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At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Small-Business (54.4% of reviews)
Entry-Level Pricing
No pricing available
749 £
Braze
Star Rating
(1,425)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSegmentify
Star Rating
(73)4.7 out of 5
Market Segments
Small-Business (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
749 £
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segmentify excels in Quality of Support with a score of 9.7, while Braze's support quality is rated lower at 8.5. Reviewers mention that Segmentify's support team is responsive and helpful, making it easier for small businesses to navigate challenges.
- Reviewers mention that Segmentify offers a superior Ease of Use with a score of 9.2 compared to Braze's 8.4. Users on G2 appreciate Segmentify's intuitive interface, which simplifies the onboarding process for new users.
- G2 users highlight Segmentify's strong performance in Email Marketing, particularly in Building and Personalizing Emails and Automated Email Responses, both rated at 8.8. In contrast, Braze's email features, while robust, do not match this level of user satisfaction.
- Users say that Braze shines in Campaign Scheduling with a score of 9.1, which is notably higher than Segmentify's 8.0. Reviewers mention that Braze's scheduling capabilities allow for more precise timing and targeting of campaigns.
- Reviewers mention that Segmentify's Dynamic Content feature, rated at 8.4, is particularly effective for personalizing user experiences, while Braze's similar feature is rated slightly lower. Users appreciate how Segmentify allows for real-time content adjustments based on user behavior.
- Users on G2 report that Braze's Triggered Notifications feature, rated at 9.0, is a standout, providing timely and relevant messages to users. In comparison, Segmentify's score of 8.3 indicates room for improvement in this area, as users seek more automation in their notification strategies.
Pricing
Entry-Level Pricing
Braze
No pricing availableSegmentify
Entry
749
£
- On-site Personalised Product Recommendations
- Personalised Push Notifications
- Website Integration
Free Trial
Braze
Free Trial is available
Segmentify
Free Trial is available
Ratings
Meets Requirements
8.5
940
8.7
51
Ease of Use
8.3
1,147
9.1
52
Ease of Setup
7.6
635
8.9
31
Ease of Admin
8.5
349
8.5
24
Quality of Support
8.5
895
9.7
52
Has the product been a good partner in doing business?
8.9
357
9.3
24
Product Direction (% positive)
9.2
906
8.8
47
Features by Category
Email Marketing
8.8
563
Not enough data
8.8
534
Not enough data
8.4
538
Not enough data
8.3
449
Not enough data
Online Marketing
6.9
356
Not enough data
8.4
478
Not enough data
8.7
518
Not enough data
8.4
493
Not enough data
7.3
371
Not enough data
Lead Management
7.5
390
Not enough data
7.5
397
Not enough data
8.6
529
Not enough data
6.8
324
Not enough data
7.4
351
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
381
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Not enough data
Reporting & Analytics
7.8
530
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
443
Not enough data
Feature Not Available
Not enough data
8.5
441
Not enough data
7.7
348
Not enough data
7.7
399
Not enough data
8.5
428
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.4
38
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
Not enough data
8.1
430
Not enough data
7.9
391
Not enough data
Visitor Behavior
Not enough data
8.7
26
|
Verified
Not enough data
8.6
28
|
Verified
Not enough data
8.6
24
|
Verified
Templates
Not enough data
8.3
21
|
Verified
Not enough data
8.1
23
|
Verified
Not enough data
8.7
23
|
Verified
Personalization
Not enough data
9.2
26
|
Verified
Not enough data
8.9
22
|
Verified
Not enough data
9.0
19
|
Verified
Not enough data
8.3
22
|
Verified
Not enough data
9.0
26
|
Verified
Not enough data
9.2
26
|
Verified
Not enough data
9.0
20
|
Verified
Not enough data
9.3
15
|
Verified
Multichannel
Not enough data
8.8
21
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
8.6
23
|
Verified
Administration
Not enough data
9.2
15
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.8
20
|
Verified
Not enough data
8.7
22
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
447
8.8
11
9.0
483
8.2
12
8.6
443
8.0
11
8.8
492
9.0
7
8.9
467
8.5
10
Analytics
8.2
490
8.0
10
7.7
452
8.8
8
Optimization
8.7
471
9.3
7
8.8
480
8.8
8
8.3
391
8.1
7
8.1
390
9.3
7
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Analytics
Not enough data
8.1
15
Not enough data
8.9
14
Not enough data
8.9
14
Not enough data
8.6
14
Not enough data
8.2
13
Not enough data
8.2
13
Administration
Not enough data
8.1
13
Not enough data
7.9
12
Not enough data
7.8
10
Generative AI
Not enough data
Feature Not Available
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
129
Not enough data
Edit
7.1
124
Not enough data
8.3
127
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
66
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
109
Not enough data
8.5
105
Not enough data
Platform Data
7.7
107
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Search Setup
Not enough data
8.6
16
Not enough data
8.4
16
Not enough data
8.9
17
Not enough data
8.4
17
Product Discovery
Not enough data
9.0
18
Not enough data
8.9
18
Not enough data
9.0
18
Not enough data
8.4
16
Not enough data
8.7
17
Integration
Not enough data
8.6
18
Not enough data
8.1
13
Not enough data
8.2
15
Messaging Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
472
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
369
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
458
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
436
|
Verified
Not enough data
8.7
452
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.5
40
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Segmentify are categorized as Push Notification
Unique Categories
Segmentify is categorized as E-Commerce Search, E-Commerce Analytics, E-Commerce Personalization, and Proactive Notification
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Segmentify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.8%
Other
62.2%
Retail
38.2%
Apparel & Fashion
17.6%
Food & Beverages
8.8%
Sports
2.9%
Luxury Goods & Jewelry
2.9%
Other
29.4%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
Segmentify has no discussions with answers
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