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Compare Braze and Wunderkind 
Featured Products
At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Mid-Market (41.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,446)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeWunderkind
Star Rating
(88)4.4 out of 5
Market Segments
Mid-Market (41.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about WunderkindSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Wunderkind. Users appreciate its powerful capabilities for executing personalized customer journeys, highlighting features like robust segmentation and event-based triggering.
- Users say that Braze's implementation process is notably efficient, with many praising its intuitive onboarding wizard and quality documentation. In contrast, Wunderkind, while having a positive working relationship with its users, has fewer reviews, which may indicate less widespread user experience.
- Reviewers mention that Braze's ease of use is a standout feature, with users noting its technical capabilities and webhook integrations that enhance workflow efficiency. Wunderkind, however, receives slightly higher marks for ease of setup, suggesting it may be more straightforward for some users to get started.
- According to verified reviews, Braze's quality of support is highly regarded, with users appreciating the responsiveness and helpfulness of the support team. Wunderkind, while also praised for its support, has a slightly higher score, indicating that users feel particularly well-supported in their endeavors.
- G2 reviewers highlight that Braze's advanced features for email marketing, such as building and personalizing emails, are well-received, contributing to its strong performance in the marketing automation category. Wunderkind, on the other hand, shines in sending outbound emails and automated responses, showcasing its strengths in specific marketing tactics.
- Users report that Braze's performance and reliability are consistently high, making it a dependable choice for businesses looking to scale their marketing efforts. Wunderkind, while effective in generating incremental revenue through behavioral triggers, may not match the overall reliability that Braze offers based on user feedback.
Pricing
Entry-Level Pricing
Braze
No pricing availableWunderkind
No pricing availableFree Trial
Braze
Free Trial is available
Wunderkind
No trial information availableRatings
Meets Requirements
8.5
952
8.7
82
Ease of Use
8.3
1,160
8.5
83
Ease of Setup
7.6
644
8.0
47
Ease of Admin
8.5
354
8.3
34
Quality of Support
8.5
905
9.0
83
Has the product been a good partner in doing business?
8.9
362
9.2
35
Product Direction (% positive)
9.2
917
8.8
85
Features by Category
Email Marketing
8.8
564
8.7
9
8.8
536
9.6
9
8.4
539
8.3
6
8.3
449
9.5
7
Online Marketing
6.9
356
Not enough data
8.4
478
8.3
7
8.7
519
8.7
5
8.4
493
9.4
6
7.3
371
Not enough data
Lead Management
7.5
390
8.3
5
7.5
397
8.3
5
8.6
533
8.8
7
6.8
324
Not enough data
7.4
352
8.7
5
7.5
380
8.9
6
Feature Not Available
8.0
5
7.8
381
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Not enough data
Reporting & Analytics
7.8
530
8.0
5
Feature Not Available
8.3
5
Feature Not Available
Not enough data
6.7
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
445
7.3
5
Feature Not Available
8.3
5
8.5
442
9.3
5
7.7
349
Not enough data
7.7
400
6.7
5
8.5
430
9.3
5
Feature Not Available
6.3
5
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
6.3
5
8.1
430
8.0
5
7.9
391
8.3
5
Channel Functionality
Not enough data
9.4
6
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
8.8
7
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
8.6
6
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Feature Not Available
Visitor Behavior
Not enough data
8.2
16
Not enough data
8.6
17
Not enough data
7.7
15
Templates
Not enough data
7.6
15
Not enough data
8.2
16
Not enough data
8.3
16
Personalization
Not enough data
8.4
17
Not enough data
8.7
17
Not enough data
9.1
17
Not enough data
7.7
14
Not enough data
7.4
15
Not enough data
7.6
16
Not enough data
9.3
16
Not enough data
8.8
16
Multichannel
Not enough data
8.5
16
Not enough data
8.7
18
Not enough data
8.0
16
Administration
Not enough data
8.3
15
Not enough data
7.6
17
Not enough data
7.8
15
Not enough data
7.7
17
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
447
Not enough data
9.0
483
Not enough data
8.6
442
Not enough data
8.8
491
Not enough data
8.9
467
Not enough data
Analytics
8.2
489
Not enough data
7.7
451
Not enough data
Optimization
8.7
470
Not enough data
8.8
480
Not enough data
8.3
391
Not enough data
8.1
389
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Retargeting
Not enough data
9.2
20
Not enough data
8.5
20
Not enough data
8.9
20
Not enough data
8.0
20
Not enough data
7.8
19
Not enough data
7.3
18
Not enough data
8.2
19
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
8.7
20
8.0
66
5.5
13
8.7
67
8.1
21
8.2
64
6.4
20
8.1
63
7.8
20
8.1
65
7.4
21
8.7
66
7.8
20
8.3
66
Feature Not Available
SMS Platform
7.9
64
7.5
21
8.5
63
8.4
20
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.4
63
8.3
20
7.9
63
8.3
16
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
8.8
7
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
8.6
6
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Feature Not Available
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
8.8
7
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
8.6
6
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
383
Not enough data
7.7
472
|
Verified
Not enough data
7.1
341
|
Verified
Not enough data
6.9
369
|
Verified
Not enough data
Campaigns
7.6
328
|
Verified
Not enough data
9.0
461
|
Verified
Not enough data
7.6
310
Not enough data
6.6
231
Not enough data
8.9
440
|
Verified
Not enough data
8.7
453
|
Verified
Not enough data
Engagement
7.5
266
Not enough data
Platform
8.3
390
Not enough data
8.2
362
|
Verified
Not enough data
7.9
319
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Wunderkind are categorized as Personalization, Personalization Engines, Marketing Automation, and SMS Marketing
Unique Categories
Braze is categorized as Email Template Builder, Push Notification, Customer Journey Analytics, Mobile Marketing, WhatsApp Marketing, and RCS Business Messaging
Wunderkind is categorized as E-Commerce Personalization, Identity Resolution, Mobile Advertising, Display Advertising, Video Advertising, and Retargeting
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wunderkind
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Apparel & Fashion
23.0%
Retail
21.8%
Consumer Goods
9.2%
Automotive
8.0%
Marketing and Advertising
3.4%
Other
34.5%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
Wunderkind has no discussions with answers
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