Compare Braze and Oracle Responsys 
Featured Products
At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Mid-Market (47.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,500)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeOracle Responsys
Star Rating
(127)3.9 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in user experience, particularly with its intuitive interface and ease of setup. Users appreciate how quickly they can get started with campaigns, while Oracle Responsys, despite its strengths in real-time personalization, has been noted for a more complex initial setup process.
- Users say that Braze's segmentation capabilities are a standout feature, allowing for highly targeted email communications. This is a significant advantage for marketers looking to ensure their messages reach the right audience, whereas Oracle Responsys, while effective in orchestration, may not offer the same level of granularity in segmentation.
- Reviewers mention that Braze's support quality is consistently rated highly, with many users highlighting the responsiveness and helpfulness of the support team. In contrast, Oracle Responsys has received mixed feedback regarding support, with some users feeling that assistance could be improved.
- According to verified reviews, Oracle Responsys shines in its ability to manage complex, cross-channel campaigns, which users find invaluable for orchestrating personalized marketing efforts. However, Braze's overall campaign management features are often seen as more user-friendly and efficient.
- Users highlight that Braze's API capabilities are a game-changer, allowing for seamless data integration and manipulation. This flexibility is particularly beneficial for users needing to pull data from various sources, while Oracle Responsys, although powerful, may not provide the same level of ease in integration.
- G2 reviewers note that while both platforms offer strong email marketing features, Oracle Responsys is particularly praised for its email deliverability management. However, Braze's overall performance in email campaigns is often rated higher, with users appreciating its modern approach to email marketing.
Pricing
Entry-Level Pricing
Braze
No pricing availableOracle Responsys
No pricing availableFree Trial
Braze
Free Trial is available
Oracle Responsys
No trial information availableRatings
Meets Requirements
8.5
977
8.0
97
Ease of Use
8.3
1,186
6.8
96
Ease of Setup
7.6
666
5.7
43
Ease of Admin
8.5
362
6.4
45
Quality of Support
8.5
927
6.5
95
Has the product been a good partner in doing business?
8.9
370
7.1
45
Product Direction (% positive)
9.2
940
6.7
95
Features by Category
Email Marketing
8.8
567
8.3
45
|
Verified
8.8
537
8.3
45
|
Verified
8.4
539
8.0
45
|
Verified
8.3
450
8.1
44
|
Verified
Online Marketing
6.9
356
7.0
18
|
Verified
8.4
479
8.0
46
|
Verified
8.7
521
7.8
47
|
Verified
8.4
493
7.5
38
|
Verified
7.2
371
7.7
33
Lead Management
7.5
391
8.0
16
|
Verified
7.5
397
7.6
34
|
Verified
8.6
536
7.3
41
|
Verified
6.8
324
7.4
21
|
Verified
7.4
353
8.1
25
|
Verified
7.5
381
7.6
26
|
Verified
Feature Not Available
8.2
30
|
Verified
7.8
383
8.1
28
|
Verified
Campaign Management
Feature Not Available
8.3
41
|
Verified
Feature Not Available
8.1
24
Feature Not Available
8.4
25
|
Verified
Feature Not Available
7.9
20
Social
Feature Not Available
8.3
10
6.7
326
8.7
15
|
Verified
Feature Not Available
8.2
15
|
Verified
Feature Not Available
8.1
15
|
Verified
6.6
330
8.4
15
Reporting & Analytics
7.7
533
7.9
45
|
Verified
Feature Not Available
7.9
25
|
Verified
Feature Not Available
7.5
26
|
Verified
6.6
399
7.4
26
|
Verified
Feature Not Available
7.9
19
Platform
8.3
450
7.4
21
|
Verified
Feature Not Available
7.9
20
|
Verified
8.5
446
7.3
22
|
Verified
7.7
351
8.0
14
|
Verified
7.7
401
6.4
17
|
Verified
8.5
431
8.0
20
|
Verified
Feature Not Available
7.3
15
|
Verified
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
452
7.6
21
|
Verified
8.1
434
7.8
20
|
Verified
7.9
394
7.8
17
|
Verified
Campaigns
8.6
449
7.5
8
9.0
485
8.8
8
8.6
443
8.6
7
8.8
493
8.3
8
8.9
469
8.1
8
Analytics
8.2
491
8.5
8
7.7
453
7.5
8
Optimization
8.7
473
6.7
8
8.8
482
6.7
8
8.3
393
7.1
7
8.1
391
7.1
8
Agentic AI - Push Notification
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
212
Not enough data
8.5
200
Not enough data
Targeting
8.6
193
Not enough data
8.5
178
Not enough data
Triggered Content
7.8
118
Not enough data
9.1
201
Not enough data
9.1
197
Not enough data
Personalized Content
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
125
Not enough data
7.9
131
Not enough data
Edit
7.1
125
Not enough data
8.3
129
Not enough data
7.9
129
Not enough data
Logistics
7.3
128
Not enough data
7.0
123
Not enough data
7.6
123
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
86
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
68
Not enough data
7.9
67
Not enough data
8.7
68
Not enough data
8.2
65
Not enough data
8.1
64
Not enough data
8.1
65
Not enough data
8.7
67
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
107
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
110
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
105
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
385
8.1
8
|
Verified
7.7
475
|
Verified
8.5
8
|
Verified
7.1
343
|
Verified
8.6
6
|
Verified
6.9
375
|
Verified
7.8
6
|
Verified
Campaigns
7.6
330
|
Verified
8.3
8
9.0
465
|
Verified
7.5
8
|
Verified
7.6
312
8.6
7
6.6
233
8.1
7
|
Verified
8.9
444
|
Verified
9.2
6
|
Verified
8.7
464
|
Verified
8.9
6
|
Verified
Engagement
7.4
267
8.5
8
|
Verified
Platform
8.2
391
8.8
8
|
Verified
8.2
369
|
Verified
8.8
8
7.9
324
8.5
8
|
Verified
Agentic AI - Mobile Marketing
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Oracle Responsys are categorized as Push Notification, Mobile Marketing, and Marketing Automation
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Oracle Responsys has no unique categories
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.4%
Marketing and Advertising
7.2%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.3%
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Internet
4.1%
Other
48.8%
Alternatives
Discussions
What is Braze used for?
4 Comments
VR
Braze is a customer engagement platform that enables businesses to create and manage personalized and targeted communication campaigns through paid and owned...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Does anyone else struggle with the lack of autosave and occasional glitches when building canvases and messages?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Totally get this. I started saving each major step as a versioned draft and it’s saved me multiple times from browser...Read more
Marketing to Millenials
2 Comments
KD
I think most marketers use Oracle Responsys and if anyone wants to migrate their marketing automation system, you can choose Oracle Responsys for your...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
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