2026 Best Software Awards are here!See the list
Compare Brevo Marketing Platform and Close 
Featured Products
At a Glance
Market Segments
Small-Business (84.1% of reviews)
Small-Business (79.1% of reviews)
Entry-Level Pricing
Contact Us
$9.00 1 Seat Per Month
Brevo Marketing Platform
Star Rating
(2,511)4.5 out of 5
Market Segments
Small-Business (84.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansClose
Star Rating
(2,006)4.7 out of 5
Market Segments
Small-Business (79.1% of reviews)
Pros & Cons
Entry-Level Pricing
$9.00 1 Seat Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Close excels in user experience, with many praising its intuitive interface that simplifies navigation and reduces the learning curve for new users. One user highlighted how easy it is to integrate with tools like Calendly and Slack, making it a seamless part of their workflow.
- Users say that Brevo Marketing Platform offers a comprehensive solution for marketing needs, with a focus on collaboration and ease of campaign creation. Reviewers appreciate its straightforward interface, which allows even beginners to manage campaigns effectively.
- According to verified reviews, Close stands out for its robust tracking features, enabling users to monitor their sales pipeline efficiently. Users have noted the effectiveness of its call recording feature, which helps them keep track of important conversations and deal progress.
- Reviewers mention that while Brevo Marketing Platform is user-friendly, it sometimes lacks the depth of features found in dedicated CRM systems like Close. Users have expressed a desire for more advanced lead management tools to enhance their marketing efforts.
- G2 reviewers highlight that Close has a higher overall satisfaction score, reflecting its strong performance in areas like quality of support and ease of setup. Users appreciate the quick response times from support, which enhances their overall experience.
- Users report that Brevo Marketing Platform's free plan is a significant draw for startups, providing access to essential marketing tools without upfront costs. However, some users feel that this can limit the platform's scalability as their business grows, compared to the more robust offerings of Close.
Pricing
Entry-Level Pricing
Brevo Marketing Platform
Brevo Plus
Contact Us
For large organizations with specific needs
- Enterprise-grade security
- Advanced integrations
- Sub-account management
Close
Solo
$9.00
1 Seat Per Month
Built for the individual who wants every lead, pipeline, and conversation in one place.
- 1 user included
Free Trial
Brevo Marketing Platform
Free Trial is available
Close
Free Trial is available
Ratings
Meets Requirements
8.9
2,010
9.1
1,739
Ease of Use
9.0
2,043
9.2
1,780
Ease of Setup
8.8
1,352
9.0
1,117
Ease of Admin
9.0
1,103
9.0
565
Quality of Support
8.7
1,809
9.3
1,555
Has the product been a good partner in doing business?
8.9
1,053
9.3
560
Product Direction (% positive)
8.8
1,969
9.5
1,751
Features by Category
Sales Force Automation
8.6
98
9.0
1353
|
Verified
8.1
90
Feature Not Available
8.4
90
9.0
1358
|
Verified
8.4
89
9.0
1386
|
Verified
8.0
85
8.3
1166
8.3
86
9.1
1307
|
Verified
7.8
84
8.4
1123
7.9
77
8.3
1131
7.9
77
8.4
1162
Marketing Automation
9.4
107
8.7
1261
9.3
98
8.5
1218
8.9
91
9.2
1339
8.2
85
8.2
1133
Customer Support
8.6
80
8.7
1216
|
Verified
8.5
79
8.7
1226
|
Verified
8.5
81
8.7
1260
|
Verified
7.9
75
8.7
1250
|
Verified
8.3
76
8.6
1198
|
Verified
Reporting & Analytics
8.3
86
8.7
1259
|
Verified
8.7
85
8.8
1281
|
Verified
8.3
72
8.2
1141
Mobile & Social
7.9
73
8.2
1074
8.0
70
7.9
1096
7.8
72
8.2
1087
Platform
8.4
120
8.7
1196
|
Verified
8.5
113
8.8
1215
|
Verified
8.7
115
8.9
1198
8.3
108
8.5
1124
7.9
104
8.0
1070
|
Verified
8.3
104
8.4
1098
9.0
113
9.1
1212
|
Verified
8.3
103
8.4
1115
Integration
8.7
96
8.8
1124
|
Verified
8.7
89
8.7
1126
|
Verified
8.2
87
8.5
1060
|
Verified
Generative AI
7.3
63
Feature Not Available
Agentic AI - CRM
6.8
21
8.5
82
7.0
21
8.5
80
7.2
21
8.6
80
7.1
21
8.5
81
6.9
21
8.7
81
6.8
21
8.8
80
7.1
21
8.7
80
Email Marketing
9.0
1169
|
Verified
Not enough data
8.8
1226
|
Verified
Not enough data
8.7
1074
|
Verified
Not enough data
8.9
1209
|
Verified
Not enough data
9.0
1164
|
Verified
Not enough data
8.8
1162
|
Verified
Not enough data
8.5
978
|
Verified
Not enough data
8.3
662
|
Verified
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.3
791
|
Verified
Not enough data
8.8
1131
|
Verified
Not enough data
Generative AI
7.3
370
Not enough data
7.4
363
Not enough data
Agentic AI - Email Marketing
6.6
48
Not enough data
6.6
46
Not enough data
6.6
47
Not enough data
6.9
46
Not enough data
6.8
47
Not enough data
Integration
8.7
799
|
Verified
Not enough data
8.1
642
|
Verified
Not enough data
7.8
577
|
Verified
Not enough data
8.0
516
|
Verified
Not enough data
7.9
521
|
Verified
Not enough data
7.9
502
|
Verified
Not enough data
Administration
8.7
413
Not enough data
8.3
399
Not enough data
8.6
385
Not enough data
8.6
380
Not enough data
8.4
319
Not enough data
8.7
361
Not enough data
Integrations
8.6
286
Not enough data
8.6
279
Not enough data
8.8
296
Not enough data
8.2
279
Not enough data
Platform
8.8
295
Not enough data
8.6
259
Not enough data
8.5
247
Not enough data
8.6
316
Not enough data
8.5
299
Not enough data
8.9
373
Not enough data
8.6
272
Not enough data
8.9
361
Not enough data
Lead Facilitation
Not enough data
7.9
133
Not enough data
8.6
133
Not enough data
9.0
140
Not enough data
8.6
134
Organization
Not enough data
9.2
136
Not enough data
8.9
133
Not enough data
8.9
133
Performance Analysis
Not enough data
8.2
127
Not enough data
8.9
134
Sales Analysis
Not enough data
8.3
134
Not enough data
8.6
134
Generative AI
Not enough data
8.4
82
Not enough data
8.7
82
Agentic AI - AI Sales Assistant
Not enough data
9.8
9
Not enough data
9.6
9
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.8
8
Not enough data
8.9
9
Not enough data
9.8
8
Diagnosis
8.6
459
Not enough data
8.7
508
Not enough data
8.8
555
Not enough data
8.9
517
Not enough data
Tracking
8.9
627
Not enough data
8.7
552
Not enough data
8.9
648
Not enough data
8.9
612
Not enough data
8.7
553
Not enough data
Reporting
9.0
678
Not enough data
8.7
533
Not enough data
8.8
529
Not enough data
8.8
597
Not enough data
Agentic AI - Email Deliverability
8.1
12
Not enough data
8.3
12
Not enough data
8.2
12
Not enough data
8.3
12
Not enough data
8.1
12
Not enough data
Integrated Workflows
Not enough data
9.1
220
Not enough data
9.1
223
Not enough data
9.0
215
Not enough data
8.7
212
Not enough data
9.0
217
Not enough data
9.0
221
Not enough data
8.9
220
Repeatability and Reportability
Not enough data
8.6
215
Not enough data
8.9
215
Not enough data
8.9
205
Not enough data
8.3
203
Not enough data
7.8
201
AI and Automation
Not enough data
8.2
194
Not enough data
8.1
197
Not enough data
8.2
190
Not enough data
7.9
198
Not enough data
7.8
196
Generative AI
Not enough data
8.0
197
Agentic AI - Sales Engagement
Not enough data
8.5
32
Not enough data
8.5
32
Not enough data
8.6
32
Not enough data
8.3
31
Not enough data
8.8
31
Not enough data
8.8
32
Not enough data
8.9
32
Dialing Options
Not enough data
9.1
150
Not enough data
9.2
151
Not enough data
9.4
17
Agent Tools
Not enough data
8.6
146
Not enough data
8.8
142
Not enough data
9.4
147
Automation
Not enough data
8.9
141
Not enough data
8.5
142
Not enough data
8.6
142
Agentic AI - Auto Dialer
Not enough data
8.8
21
Not enough data
8.8
21
AI Capabilities - Auto Dialer
Not enough data
9.4
17
Not enough data
9.3
17
Not enough data
9.5
17
Visitor Behavior
8.3
23
Not enough data
8.5
25
Not enough data
8.4
22
Not enough data
Templates
8.3
22
Not enough data
8.5
24
Not enough data
8.2
22
Not enough data
Personalization
8.4
21
Not enough data
8.3
22
Not enough data
8.4
23
Not enough data
8.2
21
Not enough data
8.0
22
Not enough data
8.3
21
Not enough data
8.0
21
Not enough data
8.8
22
Not enough data
Multichannel
8.6
23
Not enough data
9.0
26
Not enough data
8.4
23
Not enough data
Administration
9.2
23
Not enough data
8.8
26
Not enough data
8.7
26
Not enough data
8.6
22
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
15
Not enough data
9.4
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.6
15
Not enough data
Analytics
8.0
14
Not enough data
8.2
15
Not enough data
Optimization
8.8
15
Not enough data
9.1
15
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
216
Not enough data
7.8
180
Not enough data
8.3
180
Not enough data
8.7
210
Not enough data
Edit
8.6
192
Not enough data
8.9
209
Not enough data
8.5
187
Not enough data
Logistics
8.7
198
Not enough data
8.1
175
Not enough data
8.5
179
Not enough data
8.7
180
Not enough data
Generative AI
7.2
104
Not enough data
7.2
101
Not enough data
Agentic AI - Email Template Builder
6.9
12
Not enough data
6.8
12
Not enough data
Text Messaging
8.5
142
|
Verified
8.8
265
|
Verified
8.5
131
|
Verified
9.3
287
|
Verified
8.6
143
|
Verified
9.3
282
|
Verified
8.4
132
|
Verified
8.7
267
|
Verified
8.4
133
|
Verified
8.4
252
8.2
127
|
Verified
8.7
257
8.5
63
|
Verified
8.9
256
8.5
60
Feature Not Available
SMS Platform
8.7
149
|
Verified
9.0
280
|
Verified
8.8
149
|
Verified
9.1
276
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.3
60
|
Verified
9.0
263
|
Verified
Agentic AI - SMS Marketing
7.9
7
8.6
15
7.9
7
8.4
15
7.6
7
9.0
15
8.1
7
8.7
15
7.9
7
8.9
15
7.4
7
8.6
15
Platform Basics
9.0
274
Not enough data
8.6
227
Not enough data
8.8
229
Not enough data
8.8
257
Not enough data
9.0
265
Not enough data
Platform Data
9.1
285
Not enough data
9.0
292
Not enough data
9.0
284
Not enough data
Agentic AI - Email Testing
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
7.3
8
Not enough data
Channels
Not enough data
8.6
105
Not enough data
8.6
107
Not enough data
8.0
107
Design
Not enough data
8.5
109
Not enough data
7.9
106
Not enough data
8.9
107
Not enough data
8.9
106
Not enough data
9.0
103
Generative AI
Not enough data
8.3
103
Not enough data
8.8
102
Platform Interoperability
7.5(won by default)
33
Not enough data
Agentic AI - Social Media Advertising
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
6.0(won by default)
5
Not enough data
Not enough data
Not enough data
Social Functionality
8.1(won by default)
36
Not enough data
Campaign Management
8.7(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.3(won by default)
39
Not enough data
7.9(won by default)
38
Not enough data
7.9(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.2(won by default)
38
Not enough data
8.0(won by default)
37
Not enough data
7.8(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
8.0(won by default)
37
Not enough data
7.5(won by default)
36
Not enough data
7.5(won by default)
36
Not enough data
Targeting
8.2(won by default)
37
Not enough data
8.2(won by default)
37
Not enough data
8.0(won by default)
36
Not enough data
7.9(won by default)
35
Not enough data
Platform
7.7(won by default)
35
Not enough data
8.3(won by default)
36
Not enough data
8.4(won by default)
36
Not enough data
8.6(won by default)
35
Not enough data
8.2(won by default)
36
Not enough data
8.3(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
7.8(won by default)
35
Not enough data
8.1(won by default)
35
Not enough data
Responses
8.6
13
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
8.5
13
Not enough data
8.3
12
Not enough data
Platform
8.7
13
Not enough data
7.9
11
Not enough data
8.5
13
Not enough data
9.0
12
Not enough data
8.3
13
Not enough data
7.9
13
Not enough data
8.2
13
Not enough data
Generative AI
6.9
6
Not enough data
6.4
6
Not enough data
Page Customization
9.2
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.4
75
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
Page Optimization
8.6
66
|
Verified
Not enough data
8.8
71
|
Verified
Not enough data
8.7
68
|
Verified
Not enough data
8.4
62
|
Verified
Not enough data
Integrations
8.4
58
|
Verified
Not enough data
9.0
70
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Calendar View
7.9
18
Not enough data
8.0
18
Not enough data
Shared Calendar
7.9
17
Not enough data
7.8
17
Not enough data
Accessibility
8.1
18
Not enough data
7.8
18
Not enough data
Integration
8.1
18
Not enough data
8.1
18
Not enough data
7.9
17
Not enough data
Notifications
8.8
17
Not enough data
7.5
17
Not enough data
Generative AI
6.6
17
Not enough data
6.6
16
Not enough data
6.7
16
Not enough data
Agentic AI - Calendar
6.9
6
Not enough data
Notifications
9.3
21
Not enough data
9.6
19
Not enough data
9.7
23
Not enough data
Settings
9.3
19
Not enough data
9.2
24
Not enough data
9.2
22
Not enough data
Personalization
9.0
23
Not enough data
9.0
21
Not enough data
Integrations
8.8
16
Not enough data
8.9
19
Not enough data
8.8
14
Not enough data
8.9
18
Not enough data
8.8
20
Not enough data
Generative AI
7.5
14
Not enough data
6.9
14
Not enough data
7.4
14
Not enough data
7.3
13
Not enough data
7.1
13
Not enough data
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
8.6
37
Not enough data
9.1
38
Not enough data
9.2
38
Not enough data
9.3
38
Not enough data
9.1
37
Not enough data
8.6
37
Not enough data
9.0
37
Generative AI
Not enough data
9.1
37
Workforce Management
Not enough data
9.3
38
Not enough data
9.1
37
Call Center Infrastructure (CCI)
Not enough data
9.8
9
Not enough data
9.6
9
Not enough data
9.8
10
Not enough data
9.8
9
Administrative
Not enough data
9.7
40
Not enough data
9.2
39
Generative AI
5.9
11
Not enough data
6.1
11
Not enough data
5.9
11
Not enough data
Communication
8.6
23
Not enough data
8.7
24
Not enough data
8.5
24
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
Internal Use
8.7
44
Not enough data
8.0
24
Not enough data
8.2
24
Not enough data
8.8
22
Not enough data
8.4
19
Not enough data
7.9
23
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.1
21
Not enough data
8.6
22
Not enough data
8.2
19
Not enough data
8.7
21
Not enough data
8.5
19
Not enough data
7.3
20
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.0
21
Not enough data
8.3
20
Not enough data
7.8
18
Not enough data
7.8
20
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
6.8
17
8.7
22
7.7
18
8.3
22
7.3
18
8.1
20
7.5
18
8.3
21
6.9
18
8.2
21
6.9
18
8.1
20
7.5
18
8.2
21
Analytics
8.8
127
8.6
488
8.8
125
Feature Not Available
8.5
118
Feature Not Available
Customizations
8.7
122
9.0
496
9.2
128
9.2
496
8.7
117
8.8
521
8.7
117
8.6
477
8.9
125
9.2
519
Generative AI
7.2
99
Feature Not Available
Agentic AI - Sales Analytics
Not enough data
9.0
17
Not enough data
8.9
17
Not enough data
8.8
16
Not enough data
9.0
17
Not enough data
8.4
17
Data Sourcing
Not enough data
8.5
163
Not enough data
8.7
163
Not enough data
8.5
163
Not enough data
8.8
166
Not enough data
8.6
160
Predictive Analytics
Not enough data
8.6
160
Not enough data
8.7
160
Not enough data
8.3
155
Not enough data
8.4
158
Sales Management
Not enough data
9.1
161
Not enough data
8.3
157
Not enough data
8.8
156
Not enough data
9.2
161
Agentic AI - Outbound Call Tracking
Not enough data
8.5
24
Not enough data
8.4
24
Calling
Not enough data
9.2
664
Not enough data
Feature Not Available
Not enough data
9.0
645
Not enough data
9.3
659
Not enough data
8.9
30
Contacts
Not enough data
8.8
655
Not enough data
8.7
618
Not enough data
9.0
653
Insights
Not enough data
9.3
676
Not enough data
9.0
630
Not enough data
8.7
592
Not enough data
9.0
652
Not enough data
8.8
631
Not enough data
9.0
28
Features
8.5
24
Not enough data
8.3
21
Not enough data
8.0
16
Not enough data
9.2
25
Not enough data
7.3
16
Not enough data
8.6
23
Not enough data
Categories
Categories
Shared Categories
Brevo Marketing Platform and Close are categorized as SMS Marketing, Email Tracking, and CRM
Unique Categories
Brevo Marketing Platform is categorized as Shared Inbox, Email Testing, Email Template Builder, Personalization, Push Notification, E-Commerce Personalization, Email Deliverability, Chatbots, Landing Page Builders, Social Media Advertising, Online Appointment Scheduling, Transactional Email, Live Chat, Calendar, Email Marketing, Appointment Reminder, and WhatsApp Marketing
Close is categorized as Customer Communications Management, Sales Engagement, AI Sales Assistant, Outbound Call Tracking, Sales Analytics, Call Center Infrastructure (CCI), and Auto Dialer
Reviews
Reviewers' Company Size
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Close
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.5%
Information Technology and Services
5.5%
Computer Software
4.9%
Retail
3.1%
Health, Wellness and Fitness
2.9%
Other
72.0%
Marketing and Advertising
15.0%
Computer Software
8.7%
Real Estate
8.2%
Financial Services
6.6%
Information Technology and Services
5.5%
Other
56.0%
Alternatives
Discussions
Is Sendinblue free?
6 Comments
AD
Yes, Sendinblue offers a free plan. The free plan includes:
-> Up to 300 emails per day
-> Unlimited contacts
-> Access to core email marketing...Read more
How do you know where an email were opened?
4 Comments
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 Comments
KG
It is possible to import the opt in data, as I imported one list and then had errors when sending mail as there wasn't evidence of opt in. My other list is...Read more
How long does it take to generate a new integration?
2 Comments
PE
Hey Camila, we do not have an integration with Apollo at this time. However, you can request one in this form on our website...Read more
how do I integrate WhatsApp?
2 Comments
KS
You can use Zapier or use API's to link them manually.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
