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Compare Braze and Selligent by Marigold 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (51.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,483)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSelligent by Marigold
Star Rating
(35)4.0 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Selligent by MarigoldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in overall user satisfaction, reflected in its significantly higher G2 Score compared to Selligent by Marigold. Users appreciate Braze's ability to execute highly personalized, real-time customer journeys, which enhances their marketing effectiveness.
- Users say that Selligent by Marigold offers robust multi-channel campaign management, allowing businesses to create and manage campaigns across email, mobile, social media, and web. This flexibility is highlighted as a key strength, particularly for companies looking to diversify their income channels.
- Reviewers mention that Braze's ease of use and technical capabilities make it a favorite among teams needing to implement complex audience paths. The platform's quality documentation and webhook integrations are frequently praised for streamlining workflows and enhancing efficiency.
- According to verified reviews, Selligent by Marigold shines in its ability to manage marketing campaigns from the cloud, enabling real-time sharing of results and progress with clients and third parties. This feature is particularly beneficial for businesses that prioritize collaboration and transparency.
- Users highlight that while Selligent by Marigold has strong capabilities in email deliverability and landing page management, Braze's overall performance in customer journey analytics and segmentation is more robust, making it a better choice for companies focused on data-driven marketing strategies.
- Reviewers note that Selligent by Marigold has a strong support quality, with users appreciating the assistance they receive. However, Braze's larger user base and recent activity suggest a more dynamic community and support ecosystem, which can be advantageous for ongoing learning and troubleshooting.
Pricing
Entry-Level Pricing
Braze
No pricing availableSelligent by Marigold
No pricing availableFree Trial
Braze
Free Trial is available
Selligent by Marigold
No trial information availableRatings
Meets Requirements
8.5
967
8.3
26
Ease of Use
8.3
1,175
7.8
26
Ease of Setup
7.6
654
7.1
11
Ease of Admin
8.5
359
7.8
10
Quality of Support
8.5
917
9.0
26
Has the product been a good partner in doing business?
8.9
367
8.5
10
Product Direction (% positive)
9.2
931
7.8
26
Features by Category
Email Marketing
8.8
566
8.8
24
|
Verified
8.8
536
9.5
24
|
Verified
8.4
538
8.8
23
|
Verified
8.3
449
8.8
15
|
Verified
Online Marketing
6.9
355
9.2
10
|
Verified
8.4
478
8.7
20
|
Verified
8.7
520
9.2
22
|
Verified
8.4
492
9.3
16
|
Verified
7.3
370
9.0
10
Lead Management
7.5
390
9.8
7
|
Verified
7.4
396
8.8
13
|
Verified
8.6
535
8.9
19
|
Verified
6.8
323
8.8
7
|
Verified
7.4
352
9.5
10
|
Verified
7.5
380
9.4
9
|
Verified
Feature Not Available
9.2
12
|
Verified
7.8
382
8.3
7
|
Verified
Campaign Management
Feature Not Available
9.2
13
|
Verified
Feature Not Available
Not enough data
Feature Not Available
9.4
9
|
Verified
Feature Not Available
9.3
5
Social
Feature Not Available
Not enough data
6.7
325
9.2
8
|
Verified
Feature Not Available
8.6
6
|
Verified
Feature Not Available
8.9
6
|
Verified
6.6
329
Not enough data
Reporting & Analytics
7.7
532
8.4
23
|
Verified
Feature Not Available
8.5
11
|
Verified
Feature Not Available
9.0
7
|
Verified
6.6
398
7.8
9
|
Verified
Feature Not Available
9.3
5
Platform
8.3
448
Not enough data
Feature Not Available
8.1
7
|
Verified
8.5
444
9.2
10
|
Verified
7.7
349
9.0
5
|
Verified
7.7
400
8.1
6
|
Verified
8.5
430
8.3
9
|
Verified
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
450
8.5
10
|
Verified
8.1
432
7.5
8
|
Verified
7.9
392
6.9
6
|
Verified
Campaigns
8.6
447
Not enough data
9.0
483
Not enough data
8.6
442
Not enough data
8.8
491
Not enough data
8.9
468
Not enough data
Analytics
8.2
489
Not enough data
7.7
451
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.7
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.9
127
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
464
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
443
|
Verified
Not enough data
8.7
459
|
Verified
Not enough data
Engagement
7.4
266
Not enough data
Platform
8.3
390
Not enough data
8.2
365
|
Verified
Not enough data
7.9
322
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Braze and Selligent by Marigold are categorized as Customer Journey Analytics and Marketing Automation
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Mobile Marketing, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Selligent by Marigold is categorized as Customer Data Platform (CDP) and Marketing Analytics
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Selligent by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.7%
Other
62.6%
Marketing and Advertising
12.9%
Retail
9.7%
Internet
9.7%
Photography
6.5%
Hospitality
6.5%
Other
54.8%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Selligent by Marigold has no discussions with answers
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