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Compare BrightEdge and Google Ads 
Featured Products
At a Glance
Market Segments
Enterprise (39.9% of reviews)
Small-Business (61.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
BrightEdge
Star Rating
(764)4.4 out of 5
Market Segments
Enterprise (39.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BrightEdgeGoogle Ads
Star Rating
(1,996)4.3 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AdsBrightEdge vs Google Ads
When assessing the two solutions, reviewers found BrightEdge easier to use, set up, and administer. Reviewers also preferred doing business with BrightEdge overall.
- Reviewers felt that BrightEdge meets the needs of their business better than Google Ads.
- When comparing quality of ongoing product support, reviewers felt that BrightEdge is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of BrightEdge over Google Ads.
Pricing
Entry-Level Pricing
BrightEdge
No pricing availableGoogle Ads
No pricing availableFree Trial
BrightEdge
No trial information availableGoogle Ads
No trial information availableRatings
Meets Requirements
8.8
630
8.7
1,695
Ease of Use
8.0
639
7.5
1,699
Ease of Setup
8.2
342
7.3
896
Ease of Admin
8.5
253
7.8
859
Quality of Support
9.3
621
7.4
1,583
Has the product been a good partner in doing business?
9.1
265
8.1
840
Product Direction (% positive)
9.2
626
7.7
1,675
Features by Category
Campaign Management & Optimization
Not enough data
8.5
1389
Not enough data
7.8
1322
Not enough data
8.2
1369
Not enough data
8.0
1151
Not enough data
7.3
1000
Not enough data
7.7
1122
Not enough data
8.2
1345
Not enough data
6.9
874
Not enough data
8.1
1122
Not enough data
8.0
999
Not enough data
8.0
1342
Analytics & Administration
Not enough data
8.4
1379
Not enough data
7.9
1241
Not enough data
8.2
1357
Platform
Not enough data
7.9
881
Not enough data
7.9
1230
Not enough data
7.8
1232
Not enough data
8.4
1265
Not enough data
8.6
1345
Not enough data
8.5
1105
Not enough data
8.2
1080
Not enough data
8.4
964
SEO Auditing & Monitoring
8.3
412
Not enough data
8.6
406
Not enough data
8.6
408
Not enough data
8.5
406
Not enough data
Agentic AI - SEO Tools
8.1
62
Not enough data
7.9
60
Not enough data
7.7
59
Not enough data
7.9
59
Not enough data
7.8
58
Not enough data
7.9
58
Not enough data
7.9
59
Not enough data
SEO Content & Rankings
7.1
467
Not enough data
9.0
556
Not enough data
8.9
530
Not enough data
8.0
371
Not enough data
8.7
402
Not enough data
SEO Reporting
8.7
554
Not enough data
8.6
421
Not enough data
8.5
419
Not enough data
7.8
320
Not enough data
Generative AI
7.9
218
Not enough data
8.0
214
Not enough data
AI Visibility & Tracking
9.0
24
Not enough data
9.0
24
Not enough data
Sentiment & Brand Analysis
8.8
24
Not enough data
Feature Not Available
Not enough data
Competitive Benchmarking
8.3
24
Not enough data
8.4
24
Not enough data
AI Content Optimization
8.4
22
Not enough data
8.8
23
Not enough data
Reporting & Alerts
7.6
22
Not enough data
8.8
25
Not enough data
Categories
Categories
Shared Categories
BrightEdge and Google Ads share no categories
Unique Categories
BrightEdge is categorized as Answer Engine Optimization (AEO) and SEO Tools
Google Ads is categorized as Paid Search Advertising
Reviews
Reviewers' Company Size
BrightEdge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.1%
Computer Software
5.3%
Hospital & Health Care
4.9%
Financial Services
4.7%
Other
63.6%
Marketing and Advertising
27.0%
Computer Software
7.8%
Information Technology and Services
6.8%
Internet
3.9%
Retail
2.9%
Other
51.6%
Discussions
How do you feel about Content IQ?
2 Comments
KK
Ambivalent. It promises more than it delivers, IMO.Read more
What do you think of the platform?
1 Comment
JP
I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over...Read more
What is BrightEdge used for?
1 Comment
JO
BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also...Read more
What is the best we use Google ad more efficiently
3 Comments
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network.
The Search Network consists of text ads that...Read more
How many Google Ads per page?
3 Comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
What does Google ads include?
3 Comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
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