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Compare Braze and Sendlane 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Small-Business (83.1% of reviews)
Entry-Level Pricing
No pricing available
Free
Braze
Star Rating
(1,451)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSendlane
Star Rating
(72)4.7 out of 5
Market Segments
Small-Business (83.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansBraze vs Sendlane
When assessing the two solutions, reviewers found Sendlane easier to use, set up, and administer. Reviewers also preferred doing business with Sendlane overall.
- Reviewers felt that Sendlane meets the needs of their business better than Braze.
- When comparing quality of ongoing product support, reviewers felt that Sendlane is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Sendlane over Braze.
Pricing
Entry-Level Pricing
Braze
No pricing availableSendlane
60-Day Free Trial
Free
Give our Growth plan a spin for free! Start with a 60-day trial no credit card required.
- Access to all features
- Access to 24/7/365 support- Live chat and email
Free Trial
Braze
Free Trial is available
Sendlane
Free Trial is available
Ratings
Meets Requirements
8.5
953
9.2
56
Ease of Use
8.3
1,161
9.0
57
Ease of Setup
7.6
645
9.2
27
Ease of Admin
8.5
354
9.4
24
Quality of Support
8.5
906
9.2
59
Has the product been a good partner in doing business?
8.9
362
9.0
25
Product Direction (% positive)
9.2
918
9.8
54
Features by Category
Email Marketing
8.8
564
9.0
42
8.8
536
9.3
41
8.4
539
9.0
42
8.3
449
9.1
31
Online Marketing
6.9
356
7.7
30
8.4
478
8.5
31
8.7
519
8.6
35
8.4
493
7.9
38
7.3
371
7.9
30
Lead Management
7.5
390
8.6
36
7.5
397
8.6
37
8.6
533
8.8
39
6.8
324
Feature Not Available
7.4
352
8.4
36
7.5
380
8.5
38
Feature Not Available
8.2
31
7.8
381
8.3
30
Campaign Management
Feature Not Available
8.3
32
Feature Not Available
7.4
26
Feature Not Available
7.7
27
Feature Not Available
7.7
27
Social
Feature Not Available
Feature Not Available
6.7
325
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
6.6
329
7.7
25
Reporting & Analytics
7.8
530
8.5
36
Feature Not Available
8.0
32
Feature Not Available
8.2
29
6.7
399
8.3
27
Feature Not Available
Feature Not Available
Platform
8.3
445
8.4
27
Feature Not Available
8.3
27
8.5
442
8.7
24
7.7
349
7.6
22
7.7
400
Feature Not Available
8.5
430
9.0
28
Feature Not Available
7.8
21
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
8.3
27
8.1
430
8.7
26
7.9
391
8.5
25
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
468
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
9.2
6
8.0
66
9.2
6
8.7
67
8.6
6
8.2
64
8.3
6
8.1
63
7.8
6
8.1
65
8.6
6
8.7
66
8.9
6
8.3
66
8.3
6
SMS Platform
7.9
64
7.9
7
8.5
63
8.6
6
Feature Not Available
8.1
6
Feature Not Available
8.6
6
8.4
63
8.3
6
7.9
63
8.1
6
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
462
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
441
|
Verified
Not enough data
8.7
454
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Sendlane are categorized as Marketing Automation and SMS Marketing
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, WhatsApp Marketing, and RCS Business Messaging
Sendlane is categorized as Review Management
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sendlane
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Marketing and Advertising
23.9%
Health, Wellness and Fitness
12.7%
Consumer Goods
5.6%
Professional Training & Coaching
4.2%
Internet
4.2%
Other
49.3%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
What performance increase have you see with respect to your open rates after switching to sendlane?
2 Comments
AO
I never switched to Sendlane. It was my first and to date only.Read more
Sendlane has no more discussions with answers
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