# Braze, OneSignal vs Klaviyo Comparison

| | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,681 | 1,183 | 1,350 | 
| **Largest Market Segment** | Mid-Market (55.7% of reviews) | Small-Business (64.9% of reviews) | Small-Business (82.2% of reviews) | 
| **Entry Level Price** | Contact Us | Free | No pricing available | 

---
## Top Pros & Cons

### Braze

Pros:
- Ease of Use (364 reviews)
- Intuitive (188 reviews)

Cons:
- Missing Features (140 reviews)
- Learning Curve (139 reviews)

### OneSignal

Pros:
- Ease of Use (180 reviews)
- Notifications (141 reviews)

Cons:
- Missing Features (44 reviews)
- Learning Curve (42 reviews)

### Klaviyo

Pros:
- Ease of Use (160 reviews)
- Email Marketing (123 reviews)

Cons:
- Expensive (69 reviews)
- Missing Features (56 reviews)

---
## Ratings Comparison
| Rating | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (1001 reviews) | 9.0 (645 reviews) | 9.0 (985 reviews) | 
  | **Ease of Use** | 8.3 (1264 reviews) | 9.3 (1004 reviews) | 8.6 (994 reviews) | 
  | **Ease of Setup** | 7.6 (738 reviews) | 8.9 (550 reviews) | 8.5 (642 reviews) | 
  | **Ease of Admin** | 8.5 (363 reviews) | 9.0 (377 reviews) | 8.9 (522 reviews) | 
  | **Quality of Support** | 8.5 (948 reviews) | 9.0 (596 reviews) | 8.4 (937 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (371 reviews) | 9.1 (353 reviews) | 8.9 (526 reviews) | 
  | **Product Direction (% positive)** | 9.2 (955 reviews) | 9.0 (625 reviews) | 8.9 (933 reviews) | 

---
## Pricing

### Braze

#### Entry-Level Pricing

Plan: Braze Go

Price: Contact Us

Description: For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging.

Key Features:
- Core Braze features &  functionality

[Browse all 4 editions](https://www.g2.com/products/braze/pricing)

#### Free Trial

Yes

### OneSignal

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.

Key Features:
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging

[Browse all 4 editions](https://www.g2.com/products/onesignal/pricing)

#### Free Trial

Yes

### Klaviyo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.6/10 | 675 |
| **OneSignal** | 8.5/10 | 148 |
| **Klaviyo** | 8.2/10 | 676 |

#### Email Marketing

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Building and Personalizing Emails** | 8.8 (574 reviews) | 8.6 (98 reviews) | 9.0 (569 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.8 (541 reviews) | 8.9 (96 reviews) | 9.3 (558 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.4 (543 reviews) | 8.8 (95 reviews) | 8.9 (504 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.4 (450 reviews) | 8.5 (90 reviews) | 9.0 (495 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Landing Pages and Forms** | 6.9 (356 reviews) | Feature Not Available | 7.9 (382 reviews) ✓ Verified | 
| **Dynamic Content** | 8.4 (486 reviews) | 8.7 (95 reviews) | 8.3 (406 reviews) ✓ Verified | 
| **A/B Testing** | 8.7 (525 reviews) | 8.6 (98 reviews) | 8.7 (439 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.4 (492 reviews) | 9.1 (95 reviews) | 8.7 (454 reviews) | 
| **Search Tracking and Optimization** | 7.2 (371 reviews) | Feature Not Available | 8.2 (253 reviews) | 

#### Lead Management

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Marketing Lead Database** | 7.5 (392 reviews) | Feature Not Available | 8.5 (356 reviews) | 
| **Data Quality Management** | 7.5 (397 reviews) | 8.5 (90 reviews) | 8.4 (273 reviews) | 
| **Segmentation** | 8.6 (542 reviews) | 9.2 (96 reviews) | 9.0 (522 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 6.8 (324 reviews) | Feature Not Available | 7.8 (221 reviews) | 
| **Lead Nurturing** | 7.4 (353 reviews) | 8.7 (91 reviews) | 8.5 (359 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.5 (381 reviews) | 8.5 (92 reviews) | 8.5 (401 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Feature Not Available | 8.7 (95 reviews) | 8.4 (333 reviews) ✓ Verified | 
| **CRM Lead Integration** | 7.8 (384 reviews) | 8.4 (85 reviews) | 8.2 (288 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Program Management** | Feature Not Available | Feature Not Available | 8.7 (348 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Feature Not Available | Feature Not Available | 8.0 (199 reviews) | 
| **Calendaring** | Feature Not Available | Feature Not Available | 8.1 (288 reviews) ✓ Verified | 
| **Budgeting** | Feature Not Available | Feature Not Available | 7.6 (198 reviews) | 

#### Social

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Social Sharing** | 6.7 (326 reviews) | 8.3 (88 reviews) | 7.8 (196 reviews) | 
| **Social Campaigns** | Feature Not Available | Feature Not Available | 7.8 (189 reviews) | 
| **Social Media Engagement** | Feature Not Available | Feature Not Available | 7.5 (184 reviews) | 
| **Social Media Advertising** | 6.6 (328 reviews) | Feature Not Available | 7.8 (258 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Basic Reporting** | 7.7 (537 reviews) | 8.6 (101 reviews) | 8.5 (496 reviews) ✓ Verified | 
| **Web Analytics** | Feature Not Available | 8.5 (88 reviews) | 8.3 (416 reviews) ✓ Verified | 
| **ROI Analytics** | Feature Not Available | 8.1 (87 reviews) | 8.4 (429 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.6 (399 reviews) | 8.1 (85 reviews) | 8.4 (443 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Feature Not Available | Feature Not Available | 7.6 (200 reviews) | 

#### Platform

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Customization ** | 8.3 (458 reviews) | 8.6 (97 reviews) | 8.5 (337 reviews) ✓ Verified | 
| **Workflow Capability** | Feature Not Available | 8.5 (91 reviews) | 8.7 (328 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (448 reviews) | 8.3 (100 reviews) | 8.9 (318 reviews) ✓ Verified | 
| **Internationalization** | 7.7 (351 reviews) | 8.2 (61 reviews) | 8.3 (208 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.7 (402 reviews) | 8.2 (63 reviews) | 7.8 (194 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.5 (439 reviews) | 8.9 (100 reviews) | 8.9 (325 reviews) ✓ Verified | 
| **Output Document Generation** | Feature Not Available | 8.0 (85 reviews) | 8.0 (161 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.5 (39 reviews) | Not enough data | 6.8 (27 reviews) | 
| **Multi-step Planning** | 6.6 (37 reviews) | Not enough data | 7.0 (25 reviews) | 
| **Cross-system Integration** | 6.8 (38 reviews) | Not enough data | 7.4 (26 reviews) | 
| **Adaptive Learning** | 6.5 (37 reviews) | Not enough data | 7.0 (23 reviews) | 
| **Proactive Assistance** | 6.4 (37 reviews) | Not enough data | 6.9 (26 reviews) | 
| **Decision Making** | 6.4 (36 reviews) | Not enough data | 7.3 (25 reviews) | 

#### Integration

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Data Import & Export Tools** | 7.9 (456 reviews) | 8.2 (91 reviews) | 8.5 (324 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (439 reviews) | 8.6 (99 reviews) | 8.6 (324 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.9 (395 reviews) | 8.1 (89 reviews) | 8.5 (272 reviews) ✓ Verified | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **OneSignal** | N/A | N/A |
| **Klaviyo** | 7.0/10 | 17 |

#### Messenger

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 7.6 (14 reviews) | 
| **AI** | Not enough data | Not enough data | 6.4 (14 reviews) | 
| **Live Chat** | Not enough data | Not enough data | 6.5 (14 reviews) | 
| **Customization Interface** | Not enough data | Not enough data | 6.3 (13 reviews) | 

#### Channels

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Social Media** | Not enough data | Not enough data | 6.4 (13 reviews) | 
| **Website** | Not enough data | Not enough data | 7.4 (14 reviews) | 
| **Text Message (SMS)** | Not enough data | Not enough data | 6.5 (14 reviews) | 
| **Voice Assistants** | Not enough data | Not enough data | 6.3 (13 reviews) | 
| **Other** | Not enough data | Not enough data | 6.9 (13 reviews) | 

#### Customers

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | 8.3 (14 reviews) | 
| **Profiles** | Not enough data | Not enough data | 7.7 (14 reviews) | 
| **Analytics** | Not enough data | Not enough data | 7.3 (13 reviews) | 
| **Lead Gathering** | Not enough data | Not enough data | 6.9 (13 reviews) | 
| **Sales Conversion** | Not enough data | Not enough data | 6.9 (14 reviews) | 

#### Agentic AI - Conversational Marketing

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **OneSignal** | N/A | N/A |
| **Klaviyo** | 8.3/10 | 40 |

#### Diagnosis

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 8.2 (29 reviews) | 
| **Domains** | Not enough data | Not enough data | 8.6 (30 reviews) | 
| **Content ** | Not enough data | Not enough data | 8.4 (33 reviews) | 
| **Policy Compliance** | Not enough data | Not enough data | 8.5 (31 reviews) | 

#### Tracking

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Processing Time** | Not enough data | Not enough data | 8.3 (28 reviews) | 
| **Placement ** | Not enough data | Not enough data | 7.9 (28 reviews) | 
| **Open Rate** | Not enough data | Not enough data | 9.0 (35 reviews) | 
| **Time to Open** | Not enough data | Not enough data | 8.7 (31 reviews) | 
| **Alerts** | Not enough data | Not enough data | 8.6 (28 reviews) | 

#### Reporting

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 9.1 (33 reviews) | 
| **Domain Reputation** | Not enough data | Not enough data | 8.7 (29 reviews) | 
| **Brand Reputation** | Not enough data | Not enough data | 8.7 (29 reviews) | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 8.4 (27 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.2 (14 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.1 (15 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 8.0 (14 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (14 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 8.0 (14 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 8.1/10 | 569 |
| **OneSignal** | 8.3/10 | 553 |
| **Klaviyo** | N/A | N/A |

#### Campaigns

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Customize** | 8.6 (450 reviews) | 8.9 (464 reviews) | Not enough data | 
| **Scheduling** | 9.0 (487 reviews) | 9.1 (455 reviews) | Not enough data | 
| **Retarget** | 8.6 (444 reviews) | 8.6 (410 reviews) | Not enough data | 
| **Segmentation** | 8.8 (497 reviews) | 8.8 (460 reviews) | Not enough data | 
| **Triggered Notifications** | 8.9 (471 reviews) | 8.8 (448 reviews) | Not enough data | 

#### Analytics

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Campaign Performance** | 8.2 (496 reviews) | 8.5 (444 reviews) | Not enough data | 
| **Audience Insights** | 7.7 (454 reviews) | 8.3 (438 reviews) | Not enough data | 

#### Optimization

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **A/B Testing** | 8.7 (476 reviews) | 8.4 (386 reviews) | Not enough data | 
| **Personalization** | 8.8 (492 reviews) | 8.6 (424 reviews) | Not enough data | 
| **Rich Notifications** | 8.3 (393 reviews) | 8.8 (432 reviews) | Not enough data | 
| **Integrations** | 8.1 (399 reviews) | 8.7 (424 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.3 (41 reviews) | 6.8 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (41 reviews) | 7.1 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (40 reviews) | 6.8 (13 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.7/10 | 228 |
| **OneSignal** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Segmentation

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **A/B Testing** | 8.8 (214 reviews) | Not enough data | Not enough data | 
| **Customer Profiles** | 8.5 (200 reviews) | Not enough data | Not enough data | 

#### Targeting

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Behavioral Targeting** | 8.6 (195 reviews) | Not enough data | Not enough data | 
| **Contextual Targeting** | 8.5 (178 reviews) | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Geofencing** | 7.8 (118 reviews) | Not enough data | Not enough data | 
| **Triggered Emails** | 9.1 (203 reviews) | Not enough data | Not enough data | 
| **Triggered Messages** | 9.1 (197 reviews) | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Recommendation Engine** | 7.4 (117 reviews) | Not enough data | Not enough data | 
| **Personalized Discounts** | 7.1 (111 reviews) | Not enough data | Not enough data | 
| **Website Personalization** | 7.0 (108 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.0 (9 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.0 (10 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.5 (10 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 6.7 (9 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.9 (9 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 6.5 (9 reviews) | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.2/10 | 151 |
| **OneSignal** | N/A | N/A |
| **Klaviyo** | 8.1/10 | 501 |

#### Templates

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Text and Themes** | 7.8 (128 reviews) | Not enough data | 8.6 (427 reviews) ✓ Verified | 
| **Stock Images** | Feature Not Available | Not enough data | Feature Not Available | 
| **Proofing** | 7.5 (125 reviews) | Not enough data | 8.4 (348 reviews) ✓ Verified | 
| **Mobile Responsive** | 7.9 (130 reviews) | Not enough data | 8.8 (259 reviews) | 

#### Edit

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Pre-Made** | 7.1 (124 reviews) | Not enough data | 8.4 (359 reviews) ✓ Verified | 
| **Build** | 8.4 (129 reviews) | Not enough data | 8.8 (422 reviews) ✓ Verified | 
| **HTML** | 7.9 (128 reviews) | Not enough data | 8.3 (334 reviews) ✓ Verified | 

#### Logistics

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Analytics** | 7.2 (128 reviews) | Not enough data | 8.7 (428 reviews) ✓ Verified | 
| **Issues** | 7.1 (123 reviews) | Not enough data | 7.9 (340 reviews) ✓ Verified | 
| **Integrations** | 7.6 (124 reviews) | Not enough data | 8.8 (402 reviews) ✓ Verified | 
| **Shareable Link** | Feature Not Available | Not enough data | 8.4 (198 reviews) | 

#### Generative AI

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **AI Text Generation** | 6.8 (87 reviews) | Not enough data | 7.5 (66 reviews) | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 7.4 (52 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | 5.6 (31 reviews) | Not enough data | 6.4 (19 reviews) | 
| **Cross-system Integration** | 5.6 (31 reviews) | Not enough data | 7.0 (19 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.7/10 | 78 |
| **OneSignal** | 8.8/10 | 46 |
| **Klaviyo** | 8.0/10 | 172 |

#### Text Messaging

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Bulk SMS** | 8.6 (68 reviews) | 9.1 (35 reviews) | 8.6 (151 reviews) | 
| **Two-Way Text Messaging** | 7.9 (67 reviews) | Feature Not Available | 8.1 (101 reviews) | 
| **Text Scheduler** | 8.7 (68 reviews) | 9.1 (35 reviews) | 8.8 (133 reviews) ✓ Verified | 
| **Automatic Replies** | 8.2 (65 reviews) | Feature Not Available | 8.3 (115 reviews) ✓ Verified | 
| **Automatic URL Shortening** | 8.1 (64 reviews) | 8.2 (33 reviews) | 8.7 (126 reviews) ✓ Verified | 
| **MMS Marketing** | 8.1 (65 reviews) | 8.5 (34 reviews) | 8.5 (107 reviews) | 
| **Personalization** | 8.7 (67 reviews) | 8.9 (36 reviews) | 8.9 (135 reviews) ✓ Verified | 
| **Transactional SMS** | 8.3 (66 reviews) | 9.1 (32 reviews) | 8.7 (55 reviews) | 

#### SMS Platform

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Reporting** | 7.9 (64 reviews) | 8.9 (34 reviews) | 8.6 (135 reviews) ✓ Verified | 
| **Automation** | 8.5 (63 reviews) | 8.8 (34 reviews) | 8.9 (135 reviews) ✓ Verified | 
| **Short Codes** | 8.4 (63 reviews) | 8.5 (31 reviews) | 8.3 (63 reviews) | 
| **API Integration** | 7.9 (63 reviews) | 9.1 (35 reviews) | 8.8 (111 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.3 (16 reviews) | Not enough data | 6.8 (11 reviews) | 
| **Multi-step Planning** | 6.5 (16 reviews) | Not enough data | 6.7 (10 reviews) | 
| **Cross-system Integration** | 6.5 (16 reviews) | Not enough data | 6.8 (10 reviews) | 
| **Natural Language Interaction** | 6.8 (16 reviews) | Not enough data | 6.7 (10 reviews) | 
| **Proactive Assistance** | 6.6 (16 reviews) | Not enough data | 6.8 (10 reviews) | 
| **Decision Making** | 6.4 (16 reviews) | Not enough data | 7.0 (10 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **OneSignal** | N/A | N/A |
| **Klaviyo** | 8.4/10 | 131 |

#### Data Sourcing

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 8.4 (76 reviews) | 
| **Expandability** | Not enough data | Not enough data | 8.3 (68 reviews) | 
| **Content Marketing** | Not enough data | Not enough data | 8.5 (96 reviews) | 
| **Multiple Devices** | Not enough data | Not enough data | 8.5 (91 reviews) | 

#### Intelligence

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 8.6 (105 reviews) | 
| **Predictive Modeling** | Not enough data | Not enough data | 8.1 (73 reviews) | 
| **Recommendation Engine** | Not enough data | Not enough data | 8.0 (68 reviews) | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **OneSignal** | N/A | N/A |
| **Klaviyo** | 8.5/10 | 31 |

#### Design and Customization

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Pre-Designed Templates** | Not enough data | Not enough data | 9.0 (24 reviews) | 
| **Pop-Up Types** | Not enough data | Not enough data | 8.9 (25 reviews) | 
| **No-Code Customization** | Not enough data | Not enough data | 9.1 (24 reviews) | 
| **Mobile Optimized** | Not enough data | Not enough data | 8.9 (22 reviews) | 

#### Campaigns

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | 8.8 (24 reviews) | 
| **Triggered Campaigns** | Not enough data | Not enough data | 8.9 (22 reviews) | 
| **A/B Testing** | Not enough data | Not enough data | 8.8 (24 reviews) | 
| **Analytics** | Not enough data | Not enough data | 8.8 (25 reviews) | 

#### Integrations

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **CRM/Email Integrations** | Not enough data | Not enough data | 9.1 (23 reviews) | 
| **WCM Integrations** | Not enough data | Not enough data | 8.1 (19 reviews) | 
| **E-Commerce Integrations** | Not enough data | Not enough data | 9.1 (25 reviews) | 
| **Social Media Integrations** | Not enough data | Not enough data | 8.5 (20 reviews) | 

#### Generative AI

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.5 (20 reviews) | 

#### Agentic AI - Vulnerability Scanner

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.5 (10 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.4/10 | 120 |
| **OneSignal** | N/A | N/A |
| **Klaviyo** | 7.9/10 | 21 |

#### Platform Basics

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Dynamic Segmentation** | 8.3 (110 reviews) | Not enough data | 9.0 (17 reviews) | 
| **Journey Optimization** | 8.5 (108 reviews) | Not enough data | 9.0 (16 reviews) | 

#### Platform Data

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Journey Reporting** | 7.6 (109 reviews) | Not enough data | 8.5 (16 reviews) | 
| **Trends Reporting** | 7.4 (103 reviews) | Not enough data | 8.3 (15 reviews) | 
| **Dashboards** | 7.6 (110 reviews) | Not enough data | 8.8 (15 reviews) | 
| **Advanced Data Filtering** | 7.5 (107 reviews) | Not enough data | 8.2 (15 reviews) | 

#### Platform Additional Functionality

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Journey Mapping** | 7.7 (105 reviews) | Not enough data | 8.4 (16 reviews) | 
| **Integrations** | 7.6 (105 reviews) | Not enough data | 9.2 (14 reviews) | 
| **Automated Alerts** | Feature Not Available | Not enough data | 8.3 (14 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.5 (31 reviews) | Not enough data | 6.0 (5 reviews) | 
| **Cross-system Integration** | 6.6 (31 reviews) | Not enough data | 7.0 (5 reviews) | 
| **Adaptive Learning** | 6.7 (30 reviews) | Not enough data | 6.3 (5 reviews) | 
| **Proactive Assistance** | 6.6 (30 reviews) | Not enough data | 6.9 (6 reviews) | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **OneSignal** | N/A | N/A |
| **Klaviyo** | 8.6/10 | 10 |

#### Collection

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Authentification** | Not enough data | Not enough data | 7.4 (7 reviews) | 
| **Review Forms** | Not enough data | Not enough data | 8.8 (7 reviews) | 
| **Personalization** | Not enough data | Not enough data | 8.6 (6 reviews) | 
| **Engagement** | Not enough data | Not enough data | 8.6 (6 reviews) | 
| **Community Q&A** | Not enough data | Not enough data | 7.2 (6 reviews) | 

#### Agentic AI - Review Management

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 

#### Moderation

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Reviewer Validation** | Not enough data | Not enough data | 9.5 (7 reviews) | 
| **Response Types** | Not enough data | Not enough data | 9.0 (5 reviews) | 
| **Legal Agreements** | Not enough data | Not enough data | 9.3 (5 reviews) | 

#### Use Cases

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **E-commerce** | Not enough data | Not enough data | 9.8 (9 reviews) | 
| **Retail** | Not enough data | Not enough data | 8.9 (6 reviews) | 
| **Customer Service** | Not enough data | Not enough data | 9.7 (5 reviews) | 

#### Administration

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Incentives** | Not enough data | Not enough data | 9.3 (7 reviews) | 
| **Syndication** | Not enough data | Not enough data | 8.6 (6 reviews) | 
| **Insights** | Not enough data | Not enough data | 8.0 (5 reviews) | 
| **Content** | Not enough data | Not enough data | 8.0 (5 reviews) | 
| **Sampling** | Not enough data | Not enough data | 8.0 (5 reviews) | 

#### Display Options

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Badges** | Not enough data | Not enough data | 8.6 (6 reviews) | 
| **Widgets** | Not enough data | Not enough data | 8.3 (7 reviews) | 
| **Integration & APIs** | Not enough data | Not enough data | 8.3 (6 reviews) | 
| **Marketing** | Not enough data | Not enough data | 8.1 (6 reviews) | 

#### Generative AI

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.8 (6 reviews) | 

### Proactive Notification

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **OneSignal** | 8.6/10 | 147 |
| **Klaviyo** | N/A | N/A |

#### Messaging Channels

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **SMS Messaging** | Not enough data | 8.0 (82 reviews) | Not enough data | 
| **Email** | Not enough data | 8.7 (95 reviews) | Not enough data | 
| **Voice Messaging** | Not enough data | 7.2 (70 reviews) | Not enough data | 
| **Two way messaging** | Not enough data | Feature Not Available | Not enough data | 

#### Administration

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Scheduling** | Not enough data | 9.2 (120 reviews) | Not enough data | 
| **Triggered Notifications** | Not enough data | 9.2 (123 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 9.0 (124 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.9 (119 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **OneSignal** | N/A | N/A |
| **Klaviyo** | 7.4/10 | 6 |

#### Customization

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | Not enough data | 8.6 (6 reviews) | 
| **Multi-page Forms** | Not enough data | Not enough data | 7.0 (5 reviews) | 
| **Design** | Not enough data | Not enough data | 6.7 (5 reviews) | 

#### Additional Functionality

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Embedded Forms** | Not enough data | Not enough data | 7.0 (5 reviews) | 
| **Offline Capability** | Not enough data | Not enough data | 7.7 (5 reviews) | 
| **Notifications** | Not enough data | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 8.5/10 | 15 |
| **OneSignal** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Transactional Messages** | 8.5 (14 reviews) | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | 9.0 (13 reviews) | Not enough data | Not enough data | 
| **Conversational Messaging** | 8.5 (13 reviews) | Not enough data | Not enough data | 
| **Personalization** | 8.9 (12 reviews) | Not enough data | Not enough data | 
| **Promotional Messages** | 8.6 (12 reviews) | Not enough data | Not enough data | 
| **Automated Replies** | 8.3 (12 reviews) | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Segmentation** | 8.5 (12 reviews) | Not enough data | Not enough data | 
| **API Integration** | 8.2 (13 reviews) | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Feature Not Available | Not enough data | Not enough data | 
| **Analytics** | 8.2 (13 reviews) | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 6.3/10 | 34 |
| **OneSignal** | N/A | N/A |
| **Klaviyo** | 6.9/10 | 17 |

#### Agentic AI - Personalization

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.5 (33 reviews) | Not enough data | 6.9 (14 reviews) | 
| **Cross-system Integration** | 6.2 (32 reviews) | Not enough data | 7.0 (14 reviews) | 
| **Adaptive Learning** | 6.4 (32 reviews) | Not enough data | 6.9 (15 reviews) | 
| **Natural Language Interaction** | 6.3 (33 reviews) | Not enough data | 6.8 (14 reviews) | 
| **Proactive Assistance** | 6.2 (32 reviews) | Not enough data | 6.3 (14 reviews) | 
| **Decision Making** | 6.2 (32 reviews) | Not enough data | 7.4 (16 reviews) | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **OneSignal** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **AI** | Not enough data | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **OneSignal** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.5/10 | 551 |
| **OneSignal** | 8.6/10 | 223 |
| **Klaviyo** | N/A | N/A |

#### Analysis

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Application Attribution** | 7.5 (381 reviews) | 8.7 (97 reviews) | Not enough data | 
| **Campaign Analysis** | 7.7 (473 reviews) ✓ Verified | 8.7 (170 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 7.1 (342 reviews) ✓ Verified | 8.2 (142 reviews) | Not enough data | 
| **Custom Dashboards** | 6.9 (374 reviews) ✓ Verified | 8.3 (151 reviews) | Not enough data | 

#### Campaigns

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Proximity Marketing** | 7.5 (329 reviews) ✓ Verified | 8.7 (147 reviews) ✓ Verified | Not enough data | 
| **Push Notifications** | 9.0 (466 reviews) ✓ Verified | 9.5 (194 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 7.6 (311 reviews) | 8.1 (80 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 6.6 (232 reviews) | Feature Not Available | Not enough data | 
| **Email Campaigns** | 8.9 (445 reviews) ✓ Verified | 8.4 (138 reviews) | Not enough data | 
| **Audience Segmentation** | 8.7 (468 reviews) ✓ Verified | 8.8 (181 reviews) | Not enough data | 

#### Engagement

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Coupons and Promotions** | 7.5 (268 reviews) | 8.2 (135 reviews) | Not enough data | 

#### Platform

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Optimization** | 8.3 (390 reviews) | 8.9 (148 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.2 (369 reviews) ✓ Verified | 9.0 (156 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.9 (323 reviews) | 8.7 (141 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.8 (44 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 6.7 (42 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.7 (40 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 6.6 (40 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.6 (41 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 6.6 (42 reviews) | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **OneSignal** | N/A | N/A |
| **Klaviyo** | 7.8/10 | 27 |

#### Marketing Operations

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 8.5 (19 reviews) | 
| **Data Collection** | Not enough data | Not enough data | 8.4 (18 reviews) | 
| **Customer Insights** | Not enough data | Not enough data | 8.8 (20 reviews) | 
| **Multi-User Access** | Not enough data | Not enough data | 8.8 (17 reviews) | 
| **Spend Management** | Not enough data | Not enough data | 7.3 (16 reviews) | 
| **White Label** | Not enough data | Not enough data | 7.6 (15 reviews) | 

#### Campaign Activity

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 8.1 (18 reviews) | 
| **Reports and Dashboards** | Not enough data | Not enough data | 8.5 (23 reviews) | 
| **Campaign Stickiness** | Not enough data | Not enough data | 8.1 (17 reviews) | 
| **Multichannel Tracking** | Not enough data | Not enough data | 7.5 (17 reviews) | 
| **Brand Optimization** | Not enough data | Not enough data | 8.1 (17 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | 8.1 (16 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.9 (8 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **OneSignal** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Braze (8):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to OneSignal (3):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Proactive Notification Software](https://www.g2.com/categories/proactive-notification)

**Unique to Klaviyo (12):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Review Management Software](https://www.g2.com/categories/review-management-software), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Braze | OneSignal | Klaviyo | 
|---|---|---|---|
| **Small-Business** | 16.7% | 64.9% | 82.2% | 
| **Mid-Market** | 55.7% | 28.2% | 16.1% | 
| **Enterprise** | 27.5% | 6.9% | 1.7% | 

### By Industry

#### Braze

- **Financial Services:** 12.6%
- **Marketing and Advertising:** 7.2%
- **Information Technology and Services:** 6.1%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 5.5%
- **Food & Beverages:** 5.4%
- **Entertainment:** 4.9%
- **Computer Software:** 3.6%
- **Consumer Goods:** 3.1%
- **Consumer Services:** 2.7%
- **Other:** 42.9%

#### OneSignal

- **Computer Software:** 12.9%
- **Information Technology and Services:** 10.2%
- **Financial Services:** 6.0%
- **Health, Wellness and Fitness:** 4.4%
- **Computer Games:** 4.0%
- **Online Media:** 3.9%
- **Entertainment:** 3.8%
- **Marketing and Advertising:** 3.2%
- **Consumer Services:** 2.9%
- **Education Management:** 2.7%
- **Other:** 46.1%

#### Klaviyo

- **Retail:** 19.4%
- **Marketing and Advertising:** 12.7%
- **Apparel & Fashion:** 12.5%
- **Consumer Goods:** 11.5%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 4.7%
- **Cosmetics:** 2.8%
- **Luxury Goods & Jewelry:** 2.2%
- **Sporting Goods:** 1.6%
- **Consumer Electronics:** 1.5%
- **Other:** 23.9%

---
## Alternatives

### Alternatives to Braze

- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (619 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (567 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (827 reviews)

### Alternatives to OneSignal

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (827 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (651 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Pushwoosh](https://www.g2.com/products/pushwoosh/reviews) — 4.3/5 stars (48 reviews)
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (713 reviews)
- [PushEngage](https://www.g2.com/products/pushengage/reviews) — 4.6/5 stars (53 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1183 reviews)

### Alternatives to Klaviyo

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14739 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1183 reviews)

---
## Top Discussions

### Braze

No discussions available for this product.

### OneSignal

- Title: [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) — 3 comments, 3 upvotes
  > **Top comment:** "OneSignal is a customer engagement platform primarily used for sending push notifications, email notifications, and in-app messaging. 

"
- Title: [Is One signal a good push notifications service](https://www.g2.com/discussions/is-one-signal-a-good-push-notifications-service) — 3 comments, 1 upvote
  > **Top comment:** "Yes it is"
- Title: [When will you add monitization options?](https://www.g2.com/discussions/24867-when-will-you-add-monitization-options) — 2 comments, 1 upvote
  > **Top comment:** "in my opinion and experience using one signal, you cant monetize the message itself, but you can direct your users to any monetized website and read..."
- Title: [Easy to use](https://www.g2.com/discussions/onesignal-easy-to-use) — 1 comment, 1 upvote
  > **Top comment:** "Certainly"
- Title: [How can I download a report of the goblad outcomes of my push notifications](https://www.g2.com/discussions/how-can-i-download-a-report-of-the-goblad-outcomes-of-my-push-notifications) — 1 comment, 1 upvote
  > **Top comment:** "you need to update your plan to a paid plan ... then you can export it from the page of the message, below the chart."

### Klaviyo

- Title: [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) — 3 comments
  > **Top comment:** "You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated."
- Title: [how can i know the language for my clients](https://www.g2.com/discussions/13491-how-can-i-know-the-language-for-my-clients) — 3 comments, 1 upvote
  > **Top comment:** "You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick..."
- Title: [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) — 2 comments
  > **Top comment:** "It is a tool for email  marketing."
- Title: [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) — 2 comments
  > **Top comment:** "Yes"
- Title: [Are their pre-built flows available?](https://www.g2.com/discussions/13499-are-their-pre-built-flows-available) — 2 comments, 1 upvote
  > **Top comment:** "You can set up any combination of new flows and even run split tests on  those in a flow. They also have video tutorials to do this."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/braze-vs-onesignal-vs-klaviyo)