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Compare Braze and Segmentify 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Small-Business (54.4% of reviews)
Entry-Level Pricing
No pricing available
749 £
Braze
Star Rating
(1,479)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSegmentify
Star Rating
(73)4.7 out of 5
Market Segments
Small-Business (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
749 £
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Segmentify. This reflects a broader consensus on its effectiveness and reliability in delivering personalized customer experiences.
- Users say that Segmentify stands out for its ease of use and intuitive interface, making it particularly appealing for small businesses. Reviewers appreciate the software's recommendation algorithms and personalization engine, which have reportedly led to increased conversions and average basket sizes.
- According to verified reviews, Braze is recognized for its robust technical capabilities and flexibility, allowing teams to execute complex customer journeys at scale. Users highlight its powerful segmentation and event-based triggering features, which enhance the ability to engage customers effectively.
- Reviewers mention that Segmentify offers exceptional customer support, with many praising the helpfulness of the staff. Users feel supported with tips and best practices, which contributes to a positive experience when navigating the platform.
- Users highlight that while Segmentify has a strong focus on user-friendly features, Braze's comprehensive documentation and webhook integrations provide a more technical edge, enabling users to create complex audience paths and integrate external tools seamlessly.
- G2 reviewers note that despite Segmentify's strengths in user experience and support, Braze's larger market presence and extensive review count suggest a more established platform, which may offer additional resources and community support for users looking for a scalable solution.
Pricing
Entry-Level Pricing
Braze
No pricing availableSegmentify
Entry
749
£
- On-site Personalised Product Recommendations
- Personalised Push Notifications
- Website Integration
Free Trial
Braze
Free Trial is available
Segmentify
Free Trial is available
Ratings
Meets Requirements
8.5
965
8.7
51
Ease of Use
8.3
1,173
9.1
52
Ease of Setup
7.6
652
8.9
31
Ease of Admin
8.5
358
8.5
24
Quality of Support
8.5
915
9.7
52
Has the product been a good partner in doing business?
8.9
366
9.3
24
Product Direction (% positive)
9.2
929
8.8
47
Features by Category
Email Marketing
8.8
566
Not enough data
8.8
536
Not enough data
8.4
538
Not enough data
8.3
449
Not enough data
Online Marketing
6.9
355
Not enough data
8.4
478
Not enough data
8.7
520
Not enough data
8.4
492
Not enough data
7.3
370
Not enough data
Lead Management
7.5
390
Not enough data
7.4
396
Not enough data
8.6
535
Not enough data
6.8
323
Not enough data
7.4
352
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
382
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Not enough data
Reporting & Analytics
7.7
532
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
398
Not enough data
Feature Not Available
Not enough data
Platform
8.3
448
Not enough data
Feature Not Available
Not enough data
8.5
444
Not enough data
7.7
349
Not enough data
7.7
400
Not enough data
8.5
430
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
450
Not enough data
8.1
432
Not enough data
7.9
392
Not enough data
Visitor Behavior
Not enough data
8.7
26
|
Verified
Not enough data
8.6
28
|
Verified
Not enough data
8.6
24
|
Verified
Templates
Not enough data
8.3
21
|
Verified
Not enough data
8.1
23
|
Verified
Not enough data
8.7
23
|
Verified
Personalization
Not enough data
9.2
26
|
Verified
Not enough data
8.9
22
|
Verified
Not enough data
9.0
19
|
Verified
Not enough data
8.3
22
|
Verified
Not enough data
9.0
26
|
Verified
Not enough data
9.2
26
|
Verified
Not enough data
9.0
20
|
Verified
Not enough data
9.3
15
|
Verified
Multichannel
Not enough data
8.8
21
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
8.6
23
|
Verified
Administration
Not enough data
9.2
15
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.8
20
|
Verified
Not enough data
8.7
22
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
447
8.8
11
9.0
483
8.2
12
8.6
442
8.0
11
8.8
491
9.0
7
8.9
468
8.5
10
Analytics
8.2
489
8.0
10
7.7
451
8.8
8
Optimization
8.7
471
9.3
7
8.8
481
8.8
8
8.3
392
8.1
7
8.1
390
9.3
7
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Analytics
Not enough data
8.1
15
Not enough data
8.9
14
Not enough data
8.9
14
Not enough data
8.6
14
Not enough data
8.2
13
Not enough data
8.2
13
Administration
Not enough data
8.1
13
Not enough data
7.9
12
Not enough data
7.8
10
Generative AI
Not enough data
Feature Not Available
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.7
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.9
127
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Search Setup
Not enough data
8.6
16
Not enough data
8.4
16
Not enough data
8.9
17
Not enough data
8.4
17
Product Discovery
Not enough data
9.0
18
Not enough data
8.9
18
Not enough data
9.0
18
Not enough data
8.4
16
Not enough data
8.7
17
Integration
Not enough data
8.6
18
Not enough data
8.1
13
Not enough data
8.2
15
Messaging Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
464
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
443
|
Verified
Not enough data
8.7
458
|
Verified
Not enough data
Engagement
7.4
266
Not enough data
Platform
8.3
390
Not enough data
8.2
364
|
Verified
Not enough data
7.9
321
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Segmentify are categorized as Push Notification
Unique Categories
Segmentify is categorized as E-Commerce Search, E-Commerce Analytics, E-Commerce Personalization, and Proactive Notification
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Segmentify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.7%
Other
62.5%
Retail
38.2%
Apparel & Fashion
17.6%
Food & Beverages
8.8%
Sports
2.9%
Luxury Goods & Jewelry
2.9%
Other
29.4%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Segmentify has no discussions with answers
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