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Compare BrightInfo and Cordial

See this
side-by-side comparison of BrightInfo vs. Cordial
based on preference data from user reviews. BrightInfo rates 4.0/5 stars with 14 reviews. By contrast, Cordial rates 4.6/5 stars with 33 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
Add Product
BrightInfo
BrightInfo
(14)
4.0 out of 5
BrightInfo
Cordial
Cordial
(33)
4.6 out of 5
Cordial
Optimized for quick response
Star Rating
BrightInfo
BrightInfo
Cordial
Cordial
Market Segments
BrightInfo
BrightInfo
Small-Business (76.9% of reviews)
Cordial
Cordial
Small-Business (50.0% of reviews)
Entry Level Price
BrightInfo
BrightInfo
No pricing information available
Cordial
Cordial
No pricing information available

BrightInfo vs Cordial

  • Reviewers felt that Cordial meets the needs of their business better than BrightInfo.
  • When comparing quality of ongoing product support, reviewers felt that Cordial is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Cordial over BrightInfo.
Categories
Shared Categories
BrightInfo
BrightInfo
Cordial
Cordial
BrightInfo and Cordial are categorized as Personalization Engines
Unique Categories
Pricing
BrightInfo
BrightInfo Pricing
Free Trial
Cordial
Cordial Pricing
Free Trial Unavailable
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Ratings
Meets Requirements
BrightInfo
BrightInfo
7.4
Responses: 7
Cordial
Cordial
8.9
Responses: 31
Ease of Use
BrightInfo
BrightInfo
6.9
Responses: 7
Cordial
Cordial
8.3
Responses: 31
Ease of Setup
BrightInfo
BrightInfo
Not enough data available
Cordial
Cordial
7.5
Responses: 17
Ease of Admin
BrightInfo
BrightInfo
Not enough data available
Cordial
Cordial
8.6
Responses: 18
Quality of Support
BrightInfo
BrightInfo
8.1
Responses: 7
Cordial
Cordial
9.7
Responses: 31
Ease of Doing Business With
BrightInfo
BrightInfo
Not enough data available
Cordial
Cordial
9.7
Responses: 18
Product Direction (% positive)
BrightInfo
BrightInfo
5.0
Responses: 7
Cordial
Cordial
9.6
Responses: 31
Features
Segmentation
A/B Testing
BrightInfo
BrightInfo
Not enough data available
Cordial
Cordial
Not enough data available
Customer Profiles
BrightInfo
BrightInfo
Not enough data available
Cordial
Cordial
Not enough data available
Targeting
Behavioral Targeting
BrightInfo
BrightInfo
Not enough data available
Cordial
Cordial
9.7
Responses: 5
Contextual Targeting
BrightInfo
BrightInfo
Not enough data available
Cordial
Cordial
8.7
Responses: 5
Triggered Content
Geofencing
BrightInfo
BrightInfo
Not enough data available
Cordial
Cordial
Not enough data available
Triggered Emails
BrightInfo
BrightInfo
Not enough data available
Cordial
Cordial
9.7
Responses: 5
Triggered Messages
BrightInfo
BrightInfo
Not enough data available
Cordial
Cordial
9.7
Responses: 5
Personalized Content
Recommendation Engine
BrightInfo
BrightInfo
Not enough data available
Cordial
Cordial
Not enough data available
Personalized Discounts
BrightInfo
BrightInfo
Not enough data available
Cordial
Cordial
Not enough data available
Website Personalization
BrightInfo
BrightInfo
Not enough data available
Cordial
Cordial
Not enough data available
Reviewers' Company Size
Reviewers of both BrightInfo and Cordial were most often representing companies in the Small-Business segment.
Small-Business
(50 or fewer emp.)
BrightInfo
BrightInfo
76.9%
Cordial
Cordial
50.0%
Mid-Market
(51-1000 emp.)
BrightInfo
BrightInfo
23.1%
Cordial
Cordial
34.4%
Enterprise
(> 1000 emp.)
BrightInfo
BrightInfo
0%
Cordial
Cordial
15.6%
Reviewers' Industry
BrightInfo
BrightInfo Industry
Computer Software
15.4%
Writing and Editing
7.7%
Real Estate
7.7%
Non-Profit Organization Management
7.7%
Internet
7.7%
Other
53.8%
Cordial
Cordial Industry
Retail
21.9%
Apparel & Fashion
15.6%
Cosmetics
9.4%
Marketing and Advertising
6.3%
Health, Wellness and Fitness
6.3%
Other
40.6%
Reviews
Most Helpful Favorable Review
BrightInfo
Robert O.
Administrator in Internet

BrightInfo is a great product to assist our team in serving up relevant content to our website visitors. The ramp up time for a new user is very short and you can begin seeing results almost immediately. Our support contact has been great at making...

Cordial
Jeremy R.
Administrator in Higher Education

Cordial is a robust platform that really delivers when it comes to flexibility and performance. With its many audience targeting rules and segmentation features, machine learning technology (for content optimization experiments), contact list management,...

Most Helpful Critical Review
BrightInfo
G
User in Non-Profit Organization Management

It's not easy or intuitive to use. There seem to be flaws in the design and little quirks so the changes that you are making on the backend aren't appearing on the front end. I've also not had great luck with the service support (unhelpful, unwilling to...

Cordial
G
Administrator in Apparel & Fashion
Administrator in Apparel & Fashion

Testing setup involving content testing.

Discussions
BrightInfo
BrightInfo Discussions
Monty the Mongoose crying
BrightInfo has no discussions with answers
Cordial
Cordial Discussions
Is Cordial only for email marketing?
1 comment
Offical Response from Cordial
No, in addition to email we power SMS, mobile push, social, and have an open channel that can activate other systems you use, such as a call center or a...Read more
How long is a standard implementation?
1 comment
Offical Response from Cordial
Our average complete integration and full IP ramp-up is 6-8 weeks. Some clients begin sending within days, but most clients are fully integrated within 30-45...Read more
How will Cordial help my marketing team build marketing campaigns?
1 comment
Offical Response from Cordial
We have a full design studio that acts both as a complete drag-and-drop self-service, or switches to full custom HMTL coding depending on your level of...Read more
Screenshots
BrightInfo
BrightInfo Screenshots
Videos
BrightInfo
BrightInfo Videos
No videos provided
Cordial
Cordial Videos
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Cordial Overview

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