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At a Glance
Market Segments
Enterprise (39.8% of reviews)
Mid-Market (57.2% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Year
BrightEdge
Star Rating
(764)4.4 out of 5
Market Segments
Enterprise (39.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BrightEdgeProfound
Star Rating
(146)4.6 out of 5
Market Segments
Mid-Market (57.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact Us Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that BrightEdge excels in its Quality of Support, scoring 9.3, which reviewers mention as a key strength, particularly highlighting the responsiveness and helpfulness of the support team. In contrast, Profound, while still strong at 9.2, is noted to have slightly less impactful support experiences.
- Reviewers mention that Profound shines in Ease of Use with a score of 8.7, making it more user-friendly for newcomers. Users on G2 appreciate its intuitive interface, while BrightEdge, with a score of 8.0, is seen as more complex, requiring a steeper learning curve.
- Users say that both products meet requirements equally well, scoring 8.8, but Profound's higher Ease of Setup score of 8.8 suggests that users find it easier to get started with the software compared to BrightEdge's score of 8.2, which some reviewers say can be cumbersome during initial setup.
- Reviewers mention that Profound outperforms BrightEdge in AI capabilities, particularly in AI Mention Tracking and AI Search Ranking Insights, both scoring 9.4 for Profound compared to BrightEdge's 9.2. Users appreciate these features for providing deeper insights into their content performance.
- Users on G2 report that BrightEdge offers superior AI-Driven Content Recommendations with a score of 9.0, which reviewers say helps in generating effective content strategies. In contrast, Profound's score of 7.9 indicates that its recommendations may not be as robust or tailored.
- G2 users highlight that Profound has a stronger Product Direction with a score of 9.8, indicating a clear vision for future updates and features, while BrightEdge's score of 9.2, although still positive, suggests that users feel less confident about its long-term roadmap.
Pricing
Entry-Level Pricing
BrightEdge
No pricing availableProfound
Profound Enterprise
Contact Us
Per Year
- Answer Engine Insights
- AI Bot Tracking
- Content Generation
Free Trial
BrightEdge
No trial information availableProfound
No trial information availableRatings
Meets Requirements
8.8
629
8.8
135
Ease of Use
8.0
638
8.7
138
Ease of Setup
8.2
341
8.8
134
Ease of Admin
8.6
252
8.8
63
Quality of Support
9.3
620
9.1
130
Has the product been a good partner in doing business?
9.1
264
9.2
64
Product Direction (% positive)
9.2
625
9.7
134
Features by Category
SEO Auditing & Monitoring
8.3
411
Not enough data
8.6
405
Not enough data
8.7
407
Not enough data
8.5
405
Not enough data
Agentic AI - SEO Tools
8.1
61
Not enough data
7.9
59
Not enough data
7.7
58
Not enough data
7.9
58
Not enough data
7.9
57
Not enough data
7.9
57
Not enough data
7.9
58
Not enough data
SEO Content & Rankings
7.1
466
Not enough data
9.1
555
Not enough data
8.9
529
Not enough data
8.0
370
Not enough data
8.7
401
Not enough data
SEO Reporting
8.7
553
Not enough data
8.6
420
Not enough data
8.5
418
Not enough data
7.8
319
Not enough data
Generative AI
7.9
217
Not enough data
8.0
213
Not enough data
AI Visibility & Tracking
9.0
24
9.3
131
9.0
24
9.2
130
Sentiment & Brand Analysis
8.8
24
8.9
130
Feature Not Available
6.9
118
Competitive Benchmarking
8.3
24
9.0
129
8.4
24
9.1
128
AI Content Optimization
8.4
22
8.0
120
8.8
23
7.8
123
Reporting & Alerts
7.6
22
7.1
116
8.8
25
9.0
125
Categories
Categories
Shared Categories
BrightEdge and Profound are categorized as Answer Engine Optimization (AEO)
Reviews
Reviewers' Company Size
BrightEdge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Profound
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.1%
Computer Software
5.3%
Hospital & Health Care
4.9%
Financial Services
4.7%
Other
63.5%
Computer Software
23.9%
Marketing and Advertising
21.0%
Financial Services
14.5%
Information Technology and Services
10.1%
Accounting
4.3%
Other
26.1%
Discussions
How do you feel about Content IQ?
2 Comments
KK
Ambivalent. It promises more than it delivers, IMO.Read more
What do you think of the platform?
1 Comment
JP
I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over...Read more
What is BrightEdge used for?
1 Comment
JO
BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also...Read more
Profound has no discussions with answers
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