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Compare Braze and Maestra 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (56.5% of reviews)
Entry-Level Pricing
No pricing available
Starting at $2,990.00 150000 Customer Records in CDP Database Per Month
Braze
Star Rating
(1,485)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeMaestra
Star Rating
(56)4.8 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,990.00 150000 Customer Records in CDP Database Per Month
Learn more about MaestraSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in delivering a powerful and flexible CRM platform, enabling teams to execute highly personalized, real-time customer journeys at scale. Users appreciate its robust segmentation and event-based triggering capabilities, which enhance multi-channel orchestration.
- Users say that Maestra stands out for its exceptional customer support, with many highlighting the attentiveness of their account managers. Reviewers emphasize the importance of this personalized service, which helps them navigate complex integrations and ensures that their needs are met promptly.
- According to verified reviews, Braze has a significantly higher volume of user feedback, indicating a broader user base and more diverse experiences. With over 1,400 reviews, users feel confident in the platform's capabilities, while Maestra's smaller review count may limit insights into its performance.
- Reviewers mention that Maestra's user-friendly interface and cohesive backend data management allow for effective communication across channels and brands. This feature is particularly appreciated by users who value seamless integration and ease of use in their marketing efforts.
- Users highlight that while Braze offers strong technical capabilities and webhook integrations, some find its setup process to be less intuitive compared to Maestra. This difference in ease of setup can impact how quickly teams can start leveraging the platform's features.
- G2 reviewers note that while Braze has a solid overall satisfaction score, Maestra's higher ratings in support and user experience suggest that it may be a better fit for organizations prioritizing customer service and personalized assistance in their software solutions.
Pricing
Entry-Level Pricing
Braze
No pricing availableMaestra
All-in pricing
Starting at $2,990.00
150000 Customer Records in CDP Database Per Month
Free integration, cancel anytime,
month-to-month billing
- Customer Data Platform: AI-enabled, real-time processing, identity resolution, advanced segmentation, and more
- Email & SMS + MMS, RCS, mobile push, web push, messengers, chatbots, and more
- Site & App personalization: pop-ups, quizzes, surveys, games, voting polls, stories, widgets, banners, bars, and more
Free Trial
Braze
Free Trial is available
Maestra
No trial information availableRatings
Meets Requirements
8.5
967
9.4
37
Ease of Use
8.3
1,175
8.5
42
Ease of Setup
7.6
654
8.6
35
Ease of Admin
8.5
359
9.6
13
Quality of Support
8.5
917
9.7
37
Has the product been a good partner in doing business?
8.9
367
9.4
13
Product Direction (% positive)
9.2
931
9.7
36
Features by Category
Email Marketing
8.8
566
9.6
30
8.8
536
9.7
28
8.4
538
9.5
25
8.3
449
9.4
26
Online Marketing
6.9
355
8.8
21
8.4
478
9.3
22
8.7
520
9.6
27
8.4
492
9.2
20
7.3
370
Feature Not Available
Lead Management
7.5
390
9.4
23
7.4
396
9.2
21
8.6
535
9.5
28
6.8
323
9.4
13
7.4
352
9.3
18
7.5
380
9.2
18
Feature Not Available
9.8
16
7.8
382
9.5
17
Campaign Management
Feature Not Available
9.6
17
Feature Not Available
8.9
15
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.7
325
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
9.3
14
6.6
329
9.1
15
Reporting & Analytics
7.7
532
9.3
23
Feature Not Available
8.8
16
Feature Not Available
9.3
15
6.6
398
9.1
20
Feature Not Available
Feature Not Available
Platform
8.3
448
9.2
25
Feature Not Available
9.3
21
8.5
444
9.3
23
7.7
349
9.4
18
7.7
400
9.3
18
8.5
430
9.4
21
Feature Not Available
Feature Not Available
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
450
9.1
23
8.1
432
9.1
23
7.9
392
9.0
18
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
10.0
6
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
447
Not enough data
9.0
483
Not enough data
8.6
442
Not enough data
8.8
491
Not enough data
8.9
468
Not enough data
Analytics
8.2
489
Not enough data
7.7
451
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.7
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.9
127
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
9.7
5
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Data Sourcing
Not enough data
9.6
8
Not enough data
9.8
8
Not enough data
9.6
9
Not enough data
9.6
8
Intelligence
Not enough data
9.7
11
Not enough data
9.8
7
Not enough data
9.8
8
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
464
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
443
|
Verified
Not enough data
8.7
459
|
Verified
Not enough data
Engagement
7.4
266
Not enough data
Platform
8.3
390
Not enough data
8.2
365
|
Verified
Not enough data
7.9
322
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Maestra are categorized as Personalization, Personalization Engines, Push Notification, Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Braze is categorized as Email Template Builder, Customer Journey Analytics, and RCS Business Messaging
Maestra is categorized as E-Commerce Personalization and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Maestra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.7%
Other
62.6%
Apparel & Fashion
17.4%
Retail
10.9%
Marketing and Advertising
8.7%
Real Estate
6.5%
Financial Services
6.5%
Other
50.0%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Maestra has no discussions with answers
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