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Compare Brevo Marketing Platform and Drip 
Featured Products
At a Glance
Market Segments
Small-Business (84.2% of reviews)
Small-Business (92.8% of reviews)
Entry-Level Pricing
Contact Us
Free Trial Per Month
Brevo Marketing Platform
Star Rating
(2,512)4.5 out of 5
Market Segments
Small-Business (84.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansDrip
Star Rating
(474)4.4 out of 5
Market Segments
Small-Business (92.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that the Brevo Marketing Platform excels in its email template design, with users highlighting the ease of creating custom templates and integrating social media profiles. This feature allows for a seamless experience in managing email campaigns.
- Users say that Drip's automation capabilities are a standout feature, enabling it to run independently once set up. Reviewers appreciate how this saves time and allows for more focus on strategy rather than manual tasks.
- According to verified reviews, Brevo Marketing Platform has a higher overall satisfaction score, reflecting its strong performance in areas like ease of use and setup. Users have noted that the platform is intuitive, making it easier to manage a large volume of emails.
- Reviewers mention that Drip's customer service is a significant advantage, particularly when resolving issues related to emails marked as spam. Users have praised the support team for their quick resolutions, enhancing the overall user experience.
- G2 reviewers highlight that Brevo Marketing Platform offers robust analytics features, allowing users to track campaign performance effectively. This capability is crucial for businesses looking to optimize their email marketing strategies.
- Users report that while Drip provides deep e-commerce integration, which helps transform raw data into actionable insights, it still faces challenges in areas like email template building, where Brevo has a clear edge with its user-friendly tools.
Pricing
Entry-Level Pricing
Brevo Marketing Platform
Brevo Plus
Contact Us
For large organizations with specific needs
- Enterprise-grade security
- Advanced integrations
- Sub-account management
Drip
Free Trial
Free Trial
Per Month
14-day free trial (no credit card required)
- Access to All Features
- Free Migration
- No Credit Card Required
Free Trial
Brevo Marketing Platform
Free Trial is available
Drip
Free Trial is available
Ratings
Meets Requirements
8.9
2,011
8.8
372
Ease of Use
9.0
2,044
8.5
372
Ease of Setup
8.8
1,353
8.3
205
Ease of Admin
9.0
1,104
8.7
200
Quality of Support
8.7
1,810
8.8
359
Has the product been a good partner in doing business?
8.9
1,054
8.9
199
Product Direction (% positive)
8.8
1,970
8.6
367
Features by Category
Sales Force Automation
8.6
98
Not enough data
8.1
90
Not enough data
8.4
90
Not enough data
8.4
89
Not enough data
8.0
85
Not enough data
8.3
86
Not enough data
7.8
84
Not enough data
7.9
77
Not enough data
7.9
77
Not enough data
Marketing Automation
9.4
107
Not enough data
9.3
98
Not enough data
8.9
91
Not enough data
8.2
85
Not enough data
Customer Support
8.6
80
Not enough data
8.5
79
Not enough data
8.5
81
Not enough data
7.9
75
Not enough data
8.3
76
Not enough data
Reporting & Analytics
8.3
86
Not enough data
8.7
85
Not enough data
8.3
72
Not enough data
Mobile & Social
7.9
73
Not enough data
8.0
70
Not enough data
7.8
72
Not enough data
Platform
8.4
120
Not enough data
8.5
113
Not enough data
8.7
115
Not enough data
8.3
108
Not enough data
7.9
104
Not enough data
8.3
104
Not enough data
9.0
113
Not enough data
8.3
103
Not enough data
Integration
8.7
96
Not enough data
8.7
89
Not enough data
8.2
87
Not enough data
Generative AI
7.3
63
Not enough data
Agentic AI - CRM
6.8
21
Not enough data
7.0
21
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
6.9
21
Not enough data
6.8
21
Not enough data
7.1
21
Not enough data
Email Marketing
9.0
1169
|
Verified
Not enough data
8.8
1226
|
Verified
Not enough data
8.7
1074
|
Verified
Not enough data
8.9
1210
|
Verified
Not enough data
9.0
1164
|
Verified
Not enough data
8.8
1162
|
Verified
Not enough data
8.5
978
|
Verified
Not enough data
8.3
663
|
Verified
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.3
791
|
Verified
Not enough data
8.8
1131
|
Verified
Not enough data
Generative AI
7.3
370
Not enough data
7.4
363
Not enough data
Agentic AI - Email Marketing
6.6
48
Not enough data
6.6
46
Not enough data
6.6
47
Not enough data
6.9
46
Not enough data
6.8
47
Not enough data
Integration
8.7
799
|
Verified
Not enough data
8.1
642
|
Verified
Not enough data
7.8
577
|
Verified
Not enough data
8.0
516
|
Verified
Not enough data
7.9
521
|
Verified
Not enough data
7.9
502
|
Verified
Not enough data
Email Marketing
Not enough data
8.7
276
|
Verified
Not enough data
9.1
272
|
Verified
Not enough data
8.5
250
|
Verified
Not enough data
9.2
238
|
Verified
Online Marketing
Not enough data
7.1
177
|
Verified
Not enough data
8.2
185
|
Verified
Not enough data
7.7
148
|
Verified
Not enough data
8.7
211
|
Verified
Not enough data
8.0
29
Lead Management
Not enough data
8.3
208
|
Verified
Not enough data
8.1
190
|
Verified
Not enough data
8.8
244
|
Verified
Not enough data
8.1
198
|
Verified
Not enough data
8.5
209
|
Verified
Not enough data
8.3
202
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
7.8
126
|
Verified
Campaign Management
Not enough data
8.4
140
|
Verified
Not enough data
7.9
87
Not enough data
7.5
67
Not enough data
6.5
54
Social
Not enough data
7.1
22
Not enough data
7.9
23
Not enough data
7.7
79
|
Verified
Not enough data
8.1
24
Not enough data
7.8
78
|
Verified
Reporting & Analytics
Not enough data
7.9
242
|
Verified
Not enough data
7.8
179
|
Verified
Not enough data
7.4
143
|
Verified
Not enough data
7.5
139
|
Verified
Not enough data
7.1
23
Platform
Not enough data
8.1
124
|
Verified
Not enough data
8.7
134
|
Verified
Not enough data
8.6
120
|
Verified
Not enough data
7.4
64
|
Verified
Not enough data
7.5
16
Not enough data
8.7
134
|
Verified
Not enough data
7.6
71
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.4
125
|
Verified
Not enough data
8.3
124
|
Verified
Not enough data
7.9
103
|
Verified
Administration
8.7
413
Not enough data
8.3
399
Not enough data
8.6
385
Not enough data
8.6
380
Not enough data
8.4
319
Not enough data
8.7
361
Not enough data
Integrations
8.6
286
Not enough data
8.6
279
Not enough data
8.8
296
Not enough data
8.2
279
Not enough data
Platform
8.8
295
Not enough data
8.6
259
Not enough data
8.5
247
Not enough data
8.6
316
Not enough data
8.5
299
Not enough data
8.9
373
Not enough data
8.6
272
Not enough data
8.9
361
Not enough data
Diagnosis
8.6
459
Not enough data
8.7
508
Not enough data
8.8
555
Not enough data
8.9
517
Not enough data
Tracking
8.9
627
Not enough data
8.7
552
Not enough data
8.9
648
Not enough data
8.9
612
Not enough data
8.7
553
Not enough data
Reporting
9.0
678
Not enough data
8.7
533
Not enough data
8.8
529
Not enough data
8.8
597
Not enough data
Agentic AI - Email Deliverability
8.1
12
Not enough data
8.3
12
Not enough data
8.2
12
Not enough data
8.3
12
Not enough data
8.1
12
Not enough data
Visitor Behavior
8.3
23
8.5
39
|
Verified
8.5
25
8.6
40
|
Verified
8.4
22
8.1
33
|
Verified
Templates
8.3
22
8.2
40
|
Verified
8.5
24
8.6
39
|
Verified
8.2
22
8.5
36
|
Verified
Personalization
8.4
21
8.8
36
|
Verified
8.3
22
8.5
33
|
Verified
8.4
23
8.8
36
|
Verified
8.2
21
7.9
22
|
Verified
8.0
22
8.2
28
|
Verified
8.3
21
8.2
29
|
Verified
8.0
21
8.7
34
|
Verified
8.8
22
9.1
39
|
Verified
Multichannel
8.6
23
Feature Not Available
9.0
26
9.1
43
|
Verified
8.4
23
8.9
39
|
Verified
Administration
9.2
23
9.1
44
|
Verified
8.8
26
8.5
47
|
Verified
8.7
26
8.9
47
|
Verified
8.6
22
8.7
50
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
15
Not enough data
9.4
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.6
15
Not enough data
Analytics
8.0
14
Not enough data
8.2
15
Not enough data
Optimization
8.8
15
Not enough data
9.1
15
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
216
8.4
96
|
Verified
7.8
180
Feature Not Available
8.3
180
7.3
36
8.7
210
8.3
10
Edit
8.6
192
8.1
83
|
Verified
8.9
209
8.6
58
8.5
187
8.5
78
|
Verified
Logistics
8.7
198
8.1
93
|
Verified
8.1
175
7.2
71
|
Verified
8.5
179
8.6
48
8.7
180
8.3
9
Generative AI
7.2
104
Not enough data
7.2
101
Not enough data
Agentic AI - Email Template Builder
6.9
12
Not enough data
6.8
12
Not enough data
Text Messaging
8.5
142
|
Verified
Not enough data
8.5
131
|
Verified
Not enough data
8.6
143
|
Verified
Not enough data
8.4
132
|
Verified
Not enough data
8.4
133
|
Verified
Not enough data
8.2
127
|
Verified
Not enough data
8.5
63
|
Verified
Not enough data
8.5
60
Not enough data
SMS Platform
8.7
149
|
Verified
Not enough data
8.8
149
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
60
|
Verified
Not enough data
Agentic AI - SMS Marketing
7.9
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
7.4
7
Not enough data
Platform Basics
9.0
274
Not enough data
8.6
227
Not enough data
8.8
229
Not enough data
8.8
257
Not enough data
9.0
265
Not enough data
Platform Data
9.1
285
Not enough data
9.0
292
Not enough data
9.0
284
Not enough data
Agentic AI - Email Testing
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
7.3
8
Not enough data
Platform Interoperability
7.5(won by default)
33
Not enough data
Agentic AI - Social Media Advertising
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
6.0(won by default)
5
Not enough data
Not enough data
Not enough data
Social Functionality
8.1(won by default)
36
Not enough data
Campaign Management
8.7(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.3(won by default)
39
Not enough data
7.9(won by default)
38
Not enough data
7.9(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.2(won by default)
38
Not enough data
8.0(won by default)
37
Not enough data
7.8(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
8.0(won by default)
37
Not enough data
7.5(won by default)
36
Not enough data
7.5(won by default)
36
Not enough data
Targeting
8.2(won by default)
37
Not enough data
8.2(won by default)
37
Not enough data
8.0(won by default)
36
Not enough data
7.9(won by default)
35
Not enough data
Platform
7.7(won by default)
35
Not enough data
8.3(won by default)
36
Not enough data
8.4(won by default)
36
Not enough data
8.6(won by default)
35
Not enough data
8.2(won by default)
36
Not enough data
8.3(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
7.8(won by default)
35
Not enough data
8.1(won by default)
35
Not enough data
Responses
8.6
13
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
8.5
13
Not enough data
8.3
12
Not enough data
Platform
8.7
13
Not enough data
7.9
11
Not enough data
8.5
13
Not enough data
9.0
12
Not enough data
8.3
13
Not enough data
7.9
13
Not enough data
8.2
13
Not enough data
Generative AI
6.9
6
Not enough data
6.4
6
Not enough data
Page Customization
9.2
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.4
75
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
Page Optimization
8.6
66
|
Verified
Not enough data
8.8
71
|
Verified
Not enough data
8.7
68
|
Verified
Not enough data
8.4
62
|
Verified
Not enough data
Integrations
8.4
58
|
Verified
Not enough data
9.0
70
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Calendar View
7.9
18
Not enough data
8.0
18
Not enough data
Shared Calendar
7.9
17
Not enough data
7.8
17
Not enough data
Accessibility
8.1
18
Not enough data
7.8
18
Not enough data
Integration
8.1
18
Not enough data
8.1
18
Not enough data
7.9
17
Not enough data
Notifications
8.8
17
Not enough data
7.5
17
Not enough data
Generative AI
6.6
17
Not enough data
6.6
16
Not enough data
6.7
16
Not enough data
Agentic AI - Calendar
6.9
6
Not enough data
Notifications
9.3
21
Not enough data
9.6
19
Not enough data
9.7
23
Not enough data
Settings
9.3
19
Not enough data
9.2
24
Not enough data
9.2
22
Not enough data
Personalization
9.0
23
Not enough data
9.0
21
Not enough data
Integrations
8.8
16
Not enough data
8.9
19
Not enough data
8.8
14
Not enough data
8.9
18
Not enough data
8.8
20
Not enough data
Generative AI
7.5
14
Not enough data
6.9
14
Not enough data
7.4
14
Not enough data
7.3
13
Not enough data
7.1
13
Not enough data
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
5.9
11
Not enough data
6.1
11
Not enough data
5.9
11
Not enough data
Communication
8.6
23
Not enough data
8.7
24
Not enough data
8.5
24
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
Internal Use
8.7
44
Not enough data
8.0
24
Not enough data
8.2
24
Not enough data
8.8
22
Not enough data
8.4
19
Not enough data
7.9
23
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.1
21
Not enough data
8.6
22
Not enough data
8.2
19
Not enough data
8.7
21
Not enough data
8.5
19
Not enough data
7.3
20
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.0
21
Not enough data
8.3
20
Not enough data
7.8
18
Not enough data
7.8
20
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
6.8
17
Not enough data
7.7
18
Not enough data
7.3
18
Not enough data
7.5
18
Not enough data
6.9
18
Not enough data
6.9
18
Not enough data
7.5
18
Not enough data
Analytics
8.8
127
Not enough data
8.8
125
Not enough data
8.5
118
Not enough data
Customizations
8.7
122
Not enough data
9.2
128
Not enough data
8.7
117
Not enough data
8.7
117
Not enough data
8.9
125
Not enough data
Generative AI
7.2
99
Not enough data
Features
8.5
24
Not enough data
8.3
21
Not enough data
8.0
16
Not enough data
9.2
25
Not enough data
7.3
16
Not enough data
8.6
23
Not enough data
Categories
Categories
Shared Categories
Brevo Marketing Platform and Drip are categorized as Email Template Builder and E-Commerce Personalization
Unique Categories
Brevo Marketing Platform is categorized as Shared Inbox, Email Testing, SMS Marketing, Personalization, Push Notification, Email Deliverability, Chatbots, Landing Page Builders, Social Media Advertising, Email Tracking, Online Appointment Scheduling, Transactional Email, Live Chat, CRM, Calendar, Email Marketing, Appointment Reminder, and WhatsApp Marketing
Drip is categorized as Marketing Automation
Reviews
Reviewers' Company Size
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Drip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.5%
Information Technology and Services
5.5%
Computer Software
4.9%
Retail
3.1%
Health, Wellness and Fitness
2.9%
Other
72.1%
Marketing and Advertising
15.8%
Health, Wellness and Fitness
7.0%
Computer Software
6.6%
E-Learning
5.5%
Retail
5.0%
Other
60.1%
Alternatives
Discussions
Is Sendinblue free?
6 Comments
AD
Yes, Sendinblue offers a free plan. The free plan includes:
-> Up to 300 emails per day
-> Unlimited contacts
-> Access to core email marketing...Read more
How do you know where an email were opened?
4 Comments
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 Comments
KG
It is possible to import the opt in data, as I imported one list and then had errors when sending mail as there wasn't evidence of opt in. My other list is...Read more
What's the setup process like?
1 Comment
Official Response from Drip
We've made the setup workflow as painless as possible. It's a simple three-step process: activate your campaign, install our JavaScript, define your goal....Read more
What happens when I start a free trial?
1 Comment
Official Response from Drip
You get a fully-functional account for 14 days, which gives you access to everything Drip has to offer. If (and only if!) you love it, your card will be...Read more
Can I send individual emails and email sequences based on actions a user performs in my application?
1 Comment
Official Response from Drip
Definitely. In addition to marketing emails, Drip can be triggered to send emails based on events in your app such as creating their first project, tracking...Read more
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