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At a Glance
Market Segments
Enterprise (39.8% of reviews)
Mid-Market (42.3% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
BrightEdge
Star Rating
(764)4.4 out of 5
Market Segments
Enterprise (39.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BrightEdgeSimilarweb
Star Rating
(1,008)4.5 out of 5
Market Segments
Mid-Market (42.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that BrightEdge excels in SEO Auditing & Monitoring, particularly with its SEO Change Tracking feature, which received a score of 8.7, while Similarweb's corresponding feature scored lower at 8.2. Reviewers mention that this allows for more effective tracking of SEO changes over time.
- Reviewers mention that BrightEdge's Quality of Support is notably high, with a score of 9.2, compared to Similarweb's 8.7. Users on G2 appreciate the responsiveness and helpfulness of BrightEdge's support team, which enhances their overall experience.
- Users say that BrightEdge's Keyword Research tool stands out with a score of 9.1, significantly higher than Similarweb's 8.4. Reviewers highlight the depth of insights provided by BrightEdge, making it easier to identify effective keywords for their content strategies.
- G2 users report that Similarweb shines in Competitor Analysis, scoring 9.1 compared to BrightEdge's 8.6. Users mention that Similarweb provides comprehensive insights into competitor strategies, which is invaluable for market positioning.
- Reviewers mention that BrightEdge's Content Creation Tools received a score of 7.7, which some users feel could be improved, while Similarweb does not have a comparable score in this area. Users report that they desire more robust features for content management and curation.
- Users on G2 report that BrightEdge's platform offers a more centralized experience with a score of 8.3, while Similarweb's platform basics are less integrated. Reviewers mention that this centralization helps streamline their workflow and improves efficiency.
Pricing
Entry-Level Pricing
BrightEdge
No pricing availableSimilarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
BrightEdge
No trial information availableSimilarweb
Free Trial is available
Ratings
Meets Requirements
8.8
629
8.5
826
Ease of Use
8.0
638
8.6
834
Ease of Setup
8.2
341
8.7
337
Ease of Admin
8.6
252
8.6
268
Quality of Support
9.3
620
8.7
734
Has the product been a good partner in doing business?
9.1
264
8.7
273
Product Direction (% positive)
9.2
625
8.9
788
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
472
Not enough data
8.4
234
Agentic AI - Competitive Intelligence
Not enough data
7.6
22
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
499
Platform Content
Not enough data
Feature Not Available
Platform Reporting
Not enough data
8.2
504
Not enough data
8.4
505
SEO Auditing & Monitoring
8.3
411
7.6
53
8.6
405
8.1
54
8.7
407
8.1
136
8.5
405
7.4
48
Agentic AI - SEO Tools
8.1
61
7.7
11
7.9
59
8.2
11
7.7
58
8.3
11
7.9
58
Feature Not Available
7.9
57
Feature Not Available
7.9
57
Feature Not Available
7.9
58
8.6
11
SEO Content & Rankings
7.1
466
7.6
137
9.1
555
8.5
192
8.9
529
8.2
157
8.0
370
7.9
144
8.7
401
8.2
148
SEO Reporting
8.7
553
9.0
194
8.6
420
8.7
175
8.5
418
8.3
163
7.8
319
Feature Not Available
Generative AI
7.9
217
Feature Not Available
8.0
213
Feature Not Available
Data collection
Not enough data
7.2
270
Not enough data
Feature Not Available
Not enough data
7.8
343
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
337
|
Verified
Segment Trending
Not enough data
8.4
445
|
Verified
Not enough data
7.5
377
Not enough data
8.3
418
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
419
Not enough data
8.4
444
|
Verified
Not enough data
7.7
325
|
Verified
Platform
Not enough data
8.5
455
|
Verified
Not enough data
8.3
390
|
Verified
Not enough data
7.3
315
|
Verified
Not enough data
7.5
305
|
Verified
Not enough data
7.8
333
|
Verified
Not enough data
8.0
313
Agentic AI - Market Intelligence
Not enough data
8.3
12
Not enough data
Feature Not Available
Platform Insights
Not enough data
7.6
199
Not enough data
7.5
180
Not enough data
7.8
196
Not enough data
7.1
209
Not enough data
8.1
219
Not enough data
8.0
209
Not enough data
7.9
207
Agentic AI - Digital Advertising Intelligence
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
7.9
206
Not enough data
7.0
165
Platform Basics
Not enough data
8.4
217
Not enough data
7.4
193
Not enough data
8.1
225
Platform Data
Not enough data
7.4
163
Not enough data
8.0
188
Not enough data
8.7
226
Not enough data
7.6
184
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
AI Visibility & Tracking
9.0
24
Not enough data
9.0
24
Not enough data
Sentiment & Brand Analysis
8.8
24
Not enough data
Feature Not Available
Not enough data
Competitive Benchmarking
8.3
24
Not enough data
8.4
24
Not enough data
AI Content Optimization
8.4
22
Not enough data
8.8
23
Not enough data
Reporting & Alerts
7.6
22
Not enough data
8.8
25
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.7
137
Not enough data
Feature Not Available
Metrics
Not enough data
8.1
116
Not enough data
8.3
126
Not enough data
8.3
128
Not enough data
8.0
119
Not enough data
7.7
117
Not enough data
8.7
129
Agentic AI - Content Analytics
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.9
13
Not enough data
8.3
13
Not enough data
8.8
13
Categories
Categories
Shared Categories
BrightEdge and Similarweb are categorized as SEO Tools and Answer Engine Optimization (AEO)
Unique Categories
BrightEdge has no unique categories
Similarweb is categorized as Data as a Service (DaaS), Paid Search Intelligence, Digital Advertising Intelligence, Competitive Intelligence, Market Intelligence, and Content Analytics
Reviews
Reviewers' Company Size
BrightEdge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.1%
Computer Software
5.3%
Hospital & Health Care
4.9%
Financial Services
4.7%
Other
63.5%
Marketing and Advertising
26.6%
Retail
7.1%
Financial Services
6.8%
Information Technology and Services
5.8%
Computer Software
4.3%
Other
49.4%
Discussions
How do you feel about Content IQ?
2 Comments
KK
Ambivalent. It promises more than it delivers, IMO.Read more
What do you think of the platform?
1 Comment
JP
I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over...Read more
What is BrightEdge used for?
1 Comment
JO
BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also...Read more
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2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
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