Compare Braze and Retention Science 
Featured Products
At a Glance
Market Segments
Mid-Market (56.6% of reviews)
Small-Business (46.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,491)4.5 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeRetention Science
Star Rating
(34)4.5 out of 5
Market Segments
Small-Business (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Retention ScienceSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Retention Science excels in automating customer retention strategies, with users praising its predictive analytics and lifecycle-based automation that simplify targeting and outreach decisions.
- Users say that Braze stands out for its robust segmentation capabilities, allowing for highly targeted email communications that ensure the right messages reach the right audience, which has significantly boosted their marketing effectiveness.
- According to verified reviews, Retention Science offers a smoother setup experience, with users highlighting its intuitive onboarding process that helps them get started quickly, compared to Braze, which has faced some challenges in this area.
- Reviewers mention that while both platforms provide quality support, Retention Science has received slightly higher marks for its customer service, with users appreciating the responsiveness and helpfulness of their support team.
- G2 reviewers indicate that Braze's integration capabilities, particularly its RestApi, are a game-changer for users needing to pull and send data across platforms, making it a vital tool for those who rely on data-driven marketing strategies.
- Users report that Retention Science's focus on compliance-specific signals for US fintech users is a unique advantage, providing tailored insights that enhance campaign effectiveness, which some users feel is lacking in Braze's more generalized approach.
Pricing
Entry-Level Pricing
Braze
No pricing availableRetention Science
No pricing availableFree Trial
Braze
Free Trial is available
Retention Science
No trial information availableRatings
Meets Requirements
8.5
966
8.9
29
Ease of Use
8.3
1,175
8.9
29
Ease of Setup
7.6
658
8.1
9
Ease of Admin
8.5
357
7.8
9
Quality of Support
8.5
916
8.8
29
Has the product been a good partner in doing business?
8.9
365
8.0
9
Product Direction (% positive)
9.2
930
9.2
28
Features by Category
Email Marketing
8.8
561
8.7
18
8.8
531
9.2
18
8.4
533
8.6
18
8.3
445
9.2
16
Online Marketing
6.9
351
9.0
15
8.4
474
8.3
17
8.7
516
8.8
18
8.4
488
9.2
16
7.2
365
Feature Not Available
Lead Management
7.5
386
9.1
15
7.5
393
8.4
16
8.6
531
7.7
18
6.8
319
8.8
15
7.4
349
8.9
17
7.5
376
8.5
16
Feature Not Available
Feature Not Available
7.7
377
Feature Not Available
Campaign Management
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.7
322
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
9.3
15
6.6
326
9.0
16
Reporting & Analytics
7.7
528
8.5
17
Feature Not Available
8.9
15
Feature Not Available
8.8
16
6.6
395
8.5
16
Feature Not Available
Feature Not Available
Platform
8.3
444
8.4
15
Feature Not Available
Feature Not Available
8.5
440
8.4
16
7.7
346
Feature Not Available
7.7
396
Feature Not Available
8.5
427
8.9
16
Feature Not Available
Feature Not Available
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
446
8.7
15
8.1
428
8.4
15
7.9
389
8.3
14
Campaigns
8.6
447
Not enough data
9.0
481
Not enough data
8.6
439
Not enough data
8.8
489
Not enough data
8.9
466
Not enough data
Analytics
8.2
487
Not enough data
7.7
449
Not enough data
Optimization
8.7
469
Not enough data
8.8
478
Not enough data
8.3
390
Not enough data
8.1
389
Not enough data
Agentic AI - Push Notification
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.7
211
Not enough data
8.5
199
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.8
117
Not enough data
9.1
200
Not enough data
9.1
196
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
129
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.9
128
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
68
Not enough data
7.9
67
Not enough data
8.7
67
Not enough data
8.2
65
Not enough data
8.1
64
Not enough data
8.1
64
Not enough data
8.7
67
Not enough data
8.3
65
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Data Sourcing
Not enough data
9.2
14
Not enough data
9.3
14
Not enough data
9.1
15
Not enough data
9.2
14
Intelligence
Not enough data
9.2
14
Not enough data
8.9
14
Not enough data
8.9
14
Platform Basics
8.3
110
Not enough data
8.5
107
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
110
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
105
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
383
Not enough data
7.7
472
|
Verified
Not enough data
7.0
341
|
Verified
Not enough data
6.9
373
|
Verified
Not enough data
Campaigns
7.6
327
|
Verified
Not enough data
9.0
463
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
443
|
Verified
Not enough data
8.7
461
|
Verified
Not enough data
Engagement
7.4
266
Not enough data
Platform
8.2
390
Not enough data
8.2
367
|
Verified
Not enough data
7.9
323
Not enough data
Agentic AI - Mobile Marketing
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Retention Science are categorized as Marketing Automation
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Retention Science
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.5%
Marketing and Advertising
7.2%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.1%
Retail
12.5%
Marketing and Advertising
12.5%
Education Management
12.5%
Apparel & Fashion
12.5%
Information Technology and Services
9.4%
Other
40.6%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
What is least helpful about Retention Science? What are the downsides of using Retention Science?
1 Comment
WS
What is least helpful about Retention Science? What are the downsides of using Retention Science?Read more
Retention Science has no more discussions with answers
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