# BrightEdge vs Lumar (formerly Deepcrawl) Comparison --- ## AI Generated Summary - **G2 reviewers report** that BrightEdge excels in providing a comprehensive suite of SEO tools, allowing users to monitor and track their company's SEO and GEO rankings effectively. Users appreciate how it consolidates various data sources, streamlining workflows without the need for additional software. - **Users say** Lumar (formerly Deepcrawl) stands out for its in-depth technical analysis capabilities. Reviewers highlight its effectiveness in identifying linked and unlinked pages, which is crucial for understanding website structure and improving overall site health. - **According to verified reviews** , BrightEdge has a strong reputation for innovation, with users noting that the platform frequently adds new features to enhance monitoring capabilities, including tools for tracking visibility in AI chat platforms. - **Reviewers mention** that while Lumar provides valuable technical insights, it may not match the breadth of features offered by BrightEdge, particularly in areas like keyword research and SERP rank tracking, where BrightEdge receives notably higher ratings. - **Users highlight** BrightEdge's high-quality support, with a satisfaction score that reflects its responsiveness and helpfulness, making it a reliable partner for businesses looking to enhance their SEO strategies. - **G2 reviewers note** that while Lumar is effective for technical SEO audits, it faces challenges in user experience compared to BrightEdge, which is praised for its intuitive interface and ease of setup, making it more accessible for teams with varying levels of expertise. | | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | | **Total Reviews** | 814 | 101 | | **Largest Market Segment** | Enterprise (40.2% of reviews) | Enterprise (38.8% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### BrightEdge Pros: - AI Features (43 reviews) - Valuable Insights (34 reviews) Cons: - Learning Curve (20 reviews) - Slow Loading (10 reviews) ### Lumar (formerly Deepcrawl) Pros: - Ease of Use (5 reviews) - Features (5 reviews) Cons: - Limited Features (3 reviews) - High Costs (2 reviews) --- ## Ratings Comparison | Rating | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Meets Requirements** | 8.8 (671 reviews) | 9.0 (77 reviews) | | **Ease of Use** | 7.9 (680 reviews) | 8.5 (78 reviews) | | **Ease of Setup** | 8.2 (381 reviews) | 8.9 (37 reviews) | | **Ease of Admin** | 8.6 (259 reviews) | 8.9 (29 reviews) | | **Quality of Support** | 9.3 (661 reviews) | 9.4 (70 reviews) | | **Has the product been a good partner in doing business?** | 9.1 (271 reviews) | 9.3 (28 reviews) | | **Product Direction (% positive)** | 9.2 (662 reviews) | 8.7 (73 reviews) | --- ## Pricing ### BrightEdge #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Lumar (formerly Deepcrawl) #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **BrightEdge** | N/A | N/A | | **Lumar (formerly Deepcrawl)** | N/A | N/A | #### Metrics | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Sessions - Digital Analytics** | Not enough data | Not enough data | | **Engagement** | Not enough data | Not enough data | | **Entry and Exit Pages** | Not enough data | Not enough data | | **Standard Event Tracking** | Not enough data | Not enough data | | **Custom Event Tracking** | Not enough data | Not enough data | | **Retention** | Not enough data | Not enough data | | **Return** | Not enough data | Not enough data | | **Conversions** | Not enough data | Not enough data | | **Funnels** | Not enough data | Not enough data | #### Reporting | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Real-Time Reporting** | Not enough data | Not enough data | | **Trending** | Not enough data | Not enough data | | **Retroactive Reporting** | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | | **Mobile Reporting** | Not enough data | Not enough data | | **Unification Across Devices** | Not enough data | Not enough data | | **Custom Reports and Dashboards** | Not enough data | Not enough data | #### Other | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **User Data** | Not enough data | Not enough data | | **Site Search Reporting** | Not enough data | Not enough data | | **Load Time Monitoring** | Not enough data | Not enough data | | **Campaign Tracking** | Not enough data | Not enough data | | **E-Commerce** | Not enough data | Not enough data | | **Promotional Messages** | Not enough data | Not enough data | | **Administration Alerts** | Not enough data | Not enough data | #### Agentic AI - Digital Analytics | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Administration | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **API / Integrations** | Not enough data | Not enough data | | **QA Testing** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | ### Website Monitoring | Product | Score | Reviews | |---|---|---| | **BrightEdge** | N/A | N/A | | **Lumar (formerly Deepcrawl)** | 8.4/10 | 7 | #### Functionality | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Baseline** | Not enough data | 8.3 (7 reviews) | | **Alerting** | Not enough data | 8.1 (7 reviews) | | **Multi-Site Monitoring** | Not enough data | 8.8 (7 reviews) | | **Reporting** | Not enough data | 8.6 (7 reviews) | | **Multi-Channel Alerting** | Not enough data | 8.1 (7 reviews) | | **Location Insights** | Not enough data | Feature Not Available | #### Agentic AI - Website Monitoring | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Feature Not Available | | **Multi-step Planning** | Not enough data | Feature Not Available | | **Cross-system Integration** | Not enough data | Feature Not Available | | **Adaptive Learning** | Not enough data | Feature Not Available | | **Natural Language Interaction** | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | Feature Not Available | | **Decision Making** | Not enough data | Feature Not Available | ### SEO Tools | Product | Score | Reviews | |---|---|---| | **BrightEdge** | 8.2/10 | 604 | | **Lumar (formerly Deepcrawl)** | 6.7/10 | 67 | #### SEO Auditing & Monitoring | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **SEO Alerting** | 8.3 (416 reviews) | 8.5 (51 reviews) | | **SEO Auditing** | 8.7 (422 reviews) | 9.4 (54 reviews) | | **SEO Change Tracking** | 8.6 (415 reviews) | 8.6 (50 reviews) | | **Technical SEO** | 8.5 (418 reviews) | 9.4 (53 reviews) | #### Agentic AI - SEO Tools | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Autonomous Task Execution** | 8.0 (65 reviews) | Feature Not Available | | **Multi-step Planning** | 7.8 (62 reviews) | Feature Not Available | | **Cross-system Integration** | 7.6 (63 reviews) | Feature Not Available | | **Adaptive Learning** | 7.8 (60 reviews) | Not enough data | | **Natural Language Interaction** | 7.8 (60 reviews) | Feature Not Available | | **Proactive Assistance** | 7.8 (61 reviews) | Feature Not Available | | **Decision Making** | 7.9 (63 reviews) | Not enough data | #### SEO Content & Rankings | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Link Building** | 7.1 (471 reviews) | 5.1 (49 reviews) | | **Keyword Research** | 9.1 (572 reviews) | 3.6 (49 reviews) | | **SERP Rank Tracking** | 8.9 (540 reviews) | 4.3 (48 reviews) | | **Localization** | 8.0 (379 reviews) | 4.8 (44 reviews) | | **Content Insights** | 8.7 (422 reviews) | 5.5 (43 reviews) | #### SEO Reporting | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Competitor Analysis** | 8.7 (566 reviews) | 5.9 (50 reviews) | | **Data Visualization** | 8.5 (431 reviews) | 8.4 (51 reviews) | | **Custom Reports** | 8.5 (430 reviews) | 7.8 (52 reviews) | | **White Label** | 7.7 (321 reviews) | 5.6 (40 reviews) | #### Generative AI | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **AI Text Generation** | 7.9 (227 reviews) | Feature Not Available | | **AI Text Summarization** | 7.9 (216 reviews) | Feature Not Available | ### Digital Accessibility Platforms | Product | Score | Reviews | |---|---|---| | **BrightEdge** | N/A | N/A | | **Lumar (formerly Deepcrawl)** | N/A | N/A | #### Monitoring | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Compliance Monitoring** | Not enough data | Not enough data | | **Real-Time Monitoring** | Not enough data | Not enough data | | **Dynamic Crawling** | Not enough data | Not enough data | | **Task Management** | Not enough data | Not enough data | #### Reporting | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Prioritization** | Not enough data | Not enough data | | **Site Comparison** | Not enough data | Not enough data | #### Automation | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Automated Testing** | Not enough data | Not enough data | | **Automated Scan** | Not enough data | Not enough data | #### Functionality | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Automated Regression Testing** | Not enough data | Not enough data | | **Customizable Testing Tools** | Not enough data | Not enough data | | **Multi-User Testing** | Not enough data | Not enough data | | **Filtering ** | Not enough data | Not enough data | | **Overlay Engine** | Not enough data | Feature Not Available | #### Generative AI | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **AI Text-to-Speech** | Not enough data | Not enough data | #### Agentic AI - Digital Accessibility Platforms | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Digital Accessibility Tools | Product | Score | Reviews | |---|---|---| | **BrightEdge** | N/A | N/A | | **Lumar (formerly Deepcrawl)** | N/A | N/A | #### Support | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Recommendations** | Not enough data | Not enough data | | **Progress Tracking** | Not enough data | Not enough data | #### Reporting | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Page Reports** | Not enough data | Not enough data | | **Broken Link Checker** | Not enough data | Not enough data | #### Functionality | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Individual Page Auditing** | Not enough data | Not enough data | | **Quality Assurance Dashboard** | Not enough data | Not enough data | | **Integration** | Not enough data | Not enough data | #### Generative AI | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **AI Text-to-Speech** | Not enough data | Feature Not Available | #### Agentic AI - Digital Accessibility Tools | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **BrightEdge** | 8.4/10 | 47 | | **Lumar (formerly Deepcrawl)** | N/A | N/A | #### AI Visibility & Tracking | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **AI Mention Tracking** | 9.0 (32 reviews) | Not enough data | | **AI Search Ranking Insights** | 9.0 (35 reviews) | Not enough data | #### Sentiment & Brand Analysis | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **AI Sentiment Monitoring** | 8.6 (28 reviews) | Not enough data | | **AI Hallucination Detection** | Feature Not Available | Not enough data | #### Competitive Benchmarking | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Industry AI Sentiment Benchmarking** | 8.1 (27 reviews) | Not enough data | | **Competitor AI Presence Comparison** | 8.2 (29 reviews) | Not enough data | #### AI Content Optimization | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Semantic Optimization for AI Models** | 8.4 (27 reviews) | Not enough data | | **AI-Driven Content Recommendations** | 8.6 (28 reviews) | Not enough data | #### Reporting & Alerts | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Real-Time AI Mention Alerts** | 7.4 (24 reviews) | Not enough data | | **AI Visibility Reporting** | 8.7 (33 reviews) | Not enough data | ### Website Change Monitoring | Product | Score | Reviews | |---|---|---| | **BrightEdge** | N/A | N/A | | **Lumar (formerly Deepcrawl)** | N/A | N/A | #### Agentic AI - Website Change Monitoring | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Feature Not Available | | **Adaptive Learning** | Not enough data | Feature Not Available | | **Natural Language Interaction** | Not enough data | Feature Not Available | | **Decision Making** | Not enough data | Feature Not Available | ### AI Search Visibility Optimization Tools | Product | Score | Reviews | |---|---|---| | **BrightEdge** | N/A | N/A | | **Lumar (formerly Deepcrawl)** | N/A | N/A | #### AI Content Structuring - AI Search Visibility Optimization tools | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **AI-Optimized Content Structuring** | Not enough data | Not enough data | | **Schema & Structured Data Optimization** | Not enough data | Not enough data | | **AI-Readable Content Formatting** | Not enough data | Not enough data | | **LLM-Ready Content Preparation** | Not enough data | Not enough data | #### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Entity Recognition & Mapping** | Not enough data | Not enough data | | **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | | **Semantic Content Analysis** | Not enough data | Not enough data | | **Topic Authority Optimization** | Not enough data | Not enough data | #### AI Retrieval Optimization - AI Search Visibility Optimization tools | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Passage & Chunk Optimization** | Not enough data | Not enough data | | **AI Citation Optimization** | Not enough data | Not enough data | | **Retrieval Readiness Analysis** | Not enough data | Not enough data | | **AI Query Matching Analysis** | Not enough data | Not enough data | #### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **AI Citation Monitoring** | Not enough data | Not enough data | | **AI Answer Visibility Tracking** | Not enough data | Not enough data | | **Generative Search Performance Analytics** | Not enough data | Not enough data | #### Workflow & Platform Integrations - AI Search Visibility Optimization tools | Feature | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **CMS & Publishing Workflow Integrations** | Not enough data | Not enough data | --- ## Categories **Shared Categories (2):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [SEO Tools](https://www.g2.com/categories/seo-tools) **Unique to BrightEdge (1):** [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools) **Unique to Lumar (formerly Deepcrawl) (5):** [Website Monitoring Software](https://www.g2.com/categories/website-monitoring), [Digital Accessibility Tools ](https://www.g2.com/categories/digital-accessibility-tools), [Digital Accessibility Platforms ](https://www.g2.com/categories/Digital-accessibility-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Website Change Monitoring Software](https://www.g2.com/categories/website-change-monitoring) --- ## Reviewer Demographics ### By Company Size | Segment | BrightEdge | Lumar (formerly Deepcrawl) | |---|---|---| | **Small-Business** | 20.5% | 26.5% | | **Mid-Market** | 39.3% | 34.7% | | **Enterprise** | 40.2% | 38.8% | ### By Industry #### BrightEdge - **Marketing and Advertising:** 15.4% - **Retail:** 6.1% - **Hospital & Health Care:** 5.2% - **Computer Software:** 4.9% - **Financial Services:** 4.7% - **Information Technology and Services:** 4.1% - **Higher Education:** 4.1% - **Manufacturing:** 3.4% - **Consumer Goods:** 2.9% - **Insurance:** 2.9% - **Other:** 46.3% #### Lumar (formerly Deepcrawl) - **Marketing and Advertising:** 27.6% - **Financial Services:** 10.2% - **Retail:** 9.2% - **Information Technology and Services:** 3.1% - **Cosmetics:** 2.0% - **Entertainment:** 2.0% - **Health, Wellness and Fitness:** 2.0% - **Higher Education:** 2.0% - **Hospital & Health Care:** 2.0% - **Construction:** 2.0% - **Other:** 37.8% --- ## Alternatives ### Alternatives to BrightEdge - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3382 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews) - [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1547 reviews) - [seoClarity](https://www.g2.com/products/seoclarity/reviews) — 4.5/5 stars (212 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (695 reviews) - [Botify](https://www.g2.com/products/botify/reviews) — 4.4/5 stars (80 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) ### Alternatives to Lumar (formerly Deepcrawl) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3382 reviews) - [Botify](https://www.g2.com/products/botify/reviews) — 4.4/5 stars (80 reviews) - [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (695 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews) - [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1547 reviews) - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews) --- ## Top Discussions ### BrightEdge - Title: [How do you feel about Content IQ?](https://www.g2.com/discussions/15092-how-do-you-feel-about-content-iq) — 2 comments, 1 upvote > **Top comment:** "Ambivalent. It promises more than it delivers, IMO." - Title: [What is BrightEdge used for?](https://www.g2.com/discussions/what-is-brightedge-used-for) — 1 comment > **Top comment:** "BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also..." - Title: [What do you think of the platform?](https://www.g2.com/discussions/32180-what-do-you-think-of-the-platform) — 1 comment, 1 upvote > **Top comment:** "I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over..." ### Lumar (formerly Deepcrawl) No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brightedge-vs-lumar-formerly-deepcrawl)