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Compare Braze and Privy 
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Small-Business (92.4% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Braze
Star Rating
(1,462)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazePrivy
Star Rating
(122)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in providing a powerful and flexible CRM platform, allowing teams to execute highly personalized, real-time customer journeys at scale. Users appreciate its robust segmentation and event-based triggering capabilities, which enhance multi-channel orchestration.
- Users say that Privy stands out for its impressive customization and functionality, especially for small businesses. Many find it capable of handling tasks typically reserved for larger customer contact platforms, all while being integrated seamlessly within the Shopify dashboard.
- Reviewers mention that Braze's ease of use is a significant advantage, with features like webhook integrations enabling more complex audience paths. This has made users' workflows more efficient, as they can easily integrate external tools.
- According to verified reviews, Privy shines in its user-friendly email templates, which many users find easier to navigate compared to other systems. This simplicity is particularly appreciated by those who may not have extensive technical expertise.
- G2 reviewers highlight that while Braze has a higher overall satisfaction score, Privy boasts a slightly better rating for support and ease of setup. Users commend Privy for its quick onboarding process and responsive customer service, making it a solid choice for those prioritizing support.
- Users report that Braze has a more extensive feature set, particularly in SMS marketing, where it outperforms Privy. However, some users feel that the learning curve can be steeper, which may pose challenges for new users compared to Privy's more straightforward approach.
Pricing
Entry-Level Pricing
Braze
No pricing availablePrivy
15-Day Free Trial
Free Trial
Try Privy's list growth and email marketing tools for free during your first 15 days.
- Unlimited popups & flyouts to grow your email list
- Create and send emails, with a 100-person send limit per day, during trial.
Free Trial
Braze
Free Trial is available
Privy
Free Trial is available
Ratings
Meets Requirements
8.5
957
9.0
82
Ease of Use
8.3
1,165
8.9
81
Ease of Setup
7.6
649
9.0
32
Ease of Admin
8.5
357
9.0
31
Quality of Support
8.5
910
8.8
78
Has the product been a good partner in doing business?
8.9
365
9.4
30
Product Direction (% positive)
9.2
922
9.0
72
Features by Category
Email Marketing
8.8
566
Not enough data
8.8
536
Not enough data
8.4
539
Not enough data
8.3
450
Not enough data
Online Marketing
6.9
356
Not enough data
8.4
478
Not enough data
8.7
520
Not enough data
8.4
493
Not enough data
7.3
371
Not enough data
Lead Management
7.5
391
Not enough data
7.5
397
Not enough data
8.6
535
Not enough data
6.8
324
Not enough data
7.4
352
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
381
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Not enough data
Reporting & Analytics
7.7
532
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
447
Not enough data
Feature Not Available
Not enough data
8.5
443
Not enough data
7.7
349
Not enough data
7.7
400
Not enough data
8.5
430
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
449
Not enough data
8.1
432
Not enough data
7.9
391
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
468
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
8.7
10
8.0
66
Feature Not Available
8.7
67
9.7
10
8.2
64
Feature Not Available
8.1
63
Feature Not Available
8.1
65
Feature Not Available
8.7
66
9.5
10
8.3
66
Feature Not Available
SMS Platform
7.9
64
Feature Not Available
8.5
63
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.4
63
Feature Not Available
7.9
63
Feature Not Available
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Design and Customization
Not enough data
7.8
33
Not enough data
8.2
33
Not enough data
9.2
30
Not enough data
8.5
32
Campaigns
Not enough data
8.7
28
Not enough data
8.4
31
Not enough data
8.7
20
Not enough data
8.7
32
Integrations
Not enough data
9.2
26
Not enough data
8.8
15
Not enough data
9.2
30
Not enough data
8.9
19
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
108
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Lead Monitoring
Not enough data
8.8
24
|
Verified
Not enough data
8.7
27
|
Verified
Not enough data
Feature Not Available
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Feature Not Available
Not enough data
8.5
28
|
Verified
Not enough data
7.5
17
|
Verified
Not enough data
8.1
27
|
Verified
Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Customization
Not enough data
8.7
27
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
29
|
Verified
Not enough data
9.1
28
|
Verified
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
462
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
441
|
Verified
Not enough data
8.7
454
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Privy are categorized as Email Template Builder, Marketing Automation, and SMS Marketing
Unique Categories
Braze is categorized as Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, WhatsApp Marketing, and RCS Business Messaging
Privy is categorized as Pop-Up Builder and Lead Capture
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Privy
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.4%
Retail
25.4%
Consumer Goods
11.9%
Apparel & Fashion
11.9%
Food & Beverages
10.2%
Marketing and Advertising
5.1%
Other
35.6%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How are you handling Braze’s learning curve and onboarding new marketers without losing weeks of productivity?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">One thing that sped up onboarding for us was mixing Braze’s own “Getting Started” tutorials with short internal Loom...Read more
Can an option be added to have a landing page linked to social media so followers can sign up for my list?
1 Comment
KS
You can set this up in your Privy account today! Here's a guide that walks through the steps:...Read more
Privy has no more discussions with answers
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