Compare Braze and Twilio 
Featured Products
At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Small-Business (51.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,486)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeTwilio
Star Rating
(507)4.1 out of 5
Market Segments
Small-Business (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about TwilioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Twilio excels in API integration, with users highlighting its clear documentation and reliable message delivery for SMS, OTP, and notifications. This makes it a strong choice for businesses looking for scalable communication solutions.
- Users say Braze stands out for its segmentation capabilities, allowing for highly targeted email communications. Reviewers appreciate how this feature enhances their marketing efforts by ensuring the right messages reach the right audience.
- According to verified reviews, Twilio's implementation process is praised for its intuitive onboarding, which helps users quickly set up and start using the platform without extensive training or support.
- Reviewers mention that Braze's RestAPI functionality is a game-changer, enabling users to easily pull and post data from various sources. This flexibility has been described as a "lifesaver" for many users needing to integrate with other platforms.
- Users highlight that while Twilio has a solid performance in meeting requirements, Braze slightly edges it out in overall user satisfaction, with reviewers noting that Braze has been a better partner in driving business growth.
- G2 reviewers indicate that both platforms have their strengths, but Braze's higher ratings in quality of support and product direction suggest a more robust support system and a clearer vision for future enhancements, which can be crucial for long-term users.
Pricing
Entry-Level Pricing
Braze
No pricing availableTwilio
No pricing availableFree Trial
Braze
Free Trial is available
Twilio
Free Trial is available
Ratings
Meets Requirements
8.5
976
8.8
367
Ease of Use
8.3
1,185
8.2
373
Ease of Setup
7.6
664
7.7
212
Ease of Admin
8.5
362
7.9
196
Quality of Support
8.5
926
7.8
333
Has the product been a good partner in doing business?
8.9
370
8.0
187
Product Direction (% positive)
9.2
940
8.3
356
Features by Category
Email Marketing
8.8
567
Not enough data
8.8
537
Not enough data
8.4
539
Not enough data
8.3
450
Not enough data
Online Marketing
6.9
356
Not enough data
8.4
479
Not enough data
8.7
521
Not enough data
8.4
493
Not enough data
7.2
371
Not enough data
Lead Management
7.5
391
Not enough data
7.5
397
Not enough data
8.6
536
Not enough data
6.8
324
Not enough data
7.4
353
Not enough data
7.5
381
Not enough data
Feature Not Available
Not enough data
7.8
383
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
326
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
330
Not enough data
Reporting & Analytics
7.7
533
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
449
Not enough data
Feature Not Available
Not enough data
8.5
445
Not enough data
7.7
350
Not enough data
7.7
401
Not enough data
8.5
431
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
451
Not enough data
8.1
433
Not enough data
7.9
393
Not enough data
Campaigns
8.6
449
Not enough data
9.0
485
Not enough data
8.6
443
Not enough data
8.8
493
Not enough data
8.9
469
Not enough data
Analytics
8.2
491
Not enough data
7.7
453
Not enough data
Optimization
8.7
473
Not enough data
8.8
482
Not enough data
8.3
393
Not enough data
8.1
391
Not enough data
Agentic AI - Push Notification
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
212
Not enough data
8.5
200
Not enough data
Targeting
8.6
193
Not enough data
8.5
178
Not enough data
Triggered Content
7.8
118
Not enough data
9.1
201
Not enough data
9.1
197
Not enough data
Personalized Content
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
125
Not enough data
7.9
131
Not enough data
Edit
7.1
125
Not enough data
8.3
129
Not enough data
7.9
129
Not enough data
Logistics
7.3
128
Not enough data
7.0
123
Not enough data
7.6
123
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
86
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
68
Not enough data
7.9
67
Not enough data
8.7
68
Not enough data
8.2
65
Not enough data
8.1
64
Not enough data
8.1
65
Not enough data
8.7
67
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
107
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
110
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
105
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Functionality
Not enough data
8.0
108
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.4
104
|
Verified
Support
Not enough data
7.6
106
|
Verified
Not enough data
Feature Not Available
Not enough data
7.0
105
|
Verified
API Features
Not enough data
6.7
12
Not enough data
6.7
12
Not enough data
6.7
13
Not enough data
7.3
11
Not enough data
7.0
11
Security and Compliance
Not enough data
6.5
11
Not enough data
6.7
11
Not enough data
7.2
13
Not enough data
7.3
11
Basic Communication - Cloud PBX
Not enough data
4.7
5
Not enough data
5.0
5
Not enough data
5.0
5
Not enough data
5.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Advanced Features - Cloud PBX
Not enough data
4.7
5
Not enough data
4.3
5
Not enough data
3.7
5
Not enough data
5.0
5
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
385
Not enough data
7.7
475
|
Verified
Not enough data
7.1
343
|
Verified
Not enough data
6.9
374
|
Verified
Not enough data
Campaigns
7.6
330
|
Verified
Not enough data
9.0
465
|
Verified
Not enough data
7.6
312
Not enough data
6.6
233
Not enough data
8.9
444
|
Verified
Not enough data
8.7
463
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.2
391
Not enough data
8.2
369
|
Verified
Not enough data
7.9
324
Not enough data
Agentic AI - Mobile Marketing
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Twilio are categorized as SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, and Marketing Automation
Twilio is categorized as Cloud PBX Platforms, Video Platform as a Service (VPaaS), Communication Platform as a Service (CPaaS), and VoIP Providers
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.4%
Marketing and Advertising
7.2%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.3%
Computer Software
17.7%
Information Technology and Services
11.0%
Marketing and Advertising
6.8%
Financial Services
5.1%
Internet
4.9%
Other
54.5%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Is it possible to do automated skype message using twilio
2 Comments
PR
Right now Twilio doesn't support any integration with Skype as such. However you can use external services like integromat to integrate them.
Read more
Is twilio reliable?
1 Comment
LR
Never had an issue in more than 3 years using it that impacted my business in a significative wayRead more
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