# Brevo Marketing Platform vs Upland Adestra Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brevo Marketing Platform excels in user experience, with a user-friendly interface that integrates various communication channels like email, SMS, and social media into a single dashboard. This all-in-one approach simplifies client engagement, making it a favorite among users.
- **Users say** that Upland Adestra shines in its powerful segmentation and automation capabilities, allowing for highly personalized email campaigns. Reviewers appreciate the intuitive interface and robust reporting features that help track performance effectively.
- **According to verified reviews** , Brevo Marketing Platform has a significantly higher G2 Score, indicating greater overall user satisfaction. Users highlight the generous plans and ease of use, which contribute to a more positive experience compared to Upland Adestra.
- **Reviewers mention** that while Upland Adestra offers strong tools for building dynamic content and workflows, it struggles with email deliverability, receiving lower scores in this area. This can be a critical factor for businesses relying on effective email marketing.
- **Users highlight** that Upland Adestra provides excellent support, with many praising the quality of assistance received. In contrast, Brevo Marketing Platform, while still offering good support, has received slightly lower ratings in this aspect, indicating room for improvement.
- **G2 reviewers note** that Brevo Marketing Platform's recent reviews reflect a high volume of user feedback, suggesting a more active and engaged user base. This contrasts with Upland Adestra, which has seen fewer recent reviews, potentially indicating less current user engagement or satisfaction.



| | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 2,600 | 102 | 
| **Largest Market Segment** | Small-Business (84.0% of reviews) | Small-Business (47.4% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Brevo Marketing Platform

Pros:
- Ease of Use (314 reviews)
- Email Marketing (171 reviews)

Cons:
- Missing Features (107 reviews)
- Limited Features (80 reviews)

### Upland Adestra

Pros:
- Automation (6 reviews)
- Automation AI (6 reviews)

Cons:
- Lack of Guidance (3 reviews)
- Learning Curve (3 reviews)

---
## Ratings Comparison
| Rating | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
  | **Meets Requirements** | 8.9 (2054 reviews) | 8.9 (88 reviews) | 
  | **Ease of Use** | 9.0 (2091 reviews) | 8.3 (94 reviews) | 
  | **Ease of Setup** | 8.9 (1399 reviews) | 8.3 (49 reviews) | 
  | **Ease of Admin** | 9.0 (1142 reviews) | 8.7 (34 reviews) | 
  | **Quality of Support** | 8.8 (1849 reviews) | 9.2 (84 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (1090 reviews) | 9.4 (34 reviews) | 
  | **Product Direction (% positive)** | 8.8 (2010 reviews) | 8.8 (86 reviews) | 

---
## Pricing

### Brevo Marketing Platform

#### Entry-Level Pricing

Plan: Brevo Plus

Price: Contact Us

Description: For large organizations with specific needs


Key Features:
- Enterprise-grade security
- Advanced integrations
- Sub-account management

[Browse all 4 editions](https://www.g2.com/products/brevo-marketing-platform/pricing)

#### Free Trial

Yes

### Upland Adestra

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | 8.1/10 | 154 |
| **Upland Adestra** | N/A | N/A |

#### Sales Force Automation

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Contact & Account Management** | 8.6 (99 reviews) | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | 8.1 (90 reviews) | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 8.4 (90 reviews) | Not enough data | 
| **Task / Activity Management** | 8.5 (90 reviews) | Not enough data | 
| **Territory & Quota Management** | 8.0 (85 reviews) | Not enough data | 
| **Desktop Integration** | 8.3 (86 reviews) | Not enough data | 
| **Product & Price List Management** | 7.8 (84 reviews) | Not enough data | 
| **Quote & Order Management** | 7.9 (77 reviews) | Not enough data | 
| **Customer Contract Management** | 7.9 (77 reviews) | Not enough data | 

#### Marketing Automation

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Email Marketing** | 9.4 (110 reviews) | Not enough data | 
| **Campaign Management** | 9.4 (100 reviews) | Not enough data | 
| **Lead Management** | 8.9 (92 reviews) | Not enough data | 
| **Marketing ROI Analytics** | 8.2 (86 reviews) | Not enough data | 

#### Customer Support

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Case Management** | 8.6 (80 reviews) | Not enough data | 
| **Customer Support Portal** | 8.5 (79 reviews) | Not enough data | 
| **Knowledge Base** | 8.5 (82 reviews) | Not enough data | 
| **Call Center Features** | 7.9 (75 reviews) | Not enough data | 
| **Support Analytics** | 8.3 (76 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Reporting** | 8.3 (87 reviews) | Not enough data | 
| **Dashboards** | 8.7 (86 reviews) | Not enough data | 
| **Forecasting** | 8.3 (72 reviews) | Not enough data | 

#### Mobile & Social

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Social Collaboration Features** | 7.9 (73 reviews) | Not enough data | 
| **Social Network Integration** | 8.0 (70 reviews) | Not enough data | 
| **Mobile User Support** | 7.8 (72 reviews) | Not enough data | 

#### Platform

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Customization** | 8.4 (120 reviews) | Not enough data | 
| **Workflow Capability** | 8.5 (113 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (115 reviews) | Not enough data | 
| **Internationalization** | 8.3 (108 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 7.9 (104 reviews) | Not enough data | 
| **Document & Content Mgmt.** | 8.3 (104 reviews) | Not enough data | 
| **Performance and Reliability** | 9.0 (113 reviews) | Not enough data | 
| **Output Document Generation** | 8.3 (103 reviews) | Not enough data | 

#### Integration

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Data Import & Export Tools** | 8.7 (96 reviews) | Not enough data | 
| **Integration APIs** | 8.7 (89 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 8.2 (87 reviews) | Not enough data | 

#### Generative AI

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **AI Text Generation** | 7.3 (63 reviews) | Not enough data | 

#### Agentic AI - CRM

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (21 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (21 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (21 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (21 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (21 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (21 reviews) | Not enough data | 
| **Decision Making** | 7.1 (21 reviews) | Not enough data | 

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | 7.9/10 | 1448 |
| **Upland Adestra** | 8.8/10 | 72 |

#### Email Marketing

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Email and Mobile Preview** | 9.0 (1172 reviews) ✓ Verified | 9.0 (66 reviews) | 
| **Manage Email Lists** | 8.8 (1249 reviews) ✓ Verified | 8.8 (67 reviews) | 
| **High-Volume Sending** | 8.7 (1080 reviews) ✓ Verified | 9.3 (68 reviews) | 
| **Building and Personalizing Emails** | 8.9 (1227 reviews) ✓ Verified | 8.7 (68 reviews) | 
| **Sending Outbound Emails** | 9.0 (1189 reviews) ✓ Verified | 9.2 (69 reviews) | 
| **Manage Email Deliverability** | 8.8 (1167 reviews) ✓ Verified | 8.6 (68 reviews) | 
| **Automated Email Responses** | 8.5 (993 reviews) ✓ Verified | 8.9 (56 reviews) | 
| **Multi-user Account** | 8.3 (661 reviews) ✓ Verified | 9.0 (16 reviews) | 
| **Surveys** | Feature Not Available | 8.9 (16 reviews) | 

#### Reporting & Analytics

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **A/B Testing** | 8.3 (791 reviews) ✓ Verified | 8.6 (60 reviews) ✓ Verified | 
| **Basic Reporting** | 8.8 (1144 reviews) ✓ Verified | 8.8 (67 reviews) | 

#### Generative AI

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **AI Text Generation** | 7.3 (371 reviews) | 8.3 (12 reviews) | 
| **AI Text Summarization** | 7.3 (362 reviews) | Feature Not Available | 

#### Agentic AI - Email Marketing

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (48 reviews) | Not enough data | 
| **Autonomous Task Execution** | 6.6 (46 reviews) | Not enough data | 
| **Multi-step Planning** | 6.6 (47 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (47 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (47 reviews) | Not enough data | 

#### Integration

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Data Import & Export Tools** | 8.7 (797 reviews) ✓ Verified | 9.1 (36 reviews) | 
| **Integration APIs** | 8.1 (640 reviews) ✓ Verified | 8.7 (30 reviews) | 
| **Breadth of Partner Applications** | 7.8 (576 reviews) ✓ Verified | 7.9 (27 reviews) | 
| **CRM Integration** | 7.9 (514 reviews) ✓ Verified | 8.8 (12 reviews) | 
| **Social Media Integration** | 7.9 (520 reviews) ✓ Verified | 8.5 (12 reviews) | 
| **E-Commerce Integration** | 7.9 (500 reviews) ✓ Verified | 8.6 (12 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | 8.6/10 | 466 |
| **Upland Adestra** | N/A | N/A |

#### Administration

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Template Creation** | 8.7 (413 reviews) | Not enough data | 
| **Preset Template Availability** | 8.3 (399 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.6 (385 reviews) | Not enough data | 
| **Email Segmentation** | 8.6 (380 reviews) | Not enough data | 
| **Detailed Server Logs** | 8.4 (320 reviews) | Not enough data | 
| **Notifications** | 8.7 (361 reviews) | Not enough data | 

#### Integrations

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Webhooks** | 8.6 (286 reviews) | Not enough data | 
| **Event Tracking API** | 8.6 (280 reviews) | Not enough data | 
| **Mail Send API** | 8.8 (296 reviews) | Not enough data | 
| **Spam Filter Testing** | 8.2 (279 reviews) | Not enough data | 

#### Platform

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Custom Tracking Domain** | 8.8 (295 reviews) | Not enough data | 
| **Multiple Domains** | 8.6 (259 reviews) | Not enough data | 
| **Dedicated IP** | 8.5 (247 reviews) | Not enough data | 
| **Documentation** | 8.6 (316 reviews) | Not enough data | 
| **Sender Reputation Management** | 8.5 (299 reviews) | Not enough data | 
| **Tracking & Reporting** | 8.9 (373 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.6 (272 reviews) | Not enough data | 
| **Performance and Reliability** | 8.9 (361 reviews) | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | 8.6/10 | 786 |
| **Upland Adestra** | 8.3/10 | 6 |

#### Diagnosis

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **IP Address ** | 8.6 (459 reviews) | 7.2 (6 reviews) | 
| **Domains** | 8.7 (508 reviews) | 7.8 (6 reviews) | 
| **Content ** | 8.8 (555 reviews) | 8.6 (6 reviews) | 
| **Policy Compliance** | 8.9 (517 reviews) | 9.3 (5 reviews) | 

#### Tracking

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Processing Time** | 8.9 (627 reviews) | 8.0 (5 reviews) | 
| **Placement ** | 8.7 (552 reviews) | 8.3 (5 reviews) | 
| **Open Rate** | 8.9 (650 reviews) | 8.7 (5 reviews) | 
| **Time to Open** | 8.9 (612 reviews) | 8.0 (5 reviews) | 
| **Alerts** | 8.7 (553 reviews) | 8.0 (5 reviews) | 

#### Reporting

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Campaign Performance** | 9.0 (678 reviews) | 8.3 (5 reviews) | 
| **Domain Reputation** | 8.7 (533 reviews) | 9.0 (5 reviews) | 
| **Brand Reputation** | 8.8 (529 reviews) | 8.7 (5 reviews) | 
| **Blacklist and Whitelist** | 8.8 (598 reviews) | 8.0 (5 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (12 reviews) | Not enough data | 
| **Adaptive Learning** | 8.2 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 8.1 (12 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | 8.5/10 | 31 |
| **Upland Adestra** | N/A | N/A |

#### Visitor Behavior

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Monitoring** | 8.3 (23 reviews) | Not enough data | 
| **Targeting** | 8.5 (25 reviews) | Not enough data | 
| **Guided Selling** | 8.4 (22 reviews) | Not enough data | 

#### Templates

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Library** | 8.3 (22 reviews) | Not enough data | 
| **Customization** | 8.5 (24 reviews) | Not enough data | 
| **Optimization** | 8.2 (22 reviews) | Not enough data | 

#### Personalization

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Recommendation** | 8.4 (21 reviews) | Not enough data | 
| **Content** | 8.3 (22 reviews) | Not enough data | 
| **Cart Abandonment** | 8.4 (23 reviews) | Not enough data | 
| **Search** | 8.2 (21 reviews) | Not enough data | 
| **Personalization Engine** | 8.0 (22 reviews) | Not enough data | 
| **Product Recommendations** | 8.3 (21 reviews) | Not enough data | 
| **A/B Testing** | 8.0 (21 reviews) | Not enough data | 
| **Personalized Messaging** | 8.8 (22 reviews) | Not enough data | 

#### Multichannel

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Web** | 8.6 (23 reviews) | Not enough data | 
| **Email** | 9.0 (26 reviews) | Not enough data | 
| **Mobile** | 8.4 (23 reviews) | Not enough data | 

#### Administration 

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Marketing Campaigns** | 9.2 (23 reviews) | Not enough data | 
| **Reports & Analytics** | 8.8 (26 reviews) | Not enough data | 
| **User Data** | 8.7 (26 reviews) | Not enough data | 
| **Integrations** | 8.6 (22 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | 8.6/10 | 17 |
| **Upland Adestra** | N/A | N/A |

#### Campaigns

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Customize** | 8.6 (15 reviews) | Not enough data | 
| **Scheduling** | 9.5 (16 reviews) | Not enough data | 
| **Retarget** | 8.7 (15 reviews) | Not enough data | 
| **Segmentation** | 8.6 (15 reviews) | Not enough data | 
| **Triggered Notifications** | 8.6 (15 reviews) | Not enough data | 

#### Analytics

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Campaign Performance** | 8.0 (14 reviews) | Not enough data | 
| **Audience Insights** | 8.2 (15 reviews) | Not enough data | 

#### Optimization

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **A/B Testing** | 8.8 (15 reviews) | Not enough data | 
| **Personalization** | 9.1 (15 reviews) | Not enough data | 
| **Rich Notifications** | 8.3 (15 reviews) | Not enough data | 
| **Integrations** | 8.8 (15 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | 8.1/10 | 249 |
| **Upland Adestra** | 8.9/10 | 8 |

#### Templates

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Text and Themes** | 8.6 (216 reviews) | 8.8 (8 reviews) | 
| **Stock Images** | 7.8 (180 reviews) | 8.1 (8 reviews) | 
| **Proofing** | 8.3 (180 reviews) | 9.0 (8 reviews) | 
| **Mobile Responsive** | 8.7 (210 reviews) | 9.6 (8 reviews) | 

#### Edit

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Pre-Made** | 8.6 (192 reviews) | 8.5 (8 reviews) | 
| **Build** | 8.9 (209 reviews) | 9.4 (8 reviews) | 
| **HTML** | 8.5 (187 reviews) | 9.4 (8 reviews) | 

#### Logistics

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Analytics** | 8.7 (198 reviews) | 8.5 (8 reviews) | 
| **Issues** | 8.1 (175 reviews) | 7.9 (8 reviews) | 
| **Integrations** | 8.5 (179 reviews) | 8.3 (8 reviews) | 
| **Shareable Link** | 8.7 (180 reviews) | 9.6 (8 reviews) | 

#### Generative AI

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **AI Text Generation** | 7.2 (104 reviews) | 9.2 (8 reviews) | 
| **AI Text Summarization** | 7.2 (101 reviews) | Feature Not Available | 

#### Agentic AI - Email Template Builder

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (12 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | 8.3/10 | 191 |
| **Upland Adestra** | N/A | N/A |

#### Text Messaging

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Bulk SMS** | 8.5 (142 reviews) ✓ Verified | Not enough data | 
| **Two-Way Text Messaging** | 8.5 (131 reviews) ✓ Verified | Not enough data | 
| **Text Scheduler** | 8.6 (143 reviews) ✓ Verified | Not enough data | 
| **Automatic Replies** | 8.4 (132 reviews) ✓ Verified | Not enough data | 
| **Automatic URL Shortening** | 8.4 (133 reviews) ✓ Verified | Not enough data | 
| **MMS Marketing** | 8.2 (127 reviews) ✓ Verified | Not enough data | 
| **Personalization** | 8.5 (63 reviews) ✓ Verified | Not enough data | 
| **Transactional SMS** | 8.5 (60 reviews) | Not enough data | 

#### SMS Platform

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Reporting** | 8.7 (149 reviews) ✓ Verified | Not enough data | 
| **Automation** | 8.8 (149 reviews) ✓ Verified | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | Feature Not Available | Not enough data | 
| **API Integration** | 8.3 (60 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 7.9 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (7 reviews) | Not enough data | 
| **Decision Making** | 7.4 (7 reviews) | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Email Testing

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | 8.0/10 | 328 |
| **Upland Adestra** | N/A | N/A |

#### Platform Basics

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Editing Platform** | 9.0 (274 reviews) | Not enough data | 
| **Spam Filter Testing** | 8.6 (227 reviews) | Not enough data | 
| **A/B Testing** | 8.8 (229 reviews) | Not enough data | 
| **Deliverability Testing** | 8.8 (257 reviews) | Not enough data | 
| **Design Testing** | 9.0 (265 reviews) | Not enough data | 

#### Platform Data

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Performance** | 9.1 (285 reviews) | Not enough data | 
| **Dashboard** | 9.0 (292 reviews) | Not enough data | 
| **Analytics** | 9.0 (284 reviews) | Not enough data | 

#### Agentic AI - Email Testing

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 6.2 (7 reviews) | Not enough data | 
| **Decision Making** | 7.3 (8 reviews) | Not enough data | 

### Shared Inbox

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | 7.9/10 | 15 |
| **Upland Adestra** | N/A | N/A |

#### Productivity Tools

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Notes** | 7.5 (12 reviews) | Not enough data | 
| **Internal Discussion** | 7.7 (13 reviews) | Not enough data | 
| **Assignments and Tasks** | 7.3 (13 reviews) | Not enough data | 
| **Workflows** | 7.8 (12 reviews) | Not enough data | 
| **Templates** | 8.1 (14 reviews) | Not enough data | 
| **Integrations** | 8.3 (12 reviews) | Not enough data | 
| **Tagging System** | 7.4 (12 reviews) | Not enough data | 

#### Analytics

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Trends** | 7.4 (13 reviews) | Not enough data | 
| **Performance Tracking** | 8.6 (14 reviews) | Not enough data | 
| **Email Tracking** | 9.0 (14 reviews) | Not enough data | 

#### Agentic AI - Shared Inbox

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | N/A | N/A |
| **Upland Adestra** | 9.0/10 | 6 |

#### Platform Basics

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Templates** | Not enough data | 9.2 (6 reviews) | 
| **Exporting** | Not enough data | 9.4 (6 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 9.2 (6 reviews) | 
| **Multiple Personas** | Not enough data | 7.8 (6 reviews) | 
| **Data Analytics ** | Not enough data | 9.4 (6 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | N/A | N/A |
| **Upland Adestra** | 8.2/10 | 9 |

#### Platform Basics

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.3 (9 reviews) | 
| **Journey Optimization** | Not enough data | 8.9 (9 reviews) | 

#### Platform Data

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.1 (9 reviews) | 
| **Trends Reporting** | Not enough data | 8.3 (9 reviews) | 
| **Dashboards** | Not enough data | 8.1 (9 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.3 (9 reviews) | 

#### Platform Additional Functionality

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.1 (9 reviews) | 
| **Integrations** | Not enough data | 8.3 (9 reviews) | 
| **Automated Alerts** | Not enough data | 7.8 (9 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | 7.7/10 | 44 |
| **Upland Adestra** | N/A | N/A |

#### Platform Interoperability

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (33 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 5.8 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 5.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 6.1 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (5 reviews) | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Social Functionality** | 8.1 (36 reviews) | Not enough data | 

#### Campaign Management

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Campaign Dashboard** | 8.7 (39 reviews) | Not enough data | 
| **Campaign Optimization** | 8.4 (39 reviews) | Not enough data | 
| **Reach** | 8.3 (39 reviews) | Not enough data | 
| **Bulk Editing** | 7.9 (38 reviews) | Not enough data | 
| **Batch Uploading** | 7.9 (39 reviews) | Not enough data | 
| **Brand Safety** | 8.4 (39 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (38 reviews) | Not enough data | 
| **Frequency Capping** | 8.0 (37 reviews) | Not enough data | 
| **Budget Pacing** | 7.8 (37 reviews) | Not enough data | 
| **Creative Optimization** | 8.1 (36 reviews) | Not enough data | 
| **Rich Media Capabilties** | 8.0 (37 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (36 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (36 reviews) | Not enough data | 

#### Targeting

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Targeting** | 8.2 (37 reviews) | Not enough data | 
| **Retargeting** | 8.2 (37 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (36 reviews) | Not enough data | 
| **Contextual Targeting** | 7.9 (35 reviews) | Not enough data | 

#### Platform

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **API / Integrations** | 7.7 (35 reviews) | Not enough data | 
| **Custom Reports** | 8.3 (36 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.4 (36 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (35 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.2 (36 reviews) | Not enough data | 
| **Customization** | 8.3 (37 reviews) | Not enough data | 
| **Workflow Capability** | 8.1 (36 reviews) | Not enough data | 
| **Internationalization** | 7.8 (35 reviews) | Not enough data | 
| **Notifications** | 8.1 (35 reviews) | Not enough data | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | 8.1/10 | 16 |
| **Upland Adestra** | N/A | N/A |

#### Responses

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Customization** | 8.6 (13 reviews) | Not enough data | 
| **Control** | 7.8 (13 reviews) | Not enough data | 
| **Route To Human** | 8.1 (13 reviews) | Not enough data | 
| **Menu bars** | 8.5 (13 reviews) | Not enough data | 
| **Drip sequences** | 8.3 (12 reviews) | Not enough data | 

#### Platform

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Live chat** | 8.7 (13 reviews) | Not enough data | 
| **Integrations** | 7.9 (11 reviews) | Not enough data | 
| **Branding** | 8.5 (13 reviews) | Not enough data | 
| **Analytics** | 9.0 (12 reviews) | Not enough data | 
| **A/B testing** | 8.3 (13 reviews) | Not enough data | 
| **Role-based access** | 7.9 (13 reviews) | Not enough data | 
| **Collection of information** | 8.2 (13 reviews) | Not enough data | 

#### Generative AI

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **AI Text Generation** | 6.9 (6 reviews) | Not enough data | 
| **AI Text Summarization** | 6.4 (6 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | 8.5/10 | 91 |
| **Upland Adestra** | N/A | N/A |

#### Page Customization

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Drag and Drop** | 9.2 (81 reviews) ✓ Verified | Not enough data | 
| **Templates** | 8.7 (83 reviews) ✓ Verified | Not enough data | 
| **Advanced Customization** | 8.4 (75 reviews) ✓ Verified | Not enough data | 
| **Content Library** | 8.5 (70 reviews) ✓ Verified | Not enough data | 

#### Page Optimization

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **A/B Testing** | 8.6 (66 reviews) ✓ Verified | Not enough data | 
| **Mobile Responsive** | 8.8 (71 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 8.7 (68 reviews) ✓ Verified | Not enough data | 
| **SEO** | 8.4 (62 reviews) ✓ Verified | Not enough data | 

#### Integrations

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **E-Commerce Integration** | 8.4 (58 reviews) ✓ Verified | Not enough data | 
| **Email Marketing Integration** | 9.0 (70 reviews) ✓ Verified | Not enough data | 
| **Domain Integration** | 8.8 (68 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **AI Text Generation** | 7.5 (20 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Calendar

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | 7.6/10 | 20 |
| **Upland Adestra** | N/A | N/A |

#### Calendar View

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Multi-Calendar View** | 7.9 (18 reviews) | Not enough data | 
| **Customizable Viewing** | 8.0 (18 reviews) | Not enough data | 

#### Shared Calendar

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Calendar Collaboration** | 7.9 (17 reviews) | Not enough data | 
| **Multiple Calendar Management** | 7.8 (17 reviews) | Not enough data | 

#### Accessibility

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Screen Reader Compatibility** | 8.1 (18 reviews) | Not enough data | 
| **Keyboard Shortcuts** | 7.8 (18 reviews) | Not enough data | 

#### Integration

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Sync Multiple Calendars** | 8.1 (18 reviews) | Not enough data | 
| **Import Events** | 8.1 (18 reviews) | Not enough data | 
| **Software Integrations** | 7.9 (17 reviews) | Not enough data | 

#### Notifications

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Customized Calendar Notifications** | 8.8 (17 reviews) | Not enough data | 
| **Location-Based Alerts** | 7.5 (17 reviews) | Not enough data | 

#### Generative AI

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **AI Text-to-Image** | 6.6 (17 reviews) | Not enough data | 
| **AI Text-to-Speech** | 6.6 (16 reviews) | Not enough data | 
| **AI Image-to-Text** | 6.7 (16 reviews) | Not enough data | 

#### Agentic AI - Calendar

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | 

### Online Appointment Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | 8.6/10 | 28 |
| **Upland Adestra** | N/A | N/A |

#### Notifications

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Confirmations & Reminders** | 9.3 (21 reviews) | Not enough data | 
| **Appointment Follow-Up** | 9.6 (19 reviews) | Not enough data | 
| **Scheduling Notifications** | 9.7 (23 reviews) | Not enough data | 

#### Settings

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Time Zone Detection** | 9.3 (19 reviews) | Not enough data | 
| **Availability Settings** | 9.2 (24 reviews) | Not enough data | 
| **Blocked Time Settings** | 9.2 (22 reviews) | Not enough data | 

#### Personalization

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Branding** | 9.0 (23 reviews) | Not enough data | 
| **Links** | 9.0 (21 reviews) | Not enough data | 

#### Integrations

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Multi- Calendar Integration** | 8.8 (16 reviews) | Not enough data | 
| **Website Integration** | 8.9 (19 reviews) | Not enough data | 
| **Payment Acceptance** | 8.8 (14 reviews) | Not enough data | 
| **Video Conferencing** | 8.9 (18 reviews) | Not enough data | 
| **Communication** | 8.8 (20 reviews) | Not enough data | 

#### Generative AI

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **AI Text Generation** | 7.5 (14 reviews) | Not enough data | 
| **AI Text Summarization** | 6.9 (14 reviews) | Not enough data | 
| **AI Text-to-Image** | 7.4 (14 reviews) | Not enough data | 
| **AI Text-to-Speech** | 7.3 (13 reviews) | Not enough data | 
| **AI Image-to-Text** | 7.1 (13 reviews) | Not enough data | 

#### Agentic AI - Online Appointment Scheduling

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | 7.8/10 | 50 |
| **Upland Adestra** | N/A | N/A |

#### Generative AI

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **AI Text Generation** | 5.9 (11 reviews) | Not enough data | 
| **AI Text Summarization** | 6.1 (11 reviews) | Not enough data | 
| **AI Text-to-Speech** | 5.9 (11 reviews) | Not enough data | 

#### Communication

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Pop-up Chat** | 8.6 (23 reviews) | Not enough data | 
| **Notifications** | 8.7 (23 reviews) | Not enough data | 
| **Targeted Emails** | 8.6 (23 reviews) | Not enough data | 
| **In-App Messaging** | 8.3 (20 reviews) | Not enough data | 
| **Co-Browsing** | 8.1 (20 reviews) | Not enough data | 

####  Internal Use

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Customization ** | 8.7 (43 reviews) | Not enough data | 
| **Conversation Archiving** | 8.0 (24 reviews) | Not enough data | 
| **Lead Development** | 8.3 (23 reviews) | Not enough data | 
| **Knowledge Base** | 8.8 (22 reviews) | Not enough data | 
| **Team Inbox ** | 8.4 (19 reviews) | Not enough data | 
| **Customer Profiles** | 7.9 (23 reviews) | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | 8.2/10 | 24 |
| **Upland Adestra** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Transactional Messages** | 8.1 (21 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 8.6 (22 reviews) | Not enough data | 
| **Conversational Messaging** | 8.2 (19 reviews) | Not enough data | 
| **Personalization** | 8.7 (21 reviews) | Not enough data | 
| **Promotional Messages** | 8.5 (19 reviews) | Not enough data | 
| **Automated Replies** | 7.3 (20 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Segmentation** | 8.0 (21 reviews) | Not enough data | 
| **API Integration** | 8.3 (20 reviews) | Not enough data | 
| **WhatsApp Commerce** | 7.8 (18 reviews) | Not enough data | 
| **Analytics** | 7.8 (20 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | N/A | N/A |
| **Upland Adestra** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Personalization - Personalization

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Predictive Recommendations** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Adaptive Content** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | 8.0/10 | 147 |
| **Upland Adestra** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (17 reviews) | Not enough data | 
| **Multi-step Planning** | 7.7 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (18 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (18 reviews) | Not enough data | 
| **Decision Making** | 7.5 (18 reviews) | Not enough data | 

#### Analytics

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Open Rates** | 8.8 (128 reviews) | Not enough data | 
| **Link Activity** | 8.8 (125 reviews) | Not enough data | 
| **Attachment Activity** | 8.5 (118 reviews) | Not enough data | 

#### Customizations

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Email Platform Integration** | 8.7 (122 reviews) | Not enough data | 
| **Email Scheduling** | 9.2 (129 reviews) | Not enough data | 
| **Notifications** | 8.7 (117 reviews) | Not enough data | 
| **Email Categorization** | 8.7 (117 reviews) | Not enough data | 
| **Templates** | 8.9 (125 reviews) | Not enough data | 

#### Generative AI

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **AI Text Generation** | 7.2 (99 reviews) | Not enough data | 

### Appointment Reminder

| Product | Score | Reviews |
|---|---|---|
| **Brevo Marketing Platform** | 8.3/10 | 32 |
| **Upland Adestra** | N/A | N/A |

#### Features

| Feature | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Standalone Booking** | 8.5 (25 reviews) | Not enough data | 
| **Integrated App** | 8.3 (23 reviews) | Not enough data | 
| **SMS** | 8.2 (18 reviews) | Not enough data | 
| **Email** | 9.3 (28 reviews) | Not enough data | 
| **Voice** | 7.4 (17 reviews) | Not enough data | 
| **Confirmation and Cancellation** | 8.7 (25 reviews) | Not enough data | 

---
## Categories
**Shared Categories (3):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Email Marketing Software](https://www.g2.com/categories/email-marketing)

**Unique to Brevo Marketing Platform (17):** [Shared Inbox Software](https://www.g2.com/categories/shared-inbox), [Email Testing Software](https://www.g2.com/categories/email-testing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization), [Push Notification Software](https://www.g2.com/categories/push-notification), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Chatbots Software](https://www.g2.com/categories/chatbots), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Online Appointment Scheduling Software](https://www.g2.com/categories/online-appointment-scheduling), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Live Chat Software](https://www.g2.com/categories/live-chat), [CRM Software](https://www.g2.com/categories/crm), [Calendar Software](https://www.g2.com/categories/calendar-software), [Appointment Reminder Software](https://www.g2.com/categories/appointment-reminder), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)

**Unique to Upland Adestra (2):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping)


---
## Reviewer Demographics

### By Company Size

| Segment | Brevo Marketing Platform | Upland Adestra | 
|---|---|---|
| **Small-Business** | 84.0% | 47.4% | 
| **Mid-Market** | 12.6% | 45.4% | 
| **Enterprise** | 3.4% | 7.2% | 

### By Industry

#### Brevo Marketing Platform

- **Marketing and Advertising:** 11.4%
- **Information Technology and Services:** 5.7%
- **Computer Software:** 4.9%
- **Retail:** 3.1%
- **Health, Wellness and Fitness:** 2.9%
- **Education Management:** 2.9%
- **Leisure, Travel & Tourism:** 2.6%
- **Non-Profit Organization Management:** 2.5%
- **Financial Services:** 2.1%
- **Internet:** 2.0%
- **Other:** 59.9%

#### Upland Adestra

- **Marketing and Advertising:** 29.9%
- **Publishing:** 9.3%
- **Internet:** 9.3%
- **Retail:** 5.2%
- **Computer Software:** 5.2%
- **Information Technology and Services:** 5.2%
- **Events Services:** 4.1%
- **Media Production:** 4.1%
- **Transportation/Trucking/Railroad:** 2.1%
- **Apparel & Fashion:** 2.1%
- **Other:** 23.7%

---
## Alternatives

### Alternatives to Brevo Marketing Platform

- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (716 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1225 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14712 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1138 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (731 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1220 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (744 reviews)
- [Litmus](https://www.g2.com/products/litmus/reviews) — 4.6/5 stars (447 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7411 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)

### Alternatives to Upland Adestra

- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1225 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12982 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (731 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14860 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7411 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14712 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)

---
## Top Discussions

### Brevo Marketing Platform

- Title: [Is Sendinblue free?](https://www.g2.com/discussions/is-sendinblue-free) — 6 comments
  > **Top comment:** "Sendinblue is freemium. It has a free tier."
- Title: [How do you know where an email were opened?](https://www.g2.com/discussions/how-do-you-know-where-an-email-were-opened) — 4 comments, 1 upvote
  > **Top comment:** "IP country and many other info can be traced through Webhook with the API."
- Title: [Why import contacts directly from an existing mailing list](https://www.g2.com/discussions/16261-why-import-contacts-directly-from-an-existing-mailing-list) — 3 comments, 2 upvotes
  > **Top comment:** "You can import contacts from an existing mailing list. You can upload a file csv or txt from your computer. 
You can copy and paste the contacts from an..."
- Title: [If I wish to create a template using coding can I convert it into a drag and drop template?](https://www.g2.com/discussions/50631-if-i-wish-to-create-a-template-using-coding-can-i-convert-it-into-a-drag-and-drop-template) — 2 comments, 1 upvote
  > **Top comment:** "I recommend you use https://stripo.email/ as your drag and drop editor/coding platform. It allows you to export to sendinblue at the push of a button...."
- Title: [Could you augment the -emails per day sending amount on the free plan?](https://www.g2.com/discussions/30343-could-you-augment-the-emails-per-day-sending-amount-on-the-free-plan) — 2 comments
  > **Top comment:** "I guess it would be a great idea. Hope Sendinblue could do it especially with the pandemic. "

### Upland Adestra

- Title: [What is the best way to use this product?or easy ways](https://www.g2.com/discussions/what-is-the-best-way-to-use-this-product-or-easy-ways) — 1 comment, 1 upvote
  > **Top comment:** "marketing service"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brevo-marketing-platform-vs-upland-adestra)