Compare Braze and Sailthru by Marigold 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (59.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,495)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSailthru by Marigold
Star Rating
(155)4.2 out of 5
Market Segments
Mid-Market (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Sailthru by MarigoldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sailthru by Marigold excels in personalization and predictive analytics, allowing businesses to create highly tailored customer experiences across email and web channels. Users appreciate its ability to leverage rich behavioral and purchase data for effective marketing strategies.
- Users say that Braze stands out for its segmentation capabilities, enabling targeted email communications that ensure the right messages reach the right audience. This feature has been highlighted as a key factor in boosting marketing efficiency and results.
- According to verified reviews, Sailthru by Marigold is praised for its user-friendly interface and automation features, making it particularly effective for managing large volumes of emails and publishing campaigns. Reviewers find the drag-and-drop campaign builder intuitive and easy to navigate.
- Reviewers mention that while Braze offers robust features, some users have found challenges with ease of setup. Despite this, the platform's RestApi functionality is noted as a lifesaver for those needing to integrate data from external sources, enhancing its overall usability.
- G2 reviewers highlight that both platforms perform well in customer support, with Sailthru by Marigold receiving commendations for its responsiveness and helpfulness. Users feel supported in their marketing efforts, which is crucial for long-term success.
- Users report that Sailthru by Marigold has a slight edge in email deliverability and triggered emails, with high satisfaction scores in these areas. This capability is essential for businesses looking to maximize their email marketing effectiveness and ensure timely communication with customers.
Pricing
Entry-Level Pricing
Braze
No pricing availableSailthru by Marigold
No pricing availableFree Trial
Braze
Free Trial is available
Sailthru by Marigold
No trial information availableRatings
Meets Requirements
8.5
974
8.7
134
Ease of Use
8.3
1,183
8.3
134
Ease of Setup
7.6
662
8.0
53
Ease of Admin
8.5
362
8.5
54
Quality of Support
8.5
924
8.5
126
Has the product been a good partner in doing business?
8.9
370
8.7
51
Product Direction (% positive)
9.2
938
7.6
130
Features by Category
Email Marketing
8.8
567
8.6
95
|
Verified
8.8
537
9.0
94
|
Verified
8.4
539
8.6
95
|
Verified
8.3
450
8.6
78
|
Verified
Online Marketing
6.9
356
7.9
57
|
Verified
8.4
479
8.3
72
|
Verified
8.7
521
8.6
82
|
Verified
8.4
493
8.7
73
|
Verified
7.2
371
8.1
12
Lead Management
7.5
391
7.9
22
|
Verified
7.5
397
7.7
37
|
Verified
8.6
536
8.1
41
|
Verified
6.8
324
7.5
25
|
Verified
7.4
353
7.8
30
|
Verified
7.5
381
7.7
35
|
Verified
Feature Not Available
8.1
25
|
Verified
7.8
383
7.5
27
|
Verified
Campaign Management
Feature Not Available
8.5
66
|
Verified
Feature Not Available
7.9
12
Feature Not Available
9.2
10
Feature Not Available
8.3
9
Social
Feature Not Available
8.5
10
6.7
326
8.2
46
|
Verified
Feature Not Available
7.0
11
Feature Not Available
8.2
10
6.6
330
7.5
12
Reporting & Analytics
7.7
533
7.9
95
|
Verified
Feature Not Available
7.8
74
|
Verified
Feature Not Available
8.0
57
|
Verified
6.6
399
7.7
62
|
Verified
Feature Not Available
7.7
13
Platform
8.3
449
7.9
33
|
Verified
Feature Not Available
7.8
29
|
Verified
8.5
445
8.8
32
|
Verified
7.7
350
Not enough data
7.7
401
7.3
5
8.5
431
8.6
32
|
Verified
Feature Not Available
8.2
22
|
Verified
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
451
8.4
30
|
Verified
8.1
433
8.6
30
|
Verified
7.9
393
7.5
24
|
Verified
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
449
Not enough data
9.0
485
Not enough data
8.6
443
Not enough data
8.8
493
Not enough data
8.9
469
Not enough data
Analytics
8.2
491
Not enough data
7.7
453
Not enough data
Optimization
8.7
473
Not enough data
8.8
482
Not enough data
8.3
393
Not enough data
8.1
391
Not enough data
Agentic AI - Push Notification
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
211
9.0
8
8.5
199
9.2
6
Targeting
8.6
193
8.9
6
8.5
178
9.0
5
Triggered Content
7.7
117
10.0
5
9.1
200
9.6
9
9.1
196
9.5
7
Personalized Content
7.4
117
8.3
7
7.1
111
Not enough data
7.0
108
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
125
Not enough data
7.9
131
Not enough data
Edit
7.1
125
Not enough data
8.3
129
Not enough data
7.9
129
Not enough data
Logistics
7.3
128
Not enough data
7.0
123
Not enough data
7.6
123
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
86
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
68
Not enough data
7.9
67
Not enough data
8.7
68
Not enough data
8.2
65
Not enough data
8.1
64
Not enough data
8.1
65
Not enough data
8.7
67
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
385
8.3
9
|
Verified
7.7
475
|
Verified
8.6
13
7.1
343
|
Verified
8.3
6
|
Verified
6.9
373
|
Verified
9.0
7
|
Verified
Campaigns
7.6
330
|
Verified
8.1
9
9.0
465
|
Verified
8.5
9
|
Verified
7.6
312
8.9
6
|
Verified
6.6
233
9.0
5
|
Verified
8.9
444
|
Verified
9.2
12
|
Verified
8.7
463
|
Verified
8.3
10
|
Verified
Engagement
7.4
267
8.5
11
|
Verified
Platform
8.2
391
8.3
13
|
Verified
8.2
368
|
Verified
7.9
12
|
Verified
7.9
323
9.2
12
|
Verified
Agentic AI - Mobile Marketing
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Sailthru by Marigold are categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Sailthru by Marigold is categorized as Customer Journey Mapping, Email Testing, Email Deliverability, Transactional Email, Landing Page Builders, and Pop-Up Builder
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sailthru by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.4%
Marketing and Advertising
7.2%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.2%
Retail
12.5%
Publishing
12.5%
Marketing and Advertising
8.6%
Media Production
7.9%
Apparel & Fashion
7.2%
Other
51.3%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Sailthru by Marigold has no discussions with answers
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