# BrightEdge, INK vs Moz Pro Comparison | | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Star Rating** | 4.4 out of 5 | 4.8 out of 5 | 4.3 out of 5 | | **Total Reviews** | 814 | 169 | 608 | | **Largest Market Segment** | Enterprise (40.2% of reviews) | Small-Business (91.3% of reviews) | Small-Business (58.3% of reviews) | | **Entry Level Price** | No pricing available | $39.00 1 seats Per Month | $49.00 1 User Per Month | --- ## Top Pros & Cons ### BrightEdge Pros: - AI Features (43 reviews) - Valuable Insights (34 reviews) Cons: - Learning Curve (20 reviews) - Slow Loading (10 reviews) ### INK **Not enough data** ### Moz Pro Pros: - User-Friendly (14 reviews) - Keyword Research (12 reviews) Cons: - Limited Features (8 reviews) - Feature Deficiency (4 reviews) --- ## Ratings Comparison | Rating | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Meets Requirements** | 8.8 (671 reviews) | 9.3 (103 reviews) | 8.4 (529 reviews) | | **Ease of Use** | 7.9 (680 reviews) | 9.4 (102 reviews) | 8.6 (532 reviews) | | **Ease of Setup** | 8.2 (381 reviews) | 9.2 (14 reviews) | 8.8 (325 reviews) | | **Ease of Admin** | 8.6 (259 reviews) | 9.4 (14 reviews) | 8.9 (248 reviews) | | **Quality of Support** | 9.3 (661 reviews) | 9.7 (97 reviews) | 8.5 (433 reviews) | | **Has the product been a good partner in doing business?** | 9.1 (271 reviews) | 9.9 (12 reviews) | 8.9 (238 reviews) | | **Product Direction (% positive)** | 9.2 (662 reviews) | 9.7 (87 reviews) | 8.3 (522 reviews) | --- ## Pricing ### BrightEdge #### Entry-Level Pricing No pricing available #### Free Trial No information available ### INK #### Entry-Level Pricing Plan: Professional Price: $39.00 1 seats Per Month Description: All of INK, for you Key Features: - Unlimited AI Word Generation - Unlimited SEO Articles - Unlimited AI Image Generation [Browse all 3 editions](https://www.g2.com/products/ink-content-inc-ink/pricing) #### Free Trial Yes ### Moz Pro #### Entry-Level Pricing Plan: Starter Price: $49.00 1 User Per Month Description: $39/mo when you pay yearly. For small businesses or startups with only one website. Key Features: - User seats - 1 - MozBar Premium - 24/7 Support [Browse all 5 editions](https://www.g2.com/products/moz-pro/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Content Marketing | Product | Score | Reviews | |---|---|---| | **BrightEdge** | N/A | N/A | | **INK** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### Content Creation | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | Not enough data | #### Optimization | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **SEO** | Not enough data | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | Not enough data | #### Logistics | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | ### AI Writing Assistant | Product | Score | Reviews | |---|---|---| | **BrightEdge** | N/A | N/A | | **INK** | 9.3/10 | 26 | | **Moz Pro** | N/A | N/A | #### Grammar | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Grammar Check** | Not enough data | 9.3 (24 reviews) | Not enough data | | **Tone Check** | Not enough data | 9.1 (21 reviews) | Not enough data | | **Sentence Formatting** | Not enough data | 9.5 (24 reviews) | Not enough data | #### Formatting | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Plagiarism Check** | Not enough data | 8.9 (19 reviews) | Not enough data | | **Style Editor** | Not enough data | 9.4 (17 reviews) | Not enough data | | **Citation Finder** | Not enough data | 9.4 (14 reviews) | Not enough data | #### Content | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Idea Recommendation** | Not enough data | 9.3 (22 reviews) | Not enough data | | **Content Generation** | Not enough data | 9.3 (23 reviews) | Not enough data | | **Form Generation** | Not enough data | 9.4 (12 reviews) | Not enough data | #### Product Type | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Standalone Application** | Not enough data | 9.5 (20 reviews) | Not enough data | | **Plugin** | Not enough data | 9.2 (14 reviews) | Not enough data | #### Generative AI | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | ### SEO Tools | Product | Score | Reviews | |---|---|---| | **BrightEdge** | 8.2/10 | 604 | | **INK** | 9.4/10 | 58 | | **Moz Pro** | 7.0/10 | 483 | #### SEO Auditing & Monitoring | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **SEO Alerting** | 8.3 (416 reviews) | Feature Not Available | 8.1 (246 reviews) | | **SEO Auditing** | 8.7 (422 reviews) | 9.5 (22 reviews) | 8.4 (233 reviews) | | **SEO Change Tracking** | 8.6 (415 reviews) | 9.6 (16 reviews) | Feature Not Available | | **Technical SEO** | 8.5 (418 reviews) | 9.6 (18 reviews) | 8.1 (232 reviews) | #### Agentic AI - SEO Tools | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Autonomous Task Execution** | 8.0 (65 reviews) | Not enough data | 5.6 (28 reviews) | | **Multi-step Planning** | 7.8 (62 reviews) | Not enough data | 5.7 (27 reviews) | | **Cross-system Integration** | 7.6 (63 reviews) | Not enough data | 5.8 (29 reviews) | | **Adaptive Learning** | 7.8 (60 reviews) | Not enough data | 6.3 (29 reviews) | | **Natural Language Interaction** | 7.8 (60 reviews) | Not enough data | 6.1 (28 reviews) | | **Proactive Assistance** | 7.8 (61 reviews) | Not enough data | 5.8 (28 reviews) | | **Decision Making** | 7.9 (63 reviews) | Not enough data | 5.8 (28 reviews) | #### SEO Content & Rankings | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Link Building** | 7.1 (471 reviews) | Feature Not Available | 7.8 (450 reviews) | | **Keyword Research** | 9.1 (572 reviews) | 9.5 (25 reviews) | 8.5 (460 reviews) | | **SERP Rank Tracking** | 8.9 (540 reviews) | Feature Not Available | 8.6 (450 reviews) | | **Localization** | 8.0 (379 reviews) | Feature Not Available | 7.4 (240 reviews) | | **Content Insights** | 8.7 (422 reviews) | 9.7 (21 reviews) | 7.5 (221 reviews) | #### SEO Reporting | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Competitor Analysis** | 8.7 (566 reviews) | 8.8 (30 reviews) | 8.4 (453 reviews) | | **Data Visualization** | 8.5 (431 reviews) | 9.3 (19 reviews) | 7.8 (242 reviews) | | **Custom Reports** | 8.5 (430 reviews) | 8.9 (16 reviews) | 7.4 (241 reviews) | | **White Label** | 7.7 (321 reviews) | Feature Not Available | 6.8 (225 reviews) | #### Generative AI | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **AI Text Generation** | 7.9 (227 reviews) | Not enough data | 6.0 (202 reviews) | | **AI Text Summarization** | 7.9 (216 reviews) | Not enough data | 6.1 (202 reviews) | ### Proofreading | Product | Score | Reviews | |---|---|---| | **BrightEdge** | N/A | N/A | | **INK** | 9.5/10 | 22 | | **Moz Pro** | N/A | N/A | #### Grammar Tools | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Vocabulary Recommendations** | Not enough data | 9.3 (17 reviews) | Not enough data | | **Sentence Rephrasing** | Not enough data | 9.3 (20 reviews) | Not enough data | | **Dictionary** | Not enough data | 9.1 (15 reviews) | Not enough data | #### Writing Support | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Text Reader** | Not enough data | 9.7 (10 reviews) | Not enough data | | **Machine Translation** | Not enough data | 9.8 (8 reviews) | Not enough data | | **Custom Style Guides** | Not enough data | 9.5 (10 reviews) | Not enough data | | **Reporting** | Not enough data | 9.8 (8 reviews) | Not enough data | #### Software Availability | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Word Processor** | Not enough data | 9.6 (16 reviews) | Not enough data | | **Integrations** | Not enough data | 9.5 (10 reviews) | Not enough data | | **Browser Plug-In** | Not enough data | 9.7 (11 reviews) | Not enough data | #### Generative AI | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | | **AI Text-to-Speech** | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | ### Content Creation | Product | Score | Reviews | |---|---|---| | **BrightEdge** | N/A | N/A | | **INK** | 10.0/10 | 18 | | **Moz Pro** | N/A | N/A | #### Planning | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Scheduling Integration** | Not enough data | Not enough data | Not enough data | #### Publishing | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Execute Content Publication** | Not enough data | Not enough data | Not enough data | #### Social Media | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Social Media Integration** | Not enough data | Not enough data | Not enough data | #### Planning | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Collaborative Editorial Calendars / Scheduling Content** | Not enough data | 10.0 (10 reviews) | Not enough data | #### Generative AI | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | | **AI Text Generation** | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | | **AI Text-to-Image** | Not enough data | Not enough data | Not enough data | | **AI Text-to-Video** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Content Creation | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **BrightEdge** | 8.4/10 | 47 | | **INK** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### AI Visibility & Tracking | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **AI Mention Tracking** | 9.0 (32 reviews) | Not enough data | Not enough data | | **AI Search Ranking Insights** | 9.0 (35 reviews) | Not enough data | Not enough data | #### Sentiment & Brand Analysis | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **AI Sentiment Monitoring** | 8.6 (28 reviews) | Not enough data | Not enough data | | **AI Hallucination Detection** | Feature Not Available | Not enough data | Not enough data | #### Competitive Benchmarking | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Industry AI Sentiment Benchmarking** | 8.1 (27 reviews) | Not enough data | Not enough data | | **Competitor AI Presence Comparison** | 8.2 (29 reviews) | Not enough data | Not enough data | #### AI Content Optimization | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Semantic Optimization for AI Models** | 8.4 (27 reviews) | Not enough data | Not enough data | | **AI-Driven Content Recommendations** | 8.6 (28 reviews) | Not enough data | Not enough data | #### Reporting & Alerts | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Real-Time AI Mention Alerts** | 7.4 (24 reviews) | Not enough data | Not enough data | | **AI Visibility Reporting** | 8.7 (33 reviews) | Not enough data | Not enough data | ### AI Search Visibility Optimization Tools | Product | Score | Reviews | |---|---|---| | **BrightEdge** | N/A | N/A | | **INK** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### AI Content Structuring - AI Search Visibility Optimization tools | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **AI-Optimized Content Structuring** | Not enough data | Not enough data | Not enough data | | **Schema & Structured Data Optimization** | Not enough data | Not enough data | Not enough data | | **AI-Readable Content Formatting** | Not enough data | Not enough data | Not enough data | | **LLM-Ready Content Preparation** | Not enough data | Not enough data | Not enough data | #### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Entity Recognition & Mapping** | Not enough data | Not enough data | Not enough data | | **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | Not enough data | | **Semantic Content Analysis** | Not enough data | Not enough data | Not enough data | | **Topic Authority Optimization** | Not enough data | Not enough data | Not enough data | #### AI Retrieval Optimization - AI Search Visibility Optimization tools | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Passage & Chunk Optimization** | Not enough data | Not enough data | Not enough data | | **AI Citation Optimization** | Not enough data | Not enough data | Not enough data | | **Retrieval Readiness Analysis** | Not enough data | Not enough data | Not enough data | | **AI Query Matching Analysis** | Not enough data | Not enough data | Not enough data | #### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **AI Citation Monitoring** | Not enough data | Not enough data | Not enough data | | **AI Answer Visibility Tracking** | Not enough data | Not enough data | Not enough data | | **Generative Search Performance Analytics** | Not enough data | Not enough data | Not enough data | #### Workflow & Platform Integrations - AI Search Visibility Optimization tools | Feature | BrightEdge | INK | Moz Pro | |---|---|---|---| | **CMS & Publishing Workflow Integrations** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [SEO Tools](https://www.g2.com/categories/seo-tools) **Unique to BrightEdge (2):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools) **Unique to INK (3):** [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant), [Content Creation Software](https://www.g2.com/categories/content-creation), [Proofreading Software](https://www.g2.com/categories/proofreading) **Unique to Moz Pro (2):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools) --- ## Reviewer Demographics ### By Company Size | Segment | BrightEdge | INK | Moz Pro | |---|---|---|---| | **Small-Business** | 20.5% | 91.3% | 58.3% | | **Mid-Market** | 39.3% | 7.5% | 33.3% | | **Enterprise** | 40.2% | 1.3% | 8.4% | ### By Industry #### BrightEdge - **Marketing and Advertising:** 15.4% - **Retail:** 6.1% - **Hospital & Health Care:** 5.2% - **Computer Software:** 4.9% - **Financial Services:** 4.7% - **Information Technology and Services:** 4.1% - **Higher Education:** 4.1% - **Manufacturing:** 3.4% - **Consumer Goods:** 2.9% - **Insurance:** 2.9% - **Other:** 46.3% #### INK - **Marketing and Advertising:** 32.7% - **Writing and Editing:** 13.8% - **Computer Software:** 7.5% - **Information Technology and Services:** 5.0% - **Entertainment:** 2.5% - **Non-Profit Organization Management:** 2.5% - **Internet:** 2.5% - **Food & Beverages:** 1.9% - **Design:** 1.9% - **Research:** 1.9% - **Other:** 27.7% #### Moz Pro - **Marketing and Advertising:** 30.3% - **Information Technology and Services:** 9.0% - **Computer Software:** 8.1% - **Internet:** 7.3% - **Retail:** 2.9% - **Hospital & Health Care:** 2.5% - **Non-Profit Organization Management:** 2.4% - **Financial Services:** 1.9% - **Manufacturing:** 1.5% - **Higher Education:** 1.5% - **Other:** 32.5% --- ## Alternatives ### Alternatives to BrightEdge - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3382 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1547 reviews) - [seoClarity](https://www.g2.com/products/seoclarity/reviews) — 4.5/5 stars (212 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (695 reviews) - [Botify](https://www.g2.com/products/botify/reviews) — 4.4/5 stars (80 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [Raven Tools](https://www.g2.com/products/raven-tools/reviews) — 4.2/5 stars (154 reviews) ### Alternatives to INK - [Writesonic](https://www.g2.com/products/writesonic/reviews) — 4.7/5 stars (2112 reviews) - [Jasper](https://www.g2.com/products/jasper-ai/reviews) — 4.7/5 stars (1270 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3382 reviews) - [Frase.io](https://www.g2.com/products/frase-io/reviews) — 4.8/5 stars (302 reviews) - [Grammarly](https://www.g2.com/products/grammarly/reviews) — 4.7/5 stars (13703 reviews) - [Rytr](https://www.g2.com/products/rytr/reviews) — 4.7/5 stars (819 reviews) - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) — 4.8/5 stars (543 reviews) - [Scalenut](https://www.g2.com/products/scalenut/reviews) — 4.7/5 stars (315 reviews) - [Pepper](https://www.g2.com/products/pepper-content-pepper/reviews) — 4.6/5 stars (496 reviews) - [Simplified](https://www.g2.com/products/simplified/reviews) — 4.6/5 stars (5008 reviews) ### Alternatives to Moz Pro - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3382 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1547 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (695 reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) - [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews) - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews) --- ## Top Discussions ### BrightEdge - Title: [How do you feel about Content IQ?](https://www.g2.com/discussions/15092-how-do-you-feel-about-content-iq) — 2 comments, 1 upvote > **Top comment:** "Ambivalent. It promises more than it delivers, IMO." - Title: [What is BrightEdge used for?](https://www.g2.com/discussions/what-is-brightedge-used-for) — 1 comment > **Top comment:** "BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also..." - Title: [What do you think of the platform?](https://www.g2.com/discussions/32180-what-do-you-think-of-the-platform) — 1 comment, 1 upvote > **Top comment:** "I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over..." ### INK - Title: [I'm interested in beta testing new Ink versions. What's the process for being a tester?](https://www.g2.com/discussions/27296-i-m-interested-in-beta-testing-new-ink-versions-what-s-the-process-for-being-a-tester) — 2 comments, 3 upvotes > **Top comment:** "Hi, Barry! Thanks sincerely for the kind words and for getting in touch. I'll reach out via LinkedIn with info on becoming a beta tester. We're always..." - Title: [How do I get keyword recommendations. i.e. I type in one keyword and get similar, better, or longtail keyword ideas from INK](https://www.g2.com/discussions/51204-how-do-i-get-keyword-recommendations-i-e-i-type-in-one-keyword-and-get-similar-better-or-longtail-keyword-ideas-from-ink) — 1 comment, 1 upvote > **Top comment:** "Hi Racheal, INK is at heart a tool for the writer persona. You give it a primary keyphrase and it removes all the guesswork on how to optimize for..." ### Moz Pro - Title: [How to get audit report of my website?](https://www.g2.com/discussions/how-to-get-audit-report-of-my-website) — 3 comments, 1 upvote > **Top comment:** "This page shows Moz's site audit. https://moz.com/products/pro/site-crawl. The one page is the on-page optimization report. The site audit crawls your..." - Title: [What is Moz Pro used for?](https://www.g2.com/discussions/what-is-moz-pro-used-for) — 2 comments > **Top comment:** "To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your..." - Title: [What is moz ranking?](https://www.g2.com/discussions/what-is-moz-ranking) — 2 comments > **Top comment:** "Ranking refers to the order of URLs on the search engine results page (SERP) and the process search engines use to determine these results. Search visibility..." - Title: [How much does Moz pro cost?](https://www.g2.com/discussions/how-much-does-moz-pro-cost) — 1 comment > **Top comment:** "Non-discounted pricing (they offer a 30% discount at the time of posting this since it is their 20th anniversary): * Standard: $950 per year (when paid..." - Title: [What is moz tool?](https://www.g2.com/discussions/what-is-moz-tool) — 1 comment, 1 upvote > **Top comment:** "Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. With..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brightedge-vs-ink-content-inc-ink-vs-moz-pro)