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Compare Braze and Mapp Marketing Cloud 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Enterprise (39.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,485)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeMapp Marketing Cloud
Star Rating
(68)3.9 out of 5
Market Segments
Enterprise (39.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Mapp Marketing CloudSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Mapp Marketing Cloud. Users appreciate Braze's ability to execute highly personalized, real-time customer journeys, which enhances their marketing effectiveness.
- Users say that Mapp Marketing Cloud offers comprehensive features that are easy to work with, particularly highlighting its multi-channel capabilities for coordinated campaigns across email, mobile, and social media. However, some users feel it struggles with specific workflow needs, indicating potential configuration challenges.
- Reviewers mention that Braze's ease of use and technical capabilities make it a favorite among teams looking for efficient solutions. The platform's robust segmentation and event-based triggering are particularly praised, allowing for complex audience paths that enhance marketing strategies.
- According to verified reviews, Mapp Marketing Cloud provides a solid range of marketing automation tools, but it faces challenges in setup and administration compared to Braze. Users have noted that while Mapp is comprehensive, its implementation can be less intuitive, which may hinder quick onboarding.
- Users highlight that Braze's quality documentation and webhook integrations contribute to a smoother user experience, making it easier to integrate with external tools. This flexibility is a significant advantage for teams looking to streamline their marketing processes.
- G2 reviewers indicate that while Mapp Marketing Cloud has strengths in cross-channel marketing, it falls short in areas like customization and performance reliability compared to Braze. Users have expressed a desire for more robust customization options to better fit their unique marketing needs.
Pricing
Entry-Level Pricing
Braze
No pricing availableMapp Marketing Cloud
No pricing availableFree Trial
Braze
Free Trial is available
Mapp Marketing Cloud
No trial information availableRatings
Meets Requirements
8.5
967
7.9
45
Ease of Use
8.3
1,175
7.4
45
Ease of Setup
7.6
654
6.3
17
Ease of Admin
8.5
359
6.9
18
Quality of Support
8.5
917
8.1
44
Has the product been a good partner in doing business?
8.9
367
7.7
18
Product Direction (% positive)
9.2
931
7.5
42
Features by Category
Email Marketing
8.8
566
8.4
23
|
Verified
8.8
536
8.7
25
|
Verified
8.4
538
8.1
24
|
Verified
8.3
449
7.9
20
|
Verified
Online Marketing
6.9
355
7.2
19
|
Verified
8.4
478
7.8
15
|
Verified
8.7
520
8.1
16
|
Verified
8.4
492
8.4
17
|
Verified
7.3
370
7.6
14
Lead Management
7.5
390
7.7
13
|
Verified
7.4
396
7.7
13
|
Verified
8.6
535
8.4
21
|
Verified
6.8
323
7.1
11
|
Verified
7.4
352
7.4
11
|
Verified
7.5
380
8.1
14
|
Verified
Feature Not Available
8.1
12
|
Verified
7.8
382
7.5
10
|
Verified
Campaign Management
Feature Not Available
8.6
13
|
Verified
Feature Not Available
7.4
7
Feature Not Available
7.5
10
|
Verified
Feature Not Available
7.6
11
Social
Feature Not Available
6.7
7
6.7
325
6.3
8
|
Verified
Feature Not Available
6.7
7
|
Verified
Feature Not Available
6.9
9
|
Verified
6.6
329
6.4
7
|
Verified
Reporting & Analytics
7.7
532
7.9
26
|
Verified
Feature Not Available
7.2
17
|
Verified
Feature Not Available
6.9
15
|
Verified
6.6
398
6.3
14
|
Verified
Feature Not Available
6.0
12
Platform
8.3
448
5.2
8
|
Verified
Feature Not Available
6.3
9
|
Verified
8.5
444
6.9
9
|
Verified
7.7
349
6.3
5
|
Verified
7.7
400
6.4
7
|
Verified
8.5
430
6.0
8
|
Verified
Feature Not Available
6.4
6
|
Verified
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
450
6.4
6
|
Verified
8.1
432
6.4
6
|
Verified
7.9
392
6.3
5
|
Verified
Campaigns
8.6
447
Not enough data
9.0
483
Not enough data
8.6
442
Not enough data
8.8
491
Not enough data
8.9
468
Not enough data
Analytics
8.2
489
Not enough data
7.7
451
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.7
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.9
127
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
464
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
443
|
Verified
Not enough data
8.7
459
|
Verified
Not enough data
Engagement
7.4
266
Not enough data
Platform
8.3
390
Not enough data
8.2
365
|
Verified
Not enough data
7.9
322
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Braze and Mapp Marketing Cloud are categorized as Marketing Automation
Unique Categories
Mapp Marketing Cloud is categorized as Customer Data Platform (CDP) and Marketing Analytics
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mapp Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.7%
Other
62.6%
Marketing and Advertising
18.8%
Retail
14.1%
Information Technology and Services
9.4%
Insurance
7.8%
Apparel & Fashion
6.3%
Other
43.8%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Question About Teradata Certification
1 Comment
AN
Yes, it's worth learning how to use Teradata products, both hardware and software. They work in their own way and not too many people know how to configure...Read more
Mapp Marketing Cloud has no more discussions with answers
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