# Dash vs Pickit Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Dash excels in overall user satisfaction, reflected in its higher G2 Score compared to Pickit. Users appreciate its intuitive flow, making it easier to keep teams on brand, which is crucial for maintaining consistency across assets.
- **Users say** that Pickit shines in its ability to centralize media and brand assets, significantly reducing the number of internal requests for various media. This feature allows teams to access shared assets seamlessly, enhancing collaboration and efficiency.
- **Reviewers mention** that Dash's implementation process is notably quick and straightforward, with many users highlighting the effectiveness of its training. This ease of setup is a significant advantage for teams looking to get up and running without extensive downtime.
- **According to verified reviews** , Pickit offers a well-organized user interface that categorizes assets based on modules and functionality. This thoughtful design helps users find the right content for their projects quickly, which is a major plus for daily usability.
- **G2 reviewers highlight** that while both platforms have strong support, Dash receives slightly higher marks for quality of support. Users appreciate the responsiveness and helpfulness of Dash's support team, which can be a deciding factor for businesses needing reliable assistance.
- **Users report** that Pickit provides robust tagging and collection features, making it easier to manage and distribute company assets. This capability is particularly beneficial for small businesses that need to streamline their asset management processes.



| | Dash | Pickit | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 349 | 120 | 
| **Largest Market Segment** | Small-Business (52.2% of reviews) | Small-Business (45.1% of reviews) | 
| **Entry Level Price** | Starting at $108.98 Per Month | Free Trial 100 Users | 

---
## Top Pros & Cons

### Dash

Pros:
- Ease of Use (37 reviews)
- Intuitive (17 reviews)

Cons:
- Tagging Issues (8 reviews)
- Search Difficulties (7 reviews)

### Pickit

Pros:
- Ease of Use (15 reviews)
- Organization (11 reviews)

Cons:
- Software Bugs (4 reviews)
- Storage Limitations (4 reviews)

---
## Ratings Comparison
| Rating | Dash | Pickit | 
|---|---|---|
  | **Meets Requirements** | 9.0 (298 reviews) | 8.6 (66 reviews) | 
  | **Ease of Use** | 9.4 (307 reviews) | 8.9 (68 reviews) | 
  | **Ease of Setup** | 9.2 (232 reviews) | 8.9 (48 reviews) | 
  | **Ease of Admin** | 9.3 (199 reviews) | 9.0 (38 reviews) | 
  | **Quality of Support** | 9.6 (274 reviews) | 9.2 (63 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (195 reviews) | 9.3 (38 reviews) | 
  | **Product Direction (% positive)** | 9.9 (291 reviews) | 9.0 (58 reviews) | 

---
## Pricing

### Dash

#### Entry-Level Pricing

Plan: Start-up

Price: Starting at $108.98 Per Month

Description: For start-ups and sole traders.

Key Features:
- Access to all features
- Add unlimited users
- From 10GB storage

[Browse all 4 editions](https://www.g2.com/products/dash-for-brands-ltd-dash/pricing)

#### Free Trial

Yes

### Pickit

#### Entry-Level Pricing

Plan: Pickit Enterprise

Price: Free Trial 100 Users

Description: Our full-scale DAM platform for 100+ users. Customize to suit your needs.

Key Features:
- Media Asset Management
- Document Management
- Brand Management

[Browse all 2 editions](https://www.g2.com/products/pickit/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Dash** | 8.5/10 | 250 |
| **Pickit** | 8.4/10 | 36 |

#### Interface and Performance

| Feature | Dash | Pickit | 
|---|---|---|
| **Import/Export** | 9.0 (225 reviews) | 8.7 (34 reviews) | 
| **Organizational Interface** | 9.0 (231 reviews) | 8.6 (33 reviews) | 
| **Search** | 8.9 (238 reviews) | 9.1 (35 reviews) | 
| **File Preview** | 8.9 (220 reviews) | 8.6 (33 reviews) | 
| **Analytics** | 7.4 (165 reviews) | 7.6 (23 reviews) | 

#### Asset Management

| Feature | Dash | Pickit | 
|---|---|---|
| **File Types** | 9.1 (213 reviews) | 8.8 (33 reviews) | 
| **Metadata** | 8.8 (204 reviews) | 8.6 (31 reviews) | 
| **File Transformation** | 8.7 (183 reviews) | 8.6 (28 reviews) | 
| **Versioning** | 8.7 (178 reviews) | 7.8 (29 reviews) | 
| **Expiration** | 8.4 (170 reviews) | 8.3 (28 reviews) | 
| **Watermark** | Feature Not Available | 7.8 (27 reviews) | 
| **Digital Rights Management** | 8.2 (168 reviews) | 8.4 (27 reviews) | 
| **Brand Guidelines** | 8.3 (169 reviews) | 8.8 (28 reviews) | 

#### Media Types

| Feature | Dash | Pickit | 
|---|---|---|
| **Video** | 8.7 (185 reviews) | 8.4 (29 reviews) | 
| **Audio** | 8.2 (166 reviews) | 8.1 (27 reviews) | 
| **Images** | 9.5 (219 reviews) | 9.2 (33 reviews) | 

#### Administration

| Feature | Dash | Pickit | 
|---|---|---|
| **Workflow Management** | 8.4 (170 reviews) | 8.2 (31 reviews) | 
| **User, Role, and Access Management** | 9.0 (211 reviews) | 8.1 (31 reviews) | 
| **Brand Portal** | 8.8 (196 reviews) | 8.4 (30 reviews) | 
| **Integration with Creative Software** | 7.6 (161 reviews) | 8.2 (30 reviews) | 
| **Integration with Marketing Software** | 7.5 (153 reviews) | 8.2 (30 reviews) | 

#### Agentic AI - Digital Asset Management

| Feature | Dash | Pickit | 
|---|---|---|
| **Cross-system Integration** | 5.7 (7 reviews) | Not enough data | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Dash** | 7.7/10 | 92 |
| **Pickit** | 7.9/10 | 19 |

#### Editing

| Feature | Dash | Pickit | 
|---|---|---|
| **Photo editing** | 6.6 (78 reviews) | 7.1 (18 reviews) | 
| **Resizing** | 8.3 (85 reviews) | 8.1 (18 reviews) | 
| **Video editing** | 5.9 (22 reviews) | 6.8 (17 reviews) | 
| **Integration with editing tools** | 7.0 (78 reviews) | 7.3 (18 reviews) | 

#### Search

| Feature | Dash | Pickit | 
|---|---|---|
| **Filtering** | 8.8 (86 reviews) | 8.5 (17 reviews) | 
| **Pinned search** | 7.7 (81 reviews) | 8.2 (17 reviews) | 
| **Auto tagging** | 7.3 (86 reviews) | 7.7 (18 reviews) | 
| **Suggested search** | 7.4 (79 reviews) | 7.6 (17 reviews) | 

#### Permissions

| Feature | Dash | Pickit | 
|---|---|---|
| **Content expiration** | 8.2 (84 reviews) | 8.1 (17 reviews) | 
| **Asset permissions** | 8.5 (86 reviews) | 8.7 (17 reviews) | 
| **Access requests** | 8.3 (84 reviews) | 8.1 (17 reviews) | 

#### Platform

| Feature | Dash | Pickit | 
|---|---|---|
| **Customizable brand guidelines** | 7.7 (80 reviews) | 8.5 (17 reviews) | 
| **Collaboration** | 8.5 (85 reviews) | 8.0 (17 reviews) | 
| **Templates** | Feature Not Available | 7.9 (17 reviews) | 

#### Agentic AI - Brand Asset Management

| Feature | Dash | Pickit | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Presentation Management

| Product | Score | Reviews |
|---|---|---|
| **Dash** | N/A | N/A |
| **Pickit** | N/A | N/A |

#### Platform Basics - Presentation Management

| Feature | Dash | Pickit | 
|---|---|---|
| **Brand Consistency Maintainment** | Not enough data | Not enough data | 
| **Content Location Search** | Not enough data | Not enough data | 
| **Access Control Abilities** | Not enough data | Not enough data | 
| **Presentation Performance Analysis** | Not enough data | Not enough data | 
| **Template Library Management** | Not enough data | Not enough data | 
| **Centralized Storage** | Not enough data | Not enough data | 
| **Team Collaboration** | Not enough data | Not enough data | 
| **Version Control Features** | Not enough data | Not enough data | 

#### Platform Additional Functionality - Presentation Management

| Feature | Dash | Pickit | 
|---|---|---|
| **Integrations with Productivity Tools** | Not enough data | Not enough data | 
| **Multiple Device Access** | Not enough data | Not enough data | 

#### Agentic AI - Presentation Management

| Feature | Dash | Pickit | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Photo Management

| Product | Score | Reviews |
|---|---|---|
| **Dash** | N/A | N/A |
| **Pickit** | N/A | N/A |

#### Agentic AI - Photo Management

| Feature | Dash | Pickit | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Enterprise Content Management (ECM)

| Product | Score | Reviews |
|---|---|---|
| **Dash** | N/A | N/A |
| **Pickit** | 9.7/10 | 9 |

#### Agentic AI - Enterprise Content Management (ECM)

| Feature | Dash | Pickit | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### File Management

| Feature | Dash | Pickit | 
|---|---|---|
| **File Type Support** | Not enough data | 9.8 (7 reviews) | 
| **Metadata** | Not enough data | 9.7 (6 reviews) | 
| **OCR Scanning** | Not enough data | 9.3 (5 reviews) | 
| **Versioning** | Not enough data | 9.7 (5 reviews) | 
| **Collaboration** | Not enough data | 10.0 (6 reviews) | 
| **Document Assembly** | Not enough data | 10.0 (5 reviews) | 
| **Form Creation** | Not enough data | Not enough data | 
| **Portals and Sites** | Not enough data | 10.0 (6 reviews) | 
| **Disposition** | Not enough data | 10.0 (5 reviews) | 
| **Search** | Not enough data | 9.4 (8 reviews) | 
| **Web Interface** | Not enough data | 9.4 (8 reviews) | 
| **Mobile Apps** | Not enough data | 9.7 (5 reviews) | 

#### Workflow

| Feature | Dash | Pickit | 
|---|---|---|
| **Process Automation** | Not enough data | 10.0 (5 reviews) | 
| **Conditions** | Not enough data | Not enough data | 
| **Activities** | Not enough data | Not enough data | 
| **Records Management** | Not enough data | 10.0 (5 reviews) | 
| **Case Management** | Not enough data | Not enough data | 

#### Platform

| Feature | Dash | Pickit | 
|---|---|---|
| **Internationalization** | Not enough data | 9.8 (7 reviews) | 
| **Performance and Reliability** | Not enough data | 9.5 (7 reviews) | 
| **Reporting and Auditing** | Not enough data | 9.3 (5 reviews) | 
| **System of Record Integration** | Not enough data | 10.0 (6 reviews) | 
| **APIs** | Not enough data | 9.7 (5 reviews) | 

---
## Categories
**Shared Categories (2):** [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management), [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)


**Unique to Pickit (3):** [Enterprise Content Management (ECM) Systems](https://www.g2.com/categories/enterprise-content-management-ecm), [Photo Management Software](https://www.g2.com/categories/photo-management), [Presentation Management Software](https://www.g2.com/categories/presentation-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Dash | Pickit | 
|---|---|---|
| **Small-Business** | 52.2% | 45.1% | 
| **Mid-Market** | 44.1% | 43.4% | 
| **Enterprise** | 3.7% | 11.5% | 

### By Industry

#### Dash

- **Marketing and Advertising:** 12.7%
- **Retail:** 8.4%
- **Non-Profit Organization Management:** 5.5%
- **Leisure, Travel & Tourism:** 4.6%
- **Apparel & Fashion:** 4.6%
- **Consumer Goods:** 4.6%
- **Design:** 3.5%
- **Information Technology and Services:** 2.9%
- **Food & Beverages:** 2.9%
- **Higher Education:** 2.9%
- **Other:** 47.4%

#### Pickit

- **Information Technology and Services:** 8.8%
- **Computer Software:** 8.0%
- **Marketing and Advertising:** 7.1%
- **Non-Profit Organization Management:** 6.2%
- **Health, Wellness and Fitness:** 2.7%
- **Retail:** 2.7%
- **Financial Services:** 2.7%
- **Pharmaceuticals:** 2.7%
- **Leisure, Travel & Tourism:** 1.8%
- **Information Services:** 1.8%
- **Other:** 55.8%

---
## Alternatives

### Alternatives to Dash

- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1133 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1769 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (624 reviews)
- [Air](https://www.g2.com/products/air-labs-inc-air/reviews) — 4.6/5 stars (820 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.5/5 stars (376 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (214 reviews)
- [Kontainer](https://www.g2.com/products/kontainer/reviews) — 4.5/5 stars (339 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (674 reviews)

### Alternatives to Pickit

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1133 reviews)
- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1769 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (624 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.5/5 stars (376 reviews)
- [Photos](https://www.g2.com/products/photos/reviews) — 4.5/5 stars (806 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)
- [Adobe Photoshop Lightroom Classic](https://www.g2.com/products/adobe-photoshop-lightroom-classic/reviews) — 4.6/5 stars (892 reviews)
- [Plytix Cloud PIM & DAM](https://www.g2.com/products/plytix-cloud-pim-dam/reviews) — 4.7/5 stars (423 reviews)
- [Adobe Bridge](https://www.g2.com/products/adobe-bridge/reviews) — 4.3/5 stars (348 reviews)

---
## Top Discussions

### Dash

- Title: [What additional features do you think should be added to Dash?](https://www.g2.com/discussions/52262-what-additional-features-do-you-think-should-be-added-to-dash) — 2 comments, 1 upvote
  > **Top comment:** "Usually I don’t write these kind of reviews but this time I just want to protect people from future scam… because these croocks aren’t going to stop I know..."

### Pickit

- Title: [What is the use of PICkit?](https://www.g2.com/discussions/what-is-the-use-of-pickit) — 1 comment, 1 upvote
  > **Top comment:** "It is a platform that allows users  to centralize, organize, optimize, and distribute their content in one place with a smart, simple Digital Asset..."
- Title: [How can I get notifications around the new release of photos that are similar to my 'type'?](https://www.g2.com/discussions/44995-how-can-i-get-notifications-around-the-new-release-of-photos-that-are-similar-to-my-type) — 1 comment, 1 upvote
  > **Top comment:** "That's a great idea for a new feature Patrick! I'll pass it on to our develops and we'll look into it. 

You might be interested to know we've now released..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dash-for-brands-ltd-dash-vs-pickit)