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Compare Braze and Yotpo

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Braze
Braze
(1,491)
4.5 out of 5
Braze
By Braze
Optimized for quick response
Yotpo
Yotpo
(262)
4.3 out of 5
Yotpo
By Yotpo
At a Glance
Braze
Braze
Star Rating
(1,491)4.5 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Braze
Yotpo
Yotpo
Star Rating
(262)4.3 out of 5
Market Segments
Small-Business (74.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Free Forever
Free Trial is available
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Yotpo excels in email marketing, particularly in building and personalizing emails with a score of 8.8, while Braze also performs well but slightly lower in this area, indicating that Yotpo may offer more robust features for crafting tailored email campaigns.
  • Reviewers mention that Braze shines in push notifications, achieving a high score of 9.1, which suggests that its capabilities in this area are superior to Yotpo's, making it a better choice for businesses focused on mobile engagement.
  • G2 users highlight that Yotpo's customer support is rated at 8.8, which is higher than Braze's 8.5, indicating that users may find Yotpo more responsive and helpful when issues arise.
  • Users on G2 report that Braze's product direction is rated at 9.2, significantly higher than Yotpo's 8.0, suggesting that Braze is perceived as having a more innovative roadmap and better alignment with future marketing trends.
  • Reviewers mention that Yotpo's dynamic content feature scores 8.4, which is competitive, but Braze's overall campaign customization capabilities, particularly in triggered notifications (9.0), may provide a more comprehensive solution for personalized marketing strategies.
  • Users say that while both platforms offer SMS marketing, Yotpo's bulk SMS feature scores an impressive 9.3, indicating a strong performance in this area compared to Braze's 8.8, making Yotpo a better option for businesses prioritizing SMS outreach.
Pricing
Entry-Level Pricing
Braze
No pricing available
Yotpo
Free
Free Forever
Browse all 3 pricing plans
Free Trial
Braze
Free Trial is available
Yotpo
Free Trial is available
Ratings
Meets Requirements
8.5
971
8.6
210
Ease of Use
8.3
1,179
8.5
212
Ease of Setup
7.6
658
8.1
144
Ease of Admin
8.5
362
8.2
129
Quality of Support
8.5
921
8.8
202
Has the product been a good partner in doing business?
8.9
370
8.5
126
Product Direction (% positive)
9.2
934
8.2
196
Features by Category
Marketing AutomationHide 47 FeaturesShow 47 Features
7.6
647
Not enough data
Email Marketing
8.8
567
Not enough data
8.8
537
Not enough data
8.4
539
Not enough data
8.3
450
Not enough data
Online Marketing
6.9
356
Not enough data
8.4
479
Not enough data
8.7
521
Not enough data
8.4
493
Not enough data
7.2
371
Not enough data
Lead Management
7.5
391
Not enough data
7.5
397
Not enough data
8.6
536
Not enough data
6.8
324
Not enough data
7.4
353
Not enough data
7.5
381
Not enough data
Feature Not Available
Not enough data
7.8
383
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
326
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
330
Not enough data
Reporting & Analytics
7.7
533
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
449
Not enough data
Feature Not Available
Not enough data
8.5
445
Not enough data
7.7
350
Not enough data
7.7
401
Not enough data
8.5
431
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
451
Not enough data
8.1
433
Not enough data
7.9
393
Not enough data
Push NotificationHide 14 FeaturesShow 14 Features
8.1
536
Not enough data
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
469
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
472
Not enough data
8.8
482
Not enough data
8.3
393
Not enough data
8.1
391
Not enough data
Agentic AI - Push Notification
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Personalization EnginesHide 16 FeaturesShow 16 Features
7.7
224
Not enough data
Segmentation
8.8
211
Not enough data
8.5
199
Not enough data
Targeting
8.6
193
Not enough data
8.5
178
Not enough data
Triggered Content
7.7
117
Not enough data
9.1
200
Not enough data
9.1
196
Not enough data
Personalized Content
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
7.2
145
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
125
Not enough data
7.9
131
Not enough data
Edit
7.1
125
Not enough data
8.3
129
Not enough data
7.9
128
Not enough data
Logistics
7.3
128
Not enough data
7.0
123
Not enough data
7.6
123
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
86
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
SMS MarketingHide 20 FeaturesShow 20 Features
7.7
78
Not enough data
Text Messaging
8.6
68
Not enough data
7.9
67
Not enough data
8.7
68
Not enough data
8.2
65
Not enough data
8.1
64
Not enough data
8.1
65
Not enough data
8.7
67
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
7.4
117
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Review ManagementHide 23 FeaturesShow 23 Features
Not enough data
7.6
71
Collection
Not enough data
7.8
44
|
Verified
Not enough data
8.1
60
|
Verified
Not enough data
7.6
57
|
Verified
Not enough data
7.9
53
|
Verified
Not enough data
8.0
48
|
Verified
Agentic AI - Review Management
Not enough data
6.7
6
Not enough data
6.1
6
Moderation
Not enough data
8.2
61
|
Verified
Not enough data
7.9
55
|
Verified
Not enough data
7.7
43
|
Verified
Use Cases
Not enough data
8.5
62
|
Verified
Not enough data
7.7
43
|
Verified
Not enough data
8.2
53
|
Verified
Administration
Not enough data
7.5
52
|
Verified
Not enough data
7.5
40
|
Verified
Not enough data
8.0
51
|
Verified
Not enough data
8.1
51
|
Verified
Not enough data
7.5
34
|
Verified
Display Options
Not enough data
7.5
40
|
Verified
Not enough data
7.8
56
|
Verified
Not enough data
7.6
57
|
Verified
Not enough data
7.5
50
|
Verified
Generative AI
Not enough data
6.2
13
Loyalty ManagementHide 15 FeaturesShow 15 Features
Not enough data
6.8
41
Loyalty Experience
Not enough data
8.2
38
Not enough data
8.2
38
Not enough data
7.3
30
Not enough data
8.0
33
Not enough data
7.0
22
Not enough data
7.6
27
Loyalty Platform
Not enough data
7.8
31
Not enough data
7.9
27
Not enough data
7.7
31
Not enough data
7.2
23
Not enough data
7.5
33
Agentic AI - Loyalty Management
Not enough data
4.0
7
Not enough data
5.2
7
Not enough data
5.0
7
Not enough data
4.0
7
User-Generated ContentHide 12 FeaturesShow 12 Features
Not enough data
7.5
5
Visual UGC
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
7.7
5
Not enough data
7.0
5
Integrations
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Support
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp MarketingHide 10 FeaturesShow 10 Features
8.5
15
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Customer AdvocacyHide 3 FeaturesShow 3 Features
Not enough data
Not enough data
Agentic AI - Customer Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
PersonalizationHide 6 FeaturesShow 6 Features
6.3
32
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
RCS Business MessagingHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Online Reputation ManagementHide 18 FeaturesShow 18 Features
Not enough data
8.1
57
Consumer Intelligence
Not enough data
9.1
48
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
38
|
Verified
Reporting
Not enough data
8.1
18
Not enough data
8.0
36
|
Verified
Not enough data
8.5
52
|
Verified
Media Monitoring
Not enough data
7.1
15
Not enough data
7.9
34
|
Verified
Not enough data
8.2
28
In-House Management
Not enough data
Feature Not Available
Not enough data
7.7
15
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile MarketingHide 20 FeaturesShow 20 Features
7.4
531
Not enough data
Analysis
7.5
385
Not enough data
7.7
475
|
Verified
Not enough data
7.1
343
|
Verified
Not enough data
6.9
371
|
Verified
Not enough data
Campaigns
7.6
330
|
Verified
Not enough data
9.0
465
|
Verified
Not enough data
7.6
312
Not enough data
6.6
233
Not enough data
8.9
444
|
Verified
Not enough data
8.7
461
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.2
391
Not enough data
8.2
367
|
Verified
Not enough data
7.9
323
Not enough data
Agentic AI - Mobile Marketing
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Brand AdvocacyHide 11 FeaturesShow 11 Features
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Braze
Braze
Yotpo
Yotpo
Braze and Yotpo share no categories
Unique Categories
Braze
Yotpo
Reviews
Reviewers' Company Size
Braze
Braze
Small-Business(50 or fewer emp.)
17.2%
Mid-Market(51-1000 emp.)
56.6%
Enterprise(> 1000 emp.)
26.2%
Yotpo
Yotpo
Small-Business(50 or fewer emp.)
74.5%
Mid-Market(51-1000 emp.)
23.5%
Enterprise(> 1000 emp.)
2.0%
Reviewers' Industry
Braze
Braze
Financial Services
12.2%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.4%
Yotpo
Yotpo
Retail
20.6%
Apparel & Fashion
12.1%
Consumer Goods
11.7%
Health, Wellness and Fitness
7.3%
Food & Beverages
5.3%
Other
42.9%
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Klaviyo
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Yotpo
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Discussions
Braze
Braze Discussions
What is Braze used for?
4 Comments
Nikola R.
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
Aheli B.
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
Aheli B.
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
See all discussions
Yotpo
Yotpo Discussions
What is Yotpo used for?
1 Comment
Migena P.
MP
Yotpo is a customer engagement and retention platform that helps e-commerce brands build trust, increase conversions, and grow customer lifetime value. It...Read more
Monty the Mongoose crying
Yotpo has no more discussions with answers
See all discussions
Ask Braze a QuestionContact Braze

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Add Product
Braze
Braze
Optimized for quick response
Yotpo
Yotpo