Compare Brevo Marketing Platform and Instantly 
At a Glance
Market Segments
Small-Business (84.4% of reviews)
Small-Business (95.3% of reviews)
Entry-Level Pricing
Contact Us
Free Trial Per Month
Brevo Marketing Platform
Star Rating
(2,538)4.5 out of 5
Market Segments
Small-Business (84.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansInstantly
Star Rating
(4,063)4.8 out of 5
Market Segments
Small-Business (95.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that both Brevo Marketing Platform and Instantly are user-friendly, but Instantly edges out with a slightly higher ease of use rating. Users appreciate Brevo's intuitive tools for adding images and videos, which enhance data collection, while Instantly's plaintext feature is highlighted for improving email deliverability.
- According to verified reviews, Instantly's setup process is praised for its simplicity, making it easy for users to get started quickly. In contrast, while Brevo is also noted for its ease of use, some users have mentioned minor configuration challenges that could slow down initial implementation.
- Users say that the support experience differs significantly between the two platforms. Instantly is commended for its responsive human support team, which users find helpful and efficient. Brevo, while providing solid support, has received mixed feedback regarding the speed and effectiveness of its customer service.
- Reviewers mention that Brevo excels in offering a comprehensive suite for bulk marketing activities, integrating mail, SMS, and WhatsApp messaging seamlessly. This versatility is a strong point for users who need multi-channel marketing solutions, whereas Instantly focuses more on email functionalities.
- G2 reviewers highlight that Instantly has a slight advantage in email deliverability, with users noting its effective email warm-up features. Brevo, while performing well, has not received the same level of acclaim in this area, indicating that users may find better success with Instantly for cold email campaigns.
- According to recent user feedback, both platforms have their strengths in email marketing capabilities, but Instantly's features for sending outbound emails and managing email lists are particularly well-received. Brevo's email marketing tools are also robust, but users have noted that Instantly's offerings feel more streamlined and effective for their needs.
Pricing
Entry-Level Pricing
Brevo Marketing Platform
Brevo Plus
Contact Us
For large organizations with specific needs
- Enterprise-grade security
- Advanced integrations
- Sub-account management
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Free Trial
Brevo Marketing Platform
Free Trial is available
Instantly
Free Trial is available
Ratings
Meets Requirements
8.9
2,029
9.3
3,442
Ease of Use
9.0
2,064
9.4
3,620
Ease of Setup
8.8
1,373
9.2
2,786
Ease of Admin
9.0
1,126
9.4
1,847
Quality of Support
8.8
1,825
9.6
3,413
Has the product been a good partner in doing business?
8.9
1,075
9.5
1,821
Product Direction (% positive)
8.8
1,987
9.8
3,475
Features by Category
Sales Force Automation
8.6
99
9.0
157
8.1
90
8.6
151
8.4
90
9.0
164
8.4
89
8.9
152
8.0
85
8.6
152
8.3
86
9.0
153
7.8
84
8.6
147
7.9
77
8.5
142
7.9
77
8.6
150
Marketing Automation
9.4
109
9.4
156
9.3
99
9.4
157
8.9
91
9.3
157
8.2
85
9.0
160
Customer Support
8.6
80
8.9
153
8.5
79
9.1
150
8.5
82
9.0
150
7.9
75
8.2
140
8.3
76
8.8
144
Reporting & Analytics
8.3
87
8.9
138
8.7
86
9.2
136
8.3
72
8.7
136
Mobile & Social
7.9
73
8.6
142
8.0
70
8.4
130
7.8
72
8.5
133
Platform
8.4
120
8.7
193
8.5
113
8.9
187
8.7
115
9.0
183
8.3
108
8.5
184
7.9
104
8.5
181
8.3
104
8.8
180
9.0
113
9.3
187
8.3
103
8.6
192
Integration
8.7
96
9.2
158
8.7
89
8.9
155
8.2
87
8.8
152
Generative AI
7.3
63
8.7
115
Agentic AI - CRM
6.8
21
8.3
12
7.0
21
8.1
12
7.2
21
7.6
12
7.1
21
7.4
12
6.9
21
7.9
12
6.8
21
7.6
12
7.1
21
8.2
12
Email Marketing
9.0
1170
|
Verified
8.9
2340
8.8
1240
|
Verified
9.3
2371
8.7
1075
|
Verified
9.5
2378
8.9
1216
|
Verified
9.4
2341
9.0
1171
|
Verified
9.6
2404
8.8
1163
|
Verified
9.4
2354
8.5
984
|
Verified
9.1
2232
8.3
660
|
Verified
9.1
2053
Feature Not Available
8.4
1943
Reporting & Analytics
8.3
790
|
Verified
9.2
2299
8.8
1136
|
Verified
9.2
2303
Generative AI
7.3
370
8.7
1402
7.3
362
8.7
1406
Agentic AI - Email Marketing
6.6
48
8.4
58
6.6
46
8.3
57
6.6
47
8.7
58
7.0
47
8.8
57
6.8
47
8.8
57
Integration
8.7
797
|
Verified
9.3
2337
8.1
640
|
Verified
8.9
2203
7.8
576
|
Verified
8.7
2167
7.9
514
|
Verified
8.7
2049
7.9
520
|
Verified
8.2
1999
7.9
500
|
Verified
8.2
1930
Data Availability
Not enough data
9.1
531
Not enough data
9.1
522
Not enough data
8.9
507
Not enough data
8.7
191
Data Accuracy
Not enough data
9.1
484
Not enough data
9.1
500
Not enough data
8.8
212
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
9.0
462
Not enough data
9.2
468
Not enough data
9.4
505
Not enough data
9.3
470
Not enough data
8.8
447
Not enough data
8.9
472
Features
Not enough data
9.2
472
Not enough data
8.9
495
Not enough data
9.0
461
Not enough data
9.0
474
Not enough data
9.1
458
Not enough data
8.8
446
Not enough data
9.0
463
Not enough data
9.2
455
Not enough data
9.3
472
Administration
8.7
413
Not enough data
8.3
399
Not enough data
8.6
385
Not enough data
8.6
380
Not enough data
8.4
320
Not enough data
8.7
361
Not enough data
Integrations
8.6
286
Not enough data
8.6
280
Not enough data
8.8
296
Not enough data
8.2
279
Not enough data
Platform
8.8
295
Not enough data
8.6
259
Not enough data
8.5
247
Not enough data
8.6
316
Not enough data
8.5
299
Not enough data
8.9
373
Not enough data
8.6
272
Not enough data
8.9
361
Not enough data
Lead Intelligence
Not enough data
8.7
169
Not enough data
8.9
170
Not enough data
8.9
171
Lead Management
Not enough data
9.0
194
Not enough data
8.5
198
Not enough data
8.9
192
Marketing Campaigns
Not enough data
8.6
205
Not enough data
8.3
227
Not enough data
8.5
205
Not enough data
8.9
195
Not enough data
8.9
194
Campaign Execution
Not enough data
8.4
162
Not enough data
8.9
179
Not enough data
8.5
160
Not enough data
9.4
161
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.8
436
Not enough data
9.0
410
Not enough data
9.4
453
Not enough data
8.9
404
Organization
Not enough data
9.1
413
Not enough data
9.1
395
Not enough data
9.0
400
Performance Analysis
Not enough data
8.8
406
Not enough data
9.2
432
Sales Analysis
Not enough data
8.6
442
Not enough data
8.7
404
Generative AI
Not enough data
9.0
289
Not enough data
9.0
286
Agentic AI - AI Sales Assistant
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
8.0
5
Not enough data
7.3
5
Diagnosis
8.6
459
8.8
1497
8.7
508
9.2
1547
8.8
555
9.1
1577
8.9
517
9.2
1479
Tracking
8.9
627
9.1
1497
8.7
552
9.1
1457
8.9
649
9.3
1558
8.9
612
9.1
1473
8.7
553
9.0
1466
Reporting
9.0
678
9.3
1616
8.7
533
9.3
1631
8.8
529
9.2
1563
8.8
598
9.0
1586
Agentic AI - Email Deliverability
8.1
12
8.7
38
8.3
12
8.8
39
8.2
12
8.8
39
8.3
12
8.8
39
8.1
12
9.0
39
Integrated Workflows
Not enough data
8.3
242
Not enough data
9.2
290
Not enough data
6.9
230
Not enough data
7.4
229
Not enough data
8.2
249
Not enough data
7.7
231
Not enough data
7.9
239
Repeatability and Reportability
Not enough data
8.0
223
Not enough data
8.3
233
Not enough data
8.3
227
Not enough data
7.9
229
Not enough data
7.4
220
AI and Automation
Not enough data
8.4
230
Not enough data
8.3
233
Not enough data
8.4
232
Not enough data
8.1
228
Not enough data
8.1
219
Generative AI
Not enough data
8.3
227
Agentic AI - Sales Engagement
Not enough data
8.2
77
Not enough data
8.2
76
Not enough data
8.0
76
Not enough data
8.0
73
Not enough data
7.9
76
Not enough data
8.0
74
Not enough data
7.9
74
Visitor Behavior
8.3
23
Not enough data
8.5
25
Not enough data
8.4
22
Not enough data
Templates
8.3
22
Not enough data
8.5
24
Not enough data
8.2
22
Not enough data
Personalization
8.4
21
Not enough data
8.3
22
Not enough data
8.4
23
Not enough data
8.2
21
Not enough data
8.0
22
Not enough data
8.3
21
Not enough data
8.0
21
Not enough data
8.8
22
Not enough data
Multichannel
8.6
23
Not enough data
9.0
26
Not enough data
8.4
23
Not enough data
Administration
9.2
23
Not enough data
8.8
26
Not enough data
8.7
26
Not enough data
8.6
22
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
15
Not enough data
9.4
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.6
15
Not enough data
Analytics
8.0
14
Not enough data
8.2
15
Not enough data
Optimization
8.8
15
Not enough data
9.1
15
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
216
Not enough data
7.8
180
Not enough data
8.3
180
Not enough data
8.7
210
Not enough data
Edit
8.6
192
Not enough data
8.9
209
Not enough data
8.5
187
Not enough data
Logistics
8.7
198
Not enough data
8.1
175
Not enough data
8.5
179
Not enough data
8.7
180
Not enough data
Generative AI
7.2
104
Not enough data
7.2
101
Not enough data
Agentic AI - Email Template Builder
6.9
12
Not enough data
6.8
12
Not enough data
Text Messaging
8.5
142
|
Verified
Not enough data
8.5
131
|
Verified
Not enough data
8.6
143
|
Verified
Not enough data
8.4
132
|
Verified
Not enough data
8.4
133
|
Verified
Not enough data
8.2
127
|
Verified
Not enough data
8.5
63
|
Verified
Not enough data
8.5
60
Not enough data
SMS Platform
8.7
149
|
Verified
Not enough data
8.8
149
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
60
|
Verified
Not enough data
Agentic AI - SMS Marketing
7.9
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
7.4
7
Not enough data
Platform Basics
9.0
274
Not enough data
8.6
227
Not enough data
8.8
229
Not enough data
8.8
257
Not enough data
9.0
265
Not enough data
Platform Data
9.1
285
Not enough data
9.0
292
Not enough data
9.0
284
Not enough data
Agentic AI - Email Testing
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
7.3
8
Not enough data
Platform Interoperability
7.5(won by default)
33
Not enough data
Agentic AI - Social Media Advertising
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
6.0(won by default)
5
Not enough data
Not enough data
Not enough data
Social Functionality
8.1(won by default)
36
Not enough data
Campaign Management
8.7(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.3(won by default)
39
Not enough data
7.9(won by default)
38
Not enough data
7.9(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.2(won by default)
38
Not enough data
8.0(won by default)
37
Not enough data
7.8(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
8.0(won by default)
37
Not enough data
7.5(won by default)
36
Not enough data
7.5(won by default)
36
Not enough data
Targeting
8.2(won by default)
37
Not enough data
8.2(won by default)
37
Not enough data
8.0(won by default)
36
Not enough data
7.9(won by default)
35
Not enough data
Platform
7.7(won by default)
35
Not enough data
8.3(won by default)
36
Not enough data
8.4(won by default)
36
Not enough data
8.6(won by default)
35
Not enough data
8.2(won by default)
36
Not enough data
8.3(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
7.8(won by default)
35
Not enough data
8.1(won by default)
35
Not enough data
Lead Intelligence
Not enough data
9.2
508
Not enough data
8.9
500
Not enough data
9.0
505
Not enough data
9.0
503
Not enough data
8.5
513
Agentic AI - Lead Intelligence
Not enough data
7.5
8
Responses
8.6
13
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
8.5
13
Not enough data
8.3
12
Not enough data
Platform
8.7
13
Not enough data
7.9
11
Not enough data
8.5
13
Not enough data
9.0
12
Not enough data
8.3
13
Not enough data
7.9
13
Not enough data
8.2
13
Not enough data
Generative AI
6.9
6
Not enough data
6.4
6
Not enough data
Page Customization
9.2
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.4
75
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
Page Optimization
8.6
66
|
Verified
Not enough data
8.8
71
|
Verified
Not enough data
8.7
68
|
Verified
Not enough data
8.4
62
|
Verified
Not enough data
Integrations
8.4
58
|
Verified
Not enough data
9.0
70
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Calendar View
7.9
18
Not enough data
8.0
18
Not enough data
Shared Calendar
7.9
17
Not enough data
7.8
17
Not enough data
Accessibility
8.1
18
Not enough data
7.8
18
Not enough data
Integration
8.1
18
Not enough data
8.1
18
Not enough data
7.9
17
Not enough data
Notifications
8.8
17
Not enough data
7.5
17
Not enough data
Generative AI
6.6
17
Not enough data
6.6
16
Not enough data
6.7
16
Not enough data
Agentic AI - Calendar
6.9
6
Not enough data
Notifications
9.3
21
Not enough data
9.6
19
Not enough data
9.7
23
Not enough data
Settings
9.3
19
Not enough data
9.2
24
Not enough data
9.2
22
Not enough data
Personalization
9.0
23
Not enough data
9.0
21
Not enough data
Integrations
8.8
16
Not enough data
8.9
19
Not enough data
8.8
14
Not enough data
8.9
18
Not enough data
8.8
20
Not enough data
Generative AI
7.5
14
Not enough data
6.9
14
Not enough data
7.4
14
Not enough data
7.3
13
Not enough data
7.1
13
Not enough data
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
5.9
11
Not enough data
6.1
11
Not enough data
5.9
11
Not enough data
Communication
8.6
23
Not enough data
8.7
23
Not enough data
8.6
23
Not enough data
8.3
20
Not enough data
8.1
20
Not enough data
Internal Use
8.7
43
Not enough data
8.0
24
Not enough data
8.3
23
Not enough data
8.8
22
Not enough data
8.4
19
Not enough data
7.9
23
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.1
21
Not enough data
8.6
22
Not enough data
8.2
19
Not enough data
8.7
21
Not enough data
8.5
19
Not enough data
7.3
20
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.0
21
Not enough data
8.3
20
Not enough data
7.8
18
Not enough data
7.8
20
Not enough data
Agentic AI - Lead Mining
Not enough data
8.8
11
Not enough data
8.3
11
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
6.8
17
8.7
33
7.7
18
8.6
33
7.3
18
8.6
32
7.5
18
8.6
32
6.9
18
8.4
32
6.9
18
8.5
32
7.5
18
8.5
32
Analytics
8.8
128
9.3
928
8.8
125
9.2
901
8.5
118
8.9
861
Customizations
8.7
122
9.3
889
9.2
128
9.5
923
8.7
117
9.1
950
8.7
117
9.3
918
8.9
125
9.1
900
Generative AI
7.2
99
8.9
637
Features
8.5
24
Not enough data
8.3
21
Not enough data
8.0
16
Not enough data
9.2
25
Not enough data
7.3
16
Not enough data
8.6
23
Not enough data
Categories
Categories
Shared Categories
Brevo Marketing Platform and Instantly are categorized as Email Deliverability, Email Tracking, CRM, and Email Marketing
Unique Categories
Brevo Marketing Platform is categorized as Shared Inbox, Email Testing, SMS Marketing, Email Template Builder, Personalization, Push Notification, E-Commerce Personalization, Chatbots, Landing Page Builders, Social Media Advertising, Online Appointment Scheduling, Transactional Email, Live Chat, Calendar, Appointment Reminder, and WhatsApp Marketing
Instantly is categorized as Sales Engagement, AI Sales Assistant, Account Data Management, Lead Mining, Lead Intelligence, Visitor Identification, and Sales Intelligence
Reviews
Reviewers' Company Size
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.5%
Information Technology and Services
5.5%
Computer Software
4.9%
Retail
3.1%
Health, Wellness and Fitness
3.0%
Other
72.0%
Marketing and Advertising
45.2%
Computer Software
8.7%
Information Technology and Services
6.9%
Consulting
5.5%
Staffing and Recruiting
4.1%
Other
29.6%
Discussions
How do you know where an email were opened?
4 Comments
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 Comments
LL
You can import contacts from an existing mailing list. You can upload a file csv or txt from your computer.
You can copy and paste the contacts from an...Read more
Instantly has no more discussions with answers
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