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At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Small-Business (92.7% of reviews)
Entry-Level Pricing
No pricing available
$0.00 Per Month
Braze
Star Rating
(1,434)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazePostscript
Star Rating
(159)4.9 out of 5
Market Segments
Small-Business (92.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$0.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Braze excels in its email marketing capabilities, particularly in building and personalizing emails with a score of 8.8, while Postscript shines in bulk SMS with a higher score of 9.5, indicating a stronger focus on text messaging solutions.
- Reviewers mention that Postscript offers superior ease of use and setup, scoring 9.4 in both areas compared to Braze's 8.4 and 7.5, respectively, making it a more user-friendly option for small businesses.
- G2 users highlight that Braze's quality of support is commendable with a score of 8.5, but Postscript outperforms with an impressive 9.9, suggesting that users may find more reliable assistance when using Postscript.
- Users on G2 report that Braze's campaign scheduling feature is robust, scoring 9.1, while Postscript's automation capabilities are rated even higher at 9.3, indicating a more advanced approach to managing marketing campaigns.
- Reviewers mention that Braze's dynamic content feature scores 8.4, which is beneficial for personalized marketing, but Postscript's automatic URL shortening feature, scoring 9.4, enhances the efficiency of SMS campaigns.
- Users say that while Braze provides solid audience segmentation with a score of 8.8, Postscript's two-way text messaging feature, rated at 8.4, allows for more interactive customer engagement, which is crucial for businesses focused on SMS marketing.
Pricing
Entry-Level Pricing
Braze
No pricing availablePostscript
Starter
$0.00
Per Month
For brands just getting started with SMS. $100 usage credit during your first 30 days.* Usage and carrier fees may apply. See pricing page for further details.
- Campaigns and automations
- Unlimited segments
- Dedicated toll-free number
Free Trial
Braze
Free Trial is available
Postscript
Free Trial is available
Ratings
Meets Requirements
8.5
945
9.5
94
Ease of Use
8.3
1,152
9.4
101
Ease of Setup
7.6
638
9.4
39
Ease of Admin
8.5
350
9.6
40
Quality of Support
8.5
900
9.9
100
Has the product been a good partner in doing business?
8.9
358
9.8
40
Product Direction (% positive)
9.2
911
9.7
91
Features by Category
Email Marketing
8.8
563
Not enough data
8.8
534
Not enough data
8.4
539
Not enough data
8.3
449
Not enough data
Online Marketing
6.9
356
Not enough data
8.4
478
Not enough data
8.7
519
Not enough data
8.4
493
Not enough data
7.3
371
Not enough data
Lead Management
7.5
390
Not enough data
7.5
397
Not enough data
8.6
530
Not enough data
6.8
324
Not enough data
7.4
351
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
381
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Not enough data
Reporting & Analytics
7.8
530
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
444
Not enough data
Feature Not Available
Not enough data
8.5
442
Not enough data
7.7
349
Not enough data
7.7
399
Not enough data
8.5
428
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
Not enough data
8.1
430
Not enough data
7.9
391
Not enough data
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
467
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
480
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
129
Not enough data
Edit
7.1
124
Not enough data
8.3
127
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
66
9.5
76
8.0
66
8.4
73
8.7
67
9.1
73
8.2
64
8.9
66
8.1
63
9.4
78
8.1
65
9.3
78
8.7
66
9.1
77
8.3
66
9.0
65
SMS Platform
7.9
64
8.4
74
8.5
63
9.3
76
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.4
63
8.8
58
7.9
63
8.8
59
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
109
Not enough data
8.5
105
Not enough data
Platform Data
7.7
107
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
461
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
439
|
Verified
Not enough data
8.7
453
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Postscript are categorized as SMS Marketing
Unique Categories
Postscript has no unique categories
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Postscript
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.9%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.8%
Other
62.3%
Retail
24.0%
Apparel & Fashion
21.3%
Consumer Goods
12.7%
Health, Wellness and Fitness
8.7%
Food & Beverages
8.7%
Other
24.7%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
Postscript has no discussions with answers
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