# Brevo Customer Data Platform vs Klaviyo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Klaviyo excels in user satisfaction, with many praising its intuitive design and functionality. Users appreciate that it allows social media managers to handle email marketing without needing specialized training, making it a versatile tool for small businesses.
- **Users say** that Brevo Customer Data Platform offers a user-friendly experience, particularly highlighting its modern features and ease of use. Reviewers mention the customizable email blocks that enhance design capabilities, making it easier to create visually appealing campaigns.
- **According to verified reviews** , Klaviyo's integration of email and SMS marketing under one platform is a significant advantage, as it streamlines communication efforts for businesses. Users find this feature particularly beneficial for managing comprehensive marketing strategies.
- **Reviewers mention** that while Brevo provides a solid platform for email marketing, it may not match the depth of features offered by Klaviyo. Some users feel that Klaviyo's advanced functionalities, such as automated responses and dynamic content, give it an edge in more complex marketing scenarios.
- **G2 reviewers highlight** that Klaviyo's quick implementation process is a strong point, with many users appreciating the intuitive onboarding wizard that helps them get started without hassle. This contrasts with Brevo, where some users have noted a steeper learning curve for new features.
- **Users report** that both platforms provide good support, but Klaviyo's proactive approach in anticipating user needs stands out. Many users feel that Klaviyo offers solutions before issues arise, enhancing their overall experience compared to Brevo, which, while supportive, may not be as anticipatory.



| | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 96 | 1,350 | 
| **Largest Market Segment** | Small-Business (89.6% of reviews) | Small-Business (82.2% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Brevo Customer Data Platform

Pros:
- Ease of Use (27 reviews)
- Customer Support (15 reviews)

Cons:
- Expensive (5 reviews)
- Learning Curve (5 reviews)

### Klaviyo

Pros:
- Ease of Use (160 reviews)
- Email Marketing (123 reviews)

Cons:
- Expensive (69 reviews)
- Missing Features (56 reviews)

---
## Ratings Comparison
| Rating | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
  | **Meets Requirements** | 8.7 (93 reviews) | 9.0 (985 reviews) | 
  | **Ease of Use** | 8.9 (96 reviews) | 8.6 (994 reviews) | 
  | **Ease of Setup** | 8.8 (96 reviews) | 8.5 (642 reviews) | 
  | **Ease of Admin** | 8.9 (41 reviews) | 8.9 (522 reviews) | 
  | **Quality of Support** | 8.6 (88 reviews) | 8.4 (937 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (41 reviews) | 8.9 (526 reviews) | 
  | **Product Direction (% positive)** | 8.9 (95 reviews) | 8.9 (933 reviews) | 

---
## Pricing

### Brevo Customer Data Platform

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Klaviyo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Brevo Customer Data Platform** | 8.0/10 | 83 |
| **Klaviyo** | 8.2/10 | 676 |

#### Email Marketing

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Building and Personalizing Emails** | 9.2 (77 reviews) | 9.0 (569 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 9.3 (76 reviews) | 9.3 (558 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 9.0 (75 reviews) | 8.9 (504 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.8 (67 reviews) | 9.0 (495 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Landing Pages and Forms** | 8.4 (62 reviews) | 7.9 (382 reviews) ✓ Verified | 
| **Dynamic Content** | 8.5 (60 reviews) | 8.3 (406 reviews) ✓ Verified | 
| **A/B Testing** | 8.3 (58 reviews) | 8.7 (439 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.3 (65 reviews) | 8.7 (454 reviews) | 
| **Search Tracking and Optimization** | 8.4 (58 reviews) | 8.2 (253 reviews) | 

#### Lead Management

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Marketing Lead Database** | 8.6 (58 reviews) | 8.5 (356 reviews) | 
| **Data Quality Management** | 8.7 (59 reviews) | 8.4 (273 reviews) | 
| **Segmentation** | 8.6 (60 reviews) | 9.0 (522 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.4 (55 reviews) | 7.8 (221 reviews) | 
| **Lead Nurturing** | 8.3 (54 reviews) | 8.5 (359 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.5 (57 reviews) | 8.5 (401 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.4 (52 reviews) | 8.4 (333 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.0 (53 reviews) | 8.2 (288 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Program Management** | 8.6 (53 reviews) | 8.7 (348 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.6 (53 reviews) | 8.0 (199 reviews) | 
| **Calendaring** | 7.6 (52 reviews) | 8.1 (288 reviews) ✓ Verified | 
| **Budgeting** | 7.8 (49 reviews) | 7.6 (198 reviews) | 

#### Social

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Social Listening** | 7.7 (50 reviews) | Feature Not Available | 
| **Social Sharing** | 7.8 (51 reviews) | 7.8 (196 reviews) | 
| **Social Campaigns** | 7.7 (50 reviews) | 7.8 (189 reviews) | 
| **Social Media Engagement** | 7.9 (50 reviews) | 7.5 (184 reviews) | 
| **Social Media Advertising** | 7.6 (50 reviews) | 7.8 (258 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Basic Reporting** | 8.7 (60 reviews) | 8.5 (496 reviews) ✓ Verified | 
| **Web Analytics** | 8.2 (54 reviews) | 8.3 (416 reviews) ✓ Verified | 
| **ROI Analytics** | 7.7 (52 reviews) | 8.4 (429 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.8 (51 reviews) | 8.4 (443 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.6 (52 reviews) | 7.6 (200 reviews) | 

#### Platform

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Customization ** | 8.1 (72 reviews) | 8.5 (337 reviews) ✓ Verified | 
| **Workflow Capability** | 8.6 (70 reviews) | 8.7 (328 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (69 reviews) | 8.9 (318 reviews) ✓ Verified | 
| **Internationalization** | 8.3 (66 reviews) | 8.3 (208 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.8 (66 reviews) | 7.8 (194 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.8 (73 reviews) | 8.9 (325 reviews) ✓ Verified | 
| **Output Document Generation** | 8.3 (63 reviews) | 8.0 (161 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (7 reviews) | 6.8 (27 reviews) | 
| **Multi-step Planning** | 6.4 (7 reviews) | 7.0 (25 reviews) | 
| **Cross-system Integration** | 6.7 (6 reviews) | 7.4 (26 reviews) | 
| **Adaptive Learning** | 5.3 (5 reviews) | 7.0 (23 reviews) | 
| **Proactive Assistance** | 6.9 (6 reviews) | 6.9 (26 reviews) | 
| **Decision Making** | 6.9 (6 reviews) | 7.3 (25 reviews) | 

#### Integration

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (76 reviews) | 8.5 (324 reviews) ✓ Verified | 
| **Integration APIs** | 7.6 (71 reviews) | 8.6 (324 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.5 (69 reviews) | 8.5 (272 reviews) ✓ Verified | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Brevo Customer Data Platform** | N/A | N/A |
| **Klaviyo** | 7.0/10 | 17 |

#### Messenger

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Sequencing** | Not enough data | 7.6 (14 reviews) | 
| **AI** | Not enough data | 6.4 (14 reviews) | 
| **Live Chat** | Not enough data | 6.5 (14 reviews) | 
| **Customization Interface** | Not enough data | 6.3 (13 reviews) | 

#### Channels

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Social Media** | Not enough data | 6.4 (13 reviews) | 
| **Website** | Not enough data | 7.4 (14 reviews) | 
| **Text Message (SMS)** | Not enough data | 6.5 (14 reviews) | 
| **Voice Assistants** | Not enough data | 6.3 (13 reviews) | 
| **Other** | Not enough data | 6.9 (13 reviews) | 

#### Customers

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Targeting** | Not enough data | 8.3 (14 reviews) | 
| **Profiles** | Not enough data | 7.7 (14 reviews) | 
| **Analytics** | Not enough data | 7.3 (13 reviews) | 
| **Lead Gathering** | Not enough data | 6.9 (13 reviews) | 
| **Sales Conversion** | Not enough data | 6.9 (14 reviews) | 

#### Agentic AI - Conversational Marketing

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Brevo Customer Data Platform** | N/A | N/A |
| **Klaviyo** | 8.3/10 | 40 |

#### Diagnosis

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **IP Address ** | Not enough data | 8.2 (29 reviews) | 
| **Domains** | Not enough data | 8.6 (30 reviews) | 
| **Content ** | Not enough data | 8.4 (33 reviews) | 
| **Policy Compliance** | Not enough data | 8.5 (31 reviews) | 

#### Tracking

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Processing Time** | Not enough data | 8.3 (28 reviews) | 
| **Placement ** | Not enough data | 7.9 (28 reviews) | 
| **Open Rate** | Not enough data | 9.0 (35 reviews) | 
| **Time to Open** | Not enough data | 8.7 (31 reviews) | 
| **Alerts** | Not enough data | 8.6 (28 reviews) | 

#### Reporting

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.1 (33 reviews) | 
| **Domain Reputation** | Not enough data | 8.7 (29 reviews) | 
| **Brand Reputation** | Not enough data | 8.7 (29 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 8.4 (27 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 
| **Decision Making** | Not enough data | 8.0 (14 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Brevo Customer Data Platform** | N/A | N/A |
| **Klaviyo** | 8.1/10 | 501 |

#### Templates

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.6 (427 reviews) ✓ Verified | 
| **Stock Images** | Not enough data | Feature Not Available | 
| **Proofing** | Not enough data | 8.4 (348 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.8 (259 reviews) | 

#### Edit

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.4 (359 reviews) ✓ Verified | 
| **Build** | Not enough data | 8.8 (422 reviews) ✓ Verified | 
| **HTML** | Not enough data | 8.3 (334 reviews) ✓ Verified | 

#### Logistics

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Analytics** | Not enough data | 8.7 (428 reviews) ✓ Verified | 
| **Issues** | Not enough data | 7.9 (340 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.8 (402 reviews) ✓ Verified | 
| **Shareable Link** | Not enough data | 8.4 (198 reviews) | 

#### Generative AI

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (66 reviews) | 
| **AI Text Summarization** | Not enough data | 7.4 (52 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (19 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (19 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Brevo Customer Data Platform** | N/A | N/A |
| **Klaviyo** | 8.0/10 | 172 |

#### Text Messaging

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Bulk SMS** | Not enough data | 8.6 (151 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.1 (101 reviews) | 
| **Text Scheduler** | Not enough data | 8.8 (133 reviews) ✓ Verified | 
| **Automatic Replies** | Not enough data | 8.3 (115 reviews) ✓ Verified | 
| **Automatic URL Shortening** | Not enough data | 8.7 (126 reviews) ✓ Verified | 
| **MMS Marketing** | Not enough data | 8.5 (107 reviews) | 
| **Personalization** | Not enough data | 8.9 (135 reviews) ✓ Verified | 
| **Transactional SMS** | Not enough data | 8.7 (55 reviews) | 

#### SMS Platform

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (135 reviews) ✓ Verified | 
| **Automation** | Not enough data | 8.9 (135 reviews) ✓ Verified | 
| **White Label** | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | 8.3 (63 reviews) | 
| **API Integration** | Not enough data | 8.8 (111 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (10 reviews) | 
| **Decision Making** | Not enough data | 7.0 (10 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Brevo Customer Data Platform** | 8.5/10 | 32 |
| **Klaviyo** | 8.4/10 | 131 |

#### Data Sourcing

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Data Enrichment** | 8.6 (23 reviews) | 8.4 (76 reviews) | 
| **Expandability** | 8.7 (25 reviews) | 8.3 (68 reviews) | 
| **Content Marketing** | 8.8 (26 reviews) | 8.5 (96 reviews) | 
| **Multiple Devices** | 9.0 (24 reviews) | 8.5 (91 reviews) | 

#### Intelligence

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Marketing Metrics** | 8.9 (25 reviews) | 8.6 (105 reviews) | 
| **Predictive Modeling** | 8.1 (23 reviews) | 8.1 (73 reviews) | 
| **Recommendation Engine** | 7.5 (23 reviews) | 8.0 (68 reviews) | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Brevo Customer Data Platform** | N/A | N/A |
| **Klaviyo** | 8.5/10 | 31 |

#### Design and Customization

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 9.0 (24 reviews) | 
| **Pop-Up Types** | Not enough data | 8.9 (25 reviews) | 
| **No-Code Customization** | Not enough data | 9.1 (24 reviews) | 
| **Mobile Optimized** | Not enough data | 8.9 (22 reviews) | 

#### Campaigns

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Targeting** | Not enough data | 8.8 (24 reviews) | 
| **Triggered Campaigns** | Not enough data | 8.9 (22 reviews) | 
| **A/B Testing** | Not enough data | 8.8 (24 reviews) | 
| **Analytics** | Not enough data | 8.8 (25 reviews) | 

#### Integrations

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 9.1 (23 reviews) | 
| **WCM Integrations** | Not enough data | 8.1 (19 reviews) | 
| **E-Commerce Integrations** | Not enough data | 9.1 (25 reviews) | 
| **Social Media Integrations** | Not enough data | 8.5 (20 reviews) | 

#### Generative AI

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (20 reviews) | 

#### Agentic AI - Vulnerability Scanner

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 7.5 (10 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brevo Customer Data Platform** | N/A | N/A |
| **Klaviyo** | 7.9/10 | 21 |

#### Platform Basics

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 9.0 (17 reviews) | 
| **Journey Optimization** | Not enough data | 9.0 (16 reviews) | 

#### Platform Data

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.5 (16 reviews) | 
| **Trends Reporting** | Not enough data | 8.3 (15 reviews) | 
| **Dashboards** | Not enough data | 8.8 (15 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.2 (15 reviews) | 

#### Platform Additional Functionality

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.4 (16 reviews) | 
| **Integrations** | Not enough data | 9.2 (14 reviews) | 
| **Automated Alerts** | Not enough data | 8.3 (14 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 6.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (6 reviews) | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Brevo Customer Data Platform** | N/A | N/A |
| **Klaviyo** | 8.6/10 | 10 |

#### Collection

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Authentification** | Not enough data | 7.4 (7 reviews) | 
| **Review Forms** | Not enough data | 8.8 (7 reviews) | 
| **Personalization** | Not enough data | 8.6 (6 reviews) | 
| **Engagement** | Not enough data | 8.6 (6 reviews) | 
| **Community Q&A** | Not enough data | 7.2 (6 reviews) | 

#### Agentic AI - Review Management

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Moderation

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Reviewer Validation** | Not enough data | 9.5 (7 reviews) | 
| **Response Types** | Not enough data | 9.0 (5 reviews) | 
| **Legal Agreements** | Not enough data | 9.3 (5 reviews) | 

#### Use Cases

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **E-commerce** | Not enough data | 9.8 (9 reviews) | 
| **Retail** | Not enough data | 8.9 (6 reviews) | 
| **Customer Service** | Not enough data | 9.7 (5 reviews) | 

#### Administration

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Incentives** | Not enough data | 9.3 (7 reviews) | 
| **Syndication** | Not enough data | 8.6 (6 reviews) | 
| **Insights** | Not enough data | 8.0 (5 reviews) | 
| **Content** | Not enough data | 8.0 (5 reviews) | 
| **Sampling** | Not enough data | 8.0 (5 reviews) | 

#### Display Options

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Badges** | Not enough data | 8.6 (6 reviews) | 
| **Widgets** | Not enough data | 8.3 (7 reviews) | 
| **Integration & APIs** | Not enough data | 8.3 (6 reviews) | 
| **Marketing** | Not enough data | 8.1 (6 reviews) | 

#### Generative AI

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.8 (6 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Brevo Customer Data Platform** | N/A | N/A |
| **Klaviyo** | 7.4/10 | 6 |

#### Customization

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | 8.6 (6 reviews) | 
| **Multi-page Forms** | Not enough data | 7.0 (5 reviews) | 
| **Design** | Not enough data | 6.7 (5 reviews) | 

#### Additional Functionality

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Embedded Forms** | Not enough data | 7.0 (5 reviews) | 
| **Offline Capability** | Not enough data | 7.7 (5 reviews) | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Brevo Customer Data Platform** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Brevo Customer Data Platform** | N/A | N/A |
| **Klaviyo** | 6.9/10 | 17 |

#### Agentic AI - Personalization

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (14 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (14 reviews) | 
| **Decision Making** | Not enough data | 7.4 (16 reviews) | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Brevo Customer Data Platform** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Brevo Customer Data Platform** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brevo Customer Data Platform** | N/A | N/A |
| **Klaviyo** | 7.8/10 | 27 |

#### Marketing Operations

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.5 (19 reviews) | 
| **Data Collection** | Not enough data | 8.4 (18 reviews) | 
| **Customer Insights** | Not enough data | 8.8 (20 reviews) | 
| **Multi-User Access** | Not enough data | 8.8 (17 reviews) | 
| **Spend Management** | Not enough data | 7.3 (16 reviews) | 
| **White Label** | Not enough data | 7.6 (15 reviews) | 

#### Campaign Activity

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.1 (18 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.5 (23 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.1 (17 reviews) | 
| **Multichannel Tracking** | Not enough data | 7.5 (17 reviews) | 
| **Brand Optimization** | Not enough data | 8.1 (17 reviews) | 
| **Predictive Analytics** | Not enough data | 8.1 (16 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (8 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Brevo Customer Data Platform** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)


**Unique to Klaviyo (13):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Review Management Software](https://www.g2.com/categories/review-management-software), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)


---
## Reviewer Demographics

### By Company Size

| Segment | Brevo Customer Data Platform | Klaviyo | 
|---|---|---|
| **Small-Business** | 89.6% | 82.2% | 
| **Mid-Market** | 7.3% | 16.1% | 
| **Enterprise** | 3.1% | 1.7% | 

### By Industry

#### Brevo Customer Data Platform

- **Marketing and Advertising:** 7.3%
- **Consulting:** 6.3%
- **Information Technology and Services:** 6.3%
- **Health, Wellness and Fitness:** 5.2%
- **Computer Software:** 5.2%
- **Sports:** 4.2%
- **E-Learning:** 4.2%
- **Education Management:** 4.2%
- **Leisure, Travel & Tourism:** 4.2%
- **Professional Training & Coaching:** 3.1%
- **Other:** 50.0%

#### Klaviyo

- **Retail:** 19.4%
- **Marketing and Advertising:** 12.7%
- **Apparel & Fashion:** 12.5%
- **Consumer Goods:** 11.5%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 4.7%
- **Cosmetics:** 2.8%
- **Luxury Goods & Jewelry:** 2.2%
- **Sporting Goods:** 1.6%
- **Consumer Electronics:** 1.5%
- **Other:** 23.9%

---
## Alternatives

### Alternatives to Brevo Customer Data Platform

- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14738 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1183 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5420 reviews)
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (638 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (766 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4055 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)

### Alternatives to Klaviyo

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (766 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14738 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews)

---
## Top Discussions

### Brevo Customer Data Platform

No discussions available for this product.

### Klaviyo

- Title: [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) — 3 comments
  > **Top comment:** "You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated."
- Title: [how can i know the language for my clients](https://www.g2.com/discussions/13491-how-can-i-know-the-language-for-my-clients) — 3 comments, 1 upvote
  > **Top comment:** "You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick..."
- Title: [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) — 2 comments
  > **Top comment:** "It is a tool for email  marketing."
- Title: [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) — 2 comments
  > **Top comment:** "Yes"
- Title: [Are their pre-built flows available?](https://www.g2.com/discussions/13499-are-their-pre-built-flows-available) — 2 comments, 1 upvote
  > **Top comment:** "You can set up any combination of new flows and even run split tests on  those in a flow. They also have video tutorials to do this."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brevo-customer-data-platform-vs-klaviyo)