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Compare BrightEdge and Similarweb 
Featured Products
At a Glance
Market Segments
Enterprise (40.0% of reviews)
Mid-Market (41.7% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
BrightEdge
Star Rating
(774)4.4 out of 5
Market Segments
Enterprise (40.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BrightEdgeSimilarweb
Star Rating
(1,136)4.5 out of 5
Market Segments
Mid-Market (41.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that BrightEdge excels in providing a comprehensive and user-friendly toolset, with many users appreciating its ability to streamline SEO updates and manage search data efficiently. One user highlighted the benefit of having a dedicated Customer Service Manager, which enhances their experience, especially for those new to SEO management.
- Users say that Similarweb stands out for its robust website analytics and competitor insights, making it a valuable resource for understanding market dynamics. Reviewers have noted the ease of initial setup, which allows them to quickly leverage the platform for effective competitor analysis.
- According to verified reviews, BrightEdge receives high marks for its quality of support, with users praising the responsiveness and helpfulness of the customer service team. This level of support is particularly beneficial for users who may need guidance in navigating the complexities of SEO tools.
- Reviewers mention that Similarweb's data differentiation is a key strength, enabling users to gain deeper insights into digital traffic and channel strategies. This unique perspective is particularly useful for marketers looking to craft informed strategies based on competitor behavior.
- G2 reviewers highlight that while BrightEdge has a slightly lower ease of use rating compared to Similarweb, users still find it straightforward, especially with features that consolidate search data in one place. This organization helps users manage their SEO tasks more effectively.
- Users report that Similarweb's strength in competitor analysis is complemented by its extensive clickstream data, which provides a broader view of market trends. However, some users feel that BrightEdge's innovative tools offer a competitive advantage that can enhance SEO performance over time.
Pricing
Entry-Level Pricing
BrightEdge
No pricing availableSimilarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
BrightEdge
No trial information availableSimilarweb
Free Trial is available
Ratings
Meets Requirements
8.8
637
8.4
894
Ease of Use
8.0
646
8.6
907
Ease of Setup
8.2
349
8.7
404
Ease of Admin
8.5
256
8.6
282
Quality of Support
9.3
628
8.7
793
Has the product been a good partner in doing business?
9.1
268
8.6
288
Product Direction (% positive)
9.2
632
9.0
857
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.4
495
Not enough data
8.4
241
Agentic AI - Competitive Intelligence
Not enough data
7.5
23
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
525
Platform Content
Not enough data
Feature Not Available
Platform Reporting
Not enough data
8.2
518
Not enough data
8.4
533
SEO Auditing & Monitoring
8.3
413
7.6
54
8.6
410
8.2
56
8.6
410
8.2
139
8.5
409
7.4
49
Agentic AI - SEO Tools
8.0
63
7.6
11
7.8
61
8.2
11
7.6
61
8.3
11
7.8
60
Feature Not Available
7.7
59
Feature Not Available
7.8
59
Feature Not Available
7.8
61
8.6
11
SEO Content & Rankings
7.1
468
7.7
138
9.0
561
8.5
200
8.9
532
8.2
160
8.0
374
7.9
146
8.7
405
8.1
150
SEO Reporting
8.7
556
9.1
205
8.6
423
8.7
178
8.4
422
8.3
163
7.7
321
Feature Not Available
Generative AI
7.9
220
Feature Not Available
7.9
215
Feature Not Available
Data collection
Not enough data
7.2
270
Not enough data
Feature Not Available
Not enough data
7.8
344
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
341
|
Verified
Segment Trending
Not enough data
8.4
450
|
Verified
Not enough data
7.5
380
Not enough data
8.3
428
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
421
Not enough data
8.4
447
|
Verified
Not enough data
7.7
329
|
Verified
Platform
Not enough data
8.5
463
|
Verified
Not enough data
8.3
390
|
Verified
Not enough data
7.3
316
|
Verified
Not enough data
7.5
306
|
Verified
Not enough data
7.8
334
|
Verified
Not enough data
8.0
313
Agentic AI - Market Intelligence
Not enough data
8.5
13
Not enough data
Feature Not Available
Platform Insights
Not enough data
7.6
199
Not enough data
7.5
180
Not enough data
7.8
196
Not enough data
7.2
210
Not enough data
8.1
220
Not enough data
8.0
209
Not enough data
7.9
207
Agentic AI - Digital Advertising Intelligence
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
7.9
206
Not enough data
7.0
166
Platform Basics
Not enough data
8.4
217
Not enough data
7.4
193
Not enough data
8.1
226
Platform Data
Not enough data
7.4
163
Not enough data
8.0
188
Not enough data
8.7
226
Not enough data
7.6
184
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
AI Visibility & Tracking
8.9
29
8.8
8
8.8
27
9.0
10
Sentiment & Brand Analysis
8.5
26
Not enough data
Feature Not Available
Not enough data
Competitive Benchmarking
8.0
25
Not enough data
8.1
26
10.0
5
AI Content Optimization
8.1
23
Not enough data
8.5
24
Not enough data
Reporting & Alerts
7.3
23
Not enough data
8.6
27
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.8
143
Not enough data
Feature Not Available
Metrics
Not enough data
8.1
117
Not enough data
8.3
131
Not enough data
8.3
130
Not enough data
8.0
119
Not enough data
7.7
117
Not enough data
8.7
129
Agentic AI - Content Analytics
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.9
13
Not enough data
8.3
13
Not enough data
8.8
13
Categories
Categories
Shared Categories
BrightEdge and Similarweb are categorized as Answer Engine Optimization (AEO) and SEO Tools
Unique Categories
BrightEdge has no unique categories
Similarweb is categorized as Paid Search Intelligence, Data as a Service (DaaS), Digital Advertising Intelligence, Competitive Intelligence, Market Intelligence, and Content Analytics
Reviews
Reviewers' Company Size
BrightEdge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.1%
Computer Software
5.3%
Hospital & Health Care
4.9%
Financial Services
4.6%
Other
63.7%
Marketing and Advertising
26.3%
Retail
7.3%
Financial Services
6.4%
Information Technology and Services
6.0%
Computer Software
4.2%
Other
49.7%
Discussions
How do you feel about Content IQ?
2 Comments
KK
Ambivalent. It promises more than it delivers, IMO.Read more
What do you think of the platform?
1 Comment
JP
I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over...Read more
What is BrightEdge used for?
1 Comment
JO
BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also...Read more
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2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
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