Compare BrightInfo and Cordial
See this
side-by-side comparison of BrightInfo vs. Cordial
based on preference data from user reviews. BrightInfo rates 4.0/5 stars with 14 reviews. By contrast, Cordial rates 4.6/5 stars with 33 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
 BrightInfo |  Cordial Optimized for quick response | |
| Star Rating | BrightInfo | Cordial |
| Market Segments | BrightInfo Small-Business (76.9% of reviews) | Cordial Small-Business (50.0% of reviews) |
| Entry Level Price | BrightInfo No pricing information available | Cordial No pricing information available |
BrightInfo vs Cordial
- Reviewers felt that Cordial meets the needs of their business better than BrightInfo.
- When comparing quality of ongoing product support, reviewers felt that Cordial is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Cordial over BrightInfo.
Categories
Shared Categories
BrightInfo and Cordial are categorized as Personalization Engines
Unique Categories
Pricing
Free Trial
Free Trial Unavailable
Ratings
Meets Requirements
BrightInfo
Responses: 7
Cordial
Responses: 31
Ease of Use
BrightInfo
Responses: 7
Cordial
Responses: 31
Ease of Setup
BrightInfo
Not enough data availableCordial
Responses: 17
Ease of Admin
BrightInfo
Not enough data availableCordial
Responses: 18
Quality of Support
BrightInfo
Responses: 7
Cordial
Responses: 31
Ease of Doing Business With
BrightInfo
Not enough data availableCordial
Responses: 18
Product Direction (% positive)
BrightInfo
Responses: 7
Cordial
Responses: 31
Features
Segmentation
A/B Testing
BrightInfo
Cordial
Customer Profiles
BrightInfo
Cordial
Targeting
Behavioral Targeting
BrightInfo
Cordial
Responses: 5
Contextual Targeting
BrightInfo
Cordial
Responses: 5
Triggered Content
Geofencing
BrightInfo
Cordial
Triggered Emails
BrightInfo
Cordial
Responses: 5
Triggered Messages
BrightInfo
Cordial
Responses: 5
Personalized Content
Recommendation Engine
BrightInfo
Cordial
Personalized Discounts
BrightInfo
Cordial
Website Personalization
BrightInfo
Cordial
Reviewers' Company Size
Reviewers of both BrightInfo and Cordial were most often representing companies in the Small-Business segment.
Small-Business
(50 or fewer emp.)
BrightInfo
Cordial
Mid-Market
(51-1000 emp.)
BrightInfo
Cordial
Enterprise
(> 1000 emp.)
BrightInfo
Cordial
Reviewers' Industry
Computer Software
15.4%
Writing and Editing
7.7%
Real Estate
7.7%
Non-Profit Organization Management
7.7%
Internet
7.7%
Other
53.8%
Retail
21.9%
Apparel & Fashion
15.6%
Cosmetics
9.4%
Marketing and Advertising
6.3%
Health, Wellness and Fitness
6.3%
Other
40.6%
Reviews
Most Helpful Favorable Review
Robert O.
Administrator in Internet
BrightInfo is a great product to assist our team in serving up relevant content to our website visitors. The ramp up time for a new user is very short and you can begin seeing results almost immediately. Our support contact has been great at making...
Jeremy R.
Administrator in Higher Education
Cordial is a robust platform that really delivers when it comes to flexibility and performance. With its many audience targeting rules and segmentation features, machine learning technology (for content optimization experiments), contact list management,...
Most Helpful Critical Review
User in Non-Profit Organization Management
It's not easy or intuitive to use. There seem to be flaws in the design and little quirks so the changes that you are making on the backend aren't appearing on the front end. I've also not had great luck with the service support (unhelpful, unwilling to...
Administrator in Apparel & Fashion
Administrator in Apparel & Fashion
Testing setup involving content testing.
Top Alternatives
Discussions
BrightInfo has no discussions with answers
Is Cordial only for email marketing?
1 comment
Offical Response from Cordial
No, in addition to email we power SMS, mobile push, social, and have an open channel that can activate other systems you use, such as a call center or a...Read more
How long is a standard implementation?
1 comment
Offical Response from Cordial
Our average complete integration and full IP ramp-up is 6-8 weeks. Some clients begin sending within days, but most clients are fully integrated within 30-45...Read more
How will Cordial help my marketing team build marketing campaigns?
1 comment
Offical Response from Cordial
We have a full design studio that acts both as a complete drag-and-drop self-service, or switches to full custom HMTL coding depending on your level of...Read more
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