Introducing G2.ai, the future of software buying.Try now
Compare Braze and Zoho Campaigns 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Small-Business (79.5% of reviews)
Entry-Level Pricing
No pricing available
Free
Braze
Star Rating
(1,446)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeZoho Campaigns
Star Rating
(1,015)4.3 out of 5
Market Segments
Small-Business (79.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in delivering a powerful and flexible CRM platform, enabling teams to execute highly personalized, real-time customer journeys at scale. Users appreciate its robust segmentation and event-based triggering capabilities, which enhance multi-channel orchestration.
- Users say that Zoho Campaigns offers exceptional value for money, with many highlighting its straightforward approach to email marketing. Reviewers commend its ease of use, noting that it effectively focuses on essential tasks like creating emails and managing contact lists without unnecessary complexity.
- According to verified reviews, Braze has a higher overall satisfaction score, reflecting its strong market presence and user engagement. Users frequently mention the quality of documentation and ease of integration with external tools, which contribute to a more efficient workflow.
- Reviewers mention that Zoho Campaigns shines in its ease of setup, with many users appreciating the intuitive onboarding process. This feature allows new users to quickly familiarize themselves with the platform, making it a popular choice for small businesses.
- G2 reviewers highlight that while Braze has a slightly lower score in ease of use compared to Zoho Campaigns, it compensates with advanced technical capabilities that support complex audience paths. Users value the webhook integrations that enhance their marketing strategies.
- Users report that Zoho Campaigns provides clear reporting and post-campaign data, which helps users track results effectively. This feature is particularly beneficial for small businesses looking to optimize their email marketing efforts without overwhelming complexity.
Pricing
Entry-Level Pricing
Braze
No pricing availableZoho Campaigns
Forever free
Free
Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms
Free Trial
Braze
Free Trial is available
Zoho Campaigns
Free Trial is available
Ratings
Meets Requirements
8.5
953
8.7
796
Ease of Use
8.3
1,161
8.5
801
Ease of Setup
7.6
645
8.5
508
Ease of Admin
8.5
354
8.6
481
Quality of Support
8.5
906
8.3
740
Has the product been a good partner in doing business?
8.9
362
8.6
470
Product Direction (% positive)
9.2
918
8.5
777
Features by Category
Email Marketing
Not enough data
8.4
614
|
Verified
Not enough data
8.5
645
|
Verified
Not enough data
8.6
571
|
Verified
Not enough data
8.5
636
|
Verified
Not enough data
8.7
628
|
Verified
Not enough data
8.3
616
|
Verified
Not enough data
8.4
525
|
Verified
Not enough data
8.5
295
|
Verified
Not enough data
8.3
281
Reporting & Analytics
Not enough data
8.3
432
|
Verified
Not enough data
8.7
586
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
8.0
16
Not enough data
7.8
16
Not enough data
7.7
16
Not enough data
8.2
16
Not enough data
8.0
16
Integration
Not enough data
8.7
401
|
Verified
Not enough data
8.4
302
|
Verified
Not enough data
8.4
298
|
Verified
Not enough data
8.7
212
|
Verified
Not enough data
8.7
200
|
Verified
Not enough data
8.4
150
|
Verified
Email Marketing
8.8
564
Not enough data
8.8
536
Not enough data
8.4
539
Not enough data
8.3
449
Not enough data
Online Marketing
6.9
356
Not enough data
8.4
478
Not enough data
8.7
519
Not enough data
8.4
493
Not enough data
7.3
371
Not enough data
Lead Management
7.5
390
Not enough data
7.5
397
Not enough data
8.6
533
Not enough data
6.8
324
Not enough data
7.4
352
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
381
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Not enough data
Reporting & Analytics
7.8
530
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
445
Not enough data
Feature Not Available
Not enough data
8.5
442
Not enough data
7.7
349
Not enough data
7.7
400
Not enough data
8.5
430
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
Not enough data
8.1
430
Not enough data
7.9
391
Not enough data
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
468
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
8.3
205
|
Verified
Feature Not Available
7.7
180
|
Verified
7.4
124
8.1
188
|
Verified
7.9
130
7.9
79
Edit
7.1
124
8.0
197
|
Verified
8.3
128
8.2
101
7.8
126
8.3
189
|
Verified
Logistics
7.3
127
8.6
193
|
Verified
7.0
122
7.6
176
|
Verified
7.6
122
8.5
174
|
Verified
Feature Not Available
8.1
74
Generative AI
6.7
85
Feature Not Available
Feature Not Available
Feature Not Available
Agentic AI - Email Template Builder
5.5
30
8.1
6
5.5
30
8.1
6
Text Messaging
8.6
67
9.1
13
8.0
66
Feature Not Available
8.7
67
9.1
13
8.2
64
8.3
12
8.1
63
7.6
12
8.1
65
Feature Not Available
8.7
66
9.2
12
8.3
66
Feature Not Available
SMS Platform
7.9
64
8.8
13
8.5
63
9.3
12
Feature Not Available
8.9
12
Feature Not Available
Feature Not Available
8.4
63
Feature Not Available
7.9
63
9.3
12
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
462
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
441
|
Verified
Not enough data
8.7
454
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Zoho Campaigns are categorized as Email Template Builder and SMS Marketing
Unique Categories
Braze is categorized as Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, Marketing Automation, WhatsApp Marketing, and RCS Business Messaging
Zoho Campaigns is categorized as Email Marketing
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Campaigns
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Information Technology and Services
11.9%
Marketing and Advertising
9.9%
Computer Software
7.2%
Retail
3.8%
Education Management
3.6%
Other
63.6%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
Is there a way to avoid emails going into spam folders?
2 Comments
GB
There are a few things that you can do to ensure your email don't go to the spam
1. Copy - Makes sure you don't have content that trigger the spam...Read more
How can I make my campaigns disappear in spam folders?
2 Comments
CP
Have you enabled a DMARC policy for your domain ?
You must set up DKIM and SPF records in order to send emails and do a better deliverability result. Read more
Can you implement the SURVEYS directly into the email that is sent?
2 Comments
JM
Yes you can. Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
