Compare Brevo Customer Data Platform and Klaviyo 
At a Glance
Market Segments
Small-Business (89.5% of reviews)
Small-Business (82.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Brevo Customer Data Platform
Star Rating
(96)4.6 out of 5
Market Segments
Small-Business (89.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brevo Customer Data PlatformKlaviyo
Star Rating
(1,308)4.6 out of 5
Market Segments
Small-Business (82.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user satisfaction, with many praising its intuitive design and functionality. Users appreciate that it allows social media managers to handle email marketing without needing specialized training, making it a versatile tool for small businesses.
- Users say that Brevo Customer Data Platform offers a user-friendly experience, particularly highlighting its modern features and ease of use. Reviewers mention the customizable email blocks that enhance design capabilities, making it easier to create visually appealing campaigns.
- According to verified reviews, Klaviyo's integration of email and SMS marketing under one platform is a significant advantage, as it streamlines communication efforts for businesses. Users find this feature particularly beneficial for managing comprehensive marketing strategies.
- Reviewers mention that while Brevo provides a solid platform for email marketing, it may not match the depth of features offered by Klaviyo. Some users feel that Klaviyo's advanced functionalities, such as automated responses and dynamic content, give it an edge in more complex marketing scenarios.
- G2 reviewers highlight that Klaviyo's quick implementation process is a strong point, with many users appreciating the intuitive onboarding wizard that helps them get started without hassle. This contrasts with Brevo, where some users have noted a steeper learning curve for new features.
- Users report that both platforms provide good support, but Klaviyo's proactive approach in anticipating user needs stands out. Many users feel that Klaviyo offers solutions before issues arise, enhancing their overall experience compared to Brevo, which, while supportive, may not be as anticipatory.
Pricing
Entry-Level Pricing
Brevo Customer Data Platform
No pricing availableKlaviyo
No pricing availableFree Trial
Brevo Customer Data Platform
No trial information availableKlaviyo
Free Trial is available
Ratings
Meets Requirements
8.7
92
9.0
954
Ease of Use
8.9
95
8.6
961
Ease of Setup
8.8
95
8.5
609
Ease of Admin
8.9
41
8.9
521
Quality of Support
8.6
87
8.4
909
Has the product been a good partner in doing business?
8.8
41
8.9
525
Product Direction (% positive)
8.9
94
8.9
905
Features by Category
Email Marketing
9.2
76
9.0
557
|
Verified
9.3
76
9.3
544
|
Verified
9.0
75
8.9
502
|
Verified
8.8
67
8.9
483
|
Verified
Online Marketing
8.4
62
7.8
380
|
Verified
8.5
60
8.3
403
|
Verified
8.3
58
8.7
436
|
Verified
8.3
65
8.7
452
8.4
58
8.2
252
Lead Management
8.6
58
8.5
354
8.7
59
8.4
273
8.6
60
9.0
509
|
Verified
8.4
55
7.8
221
8.3
54
8.5
358
|
Verified
8.5
57
8.5
399
|
Verified
8.4
52
8.4
333
|
Verified
8.0
53
8.2
286
|
Verified
Campaign Management
8.6
53
8.7
348
|
Verified
7.6
53
8.0
199
7.6
52
8.1
288
|
Verified
7.8
49
7.6
198
Social
7.7
50
Feature Not Available
7.8
51
7.8
196
7.7
50
7.8
189
7.9
50
7.5
184
7.6
50
7.8
258
|
Verified
Reporting & Analytics
8.7
60
8.5
487
|
Verified
8.2
54
8.3
416
|
Verified
7.7
52
8.4
427
|
Verified
7.8
51
8.4
442
|
Verified
7.6
52
7.6
200
Platform
8.1
72
8.5
334
|
Verified
8.6
70
8.7
315
|
Verified
8.7
69
8.9
317
|
Verified
8.3
66
8.3
208
|
Verified
7.8
66
7.8
194
|
Verified
8.8
73
8.9
320
|
Verified
8.3
63
8.0
160
Agentic AI - Marketing Automation
6.4
7
6.9
26
6.4
7
7.0
25
6.7
6
7.5
25
5.3
5
7.0
23
6.9
6
6.7
25
6.9
6
7.3
25
Integration
8.2
76
8.5
323
|
Verified
7.6
71
8.6
318
|
Verified
7.5
69
8.4
264
|
Verified
Messenger
Not enough data
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Channels
Not enough data
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Customers
Not enough data
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Tracking
Not enough data
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Reporting
Not enough data
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Templates
Not enough data
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Edit
Not enough data
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Logistics
Not enough data
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Generative AI
Not enough data
7.5
66
Not enough data
7.4
52
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
Not enough data
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
SMS Platform
Not enough data
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Data Sourcing
8.6
23
8.4
76
8.7
25
8.3
68
8.8
25
8.5
96
9.0
24
8.5
91
Intelligence
8.9
25
8.6
105
8.1
23
8.1
73
7.5
23
8.0
68
Design and Customization
Not enough data
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Campaigns
Not enough data
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Integrations
Not enough data
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
Not enough data
9.0
17
Not enough data
9.0
16
Platform Data
Not enough data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Platform Additional Functionality
Not enough data
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Collection
Not enough data
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Additional Functionality
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
Not enough data
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Campaign Activity
Not enough data
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Brevo Customer Data Platform and Klaviyo are categorized as Customer Data Platform (CDP) and Marketing Automation
Unique Categories
Brevo Customer Data Platform has no unique categories
Reviews
Reviewers' Company Size
Brevo Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
7.4%
Consulting
6.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
5.3%
Computer Software
5.3%
Other
69.5%
Retail
19.2%
Apparel & Fashion
12.6%
Marketing and Advertising
12.5%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Other
36.6%
Discussions
Brevo Customer Data Platform has no discussions with answers
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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