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Compare Braze and Synerise 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Small-Business (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,446)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSynerise
Star Rating
(12)4.5 out of 5
Market Segments
Small-Business (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about SyneriseSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Synerise. Users appreciate its powerful capabilities for executing highly personalized customer journeys, highlighting features like robust segmentation and event-based triggering.
- Users say that Braze's ease of use and technical capabilities make it a preferred choice for many, with recent feedback praising its intuitive interface and webhook integrations that enhance workflow efficiency. In contrast, while Synerise is noted for its affordability, some users find it less user-friendly, which can impact day-to-day usability.
- Reviewers mention that Braze has a strong presence in the mid-market segment, with a wealth of recent reviews indicating a reliable and active user base. Synerise, on the other hand, has fewer reviews, which may limit the insights available for potential buyers looking for a well-established solution.
- According to verified reviews, Braze's implementation process is often praised for its speed and efficiency, with users highlighting the quality of documentation that aids in onboarding. In contrast, while Synerise has been recognized for its quick response times, some users still face challenges during setup, which can hinder initial experiences.
- Users report that Braze's support quality is a strong point, with many appreciating the assistance they receive when needed. Synerise, while also receiving positive feedback for support, has a slightly higher satisfaction score in this area, indicating that users feel well-supported but may not have the same breadth of resources as Braze.
- Reviewers highlight that Braze's advanced features for email marketing, such as dynamic content and A/B testing, are particularly effective, making it a robust choice for marketers. Synerise, however, shines in its AI-driven capabilities for behavioral data analysis, which some users find invaluable for targeting their market effectively.
Pricing
Entry-Level Pricing
Braze
No pricing availableSynerise
No pricing availableFree Trial
Braze
Free Trial is available
Synerise
No trial information availableRatings
Meets Requirements
8.5
953
9.4
12
Ease of Use
8.3
1,161
7.7
11
Ease of Setup
7.6
645
8.3
6
Ease of Admin
8.5
354
8.6
6
Quality of Support
8.5
906
9.2
11
Has the product been a good partner in doing business?
8.9
362
9.3
5
Product Direction (% positive)
9.2
918
8.9
11
Features by Category
Email Marketing
8.8
564
10.0
5
8.8
536
10.0
5
8.4
539
10.0
5
8.3
449
10.0
5
Online Marketing
6.9
356
9.3
5
8.4
478
10.0
5
8.7
519
9.7
5
8.4
493
9.7
5
7.3
371
10.0
5
Lead Management
7.5
390
9.7
5
7.5
397
9.7
5
8.6
533
10.0
5
6.8
324
Not enough data
7.4
352
Not enough data
7.5
380
9.7
5
Feature Not Available
10.0
5
7.8
381
10.0
5
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Feature Not Available
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Not enough data
Reporting & Analytics
7.8
530
9.7
5
Feature Not Available
9.3
5
Feature Not Available
9.7
5
6.7
399
9.7
5
Feature Not Available
Feature Not Available
Platform
8.3
445
10.0
5
Feature Not Available
9.7
5
8.5
442
10.0
5
7.7
349
9.7
5
7.7
400
Not enough data
8.5
430
10.0
5
Feature Not Available
9.3
5
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
10.0
5
8.1
430
10.0
5
7.9
391
Not enough data
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
468
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Data Sourcing
Not enough data
9.3
5
Not enough data
9.7
5
Not enough data
Not enough data
Not enough data
9.0
5
Intelligence
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
10.0
5
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
462
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
441
|
Verified
Not enough data
8.7
454
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Synerise are categorized as Personalization and Marketing Automation
Unique Categories
Braze is categorized as Email Template Builder, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Synerise is categorized as Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Synerise
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Marketing and Advertising
16.7%
Banking
16.7%
Retail
8.3%
Logistics and Supply Chain
8.3%
Information Technology and Services
8.3%
Other
41.7%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
Synerise has no discussions with answers
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