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Compare Braze and Oracle Responsys 
Featured Products
At a Glance
Market Segments
Mid-Market (56.6% of reviews)
Mid-Market (47.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,483)4.5 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeOracle Responsys
Star Rating
(128)4.0 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in user satisfaction, boasting a significantly higher overall score compared to Oracle Responsys. Users appreciate Braze's ease of use and technical capabilities, which allow for the execution of highly personalized customer journeys at scale.
- According to verified reviews, Oracle Responsys shines in its orchestration and cross-channel campaign management. Users highlight its ability to manage complex campaigns across multiple channels, making it a strong choice for businesses looking to integrate various communication methods.
- Reviewers mention that Braze's robust segmentation and event-based triggering features significantly enhance its functionality. Users find these capabilities essential for creating complex audience paths and integrating external tools, which improves their overall efficiency.
- Users say that Oracle Responsys offers a straightforward initial setup process, making it easy for new users to get started. This is particularly beneficial for those promoting affiliate websites, as it allows for quick implementation of marketing strategies.
- G2 reviewers highlight that Braze provides excellent support and documentation, which users find easy to understand and utilize. This quality of support contributes to a smoother user experience, especially for teams looking to leverage advanced features.
- According to recent feedback, while Oracle Responsys has strong automation capabilities, it faces challenges in user experience compared to Braze. Users report that Braze's intuitive interface and comprehensive features make it a more favorable option for day-to-day marketing tasks.
Pricing
Entry-Level Pricing
Braze
No pricing availableOracle Responsys
No pricing availableFree Trial
Braze
Free Trial is available
Oracle Responsys
No trial information availableRatings
Meets Requirements
8.5
966
8.0
97
Ease of Use
8.3
1,174
6.8
96
Ease of Setup
7.6
653
5.7
43
Ease of Admin
8.5
358
6.4
45
Quality of Support
8.5
916
6.5
95
Has the product been a good partner in doing business?
8.9
366
7.1
45
Product Direction (% positive)
9.2
930
6.7
95
Features by Category
Email Marketing
8.8
566
8.3
45
|
Verified
8.8
536
8.3
45
|
Verified
8.4
538
8.0
45
|
Verified
8.3
449
8.1
44
|
Verified
Online Marketing
6.9
355
7.0
18
|
Verified
8.4
478
8.0
46
|
Verified
8.7
520
7.8
47
|
Verified
8.4
492
7.5
38
|
Verified
7.3
370
7.7
33
Lead Management
7.5
390
8.0
16
|
Verified
7.4
396
7.6
34
|
Verified
8.6
535
7.3
41
|
Verified
6.8
323
7.4
21
|
Verified
7.4
352
8.1
25
|
Verified
7.5
380
7.6
26
|
Verified
Feature Not Available
8.2
30
|
Verified
7.8
382
8.1
28
|
Verified
Campaign Management
Feature Not Available
8.3
41
|
Verified
Feature Not Available
8.1
24
Feature Not Available
8.4
25
|
Verified
Feature Not Available
7.9
20
Social
Feature Not Available
8.3
10
6.7
325
8.7
15
|
Verified
Feature Not Available
8.2
15
|
Verified
Feature Not Available
8.1
15
|
Verified
6.6
329
8.4
15
Reporting & Analytics
7.7
532
7.9
45
|
Verified
Feature Not Available
7.9
25
|
Verified
Feature Not Available
7.5
26
|
Verified
6.6
398
7.4
26
|
Verified
Feature Not Available
7.9
19
Platform
8.3
448
7.4
21
|
Verified
Feature Not Available
7.9
20
|
Verified
8.5
444
7.3
22
|
Verified
7.7
349
8.0
14
|
Verified
7.7
400
6.4
17
|
Verified
8.5
430
8.0
20
|
Verified
Feature Not Available
7.3
15
|
Verified
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
450
7.6
21
|
Verified
8.1
432
7.8
20
|
Verified
7.9
392
7.8
17
|
Verified
Campaigns
8.6
447
7.5
8
9.0
483
8.8
8
8.6
442
8.6
7
8.8
491
8.3
8
8.9
468
8.1
8
Analytics
8.2
489
8.5
8
7.7
451
7.5
8
Optimization
8.7
471
6.7
8
8.8
481
6.7
8
8.3
392
7.1
7
8.1
390
7.1
8
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.7
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.9
127
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
8.1
8
|
Verified
7.7
473
|
Verified
8.5
8
|
Verified
7.0
342
|
Verified
8.6
6
|
Verified
6.9
370
|
Verified
7.8
6
|
Verified
Campaigns
7.5
329
|
Verified
8.3
8
9.0
464
|
Verified
7.5
8
|
Verified
7.6
311
8.6
7
6.6
232
8.1
7
|
Verified
8.9
443
|
Verified
9.2
6
|
Verified
8.7
459
|
Verified
8.9
6
|
Verified
Engagement
7.4
266
8.5
8
|
Verified
Platform
8.3
390
8.8
8
|
Verified
8.2
364
|
Verified
8.8
8
7.9
321
8.5
8
|
Verified
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Oracle Responsys are categorized as Push Notification, Mobile Marketing, and Marketing Automation
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Oracle Responsys has no unique categories
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.7%
Other
62.6%
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Sporting Goods
4.1%
Other
48.8%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Marketing to Millenials
2 Comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
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