# Bright Data vs Decodo (formerly Smartproxy) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Decodo (formerly Smartproxy) excels in **ease of use** , with users highlighting the intuitive dashboard and simple setup process. Many have noted that the platform is easy to navigate, making it a great choice for small businesses looking for a straightforward solution.
- **Users say** Bright Data offers **reliability and responsiveness** , with a robust proxy infrastructure that performs consistently. Reviewers appreciate the zone-based setup that integrates seamlessly with their backend, providing the visibility needed to manage operations effectively.
- **According to verified reviews** , Decodo's customer support is highly praised, with users mentioning the quick and helpful responses they receive. This level of support is particularly beneficial for businesses that may need assistance during critical operations.
- **Reviewers mention** that while Bright Data has a strong offering, some users find it less user-friendly compared to Decodo. The feedback suggests that the learning curve can be steeper, which may pose challenges for those new to proxy services.
- **G2 reviewers highlight** Decodo's competitive pricing and high success rate of their proxies, which many users feel provides excellent value for small businesses. This affordability, combined with performance, makes it a compelling option for budget-conscious users.
- **Users report** that Bright Data's data sets are impressive, but some have expressed a desire for more customization options. While the data quality is noted as high, the ability to tailor datasets to specific needs could enhance user satisfaction further.



| | Bright Data | Decodo (formerly Smartproxy) | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 323 | 603 | 
| **Largest Market Segment** | Small-Business (62.8% of reviews) | Small-Business (95.6% of reviews) | 
| **Entry Level Price** | $0 | $0.00 0 $ | 

---
## Top Pros & Cons

### Bright Data

Pros:
- Customer Support (48 reviews)
- Ease of Use (40 reviews)

Cons:
- Limitations (10 reviews)
- Expensive (8 reviews)

### Decodo (formerly Smartproxy)

Pros:
- Customer Support (171 reviews)
- Ease of Use (168 reviews)

Cons:
- Proxy Issues (84 reviews)
- Pricing Issues (72 reviews)

---
## Ratings Comparison
| Rating | Bright Data | Decodo (formerly Smartproxy) | 
|---|---|---|
  | **Meets Requirements** | 9.1 (246 reviews) | 9.0 (563 reviews) | 
  | **Ease of Use** | 8.9 (247 reviews) | 9.2 (577 reviews) | 
  | **Ease of Setup** | 8.7 (169 reviews) | 9.2 (512 reviews) | 
  | **Ease of Admin** | 8.7 (79 reviews) | 9.1 (164 reviews) | 
  | **Quality of Support** | 9.4 (246 reviews) | 9.4 (563 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (81 reviews) | 9.0 (161 reviews) | 
  | **Product Direction (% positive)** | 8.4 (225 reviews) | 9.5 (554 reviews) | 

---
## Pricing

### Bright Data

#### Entry-Level Pricing

Plan: Free Trial

Price: $0


[Learn more about Bright Data](https://www.g2.com/products/bright-data/reviews)

#### Free Trial

Yes

### Decodo (formerly Smartproxy)

#### Entry-Level Pricing

Plan: Free Trial

Price: $0.00 0 $

Key Features:
- Free Trial

[Learn more about Decodo (formerly Smartproxy)](https://www.g2.com/products/decodo-formerly-smartproxy/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Bright Data** | 8.6/10 | 142 |
| **Decodo (formerly Smartproxy)** | 8.5/10 | 121 |

#### Functionality

| Feature | Bright Data | Decodo (formerly Smartproxy) | 
|---|---|---|
| **Diverse Extraction Points** | 8.5 (123 reviews) | 8.7 (119 reviews) | 
| **Data Structuring** | 8.9 (124 reviews) | 8.6 (117 reviews) | 
| **Consolidation** | 8.7 (115 reviews) | 8.6 (113 reviews) | 
| **Data Cleaning** | Feature Not Available | 8.5 (115 reviews) | 
| **Cloud Extraction** | 8.4 (109 reviews) | 8.3 (110 reviews) | 
| **Visualization** | Feature Not Available | 8.2 (110 reviews) | 

#### Diverse Extraction Points

| Feature | Bright Data | Decodo (formerly Smartproxy) | 
|---|---|---|
| **Diverse Extraction Points** | 8.5 (123 reviews) | 8.7 (119 reviews) | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bright Data** | 7.7/10 | 9 |
| **Decodo (formerly Smartproxy)** | 8.2/10 | 66 |

#### Analytics

| Feature | Bright Data | Decodo (formerly Smartproxy) | 
|---|---|---|
| **Reports** | 8.5 (9 reviews) | 8.8 (63 reviews) | 
| **Dashboard** | 8.1 (9 reviews) | 9.0 (64 reviews) | 
| **Web Analytics** | 8.5 (9 reviews) | 8.7 (61 reviews) | 
| **Campaign Tracking** | 7.4 (7 reviews) | 8.4 (61 reviews) | 
| **Customer Demographics** | 7.7 (8 reviews) | 8.3 (59 reviews) | 
| **Predictive Analytics** | 7.5 (8 reviews) | 8.4 (59 reviews) | 

#### Administration

| Feature | Bright Data | Decodo (formerly Smartproxy) | 
|---|---|---|
| **Data Storage** | 7.4 (7 reviews) | 8.2 (60 reviews) | 
| **A/B Testing** | 6.7 (6 reviews) | 8.2 (59 reviews) | 
| **Integrations** | 7.6 (7 reviews) | 8.7 (60 reviews) | 

#### Generative AI

| Feature | Bright Data | Decodo (formerly Smartproxy) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (33 reviews) | 

#### Agentic AI - E-Commerce Analytics

| Feature | Bright Data | Decodo (formerly Smartproxy) | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 7.7 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (13 reviews) | 
| **Decision Making** | Not enough data | 8.1 (13 reviews) | 

### Proxy Networks

| Product | Score | Reviews |
|---|---|---|
| **Bright Data** | 9.0/10 | 74 |
| **Decodo (formerly Smartproxy)** | 8.8/10 | 432 |

#### Proxies

| Feature | Bright Data | Decodo (formerly Smartproxy) | 
|---|---|---|
| **Datacenter Proxies** | 9.3 (56 reviews) | 8.7 (293 reviews) | 
| **Static Proxies** | 8.8 (52 reviews) | 8.9 (305 reviews) | 
| **Mobile Proxies** | 8.3 (42 reviews) | 8.6 (262 reviews) | 

#### Functionality

| Feature | Bright Data | Decodo (formerly Smartproxy) | 
|---|---|---|
| **Proxy Rotation** | 8.9 (58 reviews) | 8.9 (295 reviews) | 
| **Server Locations** | 9.1 (55 reviews) | 9.1 (320 reviews) | 
| **Traffic Limits** | 9.0 (47 reviews) | 8.6 (287 reviews) | 
| **Data Collection** | 10.0 (20 reviews) | 8.5 (275 reviews) | 

#### Administration

| Feature | Bright Data | Decodo (formerly Smartproxy) | 
|---|---|---|
| **Proxy Management** | 9.0 (61 reviews) | 9.0 (328 reviews) | 
| **Proxy Routing** | 8.8 (42 reviews) | 8.8 (272 reviews) | 
| **Dashboards & Reporting** | 8.5 (62 reviews) | 8.9 (301 reviews) | 

### Web Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Bright Data** | 8.3/10 | 67 |
| **Decodo (formerly Smartproxy)** | 8.4/10 | 61 |

#### Data management

| Feature | Bright Data | Decodo (formerly Smartproxy) | 
|---|---|---|
| **Data repository** | 8.4 (36 reviews) | 8.7 (51 reviews) | 
| **Natural Language Processing (NLP)** | 7.2 (30 reviews) | 7.8 (50 reviews) | 
| **Data quality** | 8.4 (36 reviews) | 8.7 (53 reviews) | 
| **Automation** | 8.0 (34 reviews) | 8.3 (49 reviews) | 
| **Data structuring** | 8.4 (39 reviews) | 8.4 (50 reviews) | 

#### Functionality

| Feature | Bright Data | Decodo (formerly Smartproxy) | 
|---|---|---|
| **Customized Datasets** | 8.2 (39 reviews) | 8.1 (45 reviews) | 
| **Customer support** | 9.4 (56 reviews) | 9.1 (50 reviews) | 
| **Real-time data** | 8.1 (37 reviews) | 8.6 (46 reviews) | 
| **Complete datasets** | 8.4 (42 reviews) | 7.9 (44 reviews) | 
| **Compliance** | 8.4 (33 reviews) | 8.1 (45 reviews) | 
| **Plug-ins** | 8.6 (31 reviews) | 8.4 (46 reviews) | 

---
## Categories
**Shared Categories (4):** [Web Data Providers Software](https://www.g2.com/categories/web-data-providers), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [Proxy Network Software](https://www.g2.com/categories/proxy-networks), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)




---
## Reviewer Demographics

### By Company Size

| Segment | Bright Data | Decodo (formerly Smartproxy) | 
|---|---|---|
| **Small-Business** | 62.8% | 95.6% | 
| **Mid-Market** | 21.0% | 4.2% | 
| **Enterprise** | 16.2% | 0.2% | 

### By Industry

#### Bright Data

- **Information Technology and Services:** 14.2%
- **Research:** 11.9%
- **Computer Software:** 11.2%
- **Marketing and Advertising:** 10.5%
- **Higher Education:** 8.5%
- **Computer & Network Security:** 3.4%
- **Retail:** 2.4%
- **Financial Services:** 2.4%
- **Apparel & Fashion:** 2.0%
- **Information Services:** 2.0%
- **Other:** 31.5%

#### Decodo (formerly Smartproxy)

- **Marketing and Advertising:** 17.4%
- **Computer Software:** 15.5%
- **Information Technology and Services:** 9.7%
- **Computer & Network Security:** 3.8%
- **Internet:** 3.2%
- **Retail:** 3.1%
- **Online Media:** 2.6%
- **Market Research:** 2.4%
- **Entertainment:** 2.0%
- **Computer Networking:** 1.9%
- **Other:** 38.4%

---
## Alternatives

### Alternatives to Bright Data

- [Oxylabs](https://www.g2.com/products/oxylabs/reviews) — 4.5/5 stars (421 reviews)
- [Apify](https://www.g2.com/products/apify/reviews) — 4.7/5 stars (497 reviews)
- [NetNut.io](https://www.g2.com/products/netnut-io/reviews) — 4.9/5 stars (385 reviews)
- [IPRoyal](https://www.g2.com/products/iproyal/reviews) — 4.7/5 stars (634 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (796 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)

### Alternatives to Decodo (formerly Smartproxy)

- [Oxylabs](https://www.g2.com/products/oxylabs/reviews) — 4.5/5 stars (421 reviews)
- [NetNut.io](https://www.g2.com/products/netnut-io/reviews) — 4.9/5 stars (385 reviews)
- [IPRoyal](https://www.g2.com/products/iproyal/reviews) — 4.7/5 stars (634 reviews)
- [Apify](https://www.g2.com/products/apify/reviews) — 4.7/5 stars (497 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (796 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)

---
## Top Discussions

### Bright Data

- Title: [Is Brightdata com legit?](https://www.g2.com/discussions/bright-data-is-brightdata-com-legit) — 1 comment *(includes official response)*
  > **Top comment:** "Comment deleted by user."
- Title: [Is Brightdata com legit?](https://www.g2.com/discussions/is-brightdata-com-legit) — 1 comment *(includes official response)*
  > **Top comment:** "Yes it certainly is. Bright Data is the industry-leading web data platform. Fortune 500 companies, academic institutions, and small businesses rely on its..."
- Title: [What is bright data offer?](https://www.g2.com/discussions/bright-data-what-is-bright-data-offer) — 1 comment *(includes official response)*
  > **Top comment:** "Bright Data Inc is the world’s #1 web data platform. Fortune 500 companies, academic institutions and small businesses all rely on Bright Data’s solutions to..."
- Title: [What is bright data offer?](https://www.g2.com/discussions/what-is-bright-data-offer) — 1 comment *(includes official response)*
  > **Top comment:** "Bright Data Inc is the world’s #1 web data platform. Fortune 500 companies, academic institutions and small businesses all rely on Bright Data’s solutions to..."
- Title: [VERY EASY](https://www.g2.com/discussions/very-easy) — 1 comment, 1 upvote
  > **Top comment:** "its much easy than other proxy providers. "

### Decodo (formerly Smartproxy)

- Title: [What is Smartproxy used for?](https://www.g2.com/discussions/what-is-smartproxy-used-for) — 1 comment, 2 upvotes
  > **Top comment:** "Love this"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bright-data-vs-decodo-formerly-smartproxy)