Compare Brevo Marketing Platform and Drip 
At a Glance
Market Segments
Small-Business (84.3% of reviews)
Small-Business (92.6% of reviews)
Entry-Level Pricing
Contact Us
Free Trial Per Month
Brevo Marketing Platform
Star Rating
(2,556)4.5 out of 5
Market Segments
Small-Business (84.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansDrip
Star Rating
(474)4.4 out of 5
Market Segments
Small-Business (92.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that the Brevo Marketing Platform excels in user-friendliness, with many users highlighting its intuitive interface and ease of use. One user mentioned, "Easy to use and works perfectly without giving me any trouble," which reflects the platform's ability to streamline marketing tasks effectively.
- Users say that Drip is particularly strong in eCommerce automation, with its focus on driving revenue without unnecessary complexity. A reviewer noted, "I use Drip as our eCommerce-focused email marketing and automation platform because it's laser-focused on eCommerce revenue," showcasing its targeted approach for online businesses.
- According to verified reviews, Brevo Marketing Platform offers a comprehensive suite of tools for bulk marketing activities, including email, SMS, and WhatsApp messaging. Users appreciate the ability to "add images, videos, and clickable buttons," which enhances engagement and data collection.
- Reviewers mention that Drip's automation features are a significant time-saver, allowing campaigns to run independently once set up. One user stated, "I like how Drip's automation saves time," indicating that its setup is straightforward and efficient for users looking to optimize their marketing efforts.
- Users highlight that Brevo Marketing Platform has a higher overall satisfaction score, reflecting its strong performance across various metrics. With a G2 Score of 61.69, it demonstrates a solid reputation among small businesses, which make up a large portion of its user base.
- G2 reviewers note that while both platforms offer quality support, Drip's customer service stands out for its responsiveness. A user praised, "I love Drip's customer service," particularly in resolving issues quickly, which is crucial for maintaining effective communication with customers.
Pricing
Entry-Level Pricing
Brevo Marketing Platform
Brevo Plus
Contact Us
For large organizations with specific needs
- Enterprise-grade security
- Advanced integrations
- Sub-account management
Drip
Free Trial
Free Trial
Per Month
14-day free trial (no credit card required)
- Access to All Features
- Free Migration
- No Credit Card Required
Free Trial
Brevo Marketing Platform
Free Trial is available
Drip
Free Trial is available
Ratings
Meets Requirements
8.9
2,038
8.8
373
Ease of Use
9.0
2,073
8.5
373
Ease of Setup
8.8
1,381
8.3
206
Ease of Admin
9.0
1,135
8.7
200
Quality of Support
8.7
1,833
8.8
360
Has the product been a good partner in doing business?
8.9
1,084
8.9
199
Product Direction (% positive)
8.8
1,994
8.6
368
Features by Category
Sales Force Automation
8.6
99
Not enough data
8.1
90
Not enough data
8.4
90
Not enough data
8.5
90
Not enough data
8.0
85
Not enough data
8.3
86
Not enough data
7.8
84
Not enough data
7.9
77
Not enough data
7.9
77
Not enough data
Marketing Automation
9.4
110
Not enough data
9.4
100
Not enough data
8.9
92
Not enough data
8.2
86
Not enough data
Customer Support
8.6
80
Not enough data
8.5
79
Not enough data
8.5
82
Not enough data
7.9
75
Not enough data
8.3
76
Not enough data
Reporting & Analytics
8.3
87
Not enough data
8.7
86
Not enough data
8.3
72
Not enough data
Mobile & Social
7.9
73
Not enough data
8.0
70
Not enough data
7.8
72
Not enough data
Platform
8.4
120
Not enough data
8.5
113
Not enough data
8.7
115
Not enough data
8.3
108
Not enough data
7.9
104
Not enough data
8.3
104
Not enough data
9.0
113
Not enough data
8.3
103
Not enough data
Integration
8.7
96
Not enough data
8.7
89
Not enough data
8.2
87
Not enough data
Generative AI
7.3
63
Not enough data
Agentic AI - CRM
6.8
21
Not enough data
7.0
21
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
6.9
21
Not enough data
6.8
21
Not enough data
7.1
21
Not enough data
Email Marketing
9.0
1171
|
Verified
Not enough data
8.8
1245
|
Verified
Not enough data
8.7
1077
|
Verified
Not enough data
8.9
1220
|
Verified
Not enough data
9.0
1179
|
Verified
Not enough data
8.8
1165
|
Verified
Not enough data
8.5
988
|
Verified
Not enough data
8.3
660
|
Verified
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.3
791
|
Verified
Not enough data
8.8
1137
|
Verified
Not enough data
Generative AI
7.3
370
Not enough data
7.3
362
Not enough data
Agentic AI - Email Marketing
6.6
48
Not enough data
6.6
46
Not enough data
6.6
47
Not enough data
7.0
47
Not enough data
6.8
47
Not enough data
Integration
8.7
797
|
Verified
Not enough data
8.1
640
|
Verified
Not enough data
7.8
576
|
Verified
Not enough data
7.9
514
|
Verified
Not enough data
7.9
520
|
Verified
Not enough data
7.9
500
|
Verified
Not enough data
Email Marketing
Not enough data
8.7
277
|
Verified
Not enough data
9.1
273
|
Verified
Not enough data
8.5
251
|
Verified
Not enough data
9.2
239
|
Verified
Online Marketing
Not enough data
7.1
178
|
Verified
Not enough data
8.1
186
|
Verified
Not enough data
7.7
148
|
Verified
Not enough data
8.6
212
|
Verified
Not enough data
8.0
29
Lead Management
Not enough data
8.3
209
|
Verified
Not enough data
8.1
190
|
Verified
Not enough data
8.8
245
|
Verified
Not enough data
8.1
198
|
Verified
Not enough data
8.5
210
|
Verified
Not enough data
8.3
203
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
7.8
126
|
Verified
Campaign Management
Not enough data
8.4
140
|
Verified
Not enough data
7.9
87
Not enough data
7.5
68
Not enough data
6.5
55
Social
Not enough data
7.1
23
Not enough data
7.9
23
Not enough data
7.7
79
|
Verified
Not enough data
8.1
24
Not enough data
7.8
78
|
Verified
Reporting & Analytics
Not enough data
7.9
242
|
Verified
Not enough data
7.8
179
|
Verified
Not enough data
7.4
143
|
Verified
Not enough data
7.5
139
|
Verified
Not enough data
7.1
23
Platform
Not enough data
8.0
125
|
Verified
Not enough data
8.7
135
|
Verified
Not enough data
8.6
121
|
Verified
Not enough data
7.5
65
|
Verified
Not enough data
7.5
17
Not enough data
8.7
135
|
Verified
Not enough data
7.6
72
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.3
126
|
Verified
Not enough data
8.3
125
|
Verified
Not enough data
7.9
104
|
Verified
Administration
8.7
413
Not enough data
8.3
399
Not enough data
8.6
385
Not enough data
8.6
380
Not enough data
8.4
320
Not enough data
8.7
361
Not enough data
Integrations
8.6
286
Not enough data
8.6
280
Not enough data
8.8
296
Not enough data
8.2
279
Not enough data
Platform
8.8
295
Not enough data
8.6
259
Not enough data
8.5
247
Not enough data
8.6
316
Not enough data
8.5
299
Not enough data
8.9
373
Not enough data
8.6
272
Not enough data
8.9
361
Not enough data
Diagnosis
8.6
459
Not enough data
8.7
508
Not enough data
8.8
555
Not enough data
8.9
517
Not enough data
Tracking
8.9
627
Not enough data
8.7
552
Not enough data
8.9
649
Not enough data
8.9
612
Not enough data
8.7
553
Not enough data
Reporting
9.0
678
Not enough data
8.7
533
Not enough data
8.8
529
Not enough data
8.8
598
Not enough data
Agentic AI - Email Deliverability
8.1
12
Not enough data
8.3
12
Not enough data
8.2
12
Not enough data
8.3
12
Not enough data
8.1
12
Not enough data
Visitor Behavior
8.3
23
8.5
39
|
Verified
8.5
25
8.6
40
|
Verified
8.4
22
8.1
33
|
Verified
Templates
8.3
22
8.2
40
|
Verified
8.5
24
8.6
39
|
Verified
8.2
22
8.5
36
|
Verified
Personalization
8.4
21
8.8
36
|
Verified
8.3
22
8.5
33
|
Verified
8.4
23
8.8
36
|
Verified
8.2
21
7.9
22
|
Verified
8.0
22
8.2
28
|
Verified
8.3
21
8.2
29
|
Verified
8.0
21
8.7
34
|
Verified
8.8
22
9.1
39
|
Verified
Multichannel
8.6
23
Feature Not Available
9.0
26
9.1
43
|
Verified
8.4
23
8.9
39
|
Verified
Administration
9.2
23
9.1
44
|
Verified
8.8
26
8.5
47
|
Verified
8.7
26
8.9
47
|
Verified
8.6
22
8.7
50
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
15
Not enough data
9.4
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.6
15
Not enough data
Analytics
8.0
14
Not enough data
8.2
15
Not enough data
Optimization
8.8
15
Not enough data
9.1
15
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
216
8.4
96
|
Verified
7.8
180
Feature Not Available
8.3
180
7.3
36
8.7
210
8.3
10
Edit
8.6
192
8.1
83
|
Verified
8.9
209
8.6
58
8.5
187
8.5
78
|
Verified
Logistics
8.7
198
8.1
93
|
Verified
8.1
175
7.2
71
|
Verified
8.5
179
8.6
48
8.7
180
8.3
9
Generative AI
7.2
104
Not enough data
7.2
101
Not enough data
Agentic AI - Email Template Builder
6.9
12
Not enough data
6.8
12
Not enough data
Text Messaging
8.5
142
|
Verified
Not enough data
8.5
131
|
Verified
Not enough data
8.6
143
|
Verified
Not enough data
8.4
132
|
Verified
Not enough data
8.4
133
|
Verified
Not enough data
8.2
127
|
Verified
Not enough data
8.5
63
|
Verified
Not enough data
8.5
60
Not enough data
SMS Platform
8.7
149
|
Verified
Not enough data
8.8
149
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
60
|
Verified
Not enough data
Agentic AI - SMS Marketing
7.9
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
7.4
7
Not enough data
Platform Basics
9.0
274
Not enough data
8.6
227
Not enough data
8.8
229
Not enough data
8.8
257
Not enough data
9.0
265
Not enough data
Platform Data
9.1
285
Not enough data
9.0
292
Not enough data
9.0
284
Not enough data
Agentic AI - Email Testing
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
7.3
8
Not enough data
Platform Interoperability
7.5(won by default)
33
Not enough data
Agentic AI - Social Media Advertising
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
6.0(won by default)
5
Not enough data
Not enough data
Not enough data
Social Functionality
8.1(won by default)
36
Not enough data
Campaign Management
8.7(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.3(won by default)
39
Not enough data
7.9(won by default)
38
Not enough data
7.9(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.2(won by default)
38
Not enough data
8.0(won by default)
37
Not enough data
7.8(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
8.0(won by default)
37
Not enough data
7.5(won by default)
36
Not enough data
7.5(won by default)
36
Not enough data
Targeting
8.2(won by default)
37
Not enough data
8.2(won by default)
37
Not enough data
8.0(won by default)
36
Not enough data
7.9(won by default)
35
Not enough data
Platform
7.7(won by default)
35
Not enough data
8.3(won by default)
36
Not enough data
8.4(won by default)
36
Not enough data
8.6(won by default)
35
Not enough data
8.2(won by default)
36
Not enough data
8.3(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
7.8(won by default)
35
Not enough data
8.1(won by default)
35
Not enough data
Responses
8.6
13
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
8.5
13
Not enough data
8.3
12
Not enough data
Platform
8.7
13
Not enough data
7.9
11
Not enough data
8.5
13
Not enough data
9.0
12
Not enough data
8.3
13
Not enough data
7.9
13
Not enough data
8.2
13
Not enough data
Generative AI
6.9
6
Not enough data
6.4
6
Not enough data
Page Customization
9.2
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.4
75
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
Page Optimization
8.6
66
|
Verified
Not enough data
8.8
71
|
Verified
Not enough data
8.7
68
|
Verified
Not enough data
8.4
62
|
Verified
Not enough data
Integrations
8.4
58
|
Verified
Not enough data
9.0
70
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Calendar View
7.9
18
Not enough data
8.0
18
Not enough data
Shared Calendar
7.9
17
Not enough data
7.8
17
Not enough data
Accessibility
8.1
18
Not enough data
7.8
18
Not enough data
Integration
8.1
18
Not enough data
8.1
18
Not enough data
7.9
17
Not enough data
Notifications
8.8
17
Not enough data
7.5
17
Not enough data
Generative AI
6.6
17
Not enough data
6.6
16
Not enough data
6.7
16
Not enough data
Agentic AI - Calendar
6.9
6
Not enough data
Notifications
9.3
21
Not enough data
9.6
19
Not enough data
9.7
23
Not enough data
Settings
9.3
19
Not enough data
9.2
24
Not enough data
9.2
22
Not enough data
Personalization
9.0
23
Not enough data
9.0
21
Not enough data
Integrations
8.8
16
Not enough data
8.9
19
Not enough data
8.8
14
Not enough data
8.9
18
Not enough data
8.8
20
Not enough data
Generative AI
7.5
14
Not enough data
6.9
14
Not enough data
7.4
14
Not enough data
7.3
13
Not enough data
7.1
13
Not enough data
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
5.9
11
Not enough data
6.1
11
Not enough data
5.9
11
Not enough data
Communication
8.6
23
Not enough data
8.7
23
Not enough data
8.6
23
Not enough data
8.3
20
Not enough data
8.1
20
Not enough data
Internal Use
8.7
43
Not enough data
8.0
24
Not enough data
8.3
23
Not enough data
8.8
22
Not enough data
8.4
19
Not enough data
7.9
23
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.1
21
Not enough data
8.6
22
Not enough data
8.2
19
Not enough data
8.7
21
Not enough data
8.6
20
Not enough data
7.3
20
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.0
21
Not enough data
8.3
20
Not enough data
7.8
18
Not enough data
7.8
20
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
6.8
17
Not enough data
7.7
18
Not enough data
7.3
18
Not enough data
7.5
18
Not enough data
6.9
18
Not enough data
6.9
18
Not enough data
7.5
18
Not enough data
Analytics
8.8
129
Not enough data
8.8
125
Not enough data
8.5
118
Not enough data
Customizations
8.7
122
Not enough data
9.2
128
Not enough data
8.7
117
Not enough data
8.7
117
Not enough data
8.9
125
Not enough data
Generative AI
7.2
99
Not enough data
Features
8.5
24
Not enough data
8.3
21
Not enough data
8.0
16
Not enough data
9.2
25
Not enough data
7.3
16
Not enough data
8.6
23
Not enough data
Categories
Categories
Shared Categories
Brevo Marketing Platform and Drip are categorized as Email Template Builder and E-Commerce Personalization
Unique Categories
Brevo Marketing Platform is categorized as Shared Inbox, Email Testing, SMS Marketing, Personalization, Push Notification, Email Deliverability, Chatbots, Landing Page Builders, Social Media Advertising, Email Tracking, Online Appointment Scheduling, Transactional Email, Live Chat, CRM, Calendar, Email Marketing, Appointment Reminder, and WhatsApp Marketing
Drip is categorized as Marketing Automation
Reviews
Reviewers' Company Size
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Drip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.5%
Information Technology and Services
5.5%
Computer Software
4.9%
Retail
3.1%
Health, Wellness and Fitness
3.0%
Other
72.0%
Marketing and Advertising
15.8%
Health, Wellness and Fitness
7.0%
Computer Software
6.6%
E-Learning
5.5%
Retail
5.0%
Other
60.2%
Discussions
How do you know where an email were opened?
4 Comments
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 Comments
LL
You can import contacts from an existing mailing list. You can upload a file csv or txt from your computer.
You can copy and paste the contacts from an...Read more
Can I integrate or combine Drip with other (cloud) software application?
1 Comment
GT
Hey Chiejoung! Short answer: Absolutely! Drip integrates with over 90 3rd party platforms, so you've got a lot to choose from! You can check those out here:...Read more
should I check out klaviyo?
1 Comment
GT
It's possible that I'm biased, but I would say there's no need for you to check out Klaviyo :) We'll take care of you at Drip, I promise.Read more
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