# BrightLocal vs GoSite Comparison | | BrightLocal | GoSite | |---|---|---| | **Star Rating** | 4.6 out of 5 | 3.9 out of 5 | | **Total Reviews** | 229 | 25 | | **Largest Market Segment** | Small-Business (86.7% of reviews) | Mid-Market (52.0% of reviews) | | **Entry Level Price** | Starting at $39.00 Per Month | No pricing available | --- ## Top Pros & Cons ### BrightLocal Pros: - Rank Tracking (3 reviews) - Dashboard Usability (2 reviews) Cons: - Complex Interface (2 reviews) - Complex Features (1 reviews) ### GoSite **Not enough data** --- ## Ratings Comparison | Rating | BrightLocal | GoSite | |---|---|---| | **Meets Requirements** | 8.9 (171 reviews) | 8.2 (18 reviews) | | **Ease of Use** | 8.7 (173 reviews) | 8.5 (19 reviews) | | **Ease of Setup** | 8.7 (126 reviews) | 9.0 (13 reviews) | | **Ease of Admin** | 8.8 (116 reviews) | 9.0 (13 reviews) | | **Quality of Support** | 9.2 (165 reviews) | 8.7 (18 reviews) | | **Has the product been a good partner in doing business?** | 9.1 (112 reviews) | 8.5 (13 reviews) | | **Product Direction (% positive)** | 8.9 (153 reviews) | 6.7 (14 reviews) | --- ## Pricing ### BrightLocal #### Entry-Level Pricing Plan: Track Price: Starting at $39.00 Per Month Description: Essential local SEO tools to track, audit, and improve local search performance. Key Features: - Track local rankings - Audit citations, GBP, and on-site SEO - Monitor GBP and website performance [Browse all 4 editions](https://www.g2.com/products/brightlocal/pricing) #### Free Trial Yes ### GoSite #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### Conversational Marketing | Product | Score | Reviews | |---|---|---| | **BrightLocal** | N/A | N/A | | **GoSite** | N/A | N/A | #### Messenger | Feature | BrightLocal | GoSite | |---|---|---| | **Sequencing** | Not enough data | Not enough data | | **AI** | Not enough data | Not enough data | | **Live Chat** | Not enough data | Not enough data | | **Customization Interface** | Not enough data | Not enough data | #### Channels | Feature | BrightLocal | GoSite | |---|---|---| | **Social Media** | Not enough data | Not enough data | | **Website** | Not enough data | Not enough data | | **Text Message (SMS)** | Not enough data | Not enough data | | **Voice Assistants** | Not enough data | Not enough data | | **Other** | Not enough data | Not enough data | #### Customers | Feature | BrightLocal | GoSite | |---|---|---| | **Targeting** | Not enough data | Not enough data | | **Profiles** | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | | **Lead Gathering** | Not enough data | Not enough data | | **Sales Conversion** | Not enough data | Not enough data | #### Agentic AI - Conversational Marketing | Feature | BrightLocal | GoSite | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### SMS Marketing | Product | Score | Reviews | |---|---|---| | **BrightLocal** | N/A | N/A | | **GoSite** | N/A | N/A | #### Text Messaging | Feature | BrightLocal | GoSite | |---|---|---| | **Bulk SMS** | Not enough data | Not enough data | | **Two-Way Text Messaging** | Not enough data | Not enough data | | **Text Scheduler** | Not enough data | Not enough data | | **Automatic Replies** | Not enough data | Not enough data | | **Automatic URL Shortening** | Not enough data | Not enough data | | **MMS Marketing** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Transactional SMS** | Not enough data | Not enough data | #### SMS Platform | Feature | BrightLocal | GoSite | |---|---|---| | **Reporting** | Not enough data | Not enough data | | **Automation** | Not enough data | Not enough data | | **White Label** | Not enough data | Not enough data | | **Text-to-Landline** | Not enough data | Not enough data | | **Short Codes** | Not enough data | Not enough data | | **API Integration** | Not enough data | Not enough data | #### Agentic AI - SMS Marketing | Feature | BrightLocal | GoSite | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Customer Communications Management | Product | Score | Reviews | |---|---|---| | **BrightLocal** | N/A | N/A | | **GoSite** | N/A | N/A | #### Channels | Feature | BrightLocal | GoSite | |---|---|---| | **Multi-Channel Coverage** | Not enough data | Not enough data | | **Open Listening** | Not enough data | Not enough data | | **Physical Media** | Not enough data | Not enough data | #### Design | Feature | BrightLocal | GoSite | |---|---|---| | **Communications Strategy Development** | Not enough data | Not enough data | | **Create Content** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Inbound Identification** | Not enough data | Not enough data | | **Regulatory Compliance** | Not enough data | Not enough data | #### Generative AI | Feature | BrightLocal | GoSite | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | ### Local Listing Management | Product | Score | Reviews | |---|---|---| | **BrightLocal** | 8.7/10 | 62 | | **GoSite** | 8.7/10 | 7 | #### Listing Management | Feature | BrightLocal | GoSite | |---|---|---| | **Network Directory** | 8.9 (44 reviews) ✓ Verified | 9.0 (5 reviews) | | **Data Aggregators** | 8.7 (47 reviews) ✓ Verified | Not enough data | | **Duplicate Monitoring** | 8.8 (48 reviews) ✓ Verified | 8.3 (5 reviews) | | **Optimization** | 8.7 (40 reviews) | 8.9 (6 reviews) | #### Performance | Feature | BrightLocal | GoSite | |---|---|---| | **Real-Time Updates** | 8.4 (45 reviews) ✓ Verified | 8.8 (7 reviews) | | **Analytics** | 8.7 (50 reviews) ✓ Verified | 8.6 (7 reviews) | ### Local SEO | Product | Score | Reviews | |---|---|---| | **BrightLocal** | 9.0/10 | 65 | | **GoSite** | 8.4/10 | 6 | #### Local Search Optimization | Feature | BrightLocal | GoSite | |---|---|---| | **Rank Tracking** | 9.3 (59 reviews) ✓ Verified | Not enough data | | **Online Listings** | 9.3 (56 reviews) | Not enough data | | **Google My Business** | 9.3 (49 reviews) | 9.0 (5 reviews) | | **Reputation Management** | 9.1 (48 reviews) ✓ Verified | 8.3 (5 reviews) | | **Social Media** | 8.0 (35 reviews) | Not enough data | | **Dashboards and Reporting** | 9.2 (58 reviews) ✓ Verified | 8.0 (5 reviews) | ### Online Reputation Management | Product | Score | Reviews | |---|---|---| | **BrightLocal** | 8.8/10 | 39 | | **GoSite** | 8.0/10 | 6 | #### Consumer Intelligence | Feature | BrightLocal | GoSite | |---|---|---| | **Customer Feedback** | 9.6 (21 reviews) ✓ Verified | 8.7 (5 reviews) | | **Competitive Intelligence** | 9.5 (25 reviews) ✓ Verified | 7.7 (5 reviews) | | **Sentiment Analysis** | 9.3 (20 reviews) ✓ Verified | 7.7 (5 reviews) | #### Reporting | Feature | BrightLocal | GoSite | |---|---|---| | **Revenue Reporting** | 7.1 (13 reviews) ✓ Verified | Not enough data | | **Corporate Reporting** | 7.9 (20 reviews) ✓ Verified | 7.3 (5 reviews) | | **Dashboard** | 9.3 (32 reviews) ✓ Verified | 8.3 (6 reviews) | #### Media Monitoring | Feature | BrightLocal | GoSite | |---|---|---| | **Social Networks Monitoring** | 8.6 (20 reviews) | Not enough data | | **Social Media Management** | 8.7 (14 reviews) | Not enough data | | **Digital Media Monitoring** | 9.0 (13 reviews) | 7.7 (5 reviews) | #### In-House Management | Feature | BrightLocal | GoSite | |---|---|---| | **Employee Performance** | Feature Not Available | Not enough data | | **Team Workflow** | Feature Not Available | 8.3 (5 reviews) | #### Generative AI | Feature | BrightLocal | GoSite | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - Online Reputation Management | Feature | BrightLocal | GoSite | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Mobile Marketing | Product | Score | Reviews | |---|---|---| | **BrightLocal** | N/A | N/A | | **GoSite** | N/A | N/A | #### Analysis | Feature | BrightLocal | GoSite | |---|---|---| | **Application Attribution** | Not enough data | Not enough data | | **Campaign Analysis** | Not enough data | Not enough data | | **Uninstall Tracking** | Not enough data | Not enough data | | **Custom Dashboards** | Not enough data | Not enough data | #### Campaigns | Feature | BrightLocal | GoSite | |---|---|---| | **Proximity Marketing** | Not enough data | Not enough data | | **Push Notifications** | Not enough data | Not enough data | | **Bulk SMS** | Not enough data | Not enough data | | **Two-Way Text Messaging** | Not enough data | Not enough data | | **Email Campaigns** | Not enough data | Not enough data | | **Audience Segmentation** | Not enough data | Not enough data | #### Engagement | Feature | BrightLocal | GoSite | |---|---|---| | **Coupons and Promotions** | Not enough data | Not enough data | #### Platform | Feature | BrightLocal | GoSite | |---|---|---| | **Optimization** | Not enough data | Not enough data | | **Integrations - Mobile Marketing** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | #### Agentic AI - Mobile Marketing | Feature | BrightLocal | GoSite | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Local Marketing | Product | Score | Reviews | |---|---|---| | **BrightLocal** | N/A | N/A | | **GoSite** | N/A | N/A | #### Platform | Feature | BrightLocal | GoSite | |---|---|---| | **Internationalization** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Reporting and Dashboards** | Not enough data | Not enough data | | **Mobile User Support** | Not enough data | Not enough data | --- ## Categories **Shared Categories (3):** [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Local SEO Software](https://www.g2.com/categories/local-seo), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management) **Unique to BrightLocal (1):** [Multi-Location Marketing Platforms](https://www.g2.com/categories/multi-location-marketing-platforms) **Unique to GoSite (4):** [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) --- ## Reviewer Demographics ### By Company Size | Segment | BrightLocal | GoSite | |---|---|---| | **Small-Business** | 86.7% | 48.0% | | **Mid-Market** | 11.0% | 52.0% | | **Enterprise** | 2.3% | 0% | ### By Industry #### BrightLocal - **Marketing and Advertising:** 56.0% - **Internet:** 5.5% - **Consumer Services:** 3.2% - **Health, Wellness and Fitness:** 2.8% - **Construction:** 2.3% - **Hospital & Health Care:** 1.8% - **Real Estate:** 1.8% - **Legal Services:** 1.4% - **Law Practice:** 1.4% - **Medical Practice:** 1.4% - **Other:** 22.5% #### GoSite - **Financial Services:** 28.0% - **Information Technology and Services:** 8.0% - **Hospital & Health Care:** 8.0% - **Building Materials:** 8.0% - **Banking:** 8.0% - **Real Estate:** 4.0% - **Non-Profit Organization Management:** 4.0% - **Marketing and Advertising:** 4.0% - **Legal Services:** 4.0% - **Insurance:** 4.0% - **Other:** 20.0% --- ## Alternatives ### Alternatives to BrightLocal - [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4052 reviews) - [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1113 reviews) - [Synup](https://www.g2.com/products/synup/reviews) — 4.5/5 stars (315 reviews) - [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (505 reviews) - [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3377 reviews) - [Moz Local](https://www.g2.com/products/moz-local/reviews) — 4.2/5 stars (475 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1541 reviews) - [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4038 reviews) - [Uberall](https://www.g2.com/products/uberall-2024-01-10/reviews) — 4.3/5 stars (237 reviews) ### Alternatives to GoSite - [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4052 reviews) - [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2095 reviews) - [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews) - [Thryv](https://www.g2.com/products/thryv/reviews) — 4.2/5 stars (1996 reviews) - [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1113 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14725 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (651 reviews) - [Moz Local](https://www.g2.com/products/moz-local/reviews) — 4.2/5 stars (475 reviews) - [Swell](https://www.g2.com/products/socialswell-inc-swell/reviews) — 4.5/5 stars (372 reviews) --- ## Top Discussions ### BrightLocal - Title: [How soon will the Review Widget be available to show reviews on websites?](https://www.g2.com/discussions/how-soon-will-the-review-widget-be-available-to-show-reviews-on-websites) — 2 comments, 1 upvote > **Top comment:** "Hi Roger. Thanks for your review. The widget (aka Review Showcase) is currently being planned and development on it will start in November for release in..." - Title: [How Much Does BrightLocal cost?](https://www.g2.com/discussions/how-much-does-brightlocal-cost) — 1 comment, 1 upvote > **Top comment:** "For a single business plan, it is perfect for small businesses and agencies managing up to 3 locations. The cost is $29/mo or $24.17/mo ($290/year - you..." - Title: [We need an Ecommerce Marketing Technical Specialist: We have rolled out an incredible way for people to simply order emergency locksmith service online with GPS tracking and we have a great SEO team but they are needing help to get our product data base to visible in searches, 2020 Ford Focus Key for example. Can you refer me to a person who you think I could work with based on my info here?](https://www.g2.com/discussions/we-need-an-ecommerce-marketing-technical-specialist-we-have-rolled-out-an-incredible-way-for-people-to-simply-order-emergency-locksmith-service-online-with-gps-tracking-and-we-have-a-great-seo-team-but-they-are-needing-help-to-get-our-product-data-base-to) — 1 comment, 1 upvote > **Top comment:** "This is a legit request. Please feel free to reach out to me. " - Title: [Will you eventually offer or already have Sentiment feature under the Reputation Manager?](https://www.g2.com/discussions/52086-will-you-eventually-offer-or-already-have-sentiment-feature-under-the-reputation-manager) — 1 comment, 1 upvote > **Top comment:** "Hello everyone stop losing your hard earn money to fake brokers, if you are interested in trading binary option/forex/Bitcoin mining, Recovery of lost funds..." - Title: [How can more UK focused directories be added to Brightlocal?](https://www.g2.com/discussions/how-can-more-uk-focused-directories-be-added-to-brightlocal) — 1 comment, 1 upvote > **Top comment:** "Hi Mark. Thanks for your question. We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully..." ### GoSite No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brightlocal-vs-gosite)