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At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Small-Business (50.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,431)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeTwilio
Star Rating
(498)4.2 out of 5
Market Segments
Small-Business (50.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about TwilioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Twilio excels in "Bulk SMS" capabilities, with a score of 8.9, making it a preferred choice for businesses focused on SMS marketing. In contrast, Braze's "Two-Way Text Messaging" feature received a lower score of 6.4, indicating it may not be as robust for interactive messaging.
- Reviewers mention that Braze shines in "Triggered Emails," scoring 9.1, which is crucial for automated marketing campaigns. Twilio, while strong in SMS, does not have a comparable feature for email automation, which may limit its effectiveness in email marketing strategies.
- G2 users highlight that Braze's "Segmentation" feature scores 8.8, allowing for more targeted marketing efforts. Twilio's segmentation capabilities are less emphasized, which could impact the precision of marketing campaigns for users who rely heavily on audience targeting.
- Users on G2 report that Twilio's "API Call Speed" is rated at 8.3, which is beneficial for developers needing quick integrations. However, Braze's overall API features, including "Ease of Integration," scored lower at 8.2, suggesting that Twilio may offer a more seamless experience for technical users.
- Reviewers mention that Braze's "Quality of Support" is rated at 8.5, indicating a strong customer service experience. In comparison, Twilio's support quality is rated at 8.0, which may lead to longer resolution times for users needing assistance.
- Users say that Braze's "Dynamic Content" feature, scoring 8.4, allows for personalized marketing experiences, which is essential for engagement. Twilio's offerings in this area are less highlighted, potentially making it less effective for businesses focused on personalized customer interactions.
Pricing
Entry-Level Pricing
Braze
No pricing availableTwilio
No pricing availableFree Trial
Braze
Free Trial is available
Twilio
Free Trial is available
Ratings
Meets Requirements
8.5
944
8.8
363
Ease of Use
8.3
1,151
8.2
368
Ease of Setup
7.6
637
7.7
207
Ease of Admin
8.5
350
7.9
195
Quality of Support
8.5
899
7.8
329
Has the product been a good partner in doing business?
8.9
358
8.1
186
Product Direction (% positive)
9.2
910
8.3
353
Features by Category
Email Marketing
8.8
563
Not enough data
8.8
534
Not enough data
8.4
539
Not enough data
8.3
449
Not enough data
Online Marketing
6.9
356
Not enough data
8.4
478
Not enough data
8.7
519
Not enough data
8.4
493
Not enough data
7.3
371
Not enough data
Lead Management
7.5
390
Not enough data
7.5
397
Not enough data
8.6
530
Not enough data
6.8
324
Not enough data
7.4
351
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
381
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Not enough data
Reporting & Analytics
7.8
530
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
444
Not enough data
Feature Not Available
Not enough data
8.5
442
Not enough data
7.7
349
Not enough data
7.7
399
Not enough data
8.5
428
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
Not enough data
8.1
430
Not enough data
7.9
391
Not enough data
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
467
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
480
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
129
Not enough data
Edit
7.1
124
Not enough data
8.3
127
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
66
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
109
Not enough data
8.5
105
Not enough data
Platform Data
7.7
107
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Functionality
Not enough data
8.0
107
|
Verified
Not enough data
8.3
105
|
Verified
Not enough data
8.3
104
|
Verified
Support
Not enough data
7.6
105
|
Verified
Not enough data
Feature Not Available
Not enough data
7.1
104
|
Verified
API Features
Not enough data
6.7
12
Not enough data
6.7
12
Not enough data
6.7
13
Not enough data
7.3
11
Not enough data
7.0
11
Security and Compliance
Not enough data
6.5
11
Not enough data
6.7
11
Not enough data
7.2
13
Not enough data
7.3
11
Basic Communication - Cloud PBX
Not enough data
4.7
5
Not enough data
5.0
5
Not enough data
5.0
5
Not enough data
5.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Advanced Features - Cloud PBX
Not enough data
4.7
5
Not enough data
4.3
5
Not enough data
3.7
5
Not enough data
5.0
5
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
460
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
438
|
Verified
Not enough data
8.7
452
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Twilio are categorized as WhatsApp Marketing and RCS Business Messaging
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, Marketing Automation, and SMS Marketing
Twilio is categorized as Communication Platform as a Service (CPaaS), Video Platform as a Service (VPaaS), and Cloud PBX Platforms
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.9%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.8%
Other
62.3%
Computer Software
17.7%
Information Technology and Services
11.1%
Marketing and Advertising
6.8%
Internet
5.0%
Health, Wellness and Fitness
4.7%
Other
54.7%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
Is it possible to do automated skype message using twilio
2 Comments
PR
Right now Twilio doesn't support any integration with Skype as such. However you can use external services like integromat to integrate them.
Read more
Is twilio reliable?
1 Comment
LR
Never had an issue in more than 3 years using it that impacted my business in a significative wayRead more
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