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Compare Braze and Taguchi 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Small-Business (72.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,446)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeTaguchi
Star Rating
(11)4.3 out of 5
Market Segments
Small-Business (72.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about TaguchiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Taguchi. Users appreciate its powerful capabilities for executing personalized customer journeys, highlighting features like robust segmentation and event-based triggering.
- Users say that Braze's implementation process is notably efficient, with many praising its intuitive onboarding wizard and quality documentation. In contrast, Taguchi, while having a supportive team, has fewer reviews, which may indicate less widespread user experience with its setup.
- Reviewers mention that Braze offers a more comprehensive suite of features for marketing automation, including advanced webhook integrations that enhance workflow efficiency. Taguchi, however, shines in multi-channel personalization and centralized campaign management, making it a strong choice for teams needing streamlined operations.
- According to verified reviews, Braze's ease of use is frequently highlighted, with users noting its technical capabilities that allow for complex audience paths. Taguchi also receives praise for its user-friendly interface and helpful video tutorials, but it may not match the depth of features offered by Braze.
- G2 reviewers indicate that Braze's quality of support is commendable, with users reporting positive experiences in resolving issues. Taguchi's support team is also noted for being helpful, but the limited number of reviews may not provide a complete picture of its support effectiveness.
- Users highlight that while Braze has a strong focus on email marketing and automation, Taguchi excels in detailed analytics and reporting, which can be crucial for data-driven decision-making. This makes Taguchi a compelling option for businesses prioritizing real-time insights.
Pricing
Entry-Level Pricing
Braze
No pricing availableTaguchi
No pricing availableFree Trial
Braze
Free Trial is available
Taguchi
No trial information availableRatings
Meets Requirements
8.5
953
8.7
10
Ease of Use
8.3
1,161
8.7
10
Ease of Setup
7.6
645
Not enough data
Ease of Admin
8.5
354
Not enough data
Quality of Support
8.5
906
8.8
10
Has the product been a good partner in doing business?
8.9
362
Not enough data
Product Direction (% positive)
9.2
918
10.0
9
Features by Category
Email Marketing
8.8
564
9.0
5
8.8
536
8.6
6
8.4
539
8.6
6
8.3
449
7.8
6
Online Marketing
6.9
356
9.2
6
8.4
478
9.2
6
8.7
519
8.1
6
8.4
493
8.6
6
7.3
371
9.2
6
Lead Management
7.5
390
8.3
6
7.5
397
8.6
6
8.6
533
8.6
6
6.8
324
8.3
6
7.4
352
8.3
6
7.5
380
8.6
6
Feature Not Available
8.9
6
7.8
381
8.3
6
Campaign Management
Feature Not Available
8.6
6
Feature Not Available
9.2
6
Feature Not Available
8.1
6
Feature Not Available
8.9
6
Social
Feature Not Available
8.6
6
6.7
325
8.3
6
Feature Not Available
9.2
6
Feature Not Available
8.3
6
6.6
329
8.9
6
Reporting & Analytics
7.8
530
8.6
6
Feature Not Available
8.3
6
Feature Not Available
8.6
6
6.7
399
8.9
6
Feature Not Available
8.6
6
Platform
8.3
445
Not enough data
Feature Not Available
Not enough data
8.5
442
Not enough data
7.7
349
Not enough data
7.7
400
Not enough data
8.5
430
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
Not enough data
8.1
430
Not enough data
7.9
391
Not enough data
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
468
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
462
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
441
|
Verified
Not enough data
8.7
454
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Taguchi are categorized as Marketing Automation and SMS Marketing
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, WhatsApp Marketing, and RCS Business Messaging
Taguchi is categorized as Landing Page Builders
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Taguchi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Higher Education
27.3%
Translation and Localization
9.1%
Packaging and Containers
9.1%
Medical Devices
9.1%
Marketing and Advertising
9.1%
Other
36.4%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
What is the use of Taguchi method?
1 Comment
G2
To improve quality of manufacturing by robust statical methods. Read more
Taguchi has no more discussions with answers
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