# Adobe Marketo Engage vs Braze Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Braze excels in user experience, particularly with its intuitive interface and self-serve capabilities. Users appreciate how easy it is to design and deploy campaigns, allowing for timely and reactive communications.
- **According to verified reviews** , Adobe Marketo Engage offers strong integration with Salesforce, which users find beneficial for managing client interactions. The ability to send emails on behalf of account managers is highlighted as a unique feature that enhances flexibility.
- **Users say** that Braze's Canvas feature simplifies the process of building complex customer journeys, making it a favorite among those who need to create intricate marketing flows without a steep learning curve.
- **Reviewers mention** that Adobe Marketo Engage provides robust customization options, allowing marketers to tailor the buyer journey based on specific personas and stages, which is crucial for effective engagement.
- **G2 reviewers highlight** that Braze's analytics capabilities are strong, enabling users to track engagement and optimize campaigns effectively. This feature is particularly appreciated for its role in enhancing real-time messaging across multiple channels.
- **According to recent feedback** , while Adobe Marketo Engage has a solid reputation for email marketing features, some users find its setup process less intuitive compared to Braze, which may pose challenges for new users looking to get started quickly.



| | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 3,134 | 1,680 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Mid-Market (55.8% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | Contact Us | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (193 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### Braze

Pros:
- Ease of Use (364 reviews)
- Intuitive (188 reviews)

Cons:
- Missing Features (140 reviews)
- Learning Curve (139 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | Braze | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2628 reviews) | 8.5 (1001 reviews) | 
  | **Ease of Use** | 7.3 (2689 reviews) | 8.3 (1264 reviews) | 
  | **Ease of Setup** | 6.8 (1339 reviews) | 7.6 (738 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 8.5 (363 reviews) | 
  | **Quality of Support** | 7.5 (2478 reviews) | 8.5 (948 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1169 reviews) | 8.9 (371 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2593 reviews) | 9.2 (955 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### Braze

#### Entry-Level Pricing

Plan: Braze Go

Price: Contact Us

Description: For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging.

Key Features:
- Core Braze features &  functionality

[Browse all 4 editions](https://www.g2.com/products/braze/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1972 |
| **Braze** | 7.6/10 | 675 |

#### Email Marketing

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1757 reviews) ✓ Verified | 8.8 (574 reviews) | 
| **Sending Outbound Emails** | 8.7 (1745 reviews) ✓ Verified | 8.8 (541 reviews) | 
| **Manage Email Deliverability** | 8.1 (1713 reviews) ✓ Verified | 8.4 (543 reviews) | 
| **Automated Email Responses** | 8.5 (1660 reviews) ✓ Verified | 8.4 (450 reviews) | 

#### Online Marketing

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1698 reviews) ✓ Verified | 6.9 (356 reviews) | 
| **Dynamic Content** | 7.8 (1516 reviews) ✓ Verified | 8.4 (486 reviews) | 
| **A/B Testing** | 7.9 (1571 reviews) ✓ Verified | 8.7 (525 reviews) | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | 8.4 (492 reviews) | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | 7.2 (371 reviews) | 

#### Lead Management

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1357 reviews) ✓ Verified | 7.5 (392 reviews) | 
| **Data Quality Management** | 7.9 (1250 reviews) ✓ Verified | 7.5 (397 reviews) | 
| **Segmentation** | 8.2 (1633 reviews) ✓ Verified | 8.6 (542 reviews) | 
| **Lead Scoring and Grading** | 8.2 (1597 reviews) ✓ Verified | 6.8 (324 reviews) | 
| **Lead Nurturing** | 8.4 (1656 reviews) ✓ Verified | 7.4 (353 reviews) | 
| **Online Behavior Tracking** | 8.0 (1535 reviews) ✓ Verified | 7.5 (381 reviews) | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | Feature Not Available | 
| **CRM Lead Integration** | 8.2 (1604 reviews) ✓ Verified | 7.8 (384 reviews) | 

#### Campaign Management

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Program Management** | 8.3 (1611 reviews) ✓ Verified | Feature Not Available | 
| **Event / Webinar Marketing** | 8.3 (1496 reviews) ✓ Verified | Feature Not Available | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | Feature Not Available | 
| **Budgeting** | 7.0 (943 reviews) | Feature Not Available | 

#### Social

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | Feature Not Available | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | 6.7 (326 reviews) | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | Feature Not Available | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | Feature Not Available | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | 6.6 (328 reviews) | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Basic Reporting** | 7.7 (1650 reviews) ✓ Verified | 7.7 (537 reviews) | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | Feature Not Available | 
| **ROI Analytics** | 7.2 (1235 reviews) ✓ Verified | Feature Not Available | 
| **Revenue Analytics** | 7.2 (1161 reviews) ✓ Verified | 6.6 (399 reviews) | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | Feature Not Available | 

#### Platform

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Customization ** | 7.7 (904 reviews) ✓ Verified | 8.3 (458 reviews) | 
| **Workflow Capability** | 8.0 (903 reviews) ✓ Verified | Feature Not Available | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | 8.6 (448 reviews) | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | 7.7 (351 reviews) | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | 7.7 (402 reviews) | 
| **Performance and Reliability** | 7.7 (902 reviews) ✓ Verified | 8.5 (439 reviews) | 
| **Output Document Generation** | 7.6 (594 reviews) | Feature Not Available | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | 6.5 (39 reviews) | 
| **Multi-step Planning** | 7.4 (60 reviews) | 6.6 (37 reviews) | 
| **Cross-system Integration** | 7.2 (62 reviews) | 6.8 (38 reviews) | 
| **Adaptive Learning** | 6.9 (61 reviews) | 6.5 (37 reviews) | 
| **Proactive Assistance** | 7.0 (59 reviews) | 6.4 (37 reviews) | 
| **Decision Making** | 7.4 (59 reviews) | 6.4 (36 reviews) | 

#### Integration

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | 7.9 (456 reviews) | 
| **Integration APIs** | 7.9 (871 reviews) ✓ Verified | 8.1 (439 reviews) | 
| **Breadth of Partner Applications** | 8.1 (792 reviews) ✓ Verified | 7.9 (395 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **Braze** | N/A | N/A |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (324 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (338 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (326 reviews) | Not enough data | 
| **Account Identification ** | 8.2 (336 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (299 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (297 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.3 (341 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (300 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **Braze** | N/A | N/A |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | Not enough data | 
| **Calls and Voice** | 6.9 (25 reviews) | Not enough data | 
| **Other Outreach Options ** | 7.7 (25 reviews) | Not enough data | 
| **CRM Integration** | 7.7 (31 reviews) | Not enough data | 
| **Calendar** | 7.6 (25 reviews) | Not enough data | 
| **Shared Records** | 8.0 (24 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | Not enough data | 
| **Workflow Management** | 7.7 (31 reviews) | Not enough data | 
| **Workflow Performance** | 7.7 (30 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | Not enough data | 
| **Gamification** | 7.6 (23 reviews) | Not enough data | 

#### AI and Automation

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | Not enough data | 
| **Lead Scoring** | 8.0 (25 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.1 (26 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (23 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (13 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (14 reviews) | Not enough data | 
| **Decision Making** | 6.8 (14 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Braze** | 8.1/10 | 569 |

#### Campaigns

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Customize** | Not enough data | 8.6 (450 reviews) | 
| **Scheduling** | Not enough data | 9.0 (487 reviews) | 
| **Retarget** | Not enough data | 8.6 (444 reviews) | 
| **Segmentation** | Not enough data | 8.8 (497 reviews) | 
| **Triggered Notifications** | Not enough data | 8.9 (471 reviews) | 

#### Analytics

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.2 (496 reviews) | 
| **Audience Insights** | Not enough data | 7.7 (454 reviews) | 

#### Optimization

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.7 (476 reviews) | 
| **Personalization** | Not enough data | 8.8 (492 reviews) | 
| **Rich Notifications** | Not enough data | 8.3 (393 reviews) | 
| **Integrations** | Not enough data | 8.1 (399 reviews) | 

#### Agentic AI - Push Notification

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (41 reviews) | 
| **Adaptive Learning** | Not enough data | 6.6 (41 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (40 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Braze** | 7.7/10 | 228 |

#### Segmentation

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.8 (214 reviews) | 
| **Customer Profiles** | Not enough data | 8.5 (200 reviews) | 

#### Targeting

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 8.6 (195 reviews) | 
| **Contextual Targeting** | Not enough data | 8.5 (178 reviews) | 

#### Triggered Content

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Geofencing** | Not enough data | 7.8 (118 reviews) | 
| **Triggered Emails** | Not enough data | 9.1 (203 reviews) | 
| **Triggered Messages** | Not enough data | 9.1 (197 reviews) | 

#### Personalized Content

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 7.4 (117 reviews) | 
| **Personalized Discounts** | Not enough data | 7.1 (111 reviews) | 
| **Website Personalization** | Not enough data | 7.0 (108 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 7.5 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (9 reviews) | 
| **Decision Making** | Not enough data | 6.5 (9 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Braze** | 7.2/10 | 151 |

#### Templates

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Text and Themes** | Not enough data | 7.8 (128 reviews) | 
| **Stock Images** | Not enough data | Feature Not Available | 
| **Proofing** | Not enough data | 7.5 (125 reviews) | 
| **Mobile Responsive** | Not enough data | 7.9 (130 reviews) | 

#### Edit

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Pre-Made** | Not enough data | 7.1 (124 reviews) | 
| **Build** | Not enough data | 8.4 (129 reviews) | 
| **HTML** | Not enough data | 7.9 (128 reviews) | 

#### Logistics

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Analytics** | Not enough data | 7.2 (128 reviews) | 
| **Issues** | Not enough data | 7.1 (123 reviews) | 
| **Integrations** | Not enough data | 7.6 (124 reviews) | 
| **Shareable Link** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.8 (87 reviews) | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Template Builder

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.6 (31 reviews) | 
| **Cross-system Integration** | Not enough data | 5.6 (31 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Braze** | 7.7/10 | 78 |

#### Text Messaging

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Bulk SMS** | Not enough data | 8.6 (68 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 7.9 (67 reviews) | 
| **Text Scheduler** | Not enough data | 8.7 (68 reviews) | 
| **Automatic Replies** | Not enough data | 8.2 (65 reviews) | 
| **Automatic URL Shortening** | Not enough data | 8.1 (64 reviews) | 
| **MMS Marketing** | Not enough data | 8.1 (65 reviews) | 
| **Personalization** | Not enough data | 8.7 (67 reviews) | 
| **Transactional SMS** | Not enough data | 8.3 (66 reviews) | 

#### SMS Platform

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Reporting** | Not enough data | 7.9 (64 reviews) | 
| **Automation** | Not enough data | 8.5 (63 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | 8.4 (63 reviews) | 
| **API Integration** | Not enough data | 7.9 (63 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (16 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 6.5 (16 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (16 reviews) | 
| **Decision Making** | Not enough data | 6.4 (16 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Braze** | 7.4/10 | 120 |

#### Platform Basics

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.3 (110 reviews) | 
| **Journey Optimization** | Not enough data | 8.5 (108 reviews) | 

#### Platform Data

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Journey Reporting** | Not enough data | 7.6 (109 reviews) | 
| **Trends Reporting** | Not enough data | 7.4 (103 reviews) | 
| **Dashboards** | Not enough data | 7.6 (110 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.5 (107 reviews) | 

#### Platform Additional Functionality

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Journey Mapping** | Not enough data | 7.7 (105 reviews) | 
| **Integrations** | Not enough data | 7.6 (105 reviews) | 
| **Automated Alerts** | Not enough data | Feature Not Available | 

#### Agentic AI - Customer Journey Analytics

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (31 reviews) | 
| **Cross-system Integration** | Not enough data | 6.6 (31 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (30 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (30 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Braze** | 8.5/10 | 15 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Transactional Messages** | Not enough data | 8.5 (14 reviews) | 
| **Bulk WhatsApp Messaging** | Not enough data | 9.0 (13 reviews) | 
| **Conversational Messaging** | Not enough data | 8.5 (13 reviews) | 
| **Personalization** | Not enough data | 8.9 (12 reviews) | 
| **Promotional Messages** | Not enough data | 8.6 (12 reviews) | 
| **Automated Replies** | Not enough data | 8.3 (12 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Segmentation** | Not enough data | 8.5 (12 reviews) | 
| **API Integration** | Not enough data | 8.2 (13 reviews) | 
| **WhatsApp Commerce** | Not enough data | Feature Not Available | 
| **Analytics** | Not enough data | 8.2 (13 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Braze** | 6.3/10 | 34 |

#### Agentic AI - Personalization

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (33 reviews) | 
| **Cross-system Integration** | Not enough data | 6.2 (32 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (32 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.3 (33 reviews) | 
| **Proactive Assistance** | Not enough data | 6.2 (32 reviews) | 
| **Decision Making** | Not enough data | 6.2 (32 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **Braze** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | Not enough data | 
| **Link Activity** | 8.0 (83 reviews) | Not enough data | 
| **Attachment Activity** | 7.8 (46 reviews) | Not enough data | 

#### Customizations

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | Not enough data | 
| **Email Scheduling** | 8.5 (79 reviews) | Not enough data | 
| **Notifications** | 7.8 (45 reviews) | Not enough data | 
| **Email Categorization** | 7.6 (47 reviews) | Not enough data | 
| **Templates** | 7.9 (83 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **Braze** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | 

#### Calling

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | Not enough data | 
| **Generate Location** | 6.9 (18 reviews) | Not enough data | 
| **Call Types** | 6.7 (17 reviews) | Not enough data | 
| **Click-to-Call** | 7.0 (19 reviews) | Not enough data | 
| **Auto Dialer** | 7.7 (5 reviews) | Not enough data | 

#### Contacts

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | Not enough data | 
| **Information Locater** | 7.0 (19 reviews) | Not enough data | 
| **Record Prospect Data** | 7.4 (17 reviews) | Not enough data | 

#### Insights

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | Not enough data | 
| **Daily Summary** | 6.9 (18 reviews) | Not enough data | 
| **Automated Voicemails** | 7.3 (8 reviews) | Not enough data | 
| **Automated Emails** | 9.2 (8 reviews) | Not enough data | 
| **Sorts Prospects** | 6.3 (18 reviews) | Not enough data | 
| **Automated Note Taking** | 8.0 (5 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **Braze** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **Braze** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (294 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **Braze** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (232 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **Braze** | 7.5/10 | 551 |

#### Analysis

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | 7.5 (381 reviews) | 
| **Campaign Analysis** | 8.6 (116 reviews) | 7.7 (473 reviews) ✓ Verified | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | 7.1 (342 reviews) ✓ Verified | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | 6.9 (374 reviews) ✓ Verified | 

#### Campaigns

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | 7.5 (329 reviews) ✓ Verified | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | 9.0 (466 reviews) ✓ Verified | 
| **Bulk SMS** | 8.3 (100 reviews) | 7.6 (311 reviews) | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | 6.6 (232 reviews) | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | 8.9 (445 reviews) ✓ Verified | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | 8.7 (468 reviews) ✓ Verified | 

#### Engagement

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | 7.5 (268 reviews) | 

#### Platform

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | 8.3 (390 reviews) | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | 8.2 (369 reviews) ✓ Verified | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | 7.9 (323 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (44 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (42 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (40 reviews) | 
| **Adaptive Learning** | Not enough data | 6.6 (40 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (41 reviews) | 
| **Decision Making** | Not enough data | 6.6 (42 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Adobe Marketo Engage (7):** [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to Braze (9):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | Braze | 
|---|---|---|
| **Small-Business** | 22.0% | 16.7% | 
| **Mid-Market** | 53.3% | 55.8% | 
| **Enterprise** | 24.7% | 27.5% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.9%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.0%
- **Internet:** 5.7%
- **Financial Services:** 4.1%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.7%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 30.9%

#### Braze

- **Financial Services:** 12.6%
- **Marketing and Advertising:** 7.2%
- **Information Technology and Services:** 6.1%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 5.5%
- **Food & Beverages:** 5.4%
- **Entertainment:** 4.9%
- **Computer Software:** 3.6%
- **Consumer Goods:** 3.1%
- **Consumer Services:** 2.7%
- **Other:** 42.9%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25791 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14745 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1946 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13799 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9092 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)

### Alternatives to Braze

- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1354 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (621 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (567 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### Braze

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-braze)