# Braze vs Zoho Marketing Automation Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Braze excels in user experience, particularly with its self-serve capabilities that allow users to manage the entire email process from design to deployment. This flexibility is a significant advantage for those looking to be reactive and timely in their communications.
- **Users say** that Zoho Marketing Automation offers a seamless integration with WordPress, making it easy to manage email campaigns and newsletters. The straightforward setup process is frequently highlighted, with users appreciating how quickly they can get started by simply installing a plugin.
- **Reviewers mention** that Braze's intuitive interface and powerful customer engagement tools enable the creation of highly personalized messaging across multiple channels. This capability is particularly valued by users who need to engage customers in real-time.
- **According to verified reviews** , Zoho Marketing Automation shines in its ease of setup and user interface, with many users noting that the initial configuration is simple and efficient, especially for those already within the Zoho ecosystem.
- **G2 reviewers highlight** that while Braze has a robust feature set for customer engagement, it may not be as strong in areas like landing page creation compared to Zoho, which received praise for its effective landing page and form management tools.
- **Users report** that Braze has a higher overall satisfaction score, reflecting its strong performance in areas like support and product direction, while Zoho Marketing Automation is noted for its solid performance in lead nurturing and CRM integration, appealing to small businesses looking for comprehensive marketing solutions.



| | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 1,685 | 114 | 
| **Largest Market Segment** | Mid-Market (55.8% of reviews) | Small-Business (60.8% of reviews) | 
| **Entry Level Price** | Contact Us | Free Trial | 

---
## Top Pros & Cons

### Braze

Pros:
- Ease of Use (385 reviews)
- Intuitive (189 reviews)

Cons:
- Learning Curve (159 reviews)
- Missing Features (149 reviews)

### Zoho Marketing Automation

Pros:
- Automation (19 reviews)
- Ease of Use (18 reviews)

Cons:
- Learning Curve (10 reviews)
- Poor Customer Support (8 reviews)

---
## Ratings Comparison
| Rating | Braze | Zoho Marketing Automation | 
|---|---|---|
  | **Meets Requirements** | 8.5 (1002 reviews) | 8.1 (83 reviews) | 
  | **Ease of Use** | 8.3 (1264 reviews) | 8.1 (83 reviews) | 
  | **Ease of Setup** | 7.6 (738 reviews) | 7.9 (52 reviews) | 
  | **Ease of Admin** | 8.5 (364 reviews) | 7.5 (38 reviews) | 
  | **Quality of Support** | 8.5 (949 reviews) | 8.0 (76 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (372 reviews) | 7.9 (38 reviews) | 
  | **Product Direction (% positive)** | 9.2 (955 reviews) | 8.5 (79 reviews) | 

---
## Pricing

### Braze

#### Entry-Level Pricing

Plan: Braze Go

Price: Contact Us

Description: For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging.

Key Features:
- Core Braze features &  functionality

[Browse all 4 editions](https://www.g2.com/products/braze/pricing)

#### Free Trial

Yes

### Zoho Marketing Automation

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial

Description: With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan. 

Key Features:
- Get started with Zoho Marketing Automation with Free trial

[Browse all 4 editions](https://www.g2.com/products/zoho-marketing-automation/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.6/10 | 676 |
| **Zoho Marketing Automation** | 8.1/10 | 68 |

#### Email Marketing

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Building and Personalizing Emails** | 8.8 (574 reviews) | 8.2 (48 reviews) | 
| **Sending Outbound Emails** | 8.8 (541 reviews) | 8.6 (46 reviews) | 
| **Manage Email Deliverability** | 8.4 (543 reviews) | 8.6 (45 reviews) | 
| **Automated Email Responses** | 8.4 (450 reviews) | 8.7 (49 reviews) | 

#### Online Marketing

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Landing Pages and Forms** | 6.9 (356 reviews) | 8.3 (46 reviews) | 
| **Dynamic Content** | 8.4 (486 reviews) | 7.9 (44 reviews) | 
| **A/B Testing** | 8.7 (525 reviews) | 8.1 (41 reviews) | 
| **Mobile Optimized** | 8.4 (492 reviews) | 8.2 (43 reviews) | 
| **Search Tracking and Optimization** | 7.2 (371 reviews) | 7.9 (43 reviews) | 

#### Lead Management

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Marketing Lead Database** | 7.5 (392 reviews) | 8.6 (46 reviews) | 
| **Data Quality Management** | 7.5 (397 reviews) | Feature Not Available | 
| **Segmentation** | 8.6 (543 reviews) | 8.2 (51 reviews) | 
| **Lead Scoring and Grading** | 6.8 (324 reviews) | 8.1 (48 reviews) | 
| **Lead Nurturing** | 7.4 (353 reviews) | 8.5 (51 reviews) | 
| **Online Behavior Tracking** | 7.5 (381 reviews) | 8.2 (47 reviews) | 
| **Automated Alerts and Tasks** | Feature Not Available | 8.1 (47 reviews) | 
| **CRM Lead Integration** | 7.8 (384 reviews) | 8.6 (51 reviews) | 

#### Campaign Management

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Program Management** | Feature Not Available | 8.5 (47 reviews) | 
| **Event / Webinar Marketing** | Feature Not Available | 7.5 (41 reviews) | 
| **Calendaring** | Feature Not Available | 8.3 (42 reviews) | 
| **Budgeting** | Feature Not Available | 7.5 (40 reviews) | 

#### Social

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Social Listening** | Feature Not Available | 8.0 (41 reviews) | 
| **Social Sharing** | 6.7 (326 reviews) | 8.0 (40 reviews) | 
| **Social Campaigns** | Feature Not Available | 8.5 (40 reviews) | 
| **Social Media Engagement** | Feature Not Available | 8.0 (41 reviews) | 
| **Social Media Advertising** | 6.6 (328 reviews) | 7.9 (42 reviews) | 

#### Reporting & Analytics

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Basic Reporting** | 7.7 (537 reviews) | 8.3 (50 reviews) | 
| **Web Analytics** | Feature Not Available | 8.3 (45 reviews) | 
| **ROI Analytics** | Feature Not Available | 7.7 (44 reviews) | 
| **Revenue Analytics** | 6.6 (399 reviews) | 7.8 (44 reviews) | 
| **SEO / Keyword Analytics** | Feature Not Available | 7.3 (40 reviews) | 

#### Platform

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Customization ** | 8.3 (458 reviews) | 7.7 (36 reviews) | 
| **Workflow Capability** | Feature Not Available | 8.6 (42 reviews) | 
| **User, Role, and Access Management** | 8.6 (448 reviews) | 8.5 (37 reviews) | 
| **Internationalization** | 7.7 (351 reviews) | 7.4 (36 reviews) | 
| **Sandbox / Test Environments** | 7.7 (402 reviews) | 7.8 (31 reviews) | 
| **Performance and Reliability** | 8.5 (439 reviews) | 8.3 (38 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (39 reviews) | Not enough data | 
| **Multi-step Planning** | 6.6 (37 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (38 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (37 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (37 reviews) | 5.3 (5 reviews) | 
| **Decision Making** | 6.4 (36 reviews) | Not enough data | 

#### Integration

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Data Import & Export Tools** | 7.9 (456 reviews) | 8.2 (39 reviews) | 
| **Integration APIs** | 8.1 (439 reviews) | 7.9 (39 reviews) | 
| **Breadth of Partner Applications** | 7.9 (395 reviews) | 7.9 (37 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 8.1/10 | 570 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Campaigns

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Customize** | 8.6 (450 reviews) | Not enough data | 
| **Scheduling** | 9.0 (487 reviews) | Not enough data | 
| **Retarget** | 8.6 (444 reviews) | Not enough data | 
| **Segmentation** | 8.8 (497 reviews) | Not enough data | 
| **Triggered Notifications** | 8.9 (471 reviews) | Not enough data | 

#### Analytics

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Campaign Performance** | 8.2 (496 reviews) | Not enough data | 
| **Audience Insights** | 7.7 (454 reviews) | Not enough data | 

#### Optimization

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **A/B Testing** | 8.7 (477 reviews) | Not enough data | 
| **Personalization** | 8.8 (492 reviews) | Not enough data | 
| **Rich Notifications** | 8.3 (393 reviews) | Not enough data | 
| **Integrations** | 8.1 (399 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (41 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (41 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (40 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.7/10 | 228 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Segmentation

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **A/B Testing** | 8.8 (214 reviews) | Not enough data | 
| **Customer Profiles** | 8.5 (200 reviews) | Not enough data | 

#### Targeting

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Behavioral Targeting** | 8.6 (195 reviews) | Not enough data | 
| **Contextual Targeting** | 8.5 (178 reviews) | Not enough data | 

#### Triggered Content

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Geofencing** | 7.8 (118 reviews) | Not enough data | 
| **Triggered Emails** | 9.1 (203 reviews) | Not enough data | 
| **Triggered Messages** | 9.1 (197 reviews) | Not enough data | 

#### Personalized Content

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Recommendation Engine** | 7.4 (117 reviews) | Not enough data | 
| **Personalized Discounts** | 7.1 (111 reviews) | Not enough data | 
| **Website Personalization** | 7.0 (108 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (9 reviews) | Not enough data | 
| **Decision Making** | 6.5 (9 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.2/10 | 151 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Templates

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Text and Themes** | 7.8 (128 reviews) | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 7.5 (125 reviews) | Not enough data | 
| **Mobile Responsive** | 7.9 (130 reviews) | Not enough data | 

#### Edit

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Pre-Made** | 7.1 (124 reviews) | Not enough data | 
| **Build** | 8.4 (129 reviews) | Not enough data | 
| **HTML** | 7.9 (128 reviews) | Not enough data | 

#### Logistics

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Analytics** | 7.2 (128 reviews) | Not enough data | 
| **Issues** | 7.1 (123 reviews) | Not enough data | 
| **Integrations** | 7.6 (124 reviews) | Not enough data | 
| **Shareable Link** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **AI Text Generation** | 6.8 (87 reviews) | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 5.6 (31 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.7/10 | 79 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Text Messaging

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Bulk SMS** | 8.6 (69 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.9 (67 reviews) | Not enough data | 
| **Text Scheduler** | 8.7 (68 reviews) | Not enough data | 
| **Automatic Replies** | 8.2 (65 reviews) | Feature Not Available | 
| **Automatic URL Shortening** | 8.1 (64 reviews) | Not enough data | 
| **MMS Marketing** | 8.1 (65 reviews) | Not enough data | 
| **Personalization** | 8.7 (67 reviews) | Not enough data | 
| **Transactional SMS** | 8.3 (66 reviews) | Not enough data | 

#### SMS Platform

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Reporting** | 7.9 (64 reviews) | Not enough data | 
| **Automation** | 8.5 (63 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | 8.4 (63 reviews) | Feature Not Available | 
| **API Integration** | 7.9 (63 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (16 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (16 reviews) | Not enough data | 
| **Decision Making** | 6.4 (16 reviews) | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Platform Basics

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Exporting** | Not enough data | Not enough data | 
| **Multi-user Access and Collaboration** | Not enough data | Not enough data | 
| **Multiple Personas** | Not enough data | Not enough data | 
| **Data Analytics ** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.4/10 | 120 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Platform Basics

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Dynamic Segmentation** | 8.3 (110 reviews) | Not enough data | 
| **Journey Optimization** | 8.5 (108 reviews) | Not enough data | 

#### Platform Data

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Journey Reporting** | 7.6 (109 reviews) | Not enough data | 
| **Trends Reporting** | 7.4 (103 reviews) | Not enough data | 
| **Dashboards** | 7.6 (110 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.5 (107 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Journey Mapping** | 7.7 (105 reviews) | Not enough data | 
| **Integrations** | 7.6 (105 reviews) | Not enough data | 
| **Automated Alerts** | Feature Not Available | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (31 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (30 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (30 reviews) | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 8.5/10 | 15 |
| **Zoho Marketing Automation** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Transactional Messages** | 8.5 (14 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 9.0 (13 reviews) | Not enough data | 
| **Conversational Messaging** | 8.5 (13 reviews) | Not enough data | 
| **Personalization** | 8.9 (12 reviews) | Not enough data | 
| **Promotional Messages** | 8.6 (12 reviews) | Not enough data | 
| **Automated Replies** | 8.3 (12 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Segmentation** | 8.5 (12 reviews) | Not enough data | 
| **API Integration** | 8.2 (13 reviews) | Not enough data | 
| **WhatsApp Commerce** | Feature Not Available | Not enough data | 
| **Analytics** | 8.2 (13 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 6.3/10 | 34 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (33 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (32 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (33 reviews) | Not enough data | 
| **Proactive Assistance** | 6.2 (32 reviews) | Not enough data | 
| **Decision Making** | 6.2 (32 reviews) | Not enough data | 

#### AI Personalization - Personalization

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Predictive Recommendations** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Adaptive Content** | Not enough data | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.5/10 | 551 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Analysis

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Application Attribution** | 7.5 (381 reviews) | Not enough data | 
| **Campaign Analysis** | 7.7 (473 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 7.1 (342 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 6.9 (374 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Proximity Marketing** | 7.5 (329 reviews) ✓ Verified | Not enough data | 
| **Push Notifications** | 9.0 (466 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 7.6 (311 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 6.6 (232 reviews) | Not enough data | 
| **Email Campaigns** | 8.9 (445 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.7 (468 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Coupons and Promotions** | 7.5 (268 reviews) | Not enough data | 

#### Platform

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Optimization** | 8.3 (390 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.2 (369 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.9 (323 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (44 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (42 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (40 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (40 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (41 reviews) | Not enough data | 
| **Decision Making** | 6.6 (42 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Zoho Marketing Automation** | 7.9/10 | 31 |

#### Marketing Operations

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **ROI Tracking** | Not enough data | 7.8 (24 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.1 (24 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.8 (24 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.4 (23 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 7.3 (22 reviews) ✓ Verified | 
| **White Label** | Not enough data | 7.2 (20 reviews) | 

#### Campaign Activity

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.5 (23 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 7.8 (25 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.3 (24 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.3 (23 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.0 (22 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.1 (21 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Braze (7):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Zoho Marketing Automation (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping)


---
## Reviewer Demographics

### By Company Size

| Segment | Braze | Zoho Marketing Automation | 
|---|---|---|
| **Small-Business** | 16.8% | 60.8% | 
| **Mid-Market** | 55.8% | 34.3% | 
| **Enterprise** | 27.4% | 4.9% | 

### By Industry

#### Braze

- **Financial Services:** 12.6%
- **Marketing and Advertising:** 7.2%
- **Information Technology and Services:** 6.1%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 5.5%
- **Food & Beverages:** 5.4%
- **Entertainment:** 4.9%
- **Computer Software:** 3.6%
- **Consumer Goods:** 3.1%
- **Consumer Services:** 2.7%
- **Other:** 42.9%

#### Zoho Marketing Automation

- **Marketing and Advertising:** 21.9%
- **Information Technology and Services:** 12.5%
- **Computer Software:** 9.4%
- **Financial Services:** 5.2%
- **Retail:** 5.2%
- **Health, Wellness and Fitness:** 3.1%
- **Staffing and Recruiting:** 3.1%
- **Education Management:** 3.1%
- **Construction:** 3.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 31.3%

---
## Alternatives

### Alternatives to Braze

- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1412 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (767 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (637 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1226 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)

### Alternatives to Zoho Marketing Automation

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14861 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14717 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5428 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews) — 4.7/5 stars (371 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (665 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)

---
## Top Discussions

### Braze

No discussions available for this product.

### Zoho Marketing Automation

- Title: [How do I use Zoho marketing automation?](https://www.g2.com/discussions/how-do-i-use-zoho-marketing-automation) — 1 comment
  > **Top comment:** "Comment deleted by user."
- Title: [Is Zoho a marketing automation tool?](https://www.g2.com/discussions/is-zoho-a-marketing-automation-tool) — 1 comment *(includes official response)*
  > **Top comment:** "Zoho Corporation is a global tech company offering SaaS applications and online productivity tools.  
Zoho Marketing Automation is an omnichannel marketing..."
- Title: [What are marketing automation features?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-marketing-automation-features) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Zoho Marketing Automation is equipped with the finest marketing features enabling businesses of any size to go-to-market instantly. Here are a few feature..."
- Title: [What are the four key features of marketing automation software?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-the-four-key-features-of-marketing-automation-software) — 1 comment *(includes official response)*
  > **Top comment:** "A marketing automation software helps businesses automate the entire customer lifecycle, right from creating awareness for your brand, to engage with..."
- Title: [How can I use this?](https://www.g2.com/discussions/how-can-i-use-this) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "You can use Zoho Marketing Automation for engaging with your audience on multiple channels using different automated campaigns.

Use this link to start..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/braze-vs-zoho-marketing-automation)