directories be added to Brightlocal?](https://www.g2.com/discussions/how-can-more-uk-focused-directories-be-added-to-brightlocal) — 1 comment, 1 upvote
  > **Top comment:** "Hi Mark. Thanks for your question.

We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully..."

### Grade.us

- Title: [What are performance reports?](https://www.g2.com/discussions/what-are-performance-reports) — 1 comment, 1 upvote
  > **Top comment:** "The performance reports are well outlined above, but I'll add the value to us with our clients.

There are several ways we use the reporting in..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brightlocal-vs-grade-us)