# Brevo Customer Data Platform vs Salesforce Data 360 (formerly Data Cloud) Comparison --- ## AI Generated Summary - **G2 reviewers report** that Salesforce Data 360 excels in unifying customer data from various sources, creating a single, reliable profile that significantly enhances audience segmentation. Users appreciate the no-code segment builders and Einstein-powered capabilities, which streamline data processing and analysis. - **Users say** that Brevo Customer Data Platform stands out for its user-friendly interface and modern features, making it easy to customize emails and design visually appealing content. This ease of use is a significant advantage for small businesses looking to enhance their marketing efforts. - **According to verified reviews** , Salesforce Data 360 has a more robust implementation process, with users highlighting the straightforward setup and effective connectors that facilitate integration with other systems. This contrasts with Brevo, where some users may find the setup less intuitive. - **Reviewers mention** that while both platforms offer quality support, Salesforce Data 360 is noted for being a strong business partner, with a higher score in user satisfaction regarding product direction and overall partnership experience, indicating a commitment to continuous improvement. - **G2 reviewers highlight** that Brevo's strengths lie in its ease of use and design capabilities, which are particularly beneficial for small businesses. However, Salesforce Data 360's advanced features, such as streaming insights and predictive modeling, cater better to mid-market companies with more complex data needs. - **Users report** that Salesforce Data 360's data enrichment and expandability features are superior, allowing businesses to leverage their data more effectively. In contrast, while Brevo offers solid marketing metrics, it may not provide the same depth of analytical capabilities that larger organizations require. | | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | | **Total Reviews** | 96 | 250 | | **Largest Market Segment** | Small-Business (89.6% of reviews) | Mid-Market (42.6% of reviews) | | **Entry Level Price** | No pricing available | $500.00 100000 Credits | --- ## Top Pros & Cons ### Brevo Customer Data Platform Pros: - Ease of Use (27 reviews) - Customer Support (15 reviews) Cons: - Expensive (5 reviews) - Learning Curve (5 reviews) ### Salesforce Data 360 (formerly Data Cloud) Pros: - Platform Integration (79 reviews) - Ease of Use (56 reviews) Cons: - Learning Curve (53 reviews) - Expensive (44 reviews) --- ## Ratings Comparison | Rating | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Meets Requirements** | 8.7 (93 reviews) | 9.0 (96 reviews) | | **Ease of Use** | 8.9 (96 reviews) | 7.9 (193 reviews) | | **Ease of Setup** | 8.8 (96 reviews) | 7.3 (166 reviews) | | **Ease of Admin** | 8.9 (41 reviews) | 8.5 (46 reviews) | | **Quality of Support** | 8.6 (88 reviews) | 8.6 (91 reviews) | | **Has the product been a good partner in doing business?** | 8.8 (41 reviews) | 9.3 (45 reviews) | | **Product Direction (% positive)** | 8.9 (95 reviews) | 9.0 (93 reviews) | --- ## Pricing ### Brevo Customer Data Platform #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Salesforce Data 360 (formerly Data Cloud) #### Entry-Level Pricing Plan: Consumption Credits Price: $500.00 100000 Credits Description: List Price Key Features: - Data Services - Segmentation & Activation [Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) #### Free Trial No --- ## Features Comparison By Category ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Brevo Customer Data Platform** | 8.0/10 | 83 | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Email Marketing | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Building and Personalizing Emails** | 9.2 (77 reviews) | Not enough data | | **Sending Outbound Emails** | 9.3 (76 reviews) | Not enough data | | **Manage Email Deliverability** | 9.0 (75 reviews) | Not enough data | | **Automated Email Responses** | 8.8 (67 reviews) | Not enough data | #### Online Marketing | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Landing Pages and Forms** | 8.4 (62 reviews) | Not enough data | | **Dynamic Content** | 8.5 (60 reviews) | Not enough data | | **A/B Testing** | 8.3 (58 reviews) | Not enough data | | **Mobile Optimized** | 8.3 (65 reviews) | Not enough data | | **Search Tracking and Optimization** | 8.4 (58 reviews) | Not enough data | #### Lead Management | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Lead Database** | 8.6 (58 reviews) | Not enough data | | **Data Quality Management** | 8.7 (59 reviews) | Not enough data | | **Segmentation** | 8.6 (60 reviews) | Not enough data | | **Lead Scoring and Grading** | 8.4 (55 reviews) | Not enough data | | **Lead Nurturing** | 8.3 (54 reviews) | Not enough data | | **Online Behavior Tracking** | 8.5 (57 reviews) | Not enough data | | **Automated Alerts and Tasks** | 8.4 (52 reviews) | Not enough data | | **CRM Lead Integration** | 8.0 (53 reviews) | Not enough data | #### Campaign Management | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Program Management** | 8.6 (53 reviews) | Not enough data | | **Event / Webinar Marketing** | 7.6 (53 reviews) | Not enough data | | **Calendaring** | 7.6 (52 reviews) | Not enough data | | **Budgeting** | 7.8 (49 reviews) | Not enough data | #### Social | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Social Listening** | 7.7 (50 reviews) | Not enough data | | **Social Sharing** | 7.8 (51 reviews) | Not enough data | | **Social Campaigns** | 7.7 (50 reviews) | Not enough data | | **Social Media Engagement** | 7.9 (50 reviews) | Not enough data | | **Social Media Advertising** | 7.6 (50 reviews) | Not enough data | #### Reporting & Analytics | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Basic Reporting** | 8.7 (60 reviews) | Not enough data | | **Web Analytics** | 8.2 (54 reviews) | Not enough data | | **ROI Analytics** | 7.7 (52 reviews) | Not enough data | | **Revenue Analytics** | 7.8 (51 reviews) | Not enough data | | **SEO / Keyword Analytics** | 7.6 (52 reviews) | Not enough data | #### Platform | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Customization ** | 8.1 (72 reviews) | Not enough data | | **Workflow Capability** | 8.6 (70 reviews) | Not enough data | | **User, Role, and Access Management** | 8.7 (69 reviews) | Not enough data | | **Internationalization** | 8.3 (66 reviews) | Not enough data | | **Sandbox / Test Environments** | 7.8 (66 reviews) | Not enough data | | **Performance and Reliability** | 8.8 (73 reviews) | Not enough data | | **Output Document Generation** | 8.3 (63 reviews) | Not enough data | #### Agentic AI - Marketing Automation | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | 6.4 (7 reviews) | Not enough data | | **Multi-step Planning** | 6.4 (7 reviews) | Not enough data | | **Cross-system Integration** | 6.7 (6 reviews) | Not enough data | | **Adaptive Learning** | 5.3 (5 reviews) | Not enough data | | **Proactive Assistance** | 6.9 (6 reviews) | Not enough data | | **Decision Making** | 6.9 (6 reviews) | Not enough data | #### Integration | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Import & Export Tools** | 8.2 (76 reviews) | Not enough data | | **Integration APIs** | 7.6 (71 reviews) | Not enough data | | **Breadth of Partner Applications** | 7.5 (69 reviews) | Not enough data | ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **Brevo Customer Data Platform** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 | #### Data Integration | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **1st-Party Data Integration** | Not enough data | 10.0 (5 reviews) | | **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | | **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | | **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | | **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | | **Data Export Tools** | Not enough data | 10.0 (5 reviews) | #### Agentic AI - Data Management Platform (DMP) | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | | **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | | **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | | **Decision Making** | Not enough data | 8.6 (6 reviews) | #### Data Analysis & Optimization | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Segmentation** | Not enough data | 10.0 (5 reviews) | | **Recommendations** | Not enough data | 9.2 (6 reviews) | | **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | | **Custom Reports** | Not enough data | 9.4 (6 reviews) | #### Platform | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Permissions** | Not enough data | 8.9 (6 reviews) | | **User, Role, and Access Management** | Not enough data | 9.7 (6 reviews) | | **Performance and Reliability** | Not enough data | 10.0 (6 reviews) | | **Enterprise Scalability** | Not enough data | 9.4 (6 reviews) | | **Internationalization** | Not enough data | 10.0 (5 reviews) | ### Data Governance | Product | Score | Reviews | |---|---|---| | **Brevo Customer Data Platform** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 9 | #### Administration | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Modelling** | Not enough data | 9.0 (7 reviews) | | **Recommendations** | Not enough data | 8.8 (7 reviews) | | **Workflow Management** | Not enough data | 8.6 (6 reviews) | | **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | #### Management | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Business Glossary** | Not enough data | 8.3 (7 reviews) | | **Data Discovery** | Not enough data | 9.0 (7 reviews) | | **Data Profililng** | Not enough data | 8.8 (8 reviews) | | **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | | **Data Lineage** | Not enough data | 8.3 (6 reviews) | #### Compliance | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Sensitive Data Compliance** | Not enough data | 9.4 (8 reviews) | | **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | | **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | | **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | #### Security | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Access Control** | Not enough data | 9.3 (7 reviews) | | **Roles Management** | Not enough data | 8.8 (7 reviews) | | **Compliance Management** | Not enough data | 9.3 (7 reviews) | #### Data Quality | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Preparation** | Not enough data | 9.4 (8 reviews) | | **Data Distribution** | Not enough data | 8.8 (7 reviews) | | **Data Unification** | Not enough data | 9.6 (9 reviews) | #### Maintainence | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Quality Management** | Not enough data | 9.0 (7 reviews) | | **Policy Management** | Not enough data | 9.0 (7 reviews) | #### Generative AI | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **AI Text Generation** | Not enough data | 8.1 (7 reviews) | | **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | #### Agentic AI - Data Governance | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | | **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | | **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | | **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | | **Decision Making** | Not enough data | 9.4 (6 reviews) | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Brevo Customer Data Platform** | 8.5/10 | 32 | | **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 61 | #### Data Sourcing | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Enrichment** | 8.6 (23 reviews) | 8.9 (34 reviews) | | **Expandability** | 8.7 (25 reviews) | 9.2 (54 reviews) | | **Content Marketing** | 8.8 (26 reviews) | 8.5 (28 reviews) | | **Multiple Devices** | 9.0 (24 reviews) | 9.1 (29 reviews) | #### Intelligence | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Metrics** | 8.9 (25 reviews) | 8.6 (29 reviews) | | **Predictive Modeling** | 8.1 (23 reviews) | 8.6 (28 reviews) | | **Recommendation Engine** | 7.5 (23 reviews) | 8.7 (30 reviews) | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Brevo Customer Data Platform** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 | #### Audiences | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Insights** | Not enough data | 10.0 (6 reviews) | | **Influencer Identification** | Not enough data | 9.2 (6 reviews) | | **Buyer Personas** | Not enough data | 9.7 (6 reviews) | | **Segmentation** | Not enough data | 10.0 (7 reviews) | #### Data Analysis | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Network Analysis** | Not enough data | 9.2 (6 reviews) | | **Dashboards** | Not enough data | 9.4 (6 reviews) | | **Visualizations** | Not enough data | 9.7 (6 reviews) | | **Advanced Filtering** | Not enough data | 10.0 (6 reviews) | #### Administration | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | | **Ad Integrations** | Not enough data | 9.4 (6 reviews) | | **Data Exporting** | Not enough data | 9.2 (6 reviews) | #### Agentic AI - Audience Intelligence Platforms | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | | **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | | **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | ### Master Data Management (MDM) | Product | Score | Reviews | |---|---|---| | **Brevo Customer Data Platform** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 | #### Management | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Hierarchy Management** | Not enough data | Not enough data | | **Reference Data Management** | Not enough data | Not enough data | | **Data Lineage** | Not enough data | Not enough data | | **Metadata Management** | Not enough data | Not enough data | #### Functionality | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Multi-Domain** | Not enough data | Not enough data | | **Match & Merge** | Not enough data | Not enough data | | **Relationship Mapping** | Not enough data | Not enough data | | **User Interface** | Not enough data | Not enough data | #### Security | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Governance** | Not enough data | 10.0 (5 reviews) | | **Data Masking** | Not enough data | Not enough data | ### Identity Resolution | Product | Score | Reviews | |---|---|---| | **Brevo Customer Data Platform** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 | #### Agentic AI - Firewall Software | Feature | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | | **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | --- ## Categories **Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Unique to Brevo Customer Data Platform (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software) --- ## Reviewer Demographics ### By Company Size | Segment | Brevo Customer Data Platform | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Small-Business** | 89.6% | 20.4% | | **Mid-Market** | 7.3% | 42.6% | | **Enterprise** | 3.1% | 37.0% | ### By Industry #### Brevo Customer Data Platform - **Marketing and Advertising:** 7.3% - **Consulting:** 6.3% - **Information Technology and Services:** 6.3% - **Health, Wellness and Fitness:** 5.2% - **Computer Software:** 5.2% - **Sports:** 4.2% - **E-Learning:** 4.2% - **Education Management:** 4.2% - **Leisure, Travel & Tourism:** 4.2% - **Professional Training & Coaching:** 3.1% - **Other:** 50.0% #### Salesforce Data 360 (formerly Data Cloud) - **Information Technology and Services:** 17.1% - **Computer Software:** 8.8% - **Financial Services:** 7.4% - **Consulting:** 6.0% - **Computer & Network Security:** 3.7% - **Marketing and Advertising:** 3.7% - **Manufacturing:** 3.2% - **Education Management:** 2.8% - **Retail:** 2.8% - **Automotive:** 2.3% - **Other:** 42.4% --- ## Alternatives ### Alternatives to Brevo Customer Data Platform - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14747 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14686 reviews) - [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1185 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5420 reviews) - [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (638 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4059 reviews) ### Alternatives to Salesforce Data 360 (formerly Data Cloud) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1202 reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (773 reviews) - [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews) --- ## Top Discussions ### Brevo Customer Data Platform No discussions available for this product. ### Salesforce Data 360 (formerly Data Cloud) No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brevo-customer-data-platform-vs-salesforce-data-360-formerly-data-cloud)