Compare Braze and Omnisend 
Featured Products
At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Small-Business (92.2% of reviews)
Entry-Level Pricing
No pricing available
$0.00 Per Month
Braze
Star Rating
(1,485)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeOmnisend
Star Rating
(1,171)4.6 out of 5
Market Segments
Small-Business (92.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in ease of use, with many users highlighting its intuitive interface and straightforward setup process. One user mentioned how easy it was to set up automations for WooCommerce, stating that abandoned cart and welcome emails were quick to launch and started generating orders almost immediately.
- Users say that Braze shines in segmentation capabilities, allowing for highly targeted email communications. Reviewers appreciate how this feature helps ensure the right messages reach the right audience, enhancing overall engagement and effectiveness.
- According to verified reviews, Omnisend's customer support receives high praise, with users noting quick responses and helpful guidance during onboarding. One user shared their positive experience transitioning from another platform, emphasizing the clarity and support they received throughout the process.
- Reviewers mention that while Braze offers robust features, some users find it less intuitive compared to Omnisend. A few noted that the learning curve can be steeper, which may pose challenges for teams looking for a quick start.
- G2 reviewers highlight that Omnisend's automation features are particularly user-friendly, with one user stating that the automation of processes like welcoming new clients is intuitive and simplifies their workflow significantly.
- Users report that Braze's API integration is a standout feature, allowing for seamless data management and interaction with other platforms. One reviewer described it as a lifesaver for pulling and sending data, showcasing its flexibility in handling complex tasks.
Pricing
Entry-Level Pricing
Braze
No pricing availableOmnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Braze
Free Trial is available
Omnisend
Free Trial is available
Ratings
Meets Requirements
8.5
976
8.9
923
Ease of Use
8.3
1,185
9.1
927
Ease of Setup
7.6
664
9.0
551
Ease of Admin
8.5
362
9.2
431
Quality of Support
8.5
926
9.1
844
Has the product been a good partner in doing business?
8.9
370
9.2
418
Product Direction (% positive)
9.2
940
9.1
900
Features by Category
Email Marketing
8.8
567
9.0
701
|
Verified
8.8
537
9.2
672
|
Verified
8.4
539
8.9
665
|
Verified
8.3
450
9.1
629
Online Marketing
6.9
356
8.6
571
|
Verified
8.4
479
8.6
556
|
Verified
8.7
521
8.6
476
|
Verified
8.4
493
8.8
608
|
Verified
7.2
371
8.5
460
Lead Management
7.5
391
8.6
483
|
Verified
7.5
397
8.6
494
|
Verified
8.6
536
8.7
571
|
Verified
6.8
324
8.3
337
7.4
353
8.6
457
|
Verified
7.5
381
8.7
518
|
Verified
Feature Not Available
8.5
471
|
Verified
7.8
383
8.3
351
|
Verified
Campaign Management
Feature Not Available
8.7
477
|
Verified
Feature Not Available
8.2
352
Feature Not Available
8.2
376
|
Verified
Feature Not Available
8.2
358
Social
Feature Not Available
7.9
354
6.7
326
8.2
423
|
Verified
Feature Not Available
8.2
400
|
Verified
Feature Not Available
8.1
382
|
Verified
6.6
330
8.0
370
|
Verified
Reporting & Analytics
7.7
533
8.9
624
|
Verified
Feature Not Available
8.6
546
|
Verified
Feature Not Available
8.6
505
|
Verified
6.6
399
8.7
516
|
Verified
Feature Not Available
7.8
273
Platform
8.3
449
8.5
421
|
Verified
Feature Not Available
8.9
402
|
Verified
8.5
445
8.9
293
|
Verified
7.7
350
8.5
330
|
Verified
7.7
401
8.1
297
|
Verified
8.5
431
9.1
406
|
Verified
Feature Not Available
8.7
316
|
Verified
Agentic AI - Marketing Automation
6.5
39
7.4
117
6.6
37
7.5
114
6.7
37
7.5
115
6.5
37
7.4
115
6.4
37
7.5
115
6.4
36
7.5
115
Integration
7.9
451
8.7
389
|
Verified
8.1
433
8.6
366
|
Verified
7.9
393
8.4
334
|
Verified
Administration
Not enough data
8.5
97
Not enough data
8.5
95
Not enough data
8.6
87
Not enough data
8.9
93
Not enough data
8.2
74
Not enough data
8.4
80
Integrations
Not enough data
8.1
72
Not enough data
8.1
71
Not enough data
8.0
70
Not enough data
8.0
76
Platform
Not enough data
8.7
73
Not enough data
8.4
65
Not enough data
8.3
61
Not enough data
8.4
68
Not enough data
8.4
71
Not enough data
8.7
78
Not enough data
8.6
69
Not enough data
9.0
83
Campaigns
8.6
449
9.2
100
9.0
485
9.3
97
8.6
443
9.3
91
8.8
493
9.2
94
8.9
469
9.1
90
Analytics
8.2
491
9.4
99
7.7
453
9.3
99
Optimization
8.7
473
9.0
78
8.8
482
9.0
94
8.3
393
9.1
87
8.1
391
9.2
95
Agentic AI - Push Notification
6.4
40
7.5
21
6.5
38
7.3
21
6.3
37
7.7
21
Segmentation
8.8
212
Not enough data
8.5
200
Not enough data
Targeting
8.6
193
Not enough data
8.5
178
Not enough data
Triggered Content
7.8
118
Not enough data
9.1
201
Not enough data
9.1
197
Not enough data
Personalized Content
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
8.4
409
|
Verified
Feature Not Available
7.4
291
|
Verified
7.4
125
8.1
289
7.9
131
8.5
225
Edit
7.1
125
8.4
386
|
Verified
8.3
129
8.7
397
|
Verified
7.9
129
8.3
318
|
Verified
Logistics
7.3
128
8.7
390
|
Verified
7.0
123
8.0
321
|
Verified
7.6
123
8.6
362
|
Verified
Feature Not Available
8.5
211
Generative AI
6.7
86
7.7
107
Feature Not Available
7.6
106
Agentic AI - Email Template Builder
5.5
30
6.9
72
5.5
30
7.0
71
Text Messaging
8.6
68
8.9
119
|
Verified
7.9
67
7.6
96
|
Verified
8.7
68
8.7
107
|
Verified
8.2
65
8.3
97
|
Verified
8.1
64
8.5
108
|
Verified
8.1
65
8.6
95
8.7
67
8.5
89
8.3
66
8.4
83
SMS Platform
7.9
64
8.6
121
|
Verified
8.5
63
9.0
127
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.4
63
8.2
76
|
Verified
7.9
63
8.5
74
|
Verified
Agentic AI - SMS Marketing
6.3
16
7.7
33
6.5
16
7.9
33
6.5
16
7.8
33
6.8
16
7.8
34
6.6
16
7.6
34
6.4
16
7.8
33
Design and Customization
Not enough data
8.3
56
Not enough data
8.3
55
Not enough data
8.7
54
Not enough data
8.8
54
Campaigns
Not enough data
8.6
53
Not enough data
8.4
53
Not enough data
8.3
54
Not enough data
8.5
53
Integrations
Not enough data
8.0
53
Not enough data
7.5
53
Not enough data
9.0
55
Not enough data
7.5
54
Generative AI
Not enough data
7.5
52
Agentic AI - Vulnerability Scanner
Not enough data
7.3
51
Not enough data
7.2
50
Platform Basics
8.3
110
Not enough data
8.5
107
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
110
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
105
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Page Customization
Not enough data
9.2
24
Not enough data
8.8
25
Not enough data
8.7
23
Not enough data
8.7
23
Page Optimization
Not enough data
8.7
23
Not enough data
9.2
23
Not enough data
9.1
23
Not enough data
8.1
23
Integrations
Not enough data
9.5
24
Not enough data
9.3
25
Not enough data
9.0
23
Generative AI
Not enough data
8.0
23
Agentic AI - Landing Page Builders
Not enough data
8.0
23
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
6.9
40
6.2
32
7.0
40
6.4
32
7.3
40
6.2
32
6.9
40
6.2
32
7.1
40
6.2
32
7.1
39
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
385
Not enough data
7.7
475
|
Verified
Not enough data
7.1
343
|
Verified
Not enough data
6.9
374
|
Verified
Not enough data
Campaigns
7.6
330
|
Verified
Not enough data
9.0
465
|
Verified
Not enough data
7.6
312
Not enough data
6.6
233
Not enough data
8.9
444
|
Verified
Not enough data
8.7
463
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.2
391
Not enough data
8.2
369
|
Verified
Not enough data
7.9
324
Not enough data
Agentic AI - Mobile Marketing
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Omnisend are categorized as Email Template Builder, Personalization, Push Notification, Marketing Automation, and SMS Marketing
Unique Categories
Braze is categorized as Personalization Engines, Customer Journey Analytics, Mobile Marketing, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.4%
Marketing and Advertising
7.2%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.3%
Retail
22.2%
Apparel & Fashion
16.4%
Consumer Goods
8.0%
Marketing and Advertising
6.4%
Health, Wellness and Fitness
5.6%
Other
41.4%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Omnichannel marketing
3 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
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