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Compare Braze and SAP Emarsys 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (54.5% of reviews)
Entry-Level Pricing
No pricing available
$
Braze
Star Rating
(1,449)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSAP Emarsys
Star Rating
(544)4.3 out of 5
Market Segments
Mid-Market (54.5% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in overall user satisfaction, boasting a significantly higher G2 Score compared to SAP Emarsys. Users appreciate Braze's ability to execute highly personalized, real-time customer journeys, which is enhanced by its robust segmentation and event-based triggering capabilities.
- According to verified reviews, SAP Emarsys is praised for its ease of use in creating personalized marketing campaigns. Users highlight its ability to unify customer data and engage across multiple channels, making it easier to create relevant campaigns and achieve better results.
- Reviewers mention that Braze's technical capabilities and webhook integrations contribute to a more efficient workflow. Users find it easy to create complex audience paths, which is a significant advantage for teams looking to optimize their marketing strategies.
- Users say that while SAP Emarsys offers flexible journeys and rich segmentation, it sometimes faces challenges in setup and configuration. This can lead to a steeper learning curve for new users compared to Braze, which is noted for its intuitive onboarding process.
- Reviewers highlight that both platforms provide strong support, but Braze edges out with slightly higher ratings in quality of support. Users appreciate the quality documentation provided by Braze, which makes it easier to understand and utilize the platform effectively.
- According to recent feedback, SAP Emarsys users enjoy its automation programs and personalization features, but they also note that the platform could improve in areas like campaign performance tracking. In contrast, Braze users report a more comprehensive approach to campaign analysis, which helps in refining marketing efforts.
Pricing
Entry-Level Pricing
Braze
No pricing availableSAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Braze
Free Trial is available
SAP Emarsys
No trial information availableRatings
Meets Requirements
8.5
953
8.3
402
Ease of Use
8.3
1,161
8.2
407
Ease of Setup
7.6
645
7.1
214
Ease of Admin
8.5
354
8.2
172
Quality of Support
8.5
906
8.4
397
Has the product been a good partner in doing business?
8.9
362
8.5
173
Product Direction (% positive)
9.2
918
8.9
375
Features by Category
Email Marketing
8.8
564
8.7
263
|
Verified
8.8
536
8.7
247
|
Verified
8.4
539
8.5
258
|
Verified
8.3
449
8.3
232
|
Verified
Online Marketing
6.9
356
7.0
158
|
Verified
8.4
478
8.0
191
|
Verified
8.7
519
8.1
218
|
Verified
8.4
493
8.0
215
|
Verified
7.3
371
7.8
158
Lead Management
7.5
390
7.9
174
|
Verified
7.5
397
7.8
192
|
Verified
8.6
533
8.5
240
|
Verified
6.8
324
7.8
161
|
Verified
7.4
352
8.0
158
|
Verified
7.5
380
8.2
183
|
Verified
Feature Not Available
7.8
146
|
Verified
7.8
381
8.2
144
|
Verified
Campaign Management
Feature Not Available
8.2
181
|
Verified
Feature Not Available
7.8
122
Feature Not Available
7.6
113
|
Verified
Feature Not Available
7.0
84
Social
Feature Not Available
7.3
93
6.7
325
7.5
103
|
Verified
Feature Not Available
7.4
101
|
Verified
Feature Not Available
7.4
93
|
Verified
6.6
329
7.5
104
|
Verified
Reporting & Analytics
7.8
530
8.0
236
|
Verified
Feature Not Available
7.8
176
|
Verified
Feature Not Available
7.6
165
|
Verified
6.7
399
7.4
173
|
Verified
Feature Not Available
7.4
109
Platform
8.3
445
7.5
153
|
Verified
Feature Not Available
8.1
135
|
Verified
8.5
442
8.5
152
|
Verified
7.7
349
7.9
106
|
Verified
7.7
400
6.8
107
|
Verified
8.5
430
8.5
137
|
Verified
Feature Not Available
7.6
103
|
Verified
Agentic AI - Marketing Automation
6.5
39
6.5
29
6.6
37
6.1
28
6.7
37
6.4
30
6.5
37
6.4
29
6.4
37
6.6
29
6.4
36
6.7
29
Integration
7.8
447
7.8
158
|
Verified
8.1
430
7.6
151
|
Verified
7.9
391
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
8.6
448
7.7
24
9.0
484
8.3
26
8.6
443
7.9
24
8.8
492
8.3
27
8.9
468
8.0
24
Analytics
8.2
490
7.6
24
7.7
452
7.3
24
Optimization
8.7
471
7.6
24
8.8
481
8.2
25
8.3
392
7.0
22
8.1
390
7.4
23
Agentic AI - Push Notification
6.4
39
6.5
13
6.5
38
6.4
13
6.3
37
6.4
13
Segmentation
8.8
210
8.8
20
8.5
198
8.9
19
Targeting
8.6
192
8.7
18
8.5
177
8.3
17
Triggered Content
7.7
116
8.1
15
9.1
199
8.9
20
9.1
195
8.9
19
Personalized Content
7.4
116
8.3
19
7.1
110
9.0
15
7.0
107
8.6
17
Agentic AI - Personalization Engines
7.0
9
8.1
6
6.9
9
8.1
6
7.5
10
8.3
6
6.7
9
7.8
6
6.9
9
7.8
6
6.5
9
8.1
6
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
8.3
23
8.0
66
7.4
18
8.7
67
8.5
24
8.2
64
7.7
17
8.1
63
8.0
20
8.1
65
7.1
18
8.7
66
8.3
23
8.3
66
7.9
19
SMS Platform
7.9
64
7.8
23
8.5
63
8.6
23
Feature Not Available
7.4
17
Feature Not Available
6.9
15
8.4
63
7.1
16
7.9
63
8.2
19
Agentic AI - SMS Marketing
6.3
16
5.4
9
6.5
16
5.4
9
6.5
16
6.1
9
6.8
16
5.6
9
6.6
16
5.2
9
6.4
16
5.6
9
Platform Basics
8.3
110
8.6
50
8.5
106
8.6
48
Platform Data
7.6
108
8.1
45
7.4
103
8.0
47
7.6
107
8.4
51
7.5
107
7.9
44
Platform Additional Functionality
7.7
105
7.8
44
7.6
104
8.1
42
Feature Not Available
7.9
40
Agentic AI - Customer Journey Analytics
6.5
31
8.0
10
6.4
30
8.3
10
6.7
30
8.0
10
6.6
30
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
8.0
43
7.7
473
|
Verified
8.3
68
|
Verified
7.0
342
|
Verified
7.7
38
6.9
370
|
Verified
8.1
54
Campaigns
7.5
329
|
Verified
7.9
42
|
Verified
9.0
462
|
Verified
8.4
46
|
Verified
7.6
311
8.4
39
|
Verified
6.6
232
7.8
32
8.9
441
|
Verified
9.1
64
8.7
454
|
Verified
8.8
62
Engagement
7.4
267
8.1
52
Platform
8.3
391
8.4
59
8.2
363
|
Verified
8.1
28
|
Verified
7.9
320
8.3
43
Agentic AI - Mobile Marketing
6.5
40
6.3
8
6.7
42
6.0
8
6.7
40
5.4
9
6.6
40
6.0
8
6.5
40
6.4
7
6.5
41
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Braze and SAP Emarsys are categorized as Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Braze is categorized as Email Template Builder, Personalization, WhatsApp Marketing, and RCS Business Messaging
SAP Emarsys is categorized as E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Loyalty Management, Marketing Analytics, Transactional Email, and Digital Analytics
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Retail
28.2%
Apparel & Fashion
10.5%
Consumer Goods
5.4%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.2%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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