# Braze vs Selligent by Marigold Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Braze excels in user experience, particularly with its intuitive interface and self-serve capabilities. Users appreciate how easy it is to design and deploy campaigns, allowing for timely communications and intricate journey building through features like Canvas.
- **According to verified reviews** , Selligent by Marigold stands out for its robust support options and clear usability. Users highlight its ability to manage multi-channel campaigns effectively, including email, mobile, and social media, which enhances income channels for businesses.
- **Users say** that Braze's analytics and customer engagement tools are powerful, enabling highly personalized messaging across various channels. This flexibility is a significant advantage for businesses looking to enhance their customer interactions in real-time.
- **Reviewers mention** that while Selligent offers strong features for email management and campaign sharing, it may not match the overall satisfaction levels of Braze, particularly in areas like ease of setup and administrative tasks, where Braze has received higher ratings.
- **G2 reviewers highlight** that Selligent's strengths lie in its email deliverability and landing page features, with users noting the platform's effectiveness in managing these aspects. However, Braze's overall performance in customer journey analytics and user satisfaction metrics tends to overshadow Selligent's capabilities.
- **According to recent user feedback** , while Selligent provides excellent support and a variety of features, Braze's recent reviews indicate a more favorable reception, particularly in terms of product direction and user engagement tools, making it a more appealing choice for many businesses.



| | Braze | Selligent by Marigold | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 1,683 | 36 | 
| **Largest Market Segment** | Mid-Market (55.7% of reviews) | Mid-Market (50.0% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Braze

Pros:
- Ease of Use (385 reviews)
- Intuitive (189 reviews)

Cons:
- Learning Curve (159 reviews)
- Missing Features (149 reviews)

### Selligent by Marigold

Pros:
- Analytics (1 reviews)
- Analytics Expertise (1 reviews)

Cons:
- Access Restrictions (1 reviews)
- Feature Development (1 reviews)

---
## Ratings Comparison
| Rating | Braze | Selligent by Marigold | 
|---|---|---|
  | **Meets Requirements** | 8.5 (1001 reviews) | 8.3 (27 reviews) | 
  | **Ease of Use** | 8.3 (1264 reviews) | 7.8 (27 reviews) | 
  | **Ease of Setup** | 7.6 (738 reviews) | 7.1 (11 reviews) | 
  | **Ease of Admin** | 8.5 (363 reviews) | 7.8 (10 reviews) | 
  | **Quality of Support** | 8.5 (948 reviews) | 9.0 (27 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (371 reviews) | 8.5 (10 reviews) | 
  | **Product Direction (% positive)** | 9.2 (955 reviews) | 7.8 (27 reviews) | 

---
## Pricing

### Braze

#### Entry-Level Pricing

Plan: Braze Go

Price: Contact Us

Description: For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging.

Key Features:
- Core Braze features &  functionality

[Browse all 4 editions](https://www.g2.com/products/braze/pricing)

#### Free Trial

Yes

### Selligent by Marigold

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.6/10 | 675 |
| **Selligent by Marigold** | 8.8/10 | 27 |

#### Email Marketing

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Building and Personalizing Emails** | 8.8 (574 reviews) | 8.8 (24 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.8 (541 reviews) | 9.5 (24 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.4 (543 reviews) | 8.8 (23 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.4 (450 reviews) | 8.8 (15 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Landing Pages and Forms** | 6.9 (356 reviews) | 9.2 (10 reviews) ✓ Verified | 
| **Dynamic Content** | 8.4 (486 reviews) | 8.7 (20 reviews) ✓ Verified | 
| **A/B Testing** | 8.7 (525 reviews) | 9.2 (22 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.4 (492 reviews) | 9.3 (16 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.2 (371 reviews) | 9.0 (10 reviews) | 

#### Lead Management

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Marketing Lead Database** | 7.5 (392 reviews) | 9.8 (7 reviews) ✓ Verified | 
| **Data Quality Management** | 7.5 (397 reviews) | 8.8 (13 reviews) ✓ Verified | 
| **Segmentation** | 8.6 (542 reviews) | 8.9 (19 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 6.8 (324 reviews) | 8.8 (7 reviews) ✓ Verified | 
| **Lead Nurturing** | 7.4 (353 reviews) | 9.5 (10 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.5 (381 reviews) | 9.4 (9 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Feature Not Available | 9.2 (12 reviews) ✓ Verified | 
| **CRM Lead Integration** | 7.8 (384 reviews) | 8.3 (7 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Program Management** | Feature Not Available | 9.2 (13 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Feature Not Available | Not enough data | 
| **Calendaring** | Feature Not Available | 9.4 (9 reviews) ✓ Verified | 
| **Budgeting** | Feature Not Available | 9.3 (5 reviews) | 

#### Social

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Social Listening** | Feature Not Available | Not enough data | 
| **Social Sharing** | 6.7 (326 reviews) | 9.2 (8 reviews) ✓ Verified | 
| **Social Campaigns** | Feature Not Available | 8.6 (6 reviews) ✓ Verified | 
| **Social Media Engagement** | Feature Not Available | 8.9 (6 reviews) ✓ Verified | 
| **Social Media Advertising** | 6.6 (328 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Basic Reporting** | 7.7 (537 reviews) | 8.4 (23 reviews) ✓ Verified | 
| **Web Analytics** | Feature Not Available | 8.5 (11 reviews) ✓ Verified | 
| **ROI Analytics** | Feature Not Available | 9.0 (7 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.6 (399 reviews) | 7.8 (9 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Feature Not Available | 9.3 (5 reviews) | 

#### Platform

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Customization ** | 8.3 (458 reviews) | Not enough data | 
| **Workflow Capability** | Feature Not Available | 8.1 (7 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (448 reviews) | 9.2 (10 reviews) ✓ Verified | 
| **Internationalization** | 7.7 (351 reviews) | 9.0 (5 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.7 (402 reviews) | 8.1 (6 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.5 (439 reviews) | 8.3 (9 reviews) ✓ Verified | 
| **Output Document Generation** | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (39 reviews) | Not enough data | 
| **Multi-step Planning** | 6.6 (37 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (38 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (37 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (37 reviews) | Not enough data | 
| **Decision Making** | 6.4 (36 reviews) | Not enough data | 

#### Integration

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Data Import & Export Tools** | 7.9 (456 reviews) | 8.5 (10 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (439 reviews) | 7.5 (8 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.9 (395 reviews) | 6.9 (6 reviews) ✓ Verified | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 8.1/10 | 569 |
| **Selligent by Marigold** | N/A | N/A |

#### Campaigns

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Customize** | 8.6 (450 reviews) | Not enough data | 
| **Scheduling** | 9.0 (487 reviews) | Not enough data | 
| **Retarget** | 8.6 (444 reviews) | Not enough data | 
| **Segmentation** | 8.8 (497 reviews) | Not enough data | 
| **Triggered Notifications** | 8.9 (471 reviews) | Not enough data | 

#### Analytics

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Campaign Performance** | 8.2 (496 reviews) | Not enough data | 
| **Audience Insights** | 7.7 (454 reviews) | Not enough data | 

#### Optimization

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **A/B Testing** | 8.7 (476 reviews) | Not enough data | 
| **Personalization** | 8.8 (492 reviews) | Not enough data | 
| **Rich Notifications** | 8.3 (393 reviews) | Not enough data | 
| **Integrations** | 8.1 (399 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (41 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (41 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (40 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.7/10 | 228 |
| **Selligent by Marigold** | N/A | N/A |

#### Segmentation

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **A/B Testing** | 8.8 (214 reviews) | Not enough data | 
| **Customer Profiles** | 8.5 (200 reviews) | Not enough data | 

#### Targeting

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Behavioral Targeting** | 8.6 (195 reviews) | Not enough data | 
| **Contextual Targeting** | 8.5 (178 reviews) | Not enough data | 

#### Triggered Content

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Geofencing** | 7.8 (118 reviews) | Not enough data | 
| **Triggered Emails** | 9.1 (203 reviews) | Not enough data | 
| **Triggered Messages** | 9.1 (197 reviews) | Not enough data | 

#### Personalized Content

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Recommendation Engine** | 7.4 (117 reviews) | Not enough data | 
| **Personalized Discounts** | 7.1 (111 reviews) | Not enough data | 
| **Website Personalization** | 7.0 (108 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (9 reviews) | Not enough data | 
| **Decision Making** | 6.5 (9 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.2/10 | 151 |
| **Selligent by Marigold** | N/A | N/A |

#### Templates

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Text and Themes** | 7.8 (128 reviews) | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 7.5 (125 reviews) | Not enough data | 
| **Mobile Responsive** | 7.9 (130 reviews) | Not enough data | 

#### Edit

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Pre-Made** | 7.1 (124 reviews) | Not enough data | 
| **Build** | 8.4 (129 reviews) | Not enough data | 
| **HTML** | 7.9 (128 reviews) | Not enough data | 

#### Logistics

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Analytics** | 7.2 (128 reviews) | Not enough data | 
| **Issues** | 7.1 (123 reviews) | Not enough data | 
| **Integrations** | 7.6 (124 reviews) | Not enough data | 
| **Shareable Link** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **AI Text Generation** | 6.8 (87 reviews) | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 5.6 (31 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.7/10 | 78 |
| **Selligent by Marigold** | N/A | N/A |

#### Text Messaging

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Bulk SMS** | 8.6 (68 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.9 (67 reviews) | Not enough data | 
| **Text Scheduler** | 8.7 (68 reviews) | Not enough data | 
| **Automatic Replies** | 8.2 (65 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.1 (64 reviews) | Not enough data | 
| **MMS Marketing** | 8.1 (65 reviews) | Not enough data | 
| **Personalization** | 8.7 (67 reviews) | Not enough data | 
| **Transactional SMS** | 8.3 (66 reviews) | Not enough data | 

#### SMS Platform

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Reporting** | 7.9 (64 reviews) | Not enough data | 
| **Automation** | 8.5 (63 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | 8.4 (63 reviews) | Not enough data | 
| **API Integration** | 7.9 (63 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (16 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (16 reviews) | Not enough data | 
| **Decision Making** | 6.4 (16 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Selligent by Marigold** | N/A | N/A |

#### Data Sourcing

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 
| **Expandability** | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Feature Not Available | 
| **Multiple Devices** | Not enough data | Not enough data | 

#### Intelligence

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.4/10 | 120 |
| **Selligent by Marigold** | N/A | N/A |

#### Platform Basics

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Dynamic Segmentation** | 8.3 (110 reviews) | Not enough data | 
| **Journey Optimization** | 8.5 (108 reviews) | Not enough data | 

#### Platform Data

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Journey Reporting** | 7.6 (109 reviews) | Not enough data | 
| **Trends Reporting** | 7.4 (103 reviews) | Not enough data | 
| **Dashboards** | 7.6 (110 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.5 (107 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Journey Mapping** | 7.7 (105 reviews) | Not enough data | 
| **Integrations** | 7.6 (105 reviews) | Not enough data | 
| **Automated Alerts** | Feature Not Available | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (31 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (30 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (30 reviews) | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 8.5/10 | 15 |
| **Selligent by Marigold** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Transactional Messages** | 8.5 (14 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 9.0 (13 reviews) | Not enough data | 
| **Conversational Messaging** | 8.5 (13 reviews) | Not enough data | 
| **Personalization** | 8.9 (12 reviews) | Not enough data | 
| **Promotional Messages** | 8.6 (12 reviews) | Not enough data | 
| **Automated Replies** | 8.3 (12 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Segmentation** | 8.5 (12 reviews) | Not enough data | 
| **API Integration** | 8.2 (13 reviews) | Not enough data | 
| **WhatsApp Commerce** | Feature Not Available | Not enough data | 
| **Analytics** | 8.2 (13 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 6.3/10 | 34 |
| **Selligent by Marigold** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (33 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (32 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (33 reviews) | Not enough data | 
| **Proactive Assistance** | 6.2 (32 reviews) | Not enough data | 
| **Decision Making** | 6.2 (32 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Selligent by Marigold** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Selligent by Marigold** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.5/10 | 551 |
| **Selligent by Marigold** | N/A | N/A |

#### Analysis

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Application Attribution** | 7.5 (381 reviews) | Not enough data | 
| **Campaign Analysis** | 7.7 (473 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 7.1 (342 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 6.9 (374 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Proximity Marketing** | 7.5 (329 reviews) ✓ Verified | Not enough data | 
| **Push Notifications** | 9.0 (466 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 7.6 (311 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 6.6 (232 reviews) | Not enough data | 
| **Email Campaigns** | 8.9 (445 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.7 (468 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Coupons and Promotions** | 7.5 (268 reviews) | Not enough data | 

#### Platform

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Optimization** | 8.3 (390 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.2 (369 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.9 (323 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (44 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (42 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (40 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (40 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (41 reviews) | Not enough data | 
| **Decision Making** | 6.6 (42 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Selligent by Marigold** | N/A | N/A |

#### Marketing Operations

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 
| **Data Collection** | Not enough data | Not enough data | 
| **Customer Insights** | Not enough data | Not enough data | 
| **Multi-User Access** | Not enough data | Not enough data | 
| **Spend Management** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 
| **Reports and Dashboards** | Not enough data | Not enough data | 
| **Campaign Stickiness** | Not enough data | Not enough data | 
| **Multichannel Tracking** | Not enough data | Not enough data | 
| **Brand Optimization** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Selligent by Marigold** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Braze | Selligent by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Braze (9):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Selligent by Marigold (2):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Braze | Selligent by Marigold | 
|---|---|---|
| **Small-Business** | 16.8% | 15.6% | 
| **Mid-Market** | 55.7% | 50.0% | 
| **Enterprise** | 27.5% | 34.4% | 

### By Industry

#### Braze

- **Financial Services:** 12.6%
- **Marketing and Advertising:** 7.2%
- **Information Technology and Services:** 6.1%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 5.5%
- **Food & Beverages:** 5.4%
- **Entertainment:** 4.9%
- **Computer Software:** 3.6%
- **Consumer Goods:** 3.1%
- **Consumer Services:** 2.7%
- **Other:** 42.9%

#### Selligent by Marigold

- **Marketing and Advertising:** 12.5%
- **Retail:** 9.4%
- **Internet:** 9.4%
- **Automotive:** 6.3%
- **Photography:** 6.3%
- **Computer Software:** 6.3%
- **Health, Wellness and Fitness:** 6.3%
- **Hospitality:** 6.3%
- **Banking:** 3.1%
- **Building Materials:** 3.1%
- **Other:** 31.3%

---
## Alternatives

### Alternatives to Braze

- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (826 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4625 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1373 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (752 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (627 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1212 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)

### Alternatives to Selligent by Marigold

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Actito](https://www.g2.com/products/actito/reviews) — 4.3/5 stars (179 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (627 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1373 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (826 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)

---
## Top Discussions

### Braze

No discussions available for this product.

### Selligent by Marigold

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/braze-vs-selligent-by-marigold)