Compare Braze and Selligent by Marigold 
Featured Products
At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Mid-Market (51.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,500)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSelligent by Marigold
Star Rating
(35)4.0 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Selligent by MarigoldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in user satisfaction, boasting a significantly higher overall score compared to Selligent by Marigold. Users appreciate Braze's ability to streamline growth journeys, making marketing efforts more efficient and effective.
- Users say that Selligent by Marigold offers robust multichannel campaign management, allowing businesses to create and manage campaigns across email, mobile, social media, and web. This flexibility is highlighted as a key advantage for companies looking to diversify their income channels.
- Reviewers mention that Braze's segmentation capabilities are particularly strong, enabling targeted email communications that ensure the right messages reach the right audiences. This feature is praised for enhancing engagement and improving campaign outcomes.
- According to verified reviews, Selligent by Marigold shines in its quality of support, receiving high marks from users who appreciate the responsive assistance and guidance provided. This level of support can be crucial for businesses navigating complex marketing strategies.
- Users highlight that while Braze has a solid performance in ease of use, Selligent by Marigold offers a more intuitive experience for managing landing pages and forms, which users find beneficial for capturing leads effectively.
- Reviewers note that Braze's API capabilities are a standout feature, allowing users to easily pull and post data from various sources. This flexibility is seen as a game-changer for integrating with other platforms and enhancing overall marketing workflows.
Pricing
Entry-Level Pricing
Braze
No pricing availableSelligent by Marigold
No pricing availableFree Trial
Braze
Free Trial is available
Selligent by Marigold
No trial information availableRatings
Meets Requirements
8.5
977
8.3
26
Ease of Use
8.3
1,186
7.8
26
Ease of Setup
7.6
666
7.1
11
Ease of Admin
8.5
362
7.8
10
Quality of Support
8.5
927
9.0
26
Has the product been a good partner in doing business?
8.9
370
8.5
10
Product Direction (% positive)
9.2
940
7.8
26
Features by Category
Email Marketing
8.8
567
8.8
24
|
Verified
8.8
537
9.5
24
|
Verified
8.4
539
8.8
23
|
Verified
8.3
450
8.8
15
|
Verified
Online Marketing
6.9
356
9.2
10
|
Verified
8.4
479
8.7
20
|
Verified
8.7
521
9.2
22
|
Verified
8.4
493
9.3
16
|
Verified
7.2
371
9.0
10
Lead Management
7.5
391
9.8
7
|
Verified
7.5
397
8.8
13
|
Verified
8.6
536
8.9
19
|
Verified
6.8
324
8.8
7
|
Verified
7.4
353
9.5
10
|
Verified
7.5
381
9.4
9
|
Verified
Feature Not Available
9.2
12
|
Verified
7.8
383
8.3
7
|
Verified
Campaign Management
Feature Not Available
9.2
13
|
Verified
Feature Not Available
Not enough data
Feature Not Available
9.4
9
|
Verified
Feature Not Available
9.3
5
Social
Feature Not Available
Not enough data
6.7
326
9.2
8
|
Verified
Feature Not Available
8.6
6
|
Verified
Feature Not Available
8.9
6
|
Verified
6.6
330
Not enough data
Reporting & Analytics
7.7
533
8.4
23
|
Verified
Feature Not Available
8.5
11
|
Verified
Feature Not Available
9.0
7
|
Verified
6.6
399
7.8
9
|
Verified
Feature Not Available
9.3
5
Platform
8.3
450
Not enough data
Feature Not Available
8.1
7
|
Verified
8.5
446
9.2
10
|
Verified
7.7
351
9.0
5
|
Verified
7.7
401
8.1
6
|
Verified
8.5
431
8.3
9
|
Verified
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
452
8.5
10
|
Verified
8.1
434
7.5
8
|
Verified
7.9
394
6.9
6
|
Verified
Campaigns
8.6
449
Not enough data
9.0
485
Not enough data
8.6
443
Not enough data
8.8
493
Not enough data
8.9
469
Not enough data
Analytics
8.2
491
Not enough data
7.7
453
Not enough data
Optimization
8.7
473
Not enough data
8.8
482
Not enough data
8.3
393
Not enough data
8.1
391
Not enough data
Agentic AI - Push Notification
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
212
Not enough data
8.5
200
Not enough data
Targeting
8.6
193
Not enough data
8.5
178
Not enough data
Triggered Content
7.8
118
Not enough data
9.1
201
Not enough data
9.1
197
Not enough data
Personalized Content
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
125
Not enough data
7.9
131
Not enough data
Edit
7.1
125
Not enough data
8.3
129
Not enough data
7.9
129
Not enough data
Logistics
7.3
128
Not enough data
7.0
123
Not enough data
7.6
123
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
86
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
68
Not enough data
7.9
67
Not enough data
8.7
68
Not enough data
8.2
65
Not enough data
8.1
64
Not enough data
8.1
65
Not enough data
8.7
67
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
107
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
110
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
105
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
385
Not enough data
7.7
475
|
Verified
Not enough data
7.1
343
|
Verified
Not enough data
6.9
375
|
Verified
Not enough data
Campaigns
7.6
330
|
Verified
Not enough data
9.0
465
|
Verified
Not enough data
7.6
312
Not enough data
6.6
233
Not enough data
8.9
444
|
Verified
Not enough data
8.7
464
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.2
391
Not enough data
8.2
369
|
Verified
Not enough data
7.9
324
Not enough data
Agentic AI - Mobile Marketing
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Braze and Selligent by Marigold are categorized as Customer Journey Analytics and Marketing Automation
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Mobile Marketing, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Selligent by Marigold is categorized as Customer Data Platform (CDP) and Marketing Analytics
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Selligent by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.4%
Marketing and Advertising
7.2%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.3%
Marketing and Advertising
12.9%
Retail
9.7%
Internet
9.7%
Automotive
6.5%
Photography
6.5%
Other
54.8%
Alternatives
Discussions
What is Braze used for?
4 Comments
VR
Braze is a customer engagement platform that enables businesses to create and manage personalized and targeted communication campaigns through paid and owned...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Does anyone else struggle with the lack of autosave and occasional glitches when building canvases and messages?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Totally get this. I started saving each major step as a versioned draft and it’s saved me multiple times from browser...Read more
Selligent by Marigold has no discussions with answers
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