# Braze vs SAP Engagement Cloud (formerly SAP Emarsys) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Braze excels in user-friendliness, allowing users to quickly adapt without extensive technical skills. Many appreciate the intuitive interface, which simplifies the process of running cross-channel campaigns, integrating email, in-app messaging, and push notifications seamlessly.
- **Users say** that SAP Engagement Cloud (formerly SAP Emarsys) offers a robust solution for automating personalized customer journeys across multiple channels. Reviewers highlight its powerful customer segmentation and the dynamic drag-and-drop system for configuring campaigns, making it a versatile tool for marketers.
- **According to verified reviews** , Braze's support team receives high praise for being responsive and helpful, which enhances the overall user experience. This level of support is particularly beneficial for teams looking to maximize their marketing efforts without getting bogged down by technical issues.
- **Reviewers mention** that while SAP Engagement Cloud is intuitive and clear, some users face challenges with its setup process. Despite its user-friendly design, the implementation can be more complex compared to Braze, which may require additional time and resources for onboarding.
- **G2 reviewers highlight** that Braze's ability to deliver personalized marketing communications quickly is a significant advantage. Users appreciate how the platform leverages AI to understand user behavior and interests, allowing for timely and relevant messaging that drives engagement.
- **Users report** that while SAP Engagement Cloud has strong features for email campaigns, it sometimes falls short in areas like SMS marketing and AI marketing agents, where Braze shows a more competitive edge. This difference can impact marketers who rely heavily on these channels for their campaigns.



| | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,684 | 636 | 
| **Largest Market Segment** | Mid-Market (55.8% of reviews) | Mid-Market (53.2% of reviews) | 
| **Entry Level Price** | Contact Us | $ | 

---
## Top Pros & Cons

### Braze

Pros:
- Ease of Use (385 reviews)
- Intuitive (189 reviews)

Cons:
- Learning Curve (159 reviews)
- Missing Features (149 reviews)

### SAP Engagement Cloud (formerly SAP Emarsys)

Pros:
- Ease of Use (82 reviews)
- Automation (61 reviews)

Cons:
- Missing Features (43 reviews)
- Learning Curve (42 reviews)

---
## Ratings Comparison
| Rating | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
  | **Meets Requirements** | 8.5 (1002 reviews) | 8.3 (406 reviews) | 
  | **Ease of Use** | 8.3 (1264 reviews) | 8.2 (413 reviews) | 
  | **Ease of Setup** | 7.6 (738 reviews) | 7.2 (219 reviews) | 
  | **Ease of Admin** | 8.5 (364 reviews) | 8.2 (172 reviews) | 
  | **Quality of Support** | 8.5 (949 reviews) | 8.4 (400 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (372 reviews) | 8.5 (173 reviews) | 
  | **Product Direction (% positive)** | 9.2 (955 reviews) | 8.9 (381 reviews) | 

---
## Pricing

### Braze

#### Entry-Level Pricing

Plan: Braze Go

Price: Contact Us

Description: For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging.

Key Features:
- Core Braze features &  functionality

[Browse all 4 editions](https://www.g2.com/products/braze/pricing)

#### Free Trial

Yes

### SAP Engagement Cloud (formerly SAP Emarsys)

#### Entry-Level Pricing

Plan: ESSENTIAL

Price: $

Description: Achieve your most essential objectives through marketing personalization and automation.


[Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.6/10 | 676 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 297 |

#### Email Marketing

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Building and Personalizing Emails** | 8.8 (574 reviews) | 8.7 (264 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.8 (541 reviews) | 8.7 (249 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.4 (543 reviews) | 8.5 (258 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.4 (450 reviews) | 8.3 (234 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Landing Pages and Forms** | 6.9 (356 reviews) | 7.0 (158 reviews) ✓ Verified | 
| **Dynamic Content** | 8.4 (486 reviews) | 8.0 (191 reviews) ✓ Verified | 
| **A/B Testing** | 8.7 (525 reviews) | 8.1 (218 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.4 (492 reviews) | 8.0 (215 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.2 (371 reviews) | 7.8 (158 reviews) | 

#### Lead Management

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Lead Database** | 7.5 (392 reviews) | 7.9 (174 reviews) ✓ Verified | 
| **Data Quality Management** | 7.5 (397 reviews) | 7.8 (192 reviews) ✓ Verified | 
| **Segmentation** | 8.6 (543 reviews) | 8.5 (243 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 6.8 (324 reviews) | 7.8 (161 reviews) ✓ Verified | 
| **Lead Nurturing** | 7.4 (353 reviews) | 8.0 (159 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.5 (381 reviews) | 8.2 (183 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Feature Not Available | 7.8 (146 reviews) ✓ Verified | 
| **CRM Lead Integration** | 7.8 (384 reviews) | 8.2 (144 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Program Management** | Feature Not Available | 8.2 (182 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Feature Not Available | 7.8 (122 reviews) | 
| **Calendaring** | Feature Not Available | 7.6 (113 reviews) ✓ Verified | 
| **Budgeting** | Feature Not Available | 7.0 (84 reviews) | 

#### Social

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Social Listening** | Feature Not Available | 7.3 (93 reviews) | 
| **Social Sharing** | 6.7 (326 reviews) | 7.5 (103 reviews) ✓ Verified | 
| **Social Campaigns** | Feature Not Available | 7.4 (101 reviews) ✓ Verified | 
| **Social Media Engagement** | Feature Not Available | 7.4 (93 reviews) ✓ Verified | 
| **Social Media Advertising** | 6.6 (328 reviews) | 7.5 (104 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Basic Reporting** | 7.7 (537 reviews) | 8.0 (238 reviews) ✓ Verified | 
| **Web Analytics** | Feature Not Available | 7.8 (176 reviews) ✓ Verified | 
| **ROI Analytics** | Feature Not Available | 7.6 (165 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.6 (399 reviews) | 7.4 (173 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Feature Not Available | 7.4 (109 reviews) | 

#### Platform

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customization ** | 8.3 (458 reviews) | 7.6 (154 reviews) ✓ Verified | 
| **Workflow Capability** | Feature Not Available | 8.1 (136 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (448 reviews) | 8.5 (152 reviews) ✓ Verified | 
| **Internationalization** | 7.7 (351 reviews) | 7.9 (106 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.7 (402 reviews) | 6.8 (107 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.5 (439 reviews) | 8.5 (137 reviews) ✓ Verified | 
| **Output Document Generation** | Feature Not Available | 7.6 (103 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (39 reviews) | 6.5 (29 reviews) | 
| **Multi-step Planning** | 6.6 (37 reviews) | 6.1 (28 reviews) | 
| **Cross-system Integration** | 6.8 (38 reviews) | 6.4 (30 reviews) | 
| **Adaptive Learning** | 6.5 (37 reviews) | 6.4 (29 reviews) | 
| **Proactive Assistance** | 6.4 (37 reviews) | 6.6 (29 reviews) | 
| **Decision Making** | 6.4 (36 reviews) | 6.7 (29 reviews) | 

#### Integration

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Import & Export Tools** | 7.9 (456 reviews) | 7.8 (159 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (439 reviews) | 7.6 (152 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.9 (395 reviews) | 7.4 (117 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 |

#### Metrics

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 7.8 (35 reviews) | 
| **Engagement** | Not enough data | 8.1 (38 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.0 (30 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.0 (34 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.1 (33 reviews) | 
| **Retention** | Not enough data | 8.3 (35 reviews) | 
| **Return** | Not enough data | 7.8 (33 reviews) | 
| **Conversions** | Not enough data | 8.3 (36 reviews) | 
| **Funnels** | Not enough data | 8.0 (33 reviews) | 

#### Reporting

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.0 (40 reviews) | 
| **Trending** | Not enough data | 8.1 (37 reviews) | 
| **Retroactive Reporting** | Not enough data | 7.8 (35 reviews) | 
| **Segmentation** | Not enough data | 8.6 (39 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (37 reviews) | 
| **Unification Across Devices** | Not enough data | 7.9 (32 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 7.7 (37 reviews) | 

#### Other

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (35 reviews) | 
| **Site Search Reporting** | Not enough data | 8.0 (32 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.0 (29 reviews) | 
| **Campaign Tracking** | Not enough data | 8.4 (36 reviews) | 
| **E-Commerce** | Not enough data | 8.2 (31 reviews) | 
| **Promotional Messages** | Not enough data | 8.4 (31 reviews) | 
| **Administration Alerts** | Not enough data | 7.7 (34 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (8 reviews) | 
| **Decision Making** | Not enough data | 7.1 (8 reviews) | 

#### Administration

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.1 (38 reviews) | 
| **QA Testing** | Not enough data | 7.5 (36 reviews) | 
| **Performance and Reliability** | Not enough data | 8.3 (40 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (40 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 |

#### Administration

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Template Creation** | Not enough data | 8.2 (82 reviews) | 
| **Preset Template Availability** | Not enough data | 7.9 (75 reviews) | 
| **Custom Unsubscribe** | Not enough data | 7.8 (75 reviews) | 
| **Email Segmentation** | Not enough data | 8.6 (85 reviews) | 
| **Detailed Server Logs** | Not enough data | 7.1 (58 reviews) | 
| **Notifications** | Not enough data | 7.8 (65 reviews) | 

#### Integrations

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Webhooks** | Not enough data | 7.8 (48 reviews) | 
| **Event Tracking API** | Not enough data | 7.8 (58 reviews) | 
| **Mail Send API** | Not enough data | 8.0 (58 reviews) | 
| **Spam Filter Testing** | Not enough data | 7.7 (58 reviews) | 

#### Platform

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | 8.1 (55 reviews) | 
| **Multiple Domains** | Not enough data | 7.9 (54 reviews) | 
| **Dedicated IP** | Not enough data | 8.3 (49 reviews) | 
| **Documentation** | Not enough data | 7.8 (64 reviews) | 
| **Sender Reputation Management** | Not enough data | 8.2 (59 reviews) | 
| **Tracking & Reporting** | Not enough data | 8.4 (73 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.0 (55 reviews) | 
| **Performance and Reliability** | Not enough data | 8.4 (70 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 106 |

#### Diagnosis

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **IP Address ** | Not enough data | 6.9 (61 reviews) | 
| **Domains** | Not enough data | 7.3 (66 reviews) | 
| **Content ** | Not enough data | 7.8 (72 reviews) | 
| **Policy Compliance** | Not enough data | 7.4 (65 reviews) | 

#### Tracking

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Processing Time** | Not enough data | 7.3 (70 reviews) | 
| **Placement ** | Not enough data | 7.1 (61 reviews) | 
| **Open Rate** | Not enough data | 8.2 (86 reviews) | 
| **Time to Open** | Not enough data | 8.0 (80 reviews) | 
| **Alerts** | Not enough data | 7.3 (59 reviews) | 

#### Reporting

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.2 (93 reviews) | 
| **Domain Reputation** | Not enough data | 7.6 (80 reviews) | 
| **Brand Reputation** | Not enough data | 7.6 (72 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 7.6 (77 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (18 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (18 reviews) | 
| **Decision Making** | Not enough data | 7.2 (18 reviews) | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 |

#### Analytics

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web Analytics** | Not enough data | 8.8 (8 reviews) | 
| **Campaign Tracking** | Not enough data | 8.8 (8 reviews) | 
| **Audience Insights** | Not enough data | 9.0 (8 reviews) | 
| **Reports & Dashboards** | Not enough data | 8.9 (9 reviews) | 
| **Personalization** | Not enough data | 8.1 (8 reviews) | 
| **Marketing Automation** | Not enough data | 9.1 (9 reviews) | 

#### Content Management

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | 9.2 (10 reviews) | 
| **Asset Management** | Not enough data | 8.5 (9 reviews) | 
| **Portals and Sites** | Not enough data | Feature Not Available | 

#### Design & Development

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **No-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Low-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Self-Service Capabilities** | Not enough data | 8.2 (10 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 |

#### Administration

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Integration** | Not enough data | 7.0 (10 reviews) | 
| **Geofencing** | Not enough data | 7.0 (10 reviews) | 
| **Wi-Fi Marketing** | Not enough data | 6.5 (9 reviews) | 
| **Beacons** | Not enough data | 6.5 (8 reviews) | 
| **IP Geolocation** | Not enough data | 7.5 (10 reviews) | 

#### Agentic AI - Location-Based Marketing Features

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geolocation** | Not enough data | 7.7 (11 reviews) | 
| **Campaign Automation** | Not enough data | 8.0 (10 reviews) | 
| **Analytics** | Not enough data | 8.2 (11 reviews) | 
| **Security Compliance** | Not enough data | 7.6 (11 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 |

#### Visitor Behavior

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Monitoring** | Not enough data | 8.5 (94 reviews) ✓ Verified | 
| **Targeting** | Not enough data | 8.8 (101 reviews) ✓ Verified | 
| **Guided Selling** | Not enough data | 8.2 (79 reviews) ✓ Verified | 

#### Templates

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Library** | Not enough data | 8.0 (96 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.6 (98 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 8.5 (95 reviews) ✓ Verified | 

#### Personalization

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation** | Not enough data | 8.6 (104 reviews) ✓ Verified | 
| **Content** | Not enough data | 8.4 (93 reviews) ✓ Verified | 
| **Cart Abandonment** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.4 (69 reviews) ✓ Verified | 
| **Personalization Engine** | Not enough data | 8.7 (86 reviews) ✓ Verified | 
| **Product Recommendations** | Not enough data | 8.6 (100 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Personalized Messaging** | Not enough data | 8.7 (92 reviews) ✓ Verified | 

#### Multichannel

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web** | Not enough data | 8.3 (86 reviews) ✓ Verified | 
| **Email** | Not enough data | 8.9 (117 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 8.4 (89 reviews) ✓ Verified | 

#### Administration 

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 8.7 (105 reviews) ✓ Verified | 
| **Reports & Analytics** | Not enough data | 8.5 (111 reviews) ✓ Verified | 
| **User Data** | Not enough data | 8.5 (102 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.2 (90 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 5.2 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 5.4 (8 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 8.1/10 | 570 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 |

#### Campaigns

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customize** | 8.6 (450 reviews) | 7.7 (24 reviews) | 
| **Scheduling** | 9.0 (487 reviews) | 8.3 (26 reviews) | 
| **Retarget** | 8.6 (444 reviews) | 7.9 (24 reviews) | 
| **Segmentation** | 8.8 (497 reviews) | 8.3 (27 reviews) | 
| **Triggered Notifications** | 8.9 (471 reviews) | 8.0 (24 reviews) | 

#### Analytics

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | 8.2 (496 reviews) | 7.6 (24 reviews) | 
| **Audience Insights** | 7.7 (454 reviews) | 7.3 (24 reviews) | 

#### Optimization

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | 8.7 (477 reviews) | 7.6 (24 reviews) | 
| **Personalization** | 8.8 (492 reviews) | 8.2 (25 reviews) | 
| **Rich Notifications** | 8.3 (393 reviews) | 7.0 (22 reviews) | 
| **Integrations** | 8.1 (399 reviews) | 7.4 (23 reviews) | 

#### Agentic AI - Push Notification

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (41 reviews) | 6.5 (13 reviews) | 
| **Adaptive Learning** | 6.6 (41 reviews) | 6.4 (13 reviews) | 
| **Proactive Assistance** | 6.4 (40 reviews) | 6.4 (13 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.7/10 | 228 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.4/10 | 27 |

#### Segmentation

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | 8.8 (214 reviews) | 8.8 (20 reviews) | 
| **Customer Profiles** | 8.5 (200 reviews) | 8.9 (19 reviews) | 

#### Targeting

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Behavioral Targeting** | 8.6 (195 reviews) | 8.7 (19 reviews) | 
| **Contextual Targeting** | 8.5 (178 reviews) | 8.3 (17 reviews) | 

#### Triggered Content

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geofencing** | 7.8 (118 reviews) | 8.1 (15 reviews) | 
| **Triggered Emails** | 9.1 (203 reviews) | 8.9 (21 reviews) | 
| **Triggered Messages** | 9.1 (197 reviews) | 8.9 (19 reviews) | 

#### Personalized Content

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation Engine** | 7.4 (117 reviews) | 8.4 (20 reviews) | 
| **Personalized Discounts** | 7.1 (111 reviews) | 9.0 (15 reviews) | 
| **Website Personalization** | 7.0 (108 reviews) | 8.6 (17 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (9 reviews) | 8.1 (6 reviews) | 
| **Cross-system Integration** | 7.0 (10 reviews) | 8.1 (6 reviews) | 
| **Adaptive Learning** | 7.5 (10 reviews) | 8.3 (6 reviews) | 
| **Natural Language Interaction** | 6.7 (9 reviews) | 7.8 (6 reviews) | 
| **Proactive Assistance** | 6.9 (9 reviews) | 7.8 (6 reviews) | 
| **Decision Making** | 6.5 (9 reviews) | 8.1 (6 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.2/10 | 151 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Templates

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Text and Themes** | 7.8 (128 reviews) | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 7.5 (125 reviews) | Not enough data | 
| **Mobile Responsive** | 7.9 (130 reviews) | Not enough data | 

#### Edit

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Pre-Made** | 7.1 (124 reviews) | Not enough data | 
| **Build** | 8.4 (129 reviews) | Not enough data | 
| **HTML** | 7.9 (128 reviews) | Not enough data | 

#### Logistics

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Analytics** | 7.2 (128 reviews) | Not enough data | 
| **Issues** | 7.1 (123 reviews) | Not enough data | 
| **Integrations** | 7.6 (124 reviews) | Not enough data | 
| **Shareable Link** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI Text Generation** | 6.8 (87 reviews) | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 5.6 (31 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.7/10 | 79 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.0/10 | 31 |

#### Text Messaging

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Bulk SMS** | 8.6 (69 reviews) | 8.3 (23 reviews) | 
| **Two-Way Text Messaging** | 7.9 (67 reviews) | 7.4 (18 reviews) | 
| **Text Scheduler** | 8.7 (68 reviews) | 8.5 (24 reviews) | 
| **Automatic Replies** | 8.2 (65 reviews) | 7.7 (17 reviews) | 
| **Automatic URL Shortening** | 8.1 (64 reviews) | 8.0 (20 reviews) | 
| **MMS Marketing** | 8.1 (65 reviews) | 7.1 (18 reviews) | 
| **Personalization** | 8.7 (67 reviews) | 8.3 (23 reviews) | 
| **Transactional SMS** | 8.3 (66 reviews) | 7.9 (19 reviews) | 

#### SMS Platform

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reporting** | 7.9 (64 reviews) | 7.8 (23 reviews) | 
| **Automation** | 8.5 (63 reviews) | 8.6 (23 reviews) | 
| **White Label** | Feature Not Available | 7.4 (17 reviews) | 
| **Text-to-Landline** | Feature Not Available | 6.9 (15 reviews) | 
| **Short Codes** | 8.4 (63 reviews) | 7.1 (16 reviews) | 
| **API Integration** | 7.9 (63 reviews) | 8.2 (19 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (16 reviews) | 5.4 (9 reviews) | 
| **Multi-step Planning** | 6.5 (16 reviews) | 5.4 (9 reviews) | 
| **Cross-system Integration** | 6.5 (16 reviews) | 6.1 (9 reviews) | 
| **Natural Language Interaction** | 6.8 (16 reviews) | 5.6 (9 reviews) | 
| **Proactive Assistance** | 6.6 (16 reviews) | 5.2 (9 reviews) | 
| **Decision Making** | 6.4 (16 reviews) | 5.6 (9 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.4/10 | 120 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 |

#### Platform Basics

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Segmentation** | 8.3 (110 reviews) | 8.6 (50 reviews) | 
| **Journey Optimization** | 8.5 (108 reviews) | 8.6 (48 reviews) | 

#### Platform Data

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Reporting** | 7.6 (109 reviews) | 8.1 (45 reviews) | 
| **Trends Reporting** | 7.4 (103 reviews) | 8.0 (47 reviews) | 
| **Dashboards** | 7.6 (110 reviews) | 8.4 (51 reviews) | 
| **Advanced Data Filtering** | 7.5 (107 reviews) | 7.9 (44 reviews) | 

#### Platform Additional Functionality

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Mapping** | 7.7 (105 reviews) | 7.8 (44 reviews) | 
| **Integrations** | 7.6 (105 reviews) | 8.1 (42 reviews) | 
| **Automated Alerts** | Feature Not Available | 7.9 (40 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (31 reviews) | 8.0 (10 reviews) | 
| **Cross-system Integration** | 6.6 (31 reviews) | 8.3 (10 reviews) | 
| **Adaptive Learning** | 6.7 (30 reviews) | 8.0 (10 reviews) | 
| **Proactive Assistance** | 6.6 (30 reviews) | 8.3 (9 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.0/10 | 28 |

#### Loyalty Experience

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 8.4 (15 reviews) | 
| **Rewards** | Not enough data | 8.6 (15 reviews) | 
| **Membership** | Not enough data | 8.4 (17 reviews) | 
| **Personalization** | Not enough data | 8.5 (22 reviews) | 
| **Gamification** | Not enough data | 7.4 (12 reviews) | 
| **Loyalty Cards** | Not enough data | 7.8 (13 reviews) | 

#### Loyalty Platform

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Communication Tools** | Not enough data | 8.7 (15 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 8.7 (18 reviews) | 
| **Loyalty Analytics** | Not enough data | 8.3 (15 reviews) | 
| **Localization** | Not enough data | 8.5 (16 reviews) | 
| **Integrations** | Not enough data | 8.8 (18 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (6 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 8.5/10 | 15 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Transactional Messages** | 8.5 (14 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 9.0 (13 reviews) | Not enough data | 
| **Conversational Messaging** | 8.5 (13 reviews) | Not enough data | 
| **Personalization** | 8.9 (12 reviews) | Not enough data | 
| **Promotional Messages** | 8.6 (12 reviews) | Not enough data | 
| **Automated Replies** | 8.3 (12 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Segmentation** | 8.5 (12 reviews) | Not enough data | 
| **API Integration** | 8.2 (13 reviews) | Not enough data | 
| **WhatsApp Commerce** | Feature Not Available | Not enough data | 
| **Analytics** | 8.2 (13 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 6.3/10 | 34 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (33 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (32 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (33 reviews) | Not enough data | 
| **Proactive Assistance** | 6.2 (32 reviews) | Not enough data | 
| **Decision Making** | 6.2 (32 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.5/10 | 551 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 |

#### Analysis

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Application Attribution** | 7.5 (381 reviews) | 8.0 (43 reviews) | 
| **Campaign Analysis** | 7.7 (473 reviews) ✓ Verified | 8.3 (69 reviews) ✓ Verified | 
| **Uninstall Tracking** | 7.1 (342 reviews) ✓ Verified | 7.7 (38 reviews) | 
| **Custom Dashboards** | 6.9 (374 reviews) ✓ Verified | 8.1 (54 reviews) | 

#### Campaigns

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Proximity Marketing** | 7.5 (329 reviews) ✓ Verified | 7.9 (42 reviews) ✓ Verified | 
| **Push Notifications** | 9.0 (466 reviews) ✓ Verified | 8.4 (46 reviews) ✓ Verified | 
| **Bulk SMS** | 7.6 (311 reviews) | 8.4 (39 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | 6.6 (232 reviews) | 7.8 (32 reviews) | 
| **Email Campaigns** | 8.9 (445 reviews) ✓ Verified | 9.1 (64 reviews) | 
| **Audience Segmentation** | 8.7 (468 reviews) ✓ Verified | 8.8 (62 reviews) | 

#### Engagement

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Coupons and Promotions** | 7.5 (268 reviews) | 8.1 (52 reviews) | 

#### Platform

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Optimization** | 8.3 (390 reviews) | 8.4 (59 reviews) | 
| **Integrations - Mobile Marketing** | 8.2 (369 reviews) ✓ Verified | 8.1 (28 reviews) ✓ Verified | 
| **Internationalization** | 7.9 (323 reviews) | 8.3 (43 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (44 reviews) | 6.3 (8 reviews) | 
| **Multi-step Planning** | 6.7 (42 reviews) | 6.0 (8 reviews) | 
| **Cross-system Integration** | 6.7 (40 reviews) | 5.4 (9 reviews) | 
| **Adaptive Learning** | 6.6 (40 reviews) | 6.0 (8 reviews) | 
| **Proactive Assistance** | 6.6 (41 reviews) | 6.4 (7 reviews) | 
| **Decision Making** | 6.6 (42 reviews) | 7.4 (7 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 |

#### Marketing Operations

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.0 (70 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.5 (83 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.3 (80 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.8 (81 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.3 (94 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.4 (101 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.1 (74 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.0 (75 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.4 (72 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 8.1 (73 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (16 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (7):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Braze (4):** [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization)

**Unique to SAP Engagement Cloud (formerly SAP Emarsys) (8):** [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Braze | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Small-Business** | 16.8% | 23.8% | 
| **Mid-Market** | 55.8% | 53.2% | 
| **Enterprise** | 27.4% | 23.0% | 

### By Industry

#### Braze

- **Financial Services:** 12.6%
- **Marketing and Advertising:** 7.2%
- **Information Technology and Services:** 6.1%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 5.5%
- **Food & Beverages:** 5.4%
- **Entertainment:** 4.9%
- **Computer Software:** 3.6%
- **Consumer Goods:** 3.1%
- **Consumer Services:** 2.7%
- **Other:** 42.9%

#### SAP Engagement Cloud (formerly SAP Emarsys)

- **Retail:** 28.3%
- **Apparel & Fashion:** 10.4%
- **Consumer Goods:** 5.3%
- **Marketing and Advertising:** 4.7%
- **Sporting Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.5%
- **Entertainment:** 2.0%
- **Computer Software:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Internet:** 1.8%
- **Other:** 36.0%

---
## Alternatives

### Alternatives to Braze

- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1356 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1409 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (766 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1220 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)

### Alternatives to SAP Engagement Cloud (formerly SAP Emarsys)

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1220 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1409 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1356 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14853 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)

---
## Top Discussions

### Braze

No discussions available for this product.

### SAP Engagement Cloud (formerly SAP Emarsys)

- Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote
  > **Top comment:** "Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..."
- Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote
  > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover."
- Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/braze-vs-sap-engagement-cloud-formerly-sap-emarsys)