2026 Best Software Awards are here!See the list
Compare Braze and Ortto 
Featured Products
At a Glance
Market Segments
Mid-Market (56.6% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
No pricing available
Starting at $199.00 5000 Contacts
Braze
Star Rating
(1,482)4.5 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeOrtto
Star Rating
(620)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in delivering a powerful and flexible CRM platform, enabling teams to execute highly personalized, real-time customer journeys at scale. Users appreciate its robust segmentation and event-based triggering capabilities, which enhance the efficiency of their marketing efforts.
- Users say that Ortto stands out for its ease of use and quick implementation process. Many find it very easy to learn and integrate with existing CRM systems, making it a great choice for small businesses looking for an all-in-one marketing solution.
- Reviewers mention that while Braze has a slightly lower ease of setup score, it compensates with quality documentation and webhook integrations that facilitate complex audience paths. This makes it a preferred choice for mid-market companies that require advanced technical capabilities.
- According to verified reviews, Ortto shines in its ability to unify customer data and automate personalized journeys across multiple channels. Users highlight its effectiveness in tracking user behavior and segmenting audiences, which enhances their marketing strategies.
- G2 reviewers note that while both platforms have similar scores in quality of support, Ortto receives higher praise for its customer service, with users appreciating the responsive assistance they receive when facing challenges.
- Users report that Braze's extensive feature set, including multi-channel orchestration, makes it a strong contender for larger organizations, while Ortto's focus on simplicity and integration makes it ideal for small businesses looking to streamline their marketing efforts without overwhelming complexity.
Pricing
Entry-Level Pricing
Braze
No pricing availableOrtto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Free Trial
Braze
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
8.5
966
8.5
559
Ease of Use
8.3
1,174
8.7
564
Ease of Setup
7.6
653
8.6
312
Ease of Admin
8.5
358
8.8
295
Quality of Support
8.5
916
8.9
527
Has the product been a good partner in doing business?
8.9
366
8.9
286
Product Direction (% positive)
9.2
930
8.9
556
Features by Category
Email Marketing
8.8
566
8.4
397
|
Verified
8.8
536
8.9
383
|
Verified
8.4
538
8.3
377
|
Verified
8.3
449
9.1
344
|
Verified
Online Marketing
6.9
355
7.0
197
|
Verified
8.4
478
7.9
202
|
Verified
8.7
520
8.2
209
|
Verified
8.4
492
8.3
266
|
Verified
7.3
370
7.6
166
|
Verified
Lead Management
7.5
390
8.2
297
|
Verified
7.4
396
7.8
270
|
Verified
8.6
535
8.5
324
|
Verified
6.8
323
7.8
238
|
Verified
7.4
352
8.8
321
|
Verified
7.5
380
8.5
288
|
Verified
Feature Not Available
8.7
277
|
Verified
7.8
382
8.3
260
|
Verified
Campaign Management
Feature Not Available
7.9
217
|
Verified
Feature Not Available
7.6
142
Feature Not Available
7.5
62
|
Verified
Feature Not Available
7.1
51
Social
Feature Not Available
6.6
115
6.7
325
7.3
96
|
Verified
Feature Not Available
7.7
62
Feature Not Available
7.5
55
6.6
329
7.8
102
|
Verified
Reporting & Analytics
7.7
532
8.2
346
|
Verified
Feature Not Available
7.5
246
|
Verified
Feature Not Available
7.1
188
|
Verified
6.6
398
6.8
159
|
Verified
Feature Not Available
6.1
122
Platform
8.3
448
8.1
200
|
Verified
Feature Not Available
8.6
149
|
Verified
8.5
444
8.3
209
|
Verified
7.7
349
7.6
42
7.7
400
6.8
112
|
Verified
8.5
430
8.6
220
|
Verified
Feature Not Available
7.4
93
|
Verified
Agentic AI - Marketing Automation
6.5
39
8.1
14
6.6
37
8.0
14
6.7
37
7.9
14
6.5
37
7.7
14
6.4
37
8.0
14
6.4
36
8.2
14
Integration
7.9
450
8.5
214
|
Verified
8.1
432
8.4
210
|
Verified
7.9
392
7.9
169
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
447
Not enough data
9.0
483
Not enough data
8.6
442
Not enough data
8.8
491
Not enough data
8.9
468
Not enough data
Analytics
8.2
489
Not enough data
7.7
451
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.7
128
8.0
81
|
Verified
Feature Not Available
6.9
52
|
Verified
7.4
124
7.7
57
|
Verified
7.9
130
8.6
59
Edit
7.1
124
8.4
63
|
Verified
8.3
128
8.5
82
|
Verified
7.9
127
Feature Not Available
Logistics
7.3
127
8.1
82
|
Verified
7.0
122
7.2
66
|
Verified
7.6
122
7.8
80
|
Verified
Feature Not Available
7.7
45
Generative AI
6.7
85
6.7
6
Feature Not Available
8.1
6
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Data Sourcing
Not enough data
7.7
27
Not enough data
8.1
31
Not enough data
8.6
36
Not enough data
8.3
28
Intelligence
Not enough data
8.2
36
Not enough data
6.6
20
Not enough data
6.7
22
Platform Basics
Not enough data
7.8
72
Not enough data
7.9
61
Not enough data
8.4
63
Not enough data
7.9
47
Not enough data
7.8
51
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Campaigns
Not enough data
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Integrations
Not enough data
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Lead Monitoring
Not enough data
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Analytics
Not enough data
8.1
27
Not enough data
7.9
32
Customization
Not enough data
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Development
Not enough data
6.7
21
Not enough data
7.1
17
Management
Not enough data
8.6
21
Not enough data
7.9
19
Integration Options
Not enough data
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Customization
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.8
8
Additional Functionality
Not enough data
9.3
9
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Not enough data
Not enough data
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.6
13
Not enough data
7.4
12
Not enough data
7.4
11
Discovery
Not enough data
7.7
13
Not enough data
8.6
15
Not enough data
8.6
12
Management
Not enough data
7.9
11
Not enough data
8.6
14
Platform
Not enough data
8.6
16
Not enough data
8.3
15
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
8.4
18
|
Verified
7.7
473
|
Verified
9.3
22
|
Verified
7.0
342
|
Verified
8.3
17
|
Verified
6.9
370
|
Verified
7.9
21
|
Verified
Campaigns
7.5
329
|
Verified
7.5
21
9.0
464
|
Verified
8.9
17
7.6
311
8.2
19
6.6
232
8.8
16
|
Verified
8.9
443
|
Verified
9.3
25
|
Verified
8.7
459
|
Verified
8.9
23
|
Verified
Engagement
7.4
266
8.4
18
|
Verified
Platform
8.3
390
8.7
23
|
Verified
8.2
364
|
Verified
8.3
22
|
Verified
7.9
321
8.1
20
|
Verified
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Marketing Operations
Not enough data
7.9
32
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.4
41
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
53
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.1
41
|
Verified
Not enough data
8.3
41
|
Verified
Not enough data
8.1
43
|
Verified
Not enough data
8.5
18
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Braze and Ortto are categorized as Email Template Builder, Personalization, Mobile Marketing, and Marketing Automation
Unique Categories
Braze is categorized as Personalization Engines, Push Notification, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Ortto is categorized as Pop-Up Builder, Customer Journey Mapping, Online Form Builder, Customer Data Platform (CDP), E-Commerce Data Integration, Marketing Analytics, Lead Scoring, and Lead Capture
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.7%
Other
62.6%
Marketing and Advertising
13.6%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.8%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
