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At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Mid-Market (38.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,429)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeOptimizely One
Star Rating
(55)4.2 out of 5
Market Segments
Mid-Market (38.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Optimizely OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Braze excels in email marketing, particularly in "Building and Personalizing Emails" with a score of 8.8, while Optimizely One's score in this area is not available, indicating a potential gap in email capabilities.
- Reviewers mention that Braze's "Triggered Notifications" feature is highly rated at 9.0, showcasing its strength in real-time engagement, whereas Optimizely One's capabilities in this area are less emphasized, suggesting it may not be as effective for immediate user interactions.
- G2 users highlight that Braze has a superior "Quality of Support" rating of 8.5 compared to Optimizely One's 7.8, indicating that users may find more reliable assistance and resources when using Braze.
- Users on G2 report that Braze's "Campaign Performance" analytics score of 8.3 is a strong point, while Optimizely One's analytics features, such as "Web Analytics" and "Campaign Tracking," score lower at 6.8 and 7.3 respectively, suggesting that Braze may provide more actionable insights.
- Reviewers mention that Braze's "Segmentation" feature is rated at 8.8, allowing for more precise targeting of audiences, while Optimizely One's segmentation capabilities are rated lower, which may limit its effectiveness in personalized marketing strategies.
- Users say that Braze's "Ease of Use" score of 8.4 is higher than Optimizely One's 8.2, indicating that users may find Braze more intuitive and user-friendly, which can enhance overall productivity and satisfaction.
Pricing
Entry-Level Pricing
Braze
No pricing availableOptimizely One
No pricing availableFree Trial
Braze
Free Trial is available
Optimizely One
No trial information availableRatings
Meets Requirements
8.5
940
8.5
33
Ease of Use
8.3
1,147
8.2
34
Ease of Setup
7.6
635
7.3
18
Ease of Admin
8.5
349
8.2
10
Quality of Support
8.5
895
7.9
30
Has the product been a good partner in doing business?
8.9
357
7.8
9
Product Direction (% positive)
9.2
906
7.7
31
Features by Category
Email Marketing
8.8
563
Not enough data
8.8
534
Not enough data
8.4
538
Not enough data
8.3
449
Not enough data
Online Marketing
6.9
356
Not enough data
8.4
478
Not enough data
8.7
518
Not enough data
8.4
493
Not enough data
7.3
371
Not enough data
Lead Management
7.5
390
Not enough data
7.5
397
Not enough data
8.6
529
Not enough data
6.8
324
Not enough data
7.4
351
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
381
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Not enough data
Reporting & Analytics
7.8
530
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
443
Not enough data
Feature Not Available
Not enough data
8.5
441
Not enough data
7.7
348
Not enough data
7.7
399
Not enough data
8.5
428
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.4
38
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
Not enough data
8.1
430
Not enough data
7.9
391
Not enough data
Interface and Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Types
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
6.7
20
Not enough data
7.2
19
Not enough data
7.3
21
Not enough data
7.6
22
Not enough data
7.7
18
Not enough data
7.3
17
Content Management
Not enough data
7.1
21
Not enough data
7.0
19
Not enough data
7.5
20
Design & Development
Not enough data
7.0
18
Not enough data
7.0
18
Not enough data
7.1
21
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
447
Not enough data
9.0
483
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
467
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
480
Not enough data
8.3
391
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
129
Not enough data
Edit
7.1
124
Not enough data
8.3
127
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
66
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
109
Not enough data
8.5
105
Not enough data
Platform Data
7.7
107
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Digital Experience Orchestration (DXO) PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Integration and Orchestration - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience Management and Personalization - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
472
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
369
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
458
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
436
|
Verified
Not enough data
8.7
452
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.5
40
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Optimizely One are categorized as Personalization Engines
Unique Categories
Optimizely One is categorized as Digital Experience Platforms (DXP), Customer Data Platform (CDP), Web Content Management, Digital Asset Management, E-Commerce Personalization, and Digital Experience Orchestration (DXO) Platforms
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.8%
Other
62.2%
Computer Software
15.4%
Non-Profit Organization Management
7.7%
Information Technology and Services
7.7%
Financial Services
7.7%
Retail
3.8%
Other
57.7%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
Optimizely One has no discussions with answers
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