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At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
No pricing available
Free Upto 10,000 Monthly Tracked Users (MTUs)
Braze
Star Rating
(1,445)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeMoEngage
Star Rating
(521)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in delivering a powerful and flexible CRM platform, allowing teams to execute highly personalized, real-time customer journeys at scale. Users appreciate its robust segmentation and event-based triggering capabilities, which enhance multi-channel orchestration.
- Users say that MoEngage shines in its event tracking and funnel-building features, making it easy to visualize user journeys and identify drop-offs. Reviewers highlight the real-time updates of segments, which help in confirming user cohorts effectively during QA cycles.
- According to verified reviews, Braze's ease of use is frequently praised, with users noting its intuitive interface and quality documentation that simplifies complex audience paths and integrations with external tools.
- Reviewers mention that while MoEngage offers a clean dashboard for tracking user journeys, it sometimes lacks the depth of personalization features that Braze provides, which can limit the ability to create highly tailored customer experiences.
- G2 reviewers highlight that Braze's implementation process is generally quick and efficient, with many users appreciating the intuitive onboarding wizard that helps them get started without significant hurdles.
- Users report that while both platforms have strong support, MoEngage tends to receive higher marks for customer service quality, with users noting responsive support that aids in troubleshooting and optimizing their use of the platform.
Pricing
Entry-Level Pricing
Braze
No pricing availableMoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
Braze
Free Trial is available
MoEngage
Free Trial is available
Ratings
Meets Requirements
8.5
953
8.8
411
Ease of Use
8.3
1,160
9.0
442
Ease of Setup
7.6
644
8.8
238
Ease of Admin
8.5
354
8.8
151
Quality of Support
8.5
906
9.0
412
Has the product been a good partner in doing business?
8.9
362
9.2
151
Product Direction (% positive)
9.2
918
9.6
409
Features by Category
Email Marketing
8.8
564
8.8
158
|
Verified
8.8
536
8.9
155
|
Verified
8.4
539
8.7
159
|
Verified
8.3
449
8.7
131
|
Verified
Online Marketing
6.9
356
8.5
99
8.4
478
8.5
138
|
Verified
8.7
519
8.8
159
|
Verified
8.4
493
8.7
141
|
Verified
7.3
371
Feature Not Available
Lead Management
7.5
390
8.7
107
7.5
397
8.6
125
8.6
533
9.1
162
6.8
324
Feature Not Available
7.4
352
8.3
104
7.5
380
8.6
130
Feature Not Available
8.6
118
7.8
381
8.4
105
Campaign Management
Feature Not Available
8.5
131
Feature Not Available
Feature Not Available
Feature Not Available
8.4
117
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.7
325
Feature Not Available
Feature Not Available
8.2
108
Feature Not Available
7.9
101
|
Verified
6.6
329
8.2
99
|
Verified
Reporting & Analytics
7.8
530
8.7
180
|
Verified
Feature Not Available
8.5
154
|
Verified
Feature Not Available
8.4
140
|
Verified
6.7
399
8.4
139
|
Verified
Feature Not Available
Feature Not Available
Platform
8.3
445
8.6
131
|
Verified
Feature Not Available
8.5
118
|
Verified
8.5
442
8.9
133
|
Verified
7.7
349
8.3
88
|
Verified
7.7
400
8.5
107
8.5
430
8.9
125
|
Verified
Feature Not Available
Feature Not Available
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
8.7
144
|
Verified
8.1
430
8.6
131
|
Verified
7.9
391
8.0
99
|
Verified
Administration
Not enough data
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Integrations
Not enough data
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Platform
Not enough data
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
User Identification
Not enough data
8.9
87
Not enough data
9.2
101
Not enough data
8.9
75
Tracking & Reporting
Not enough data
9.0
96
Not enough data
8.9
99
Not enough data
8.8
99
Not enough data
9.0
100
Not enough data
8.6
96
Not enough data
8.9
97
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Visitor Behavior
Not enough data
9.2
53
Not enough data
9.1
58
|
Verified
Not enough data
8.8
43
Templates
Not enough data
9.1
42
|
Verified
Not enough data
9.1
56
|
Verified
Not enough data
9.1
54
|
Verified
Personalization
Not enough data
8.9
52
|
Verified
Not enough data
9.0
47
|
Verified
Not enough data
8.9
51
|
Verified
Not enough data
9.0
44
Not enough data
8.9
47
|
Verified
Not enough data
9.0
47
|
Verified
Not enough data
9.1
56
|
Verified
Not enough data
9.0
56
|
Verified
Multichannel
Not enough data
9.0
51
|
Verified
Not enough data
9.2
57
|
Verified
Not enough data
9.4
53
|
Verified
Administration
Not enough data
9.2
59
|
Verified
Not enough data
9.1
59
|
Verified
Not enough data
9.0
57
|
Verified
Not enough data
8.9
54
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
448
8.9
214
9.0
484
9.2
226
8.6
443
8.9
212
8.8
492
9.1
232
8.9
468
9.2
224
Analytics
8.2
490
8.7
223
7.7
452
8.7
221
Optimization
8.7
471
8.8
212
8.8
481
8.8
220
8.3
392
8.6
208
8.1
390
8.6
190
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
9.1
27
8.5
198
9.2
31
Targeting
8.6
192
9.1
29
8.5
177
8.8
28
Triggered Content
7.7
116
8.5
24
9.1
199
9.0
30
9.1
195
9.2
28
Personalized Content
7.4
116
8.6
26
7.1
110
8.7
21
7.0
107
8.7
21
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
8.9
29
8.0
66
Feature Not Available
8.7
67
8.9
30
8.2
64
Feature Not Available
8.1
63
8.2
28
8.1
65
6.9
26
8.7
66
9.0
27
8.3
66
8.9
27
SMS Platform
7.9
64
8.7
28
8.5
63
8.9
29
Feature Not Available
8.5
27
Feature Not Available
8.0
25
8.4
63
8.3
24
7.9
63
8.8
24
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
Not enough data
8.9
116
Not enough data
8.8
120
Not enough data
8.8
108
Not enough data
Feature Not Available
Not enough data
8.9
48
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
8.3
110
9.1
172
|
Verified
8.5
106
8.9
174
|
Verified
Platform Data
7.6
108
8.8
172
|
Verified
7.4
103
8.7
166
|
Verified
7.6
107
8.9
184
|
Verified
7.5
107
8.7
169
|
Verified
Platform Additional Functionality
7.7
105
8.9
176
|
Verified
7.6
104
8.6
169
|
Verified
Feature Not Available
8.7
164
|
Verified
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
Not enough data
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Experimental Design
Not enough data
8.5
84
Not enough data
8.5
82
Not enough data
8.5
98
Analytics
Not enough data
8.9
114
Not enough data
8.3
78
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
8.5
14
9.4
11
9.0
13
9.2
11
8.5
13
8.9
11
8.9
12
8.9
11
8.6
12
9.2
11
8.3
12
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
9.4
11
8.2
13
9.4
11
Feature Not Available
9.4
11
8.2
13
9.5
11
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
8.7
116
7.7
473
|
Verified
8.9
138
|
Verified
7.0
342
|
Verified
8.2
123
6.9
370
|
Verified
8.7
127
Campaigns
7.5
329
|
Verified
8.3
95
|
Verified
9.0
462
|
Verified
9.3
142
|
Verified
7.6
311
8.6
85
|
Verified
6.6
232
7.8
67
8.9
441
|
Verified
8.9
123
8.7
454
|
Verified
9.2
143
Engagement
7.4
267
8.3
96
Platform
8.3
391
8.8
123
8.2
363
|
Verified
8.8
115
|
Verified
7.9
320
8.5
82
Agentic AI - Mobile Marketing
6.5
40
7.1
7
6.7
42
8.1
7
6.7
40
7.8
6
6.6
40
7.9
7
6.5
40
8.1
7
6.5
41
8.6
7
Marketing Operations
Not enough data
8.6
115
|
Verified
Not enough data
8.8
135
|
Verified
Not enough data
8.8
142
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.2
99
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.0
164
|
Verified
Not enough data
9.0
165
|
Verified
Not enough data
8.8
144
|
Verified
Not enough data
8.8
139
|
Verified
Not enough data
8.6
128
|
Verified
Not enough data
8.6
124
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Categories
Categories
Shared Categories
Braze and MoEngage are categorized as Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Braze is categorized as Email Template Builder and RCS Business Messaging
MoEngage is categorized as Notification Infrastructure, Customer Journey Mapping, E-Commerce Personalization, A/B Testing, Marketing Analytics, Mobile App Analytics, Transactional Email, and Proactive Notification
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Financial Services
13.1%
Online Media
7.3%
Education Management
7.3%
Retail
5.7%
Marketing and Advertising
5.3%
Other
61.2%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
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